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So-Young International Inc (SY)


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Upturn Advisory Summary
10/15/2025: SY (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $5.79
1 Year Target Price $5.79
1 | Strong Buy |
0 | Buy |
1 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 50.84% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 305.91M USD | Price to earnings Ratio - | 1Y Target Price 5.79 |
Price to earnings Ratio - | 1Y Target Price 5.79 | ||
Volume (30-day avg) 2 | Beta 1.94 | 52 Weeks Range 0.64 - 6.28 | Updated Date 10/17/2025 |
52 Weeks Range 0.64 - 6.28 | Updated Date 10/17/2025 | ||
Dividends yield (FY) 5.26% | Basic EPS (TTM) -0.89 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -46.32% | Operating Margin (TTM) -12.44% |
Management Effectiveness
Return on Assets (TTM) -3.08% | Return on Equity (TTM) -29.74% |
Valuation
Trailing PE - | Forward PE 16.05 | Enterprise Value 299053355 | Price to Sales(TTM) 0.22 |
Enterprise Value 299053355 | Price to Sales(TTM) 0.22 | ||
Enterprise Value to Revenue 1.5 | Enterprise Value to EBITDA 2.3 | Shares Outstanding 83721188 | Shares Floating 37042600 |
Shares Outstanding 83721188 | Shares Floating 37042600 | ||
Percent Insiders 1.13 | Percent Institutions 24.58 |
Upturn AI SWOT
So-Young International Inc
Company Overview
History and Background
So-Young International Inc. (SY) was founded in 2013. It is a Chinese online platform dedicated to aesthetic medicine and cosmetic surgery, connecting consumers with service providers. It has grown to become a leading platform in the industry.
Core Business Areas
- Information Services: Provides information, user reviews, and education related to medical aesthetics to help consumers make informed decisions.
- Reservation Services: Facilitates reservations and transactions between consumers and medical aesthetic service providers.
- Other Services: Includes advertising and marketing services to clinics and other industry participants.
Leadership and Structure
The company's leadership team includes CEO Jin Xing, and the organizational structure is designed around its platform-based business model, focusing on technology, marketing, and operations.
Top Products and Market Share
Key Offerings
- Information & Community Platform: Provides user-generated content, reviews, and educational resources related to cosmetic procedures. Its market share is estimated to be significant within China's online medical aesthetics market. Competitors include Gengmei and Meituan Dianping in the medical aesthetics information sector.
- Reservation & Consultation Services: Connects consumers with clinics and doctors, facilitating appointments and consultations. Revenue from this product line constitutes a sizable portion of their earnings. Competitors include Gengmei and hospital-operated online platforms.
Market Dynamics
Industry Overview
The medical aesthetics industry is experiencing rapid growth, driven by increasing disposable incomes and a growing desire for self-improvement. The industry is heavily regulated in China.
Positioning
So-Young International Inc. is positioned as a leading online platform connecting consumers with medical aesthetic service providers, leveraging its strong brand and user base. Its competitive advantage lies in its extensive content library and community engagement.
Total Addressable Market (TAM)
The estimated TAM for China's medical aesthetics market is substantial and growing rapidly. So-Young is positioned to capture a significant share through its platform, focusing on information and transaction facilitation.
Upturn SWOT Analysis
Strengths
- Large user base
- Extensive content library
- Strong brand recognition in China
- Established platform connecting consumers and providers
Weaknesses
- Reliance on Chinese market
- Regulatory risks in China
- Dependence on user-generated content
- Sensitivity to changes in consumer preferences
Opportunities
- Expansion into new geographic markets (Southeast Asia)
- Offering more diverse services (e.g., insurance)
- Partnerships with hospitals and clinics
- Integration of AI and technology
Threats
- Increased competition from other online platforms
- Changes in government regulations regarding medical aesthetics
- Negative publicity or user dissatisfaction
- Economic downturn affecting consumer spending
Competitors and Market Share
Key Competitors
- JD (JD)
- PDD (PDD)
- MEIT (OTCPK:MPNGF)
Competitive Landscape
So-Young International Inc. faces intense competition from other online platforms. Its advantages include its focused specialization in medical aesthetics. Disadvantages include exposure to specific Chinese market conditions.
Growth Trajectory and Initiatives
Historical Growth: The company experienced rapid growth in its early years, driven by the expanding medical aesthetics market in China. Growth rates have slowed in recent years.
Future Projections: Unable to provide projections for future growth, though analyst estimates would be based on market conditions and the company's strategic initiatives.
Recent Initiatives: Recent initiatives by So-Young likely include efforts to diversify its services, expand its geographic reach within China, and enhance its technology platform.
Summary
So-Young International Inc. is a leading online platform for medical aesthetics in China, leveraging its extensive content and user base. It faces regulatory risks and competitive pressures but also has opportunities to expand its services and geographic reach. Its financial performance and growth are contingent on market conditions and its ability to innovate and adapt. It is important to watch regulatory changes and how it adapts to consumer preferences.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Market Analysis
Disclaimers:
This analysis is based on publicly available information and does not constitute financial advice. Real-time data limitations apply.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About So-Young International Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2019-05-02 | Co-Founder, CEO & Chairman Mr. Xing Jin | ||
Sector Healthcare | Industry Health Information Services | Full time employees 1800 | Website https://www.soyoung.com |
Full time employees 1800 | Website https://www.soyoung.com |
So-Young International Inc. operates an online platform for consumption healthcare services in the People's Republic of China. The company offers So-Young Mobile App that offers users access to medical aesthetic knowledge, community support and reservation options for treatment with medical professionals, and medical aesthetic institutions; Weixin mini program to explore treatment options, check prices, schedule appointments, participate in online consultations, and track follow-ups; and medical aesthetic community content through its website soyoung.com. Its aesthetic centers offer non-invasive and minimally invasive procedures, including device-based options, such as thread lifts, intense pulsed light, ultrasound facelifts, picosecond lasers, and body contouring treatments, as well as injectable treatments, including skin boosters, hyaluronic acid-based products, botox, and type I and type III collagen. In addition, the company engages in the research and development, production, sale, and distribution of light therapy devices, including excimer laser systems, UV excimer therapy devices, LED and red-light therapy systems, and advanced laser and intense pulsed light technologies; surgical laser devices, including carbon dioxide laser machines, multi-wavelength and semiconductor laser systems, and hydrodynamic-assisted liposuction systems, as well as pneumatic liquid spray devices. Further, it offers injectable products; sales and technical, maintenance, installation, operational training, error reporting, maintenance, and equipment packaging services; consumption healthcare services, including dermatology, dentistry and orthodontics, physical examinations, gynecology, and postnatal care; reservation services; and content management through beauty diaries, short-form videos, treatment reviews, featured articles, and chat messages. The company was founded in 2013 and is headquartered in Chaoyang, China.

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