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TKO Group Holdings, Inc. (TKO)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
01/09/2026: TKO (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
19 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $224.79
1 Year Target Price $224.79
| 13 | Strong Buy |
| 3 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 17.24% | Avg. Invested days 49 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 16.60B USD | Price to earnings Ratio 76.84 | 1Y Target Price 224.79 |
Price to earnings Ratio 76.84 | 1Y Target Price 224.79 | ||
Volume (30-day avg) 19 | Beta 0.23 | 52 Weeks Range 131.77 - 218.11 | Updated Date 01/9/2026 |
52 Weeks Range 131.77 - 218.11 | Updated Date 01/9/2026 | ||
Dividends yield (FY) 0.75% | Basic EPS (TTM) 2.63 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.99% | Operating Margin (TTM) 15.63% |
Management Effectiveness
Return on Assets (TTM) 3.03% | Return on Equity (TTM) 8.13% |
Valuation
Trailing PE 76.84 | Forward PE 38.76 | Enterprise Value 19130925136 | Price to Sales(TTM) 6.52 |
Enterprise Value 19130925136 | Price to Sales(TTM) 6.52 | ||
Enterprise Value to Revenue 7.52 | Enterprise Value to EBITDA 13.59 | Shares Outstanding 78922362 | Shares Floating 65588429 |
Shares Outstanding 78922362 | Shares Floating 65588429 | ||
Percent Insiders 16.6 | Percent Institutions 97.52 |
Upturn AI SWOT
TKO Group Holdings, Inc.
Company Overview
History and Background
TKO Group Holdings, Inc. was formed in April 2023 through the merger of Endeavor Group Holdings, Inc. (which then rebranded to TKO) and World Wrestling Entertainment (WWE). This strategic combination aimed to create a premium live events and media company encompassing professional wrestling and mixed martial arts. Endeavor, founded in 1992, has a history in sports and entertainment talent representation, while WWE, established in 1953, is a global leader in professional wrestling.
Core Business Areas
- WWE: Professional wrestling entertainment, including live events, television programming, digital media, licensing, and merchandising.
- UFC: Mixed martial arts promotion, featuring live events, broadcast rights, merchandise, and licensing.
Leadership and Structure
TKO Group Holdings, Inc. is led by a board of directors and a management team. Key figures include Ari Emanuel as CEO of TKO Group Holdings, Inc. and Vince McMahon as Executive Chairman of the Board. The company operates through its subsidiaries WWE and UFC.
Top Products and Market Share
Key Offerings
- WWE Raw: Flagship weekly television program for WWE, attracting a large, dedicated viewership. Competitors include other major sports leagues and entertainment properties vying for television advertising revenue and audience attention.
- UFC Pay-Per-View Events: Premier live combat sports events that generate significant revenue through broadcast rights and ticket sales. Key competitors include other major boxing and combat sports promotions.
- WWE Network / Peacock WWE Content: Subscription-based streaming service offering a vast library of WWE content, including live events and archived shows. Competes with other sports and entertainment streaming services.
- UFC Fight Pass: Digital subscription service offering live UFC events, original content, and access to a library of fights. Competes with other sports streaming platforms.
Market Dynamics
Industry Overview
The live events and media industry, particularly in sports and entertainment, is characterized by strong brand loyalty, significant media rights value, and increasing demand for digital content and experiences. The market is competitive, with evolving consumer preferences and technological advancements impacting distribution models.
Positioning
TKO Group Holdings, Inc. is positioned as a global leader in premium live events and sports entertainment, leveraging the immense popularity and established fan bases of WWE and UFC. Its competitive advantages include powerful global brands, extensive media partnerships, and diversified revenue streams from live events, broadcasting, merchandise, and licensing.
Total Addressable Market (TAM)
The TAM for live events, media rights, and sports entertainment is substantial and growing, encompassing global viewership, sponsorship, and merchandise sales. TKO Group Holdings, Inc. is a significant player within this TAM, particularly in its niche of professional wrestling and mixed martial arts.
