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TELUS International (TIXT)



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Upturn Advisory Summary
09/17/2025: TIXT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $4.52
1 Year Target Price $4.52
1 | Strong Buy |
2 | Buy |
9 | Hold |
2 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -21.14% | Avg. Invested days 34 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.24B USD | Price to earnings Ratio - | 1Y Target Price 4.52 |
Price to earnings Ratio - | 1Y Target Price 4.52 | ||
Volume (30-day avg) 14 | Beta 0.91 | 52 Weeks Range 2.13 - 4.60 | Updated Date 09/17/2025 |
52 Weeks Range 2.13 - 4.60 | Updated Date 09/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.38 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -14.09% | Operating Margin (TTM) -30.9% |
Management Effectiveness
Return on Assets (TTM) -2.39% | Return on Equity (TTM) -20.44% |
Valuation
Trailing PE - | Forward PE 7.74 | Enterprise Value 2653149836 | Price to Sales(TTM) 0.46 |
Enterprise Value 2653149836 | Price to Sales(TTM) 0.46 | ||
Enterprise Value to Revenue 0.98 | Enterprise Value to EBITDA 9.09 | Shares Outstanding 114300000 | Shares Floating 67693000 |
Shares Outstanding 114300000 | Shares Floating 67693000 | ||
Percent Insiders 38.22 | Percent Institutions 53.33 |
Upturn AI SWOT
TELUS International
Company Overview
History and Background
TELUS International was founded in 2005 as a subsidiary of TELUS Corporation. It evolved from TELUS's internal customer service operations to become a global customer experience (CX) provider. Significant milestones include expanding into new geographic regions, acquiring companies to broaden service offerings, and becoming a publicly traded company in 2021.
Core Business Areas
- Digital Customer Experience (DCX): Provides omni-channel customer support, content moderation, and digital transformation services to help businesses improve customer interactions and satisfaction.
- AI Data Solutions: Offers data annotation, AI training, and development services to enable businesses to leverage artificial intelligence for various applications, including chatbots, image recognition, and machine learning.
- Digital Solutions: Provides digital consulting, design, and development services to help businesses create and optimize their digital presence and user experience.
Leadership and Structure
The leadership team includes Jeff Puritt (President and CEO) and other key executives responsible for different business units and functions. The organizational structure is a matrix model, with regional and functional divisions reporting to the executive leadership team.
Top Products and Market Share
Key Offerings
- Customer Experience (CX) Solutions: Encompasses a range of services, including customer care, technical support, and sales support. Market share is difficult to pinpoint exactly, but TELUS International is a significant player in the global CX market. Competitors include Accenture, Teleperformance, and Concentrix. Market share estimated to be around 4-5% of global CX market.
- Market Competitors: Accenture, Teleperformance, Concentrix
- Digital Solutions: Includes digital transformation consulting, design, and development services. This offering helps companies improve their online presence and customer experiences. Competitors include Globant and EPAM Systems.
- Market Competitors: Globant, EPAM Systems
- AI Data Solutions: Includes data annotation and platform services. Competitors include Appen and TaskUs
- Market Competitors: Appen, TaskUs
Market Dynamics
Industry Overview
The customer experience (CX) and business process outsourcing (BPO) market is experiencing significant growth due to increasing demand for digital transformation and personalized customer interactions. AI is driving automation and improving CX. Companies are seeking partners to help them manage increasingly complex customer relationships.
Positioning
TELUS International is positioned as a leading provider of digital CX solutions, leveraging technology and human expertise to deliver differentiated customer experiences. Its competitive advantages include a strong focus on innovation, a global delivery network, and deep industry expertise.
Total Addressable Market (TAM)
The TAM for CX is estimated at hundreds of billions of dollars globally and growing annually. TELUS International captures a relatively small, but increasing, portion of the TAM, indicating substantial growth potential. They are well-positioned to capitalize on the market trends.
Upturn SWOT Analysis
Strengths
- Strong Parent Company (TELUS)
- Global Delivery Network
- Diverse Service Offerings
- Focus on Innovation
Weaknesses
- Reliance on Key Clients
- Integration Risks with Acquisitions
- Currency Exchange Rate Fluctuations
- Competition in Mature Markets
Opportunities
- Expanding into New Geographic Regions
- Acquiring Complementary Businesses
- Growing Demand for Digital CX Solutions
- Increased Adoption of AI and Automation
Threats
- Economic Downturns
- Intense Competition
- Data Security Breaches
- Changes in Customer Preferences
Competitors and Market Share
Key Competitors
- ACN
- G
- CCXC
- TASK
Competitive Landscape
TELUS International competes with large consulting firms, BPO providers, and niche players. Its advantages include a strong focus on digital CX, a global delivery network, and deep industry expertise. Disadvantages include reliance on key clients and integration risks with acquisitions.
Major Acquisitions
WillowTree
- Year: 2023
- Acquisition Price (USD millions): 1225
- Strategic Rationale: To expand their digital solutions and UX design capabilities, particularly in the app and digital product development space. Broadened service offerings and capabilities
Growth Trajectory and Initiatives
Historical Growth: TELUS International has experienced significant revenue growth in recent years, driven by organic growth and acquisitions.
Future Projections: Analyst estimates suggest continued revenue growth, driven by increasing demand for digital CX solutions. However, the pace of growth may moderate as the market matures.
Recent Initiatives: Recent initiatives include expanding into new industry verticals, investing in AI and automation technologies, and acquiring companies to broaden service offerings.
Summary
TELUS International is a growing player in the digital CX market with a strong focus on innovation and a global delivery network. Its growth is driven by increasing demand for digital transformation and personalized customer experiences. However, the company faces intense competition and integration risks with acquisitions. Overall the company's future outlook is good, but it requires careful management of debt and strategic acquisitions to remain competitive.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Market Research Reports
- Analyst Reports
- SEC Filings (10-K and 10-Q)
Disclaimers:
This analysis is based on publicly available information and analyst estimates. It is not financial advice, and readers should conduct their own due diligence before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About TELUS International
Exchange NYSE | Headquaters Vancouver, BC, Canada | ||
IPO Launch date 2021-02-03 | Acting CEO, COO & President of Customer Experience Mr. Jason Macdonnell | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 78569 | Website https://www.telusdigital.com |
Full time employees 78569 | Website https://www.telusdigital.com |
TELUS International (Cda) Inc. offers digital customer experience and digital solutions in the Asia-Pacific, the Central America, Europe, Africa, North America, the United Arab Emirates, and internationally. The company provides digital solutions, such as cloud solutions and automation, trust, safety, and security services; and AI data solutions, including expertise in computer vision, front-end digital design, and consulting services, as well as data collection, data annotation, supporting applications like computer vision, data categorization, and search relevance for AI applications. It also offers Customer Experience Management (CXM) solution; and Fuel iX, a TELUS Digital's proprietary platform that enables organizations to manage, monitor, and maintain GenAI across the enterprise. The company serves technology and games, communications and media, electronic commerce (eCommerce), financial technology (fintech), banking, financial services and insurance, healthcare, retail, consumer, energy and utilities, and travel and hospitality industries. The company was founded in 2005 and is headquartered in Vancouver, Canada. TELUS International (Cda) Inc. previously was a subsidiary of TELUS Communications Inc.

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