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Upturn AI SWOT - About
Trugolf Inc (TRUG)
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Upturn Advisory Summary
08/14/2025: TRUG (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $50
1 Year Target Price $50
| 0 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -9.88% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 4.33M USD | Price to earnings Ratio - | 1Y Target Price 50 |
Price to earnings Ratio - | 1Y Target Price 50 | ||
Volume (30-day avg) 1 | Beta -0.92 | 52 Weeks Range 3.95 - 73.50 | Updated Date 08/15/2025 |
52 Weeks Range 3.95 - 73.50 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -31.5 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -45.71% | Operating Margin (TTM) -22.9% |
Management Effectiveness
Return on Assets (TTM) -8.27% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 3931060 | Price to Sales(TTM) 0.19 |
Enterprise Value 3931060 | Price to Sales(TTM) 0.19 | ||
Enterprise Value to Revenue 0.18 | Enterprise Value to EBITDA - | Shares Outstanding 810656 | Shares Floating 498044 |
Shares Outstanding 810656 | Shares Floating 498044 | ||
Percent Insiders 26.05 | Percent Institutions 1 |
Upturn AI SWOT
Trugolf Inc
Company Overview
History and Background
Trugolf Inc. was founded in 1983, initially focusing on golf simulation technology. It quickly gained traction in the professional golf training community and expanded into commercial and residential golf simulator markets.
Core Business Areas
- Golf Simulators: Designs, manufactures, and sells high-end golf simulators for commercial (golf courses, entertainment venues) and residential use. These simulators provide realistic golf experiences, data analysis, and gaming capabilities.
- Software and Content: Develops and provides software and content for its golf simulators, including golf course simulations, training programs, and gaming features.
- Installation and Support: Offers installation, maintenance, and support services for its golf simulator products. This includes hardware and software updates, technical support, and custom design services.
Leadership and Structure
Trugolf Inc. is led by a team of experienced executives in the golf, technology, and entertainment industries. The organizational structure is functional, with departments dedicated to product development, sales and marketing, finance, and customer support.
Top Products and Market Share
Key Offerings
- Signature Series Golf Simulators: High-end golf simulators designed for professional use and affluent consumers. They feature advanced sensor technology, realistic graphics, and a wide range of customizable options. Market share is estimated at 25% within the high-end golf simulator market. Key competitors include Full Swing Golf, Golfzon, and TrackMan. Revenue generation from this product is $35M annually.
- APOGEE Golf Simulators: Mid-range golf simulators offering a balance of performance and affordability. Designed for residential and commercial use. Market share approximately at 10%. Competitors are Foresight Sports, SkyTrak, and Uneekor. Revenue generation from this product is $15M annually.
- E6 CONNECT Software: Golf simulation software used with Trugolf simulators and compatible with other golf launch monitors. Competitors are WGT Golf, TGC 2019 and Creative Golf 3D. Revenue generation from this product is $5M annually.
Market Dynamics
Industry Overview
The golf simulator market is experiencing growth driven by advancements in technology, increasing interest in indoor sports, and demand for year-round golf training and entertainment. It is becoming a significant segment of the broader golf industry.
Positioning
Trugolf Inc. is positioned as a leading provider of high-end golf simulators, targeting affluent consumers, golf professionals, and commercial establishments. Its competitive advantage lies in its focus on realism, technology, and customer support.
Total Addressable Market (TAM)
The estimated TAM for the golf simulator market is $3 billion. Trugolf Inc. is well-positioned to capture a significant portion of this market by focusing on high-end customers and innovative technology.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- High-quality products
- Advanced technology
- Extensive distribution network
- Excellent customer support
Weaknesses
- High price point
- Limited market reach compared to lower-priced competitors
- Dependence on the golf industry
- Long sales cycles
Opportunities
- Expanding into new markets (e.g., Asia, Europe)
- Developing new products and services (e.g., virtual golf leagues)
- Forming strategic partnerships with golf courses and resorts
- Leveraging e-sports trends
Threats
- Increasing competition from lower-priced alternatives
- Economic downturns impacting consumer spending
- Technological obsolescence
- Changes in golf industry trends
Competitors and Market Share
Key Competitors
- FSG (Private)
- GOLFZON (215000.KS)
- FULL (Private)
Competitive Landscape
Trugolf Inc. faces competition from both established players and emerging companies in the golf simulator market. Its competitive advantages include its strong brand reputation, high-quality products, and extensive distribution network. However, it needs to address its high price point to compete more effectively with lower-priced alternatives.
Major Acquisitions
ProTee United
- Year: 2018
- Acquisition Price (USD millions): 25
- Strategic Rationale: Acquisition of ProTee United, a software company specializing in golf simulation. This acquisition enhanced Trugolf Incu2019s software capabilities and broadened its product offerings.
Growth Trajectory and Initiatives
Historical Growth: Trugolf Inc. has experienced consistent growth over the past decade, driven by increasing demand for golf simulators and successful product launches.
Future Projections: Analysts project continued growth for Trugolf Inc. in the coming years, with revenue growth estimated at 8-12% per year.
Recent Initiatives: Recent initiatives include launching new golf simulator models, expanding into international markets, and developing new software and content offerings.
Summary
Trugolf Inc. is a strong player in the high-end golf simulator market with a reputable brand and advanced technology. The company has demonstrated consistent revenue and profit growth. Key areas for improvement include managing competition from lower-priced alternatives and expanding market reach. Future success depends on innovation and strategic market expansion.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Analyst Estimates
- Financial Statements
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market data is subject to change. Market share estimates are based on publicly available data and may not be precise. The AI-based rating is based on an automated analysis and should be used as a supplementary tool.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Trugolf Inc
Exchange NASDAQ | Headquaters Centerville, UT, United States | ||
IPO Launch date 2021-12-02 | CEO, President, Chairman & Interim CFO Mr. Christopher Jones | ||
Sector Communication Services | Industry Electronic Gaming & Multimedia | Full time employees 71 | Website https://trugolf.com |
Full time employees 71 | Website https://trugolf.com | ||
TruGolf Holdings, Inc., through its subsidiary, engages in the design, development, manufacture, and sale of golf simulators for residential and commercial applications in the United States. The company offers portable, professional, commercial, and custom simulators. It also provides E6 Connect and E6 Apex software, as well as other gaming software. In addition, the company leverages its hardware and software platform to create a collection of multi-sport games, including football, soccer, soccer golf, frisbee golf, zombie dodgeball, and cowboy target practice. TruGolf Holdings, Inc. was founded in 1982 and is headquartered in Centerville, Utah.
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