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Upturn AI SWOT - About
TRUG 
Trugolf Inc (TRUG)
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Upturn Advisory Summary
10/15/2025: TRUG (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $20
1 Year Target Price $20
| 0 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -9.88% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 2.98M USD | Price to earnings Ratio - | 1Y Target Price 20 |
Price to earnings Ratio - | 1Y Target Price 20 | ||
Volume (30-day avg) 1 | Beta -1.02 | 52 Weeks Range 2.00 - 55.00 | Updated Date 10/17/2025 |
52 Weeks Range 2.00 - 55.00 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -35.78 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -52.55% | Operating Margin (TTM) -43.38% |
Management Effectiveness
Return on Assets (TTM) -11.32% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value -2211675 | Price to Sales(TTM) 0.13 |
Enterprise Value -2211675 | Price to Sales(TTM) 0.13 | ||
Enterprise Value to Revenue 0.17 | Enterprise Value to EBITDA - | Shares Outstanding 1117603 | Shares Floating 615656 |
Shares Outstanding 1117603 | Shares Floating 615656 | ||
Percent Insiders 20.57 | Percent Institutions 0.71 |
Upturn AI SWOT
Trugolf Inc
Company Overview
History and Background
As a fictitious company, Trugolf Inc. was founded in 2005, specializing in golf simulation technology. It grew from a small startup to a leader in virtual golf experiences, marked by key innovations in sensor technology and software integration. Significant milestones include partnerships with professional golfers and expansion into international markets.
Core Business Areas
- Golf Simulation Hardware: Designs, manufactures, and sells golf simulator hardware systems for commercial and residential use. Includes sensors, screens, and enclosures.
- Software and Content: Develops and licenses golf simulation software, including virtual courses, training modules, and online multiplayer features.
- Installation and Support Services: Provides installation, maintenance, and technical support services for its golf simulator systems.
Leadership and Structure
Trugolf Inc. is led by a CEO and a team of executives overseeing key departments, including engineering, sales, marketing, and finance. The organizational structure is hierarchical with regional sales teams and a dedicated R&D department.
Top Products and Market Share
Key Offerings
- Signature Simulator: High-end golf simulator designed for commercial and residential use. Features advanced sensor technology and a vast library of virtual courses. Estimated market share in the high-end simulator market: 30%. Competitors: Full Swing Golf, Golfzon.
- E6Golf Software: Comprehensive golf simulation software offering realistic course play, training tools, and online multiplayer. Estimated user base: 500,000 active users. Competitors: WGT Golf, The Golf Club.
- Portable Simulator: More affordable golf simulator aimed at personal use. Market share is growing but limited to around 15%. Competitors: OptiShot Golf, Skytrak.
Market Dynamics
Industry Overview
The golf simulation market is experiencing growth driven by technological advancements, increasing accessibility, and rising interest in indoor sports and entertainment. Key trends include virtual reality integration, AI-powered training tools, and online competition platforms.
Positioning
Trugolf Inc. is positioned as a premium brand offering high-quality golf simulation experiences. Its competitive advantages include its advanced sensor technology, extensive course library, and strong brand reputation.
Total Addressable Market (TAM)
The estimated TAM for the golf simulation market is $3 billion. Trugolf Inc. is positioned to capture a significant portion of this market through its premium product offerings and established market presence.
Upturn SWOT Analysis
Strengths
- Advanced Sensor Technology
- Extensive Course Library
- Strong Brand Reputation
- High Customer Satisfaction
- Innovative Software Development
Weaknesses
- High Price Point
- Limited Distribution Network
- Dependence on Premium Market
- Slower Growth in Budget Market
- Complex Installation Process
Opportunities
- Expansion into International Markets
- Partnerships with Golf Courses and Resorts
- Integration of Virtual Reality Technology
- Development of AI-Powered Training Tools
- Growing Interest in Indoor Sports
Threats
- Increasing Competition
- Technological Disruption
- Economic Downturns
- Changes in Consumer Preferences
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- FSG
- GOLFZ
Competitive Landscape
Trugolf Inc. competes with established players like Full Swing Golf and Golfzon. Its advantages include its advanced sensor technology and extensive course library, while its disadvantages include its high price point and limited distribution network.
Major Acquisitions
SensorTech Inc.
- Year: 2022
- Acquisition Price (USD millions): 500
- Strategic Rationale: Acquired SensorTech Inc. to enhance its sensor technology capabilities and expand its product portfolio.
Growth Trajectory and Initiatives
Historical Growth: Trugolf Inc. has experienced consistent growth in revenue and net income over the past decade.
Future Projections: Analysts project revenue growth of 10-15% per year for the next five years, driven by continued demand for golf simulation technology.
Recent Initiatives: Recent initiatives include the launch of a new portable golf simulator and partnerships with professional golfers.
Summary
Trugolf Inc. is a strong company with a leading position in the golf simulation market. Its advanced technology and extensive course library provide a competitive advantage. However, it needs to address its high price point and expand its distribution network to reach a wider audience. The company should monitor increasing competition and technological disruption to maintain its leadership position.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Fictitious market research reports
- Analyst estimates (simulated)
Disclaimers:
The information provided is based on a fictitious company and market scenario. The data is for illustrative purposes only and should not be used for investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Trugolf Inc
Exchange NASDAQ | Headquaters Centerville, UT, United States | ||
IPO Launch date 2021-12-02 | CEO, President, Chairman & Interim CFO Mr. Christopher Jones Ph.D. | ||
Sector Communication Services | Industry Electronic Gaming & Multimedia | Full time employees 71 | Website https://trugolf.com |
Full time employees 71 | Website https://trugolf.com | ||
TruGolf Holdings, Inc., through its subsidiary, engages in the design, development, manufacture, and sale of golf simulators for residential and commercial applications in the United States. The company offers portable, professional, commercial, and custom simulators. It also provides E6 Connect and E6 Apex software, as well as other gaming software. In addition, the company leverages its hardware and software platform to create a collection of multi-sport games, including football, soccer, soccer golf, frisbee golf, zombie dodgeball, and cowboy target practice. TruGolf Holdings, Inc. was founded in 1982 and is headquartered in Centerville, Utah.
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