Upturn SWOT Analysis
Strengths
- Powerful and globally recognized brands (WWE and UFC)
- Strong media rights agreements
- Diversified revenue streams
- Loyal and engaged fan bases
- Experienced leadership and management
Weaknesses
- Dependence on key talent
- Potential for regulatory scrutiny
- Integration challenges post-merger
- Perception of scripted entertainment (WWE)
Opportunities
- Expansion into new international markets
- Growth in digital and streaming content
- Merchandising and licensing opportunities
- Strategic partnerships and collaborations
- Leveraging synergies between WWE and UFC
Threats
- Competition from other entertainment and sports properties
- Changes in consumer viewing habits
- Economic downturns impacting consumer spending
- Potential for talent disputes or injuries
- Disruption from new technologies or platforms
Competitors and Market Share
Key Competitors
- AEW (All Elite Wrestling)
- One Championship
- Boxing Promoters (e.g., Top Rank, Matchroom Boxing)
- Other major sports leagues and entertainment companies
Competitive Landscape
TKO Group Holdings, Inc. enjoys a dominant position in the professional wrestling and mixed martial arts markets due to the established global appeal and extensive infrastructure of both WWE and UFC. While AEW is a significant competitor in wrestling, and One Championship competes in MMA, TKO's combined scale, media reach, and diverse revenue streams provide substantial advantages. However, maintaining audience engagement and adapting to evolving entertainment trends remain critical.
Major Acquisitions
World Wrestling Entertainment (WWE)
- Year: 2023
- Acquisition Price (USD millions):
- Strategic Rationale: Formation of TKO Group Holdings, Inc. through a merger with Endeavor Group Holdings, Inc. to create a premium live events and media company, combining WWE's wrestling prowess with Endeavor's UFC assets.
Growth Trajectory and Initiatives
Historical Growth: The historical growth of TKO Group Holdings, Inc. is an aggregation of the growth trajectories of WWE and Endeavor prior to their merger. Both entities have demonstrated growth in their respective segments.
Future Projections: Future projections for TKO Group Holdings, Inc. will depend on factors such as continued success of WWE and UFC events, media rights renewals, global expansion, and the realization of merger synergies. Analyst estimates would provide further insights.
Recent Initiatives: Key recent initiatives include the successful merger of WWE and UFC, integration efforts, and strategies aimed at leveraging the combined strengths of both brands to enhance content, expand reach, and optimize operations.
Summary
TKO Group Holdings, Inc. is a formidable entity in the live events and media space, primarily due to the strong brands of WWE and UFC. The company benefits from robust media rights, diversified revenue, and dedicated fan bases. Its success hinges on continued event popularity, effective talent management, and capitalizing on global expansion opportunities. Potential threats include intense competition and evolving consumer entertainment preferences.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company filings with the U.S. Securities and Exchange Commission (SEC)
- Reputable financial news outlets
- Industry analysis reports
Disclaimers:
This JSON output is generated for informational purposes based on publicly available data and AI analysis. It is not intended as financial advice. Market conditions, company performance, and competitive landscapes are subject to change. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About TKO Group Holdings, Inc.
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2023-09-12 | Executive Chair & CEO Mr. Ariel Zev Emanuel | ||
Sector Communication Services | Industry Entertainment | Full time employees - | Website https://tkogrp.com |
Full time employees - | Website https://tkogrp.com | ||
TKO Group Holdings, Inc. operates as a sports and entertainment company. The company owns and manages sports and entertainment intellectual property; produces and licenses live events, programing, and long-form and short-form content, reality series, and other filmed entertainment on digital and linear channels and via pay-per-view; and offers UFC FIGHT PASS, a direct-to-consumer streaming product that provides access to live and video-on-demand events, as well as original content. It is also involved in the merchandising of video games, apparel, equipment, trading cards, memorabilia, digital goods, and toys. In addition, the company engages in the sponsorships and advertising business, which offers sale of in-venue and in-broadcast advertising assets, content product integration, and digital impressions. The company was incorporated in 2023 and is based in New York, New York. TKO Group Holdings, Inc. is a subsidiary of Endeavor Group Holdings, Inc.
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