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So-Young International Inc (SY)



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Upturn Advisory Summary
06/30/2025: SY (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $1.17
1 Year Target Price $1.17
1 | Strong Buy |
0 | Buy |
1 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 25.03% | Avg. Invested days 27 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 262.32M USD | Price to earnings Ratio - | 1Y Target Price 1.17 |
Price to earnings Ratio - | 1Y Target Price 1.17 | ||
Volume (30-day avg) 2 | Beta 1.01 | 52 Weeks Range 0.64 - 3.40 | Updated Date 07/1/2025 |
52 Weeks Range 0.64 - 3.40 | Updated Date 07/1/2025 | ||
Dividends yield (FY) 5.26% | Basic EPS (TTM) -1.06 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -41.6% | Operating Margin (TTM) -14.6% |
Management Effectiveness
Return on Assets (TTM) -1.95% | Return on Equity (TTM) -27.13% |
Valuation
Trailing PE - | Forward PE 16.05 | Enterprise Value 199952210 | Price to Sales(TTM) 0.18 |
Enterprise Value 199952210 | Price to Sales(TTM) 0.18 | ||
Enterprise Value to Revenue 0.99 | Enterprise Value to EBITDA 2.3 | Shares Outstanding 84620800 | Shares Floating 36136534 |
Shares Outstanding 84620800 | Shares Floating 36136534 | ||
Percent Insiders 21.73 | Percent Institutions 25.52 |
Analyst Ratings
Rating 1 | Target Price 1.17 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
So-Young International Inc
Company Overview
History and Background
So-Young International Inc. was founded in 2013. It operates as an online platform in China dedicated to aesthetic medicine and related services. It has grown to become a significant player in the cosmetic surgery and non-surgical aesthetic treatment industry.
Core Business Areas
- Information Services: Provides content-driven online community and specialized professional content, including articles, Q&A, and online consultation services.
- Reservation Services: Facilitates transactions between consumers and service providers of aesthetic medicine and related services.
- Other Services: Includes advertising and other value-added services for medical aesthetic service providers.
Leadership and Structure
The leadership team includes Jin Xing, the CEO, and other executives overseeing key operational areas. The organizational structure is typical of a technology company with functional departments focused on technology, marketing, sales, and operations.
Top Products and Market Share
Key Offerings
- So-Young App: A mobile app and online platform that provides information, booking, and community features for cosmetic surgery and aesthetic treatments. Competitors include Meituan Dianping and various other online healthcare platforms. Accurate market share data for this specific application is difficult to acquire but has a significant user base in china.
- Cosmetic Procedure Bookings: Enables users to book various cosmetic procedures through the platform. Revenue is generated through commissions from the service providers. Competitors are numerous cosmetic clinics.
Market Dynamics
Industry Overview
The aesthetic medicine industry in China is experiencing rapid growth, driven by increasing disposable incomes, growing awareness of aesthetic treatments, and a desire for enhanced appearance. The market is characterized by a mix of established medical institutions, private clinics, and online platforms facilitating access to these services.
Positioning
So-Young International Inc. positions itself as a leading online platform connecting consumers with aesthetic medicine service providers. Its competitive advantages include a large user base, a comprehensive platform with rich content, and strong brand recognition in the Chinese market.
Total Addressable Market (TAM)
The total addressable market (TAM) for aesthetic medicine in China is estimated to be substantial, potentially exceeding tens of billions of dollars. So-Young is positioned to capture a significant share of this market through its online platform and extensive network of service providers.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in China
- Large user base and active online community
- Comprehensive platform with diverse content and services
- Established relationships with aesthetic medicine service providers
Weaknesses
- Reliance on the Chinese market
- Regulatory risks in the aesthetic medicine industry
- Competition from other online platforms and offline clinics
- Potential for negative publicity related to cosmetic surgery risks
Opportunities
- Expansion into new geographic markets
- Development of new products and services
- Partnerships with leading medical institutions
- Leveraging AI and other technologies to enhance user experience
Threats
- Increased competition from established players
- Changes in government regulations
- Economic slowdown in China
- Negative publicity related to cosmetic surgery risks
Competitors and Market Share
Key Competitors
- MTP
- JD
- PDD
Competitive Landscape
So-Young competes with other online platforms, offline clinics, and traditional medical institutions. Its advantages include a strong brand, a large user base, and a comprehensive platform. Its disadvantages include its reliance on the Chinese market and regulatory risks.
Growth Trajectory and Initiatives
Historical Growth: So-Young has experienced significant growth in revenue and user base since its inception. However, growth has been subject to fluctuations due to regulatory changes and market competition.
Future Projections: Analyst estimates suggest continued growth in revenue and earnings, driven by the increasing demand for aesthetic medicine in China. Future growth will depend on the company's ability to innovate, expand into new markets, and navigate regulatory challenges.
Recent Initiatives: Recent initiatives include investments in technology, expansion of service offerings, and partnerships with key players in the aesthetic medicine industry.
Summary
So-Young International Inc. operates in a high-growth market, leveraging its strong brand and online platform to connect consumers with aesthetic medicine service providers. While the company faces regulatory risks and stiff competition, its potential for growth remains substantial. To continue this growth they must maintain its user base and continue providing value added services to users and service providers. It is well placed to take advantage of the growing Chinese medical aesthetic market.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be made based on individual risk tolerance and due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About So-Young International Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2019-05-02 | Co-Founder, CEO & Chairman Mr. Xing Jin | ||
Sector Healthcare | Industry Health Information Services | Full time employees 1800 | Website https://www.soyoung.com |
Full time employees 1800 | Website https://www.soyoung.com |
So-Young International Inc. operates an online platform for consumption healthcare services in the People's Republic of China. The company offers So-Young Mobile App that offers users access to medical aesthetic knowledge, community support and reservation options for treatment with medical professionals, and medical aesthetic institutions; Weixin mini program to explore treatment options, check prices, schedule appointments, participate in online consultations, and track follow-ups; and medical aesthetic community content through its website soyoung.com. Its aesthetic centers offer non-invasive and minimally invasive procedures, including device-based options, such as thread lifts, intense pulsed light, ultrasound facelifts, picosecond lasers, and body contouring treatments, as well as injectable treatments, including skin boosters, hyaluronic acid-based products, botox, and type I and type III collagen. In addition, the company engages in the research and development, production, sale, and distribution of light therapy devices, including excimer laser systems, UV excimer therapy devices, LED and red-light therapy systems, and advanced laser and intense pulsed light technologies; surgical laser devices, including carbon dioxide laser machines, multi-wavelength and semiconductor laser systems, and hydrodynamic-assisted liposuction systems, as well as pneumatic liquid spray devices. Further, it offers injectable products; sales and technical, maintenance, installation, operational training, error reporting, maintenance, and equipment packaging services; consumption healthcare services, including dermatology, dentistry and orthodontics, physical examinations, gynecology, and postnatal care; reservation services; and content management through beauty diaries, short-form videos, treatment reviews, featured articles, and chat messages. The company was founded in 2013 and is headquartered in Chaoyang, China.
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