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Superior Industries International (SUP)



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Upturn Advisory Summary
08/26/2025: SUP (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $5
1 Year Target Price $5
0 | Strong Buy |
1 | Buy |
1 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -88.37% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 9.58M USD | Price to earnings Ratio - | 1Y Target Price 5 |
Price to earnings Ratio - | 1Y Target Price 5 | ||
Volume (30-day avg) 2 | Beta 2.99 | 52 Weeks Range 0.08 - 3.38 | Updated Date 08/27/2025 |
52 Weeks Range 0.08 - 3.38 | Updated Date 08/27/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -3.65 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-27 | When - | Estimate 0.11 | Actual -6.66 |
Profitability
Profit Margin -4.59% | Operating Margin (TTM) 0.19% |
Management Effectiveness
Return on Assets (TTM) 2.58% | Return on Equity (TTM) -79.4% |
Valuation
Trailing PE - | Forward PE 4.01 | Enterprise Value 789338571 | Price to Sales(TTM) 0.01 |
Enterprise Value 789338571 | Price to Sales(TTM) 0.01 | ||
Enterprise Value to Revenue 0.68 | Enterprise Value to EBITDA 7.68 | Shares Outstanding 29474400 | Shares Floating 21284049 |
Shares Outstanding 29474400 | Shares Floating 21284049 | ||
Percent Insiders 12.75 | Percent Institutions 30.75 |
Upturn AI SWOT
Superior Industries International

Company Overview
History and Background
Superior Industries International was founded in 1957. It has evolved from a manufacturer of aftermarket automotive wheels to a global supplier of aluminum wheels for original equipment manufacturers (OEMs). Key milestones include expansion into Europe and diversification of its product portfolio.
Core Business Areas
- Aluminum Wheel Manufacturing: Designs, engineers, and manufactures aluminum wheels for passenger cars and light-duty vehicles. Serves both OEMs and the aftermarket.
Leadership and Structure
The company is led by a CEO and executive team. The organizational structure is hierarchical, with functional departments responsible for manufacturing, sales, finance, and engineering.
Top Products and Market Share
Key Offerings
- Cast Aluminum Wheels: Superior Industries' primary product. They hold approximately 11.2% (2023) of the North American Aluminum Wheel market. Competitors include Maxion Wheels, Accuride Wheels, and Rimstock. Market demand is driven by vehicle production and consumer preferences for aesthetically appealing wheels.
- revenue: 600 million
Market Dynamics
Industry Overview
The automotive wheel industry is driven by global vehicle production, technological advancements in wheel design, and consumer preferences. The market is moderately competitive, with a mix of large global players and smaller regional manufacturers.
Positioning
Superior Industries International is a key player in the aluminum wheel market, focusing on serving OEMs with lightweight and aesthetically appealing wheels. Their competitive advantage lies in their engineering capabilities and global manufacturing footprint.
Total Addressable Market (TAM)
The global automotive wheel market is estimated to be around $50 billion. Superior's market share is a small percentage, indicating a significant opportunity for growth.
Upturn SWOT Analysis
Strengths
- Strong relationships with OEMs
- Global manufacturing footprint
- Engineering and design capabilities
- Lightweight wheel technology
Weaknesses
- High debt levels
- Dependence on automotive industry cycles
- Exposure to commodity price fluctuations
- Customer concentration
Opportunities
- Growing demand for lightweight wheels
- Expansion into new geographic markets
- Increased use of aluminum in vehicle manufacturing
- Penetrate emerging markets.
Threats
- Competition from other wheel manufacturers
- Automotive industry downturns
- Increased material costs (aluminum prices)
- Trade barriers and tariffs
Competitors and Market Share
Key Competitors
- MAXION Wheels
- Accuride Wheels
Competitive Landscape
Superior faces competition from global wheel manufacturers with established OEM relationships. Its competitive advantage lies in its engineering and design capabilities.
Growth Trajectory and Initiatives
Historical Growth: Historically, Superior's growth has been linked to automotive production volumes. The company has experienced periods of growth and contraction.
Future Projections: Future growth is expected to be driven by increasing demand for lightweight wheels, expansion into new markets, and successful execution of strategic initiatives.
Recent Initiatives: Recent initiatives include cost reduction programs, focusing on lightweighting and fuel efficiency.
Summary
Superior Industries International is a global supplier of aluminum wheels, facing challenges with high debt and dependence on the automotive industry. Strengths include its OEM relationships and engineering capabilities. However, it faces threats from competition and economic downturns. They need to reduce debt to improve and show financial stability for investors.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change, impacting the accuracy of this analysis.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Superior Industries International
Exchange NYSE | Headquaters Southfield, MI, United States | ||
IPO Launch date 1985-07-03 | CEO, President & Director Mr. Majdi B. Abulaban | ||
Sector Consumer Cyclical | Industry Auto Parts | Full time employees 6500 | Website https://www.supind.com |
Full time employees 6500 | Website https://www.supind.com |
Superior Industries International, Inc., together with its subsidiaries, designs, manufactures, and sells aluminum wheels in North America and Europe. The company offers its products under the ATS, RIAL, ALUTEC, and ANZIO brands. It sells to original equipment manufacturers, aftermarket manufacturers, and suppliers. Superior Industries International, Inc. was founded in 1957 and is headquartered in Southfield, Michigan.

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