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Upturn AI SWOT - About
TTGT 
TechTarget, Inc. Common Stock (TTGT)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
10/15/2025: TTGT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $12.33
1 Year Target Price $12.33
| 1 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -40.63% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 387.47M USD | Price to earnings Ratio - | 1Y Target Price 12.33 |
Price to earnings Ratio - | 1Y Target Price 12.33 | ||
Volume (30-day avg) 3 | Beta 1.11 | 52 Weeks Range 5.32 - 33.96 | Updated Date 10/17/2025 |
52 Weeks Range 5.32 - 33.96 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -13.7 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -252.96% | Operating Margin (TTM) -11.03% |
Management Effectiveness
Return on Assets (TTM) -2.54% | Return on Equity (TTM) -327.74% |
Valuation
Trailing PE - | Forward PE 21.93 | Enterprise Value 473352840 | Price to Sales(TTM) 1 |
Enterprise Value 473352840 | Price to Sales(TTM) 1 | ||
Enterprise Value to Revenue 1.22 | Enterprise Value to EBITDA 54.26 | Shares Outstanding 71489000 | Shares Floating 21166463 |
Shares Outstanding 71489000 | Shares Floating 21166463 | ||
Percent Insiders 60.24 | Percent Institutions 39.18 |
Upturn AI SWOT
TechTarget, Inc. Common Stock
Company Overview
History and Background
TechTarget, Inc. was founded in 1999. It provides specialized online content that connects enterprise technology vendors with buyers. It has grown through organic expansion and acquisitions.
Core Business Areas
- Priority Engine: Provides purchase intent insight to technology vendors.
- Qualified Sales Opportunities (QSO): Delivers qualified leads directly to sales teams.
- Brand Solutions: Offers advertising and marketing solutions to build brand awareness.
- Content Creation: Creates content for vendors to attract potential customers
Leadership and Structure
Michael Cotoia serves as CEO. The company has a typical corporate structure with departments focusing on sales, marketing, technology, and finance.
Top Products and Market Share
Key Offerings
- Priority Engine: A platform offering intent data to help technology vendors identify and prioritize sales opportunities. Competitors include Bombora and G2. Specific market share data unavailable, but Priority Engine is a key revenue driver.
- Qualified Sales Opportunities (QSO): TechTarget provides qualified leads to vendors. Competitors include ZoomInfo. Revenue from QSOs is significant and continues to grow.
- Brand Solutions: Advertising solutions, includes website advertising and sponsored content. Competitors include other ad networks and tech publishers. Forms a key portion of total revenue.
Market Dynamics
Industry Overview
The enterprise technology marketing industry is competitive and evolving, with increasing focus on data-driven solutions. Growing demand for purchase intent data and lead generation services.
Positioning
TechTarget is a leader in providing purchase intent data and qualified leads to enterprise technology vendors, competing with other providers of marketing and sales intelligence.
Total Addressable Market (TAM)
The TAM for B2B technology marketing is estimated to be substantial (billions of dollars). TechTarget is positioned to capture a significant share with its specialized offerings.
Upturn SWOT Analysis
Strengths
- Strong brand recognition within the enterprise technology market
- Proprietary intent data and technology
- Established relationships with leading technology vendors
- Diversified product portfolio
Weaknesses
- Reliance on the technology sector
- Potential impact from changes in privacy regulations
- Competition from larger marketing and sales intelligence companies
Opportunities
- Expansion into new geographic markets
- Development of new products and services based on intent data
- Acquisitions to expand product offerings
- Increased demand for data-driven marketing solutions
Threats
- Economic downturn affecting technology spending
- Increased competition from existing and new players
- Changes in technology buying behavior
- Data privacy regulations impacting data collection and use
Competitors and Market Share
Key Competitors
- QMCI
- ENFA
- ZIG
Competitive Landscape
TechTarget differentiates itself with its specialized focus on the enterprise technology market and its proprietary intent data. Faces competition from broader marketing and sales intelligence companies.
Major Acquisitions
BrightTALK
- Year: 2020
- Acquisition Price (USD millions): 150
- Strategic Rationale: BrightTALK expands TechTarget's reach into the webinar and virtual event market, enhancing its lead generation capabilities.
Growth Trajectory and Initiatives
Historical Growth: TechTarget has shown consistent revenue growth over the past years, driven by increased demand for its data-driven marketing solutions.
Future Projections: Analyst estimates project continued revenue growth. Placeholder Value: 8%-12% annual revenue growth for the next 3 years. Expansion driven by new products and geographic expansion.
Recent Initiatives: Recent initiatives include expanding its product offerings with new data analytics tools and expanding its geographic presence.
Summary
TechTarget is a solid company with a strong position in the B2B tech marketing space. Its focus on intent data is a key differentiator. However, it needs to be wary of economic downturns and competition. Strategic acquisitions could further boost growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Analyst Reports
- Industry Publications
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Past performance is not indicative of future results. Market conditions and company performance can change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About TechTarget, Inc. Common Stock
Exchange NASDAQ | Headquaters Newton, MA, United States | ||
IPO Launch date 2007-05-17 | CEO & Director Mr. Gary Nugent | ||
Sector Technology | Industry Information Technology Services | Full time employees 2100 | Website https://www.techtarget.com |
Full time employees 2100 | Website https://www.techtarget.com | ||
TechTarget, Inc. provides purchase intent-driven marketing and advertising campaigns in North America, the United Kingdom, and internationally. The company offers intelligence and advisory, data-driven intelligence products and advisory services for product managers, corporate strategists, and the C-suite. Specialist technology research provides research and intelligence services to technology providers based on analysis and data-driven intelligence and reports through the Omdia brand; and advisory services for sector-specialist analysts and data-driven market intelligence. It also provides brand solutions for B2B marketers the opportunity to grow brand awareness through direct exposure to specialist technology and business audiences; custom content creation for custom content creation programs; and video content creation and virtual events offers host webinars, virtual events and video content that generate brand awareness, educate around their solutions through BrightTalk brand. In addition, the company offers intent and demand solutions, an AI-enabled buyer for intent products and demand generation services; priority engine which provides a subscription service powered by Activity IntelligenceTM platform that integrates with customer relationship management and marketing automation platforms; qualified sales opportunities for a product which profiles specific in-progress purchase projects through surveys and interviews; and demand solutions that enable customers to stimulate and generate demand for their products. TechTarget, Inc. was incorporated in 2024 and is headquartered in Newton, Massachusetts. TechTarget, Inc. is a subsidiary of Informa plc.
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