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Upturn AI SWOT - About
TTGT 
TechTarget, Inc. Common Stock (TTGT)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
08/14/2025: TTGT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $12.33
1 Year Target Price $12.33
| 1 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -40.63% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 436.08M USD | Price to earnings Ratio - | 1Y Target Price 12.33 |
Price to earnings Ratio - | 1Y Target Price 12.33 | ||
Volume (30-day avg) 3 | Beta 1.07 | 52 Weeks Range 5.55 - 33.96 | Updated Date 08/15/2025 |
52 Weeks Range 5.55 - 33.96 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -13.7 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -252.96% | Operating Margin (TTM) -11.03% |
Management Effectiveness
Return on Assets (TTM) -2.54% | Return on Equity (TTM) -327.74% |
Valuation
Trailing PE - | Forward PE 21.93 | Enterprise Value 511956900 | Price to Sales(TTM) 1.13 |
Enterprise Value 511956900 | Price to Sales(TTM) 1.13 | ||
Enterprise Value to Revenue 1.32 | Enterprise Value to EBITDA 54.26 | Shares Outstanding 71489000 | Shares Floating 21738375 |
Shares Outstanding 71489000 | Shares Floating 21738375 | ||
Percent Insiders 60.16 | Percent Institutions 38.43 |
Upturn AI SWOT
TechTarget, Inc. Common Stock
Company Overview
History and Background
TechTarget, Inc. was founded in 1999. It provides marketing and sales services to technology vendors. The company has grown through organic expansion and strategic acquisitions, focusing on providing valuable content and intent data to its clients.
Core Business Areas
- Priority Engine: Subscription-based platform providing access to intent data and market intelligence for technology sales and marketing teams.
- Qualified Sales Opportunities (QSOs): Services that deliver pre-qualified leads and opportunities to technology vendors, generated through content engagement and research activities.
- Branding and Content Solutions: Advertising and content marketing services designed to build brand awareness and influence purchasing decisions.
Leadership and Structure
Michael Cotoia is the CEO. The company has a functional organizational structure with departments focused on product development, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Priority Engine: Provides intent data and analytics to help tech vendors identify and engage potential customers. Market share is difficult to pinpoint exactly but they are a leader in the B2B tech purchase intent data space. Competitors include Bombora, G2, and 6sense.
- Qualified Sales Opportunities (QSOs): Generates pre-qualified leads for technology vendors through content engagement and research. Revenue generated by QSOs is a substantial portion of their overall revenue. Competitors include Madison Logic, Integrate, and Demandbase.
- Branding and Content Solutions: Assists companies with content marketing, ads, and sponsorships. It is part of its overall marketing services. Competitors include industry specific agencies and general marketing firms
Market Dynamics
Industry Overview
The market for B2B technology marketing and sales services is competitive and growing, driven by the increasing importance of data-driven decision-making. Digital transformation is increasing the need for information to make purchase decisions
Positioning
TechTarget is positioned as a provider of high-quality, intent-based data and marketing solutions for the technology industry. Its competitive advantage lies in its extensive network of technology-focused websites and content assets.
Total Addressable Market (TAM)
The global B2B marketing services market is estimated to be hundreds of billions. TechTarget addresses the B2B technology marketing subset of this total. They are positioned to capture a portion of the B2B marketing budget.
Upturn SWOT Analysis
Strengths
- Strong brand recognition within the technology industry
- Extensive content library and network of websites
- Proprietary intent data and analytics capabilities
- Established relationships with leading technology vendors
Weaknesses
- Reliance on the technology industry
- Potential vulnerability to changes in digital marketing trends
- Smaller relative market share compared to diversified marketing agencies
- High concentration of revenue from few vendors
Opportunities
- Expanding into new technology segments
- Developing new products and services leveraging AI and machine learning
- Growing international presence
- Acquiring complementary businesses
Threats
- Increased competition from other B2B marketing providers
- Changes in data privacy regulations
- Economic downturn impacting technology spending
- Emergence of new marketing technologies
Competitors and Market Share
Key Competitors
- QMCI
- Madison Logic
- MRP
Competitive Landscape
TechTarget's advantages include its focus on the technology industry, its extensive content library, and its proprietary intent data. Disadvantages include its smaller size compared to diversified marketing agencies. They are trying to keep pace with larger data-driven marketing platforms.
Major Acquisitions
BrightTalk
- Year: 2020
- Acquisition Price (USD millions): 160
- Strategic Rationale: Expanded TechTarget's webinar and virtual event capabilities, enhancing its ability to deliver qualified leads and engage with technology buyers.
Growth Trajectory and Initiatives
Historical Growth: Growth has been driven by demand for B2B marketing services in the technology sector and strategic acquisitions.
Future Projections: Analyst estimates vary, but generally project continued growth in revenue and earnings, driven by increasing demand for intent data and digital marketing solutions.
Recent Initiatives: Focus on expanding Priority Engine capabilities, developing new content solutions, and increasing international presence.
Summary
TechTarget is a specialized B2B marketing company focused on the technology industry. They have a strong position in intent data and content marketing solutions. However, they are facing increasing competition and need to continue to innovate and expand their product offerings. They should monitor external threats of economic down turn and data privacy regulations as well.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings (10K, 10Q)
- Industry Reports
- Analyst Reports
- Company Press Releases
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share and TAM figures are estimates and may vary. Investment decisions should be made based on your own research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About TechTarget, Inc. Common Stock
Exchange NASDAQ | Headquaters Newton, MA, United States | ||
IPO Launch date 2007-05-17 | CEO & Director Mr. Gary Nugent | ||
Sector Technology | Industry Information Technology Services | Full time employees 2100 | Website https://www.techtarget.com |
Full time employees 2100 | Website https://www.techtarget.com | ||
TechTarget, Inc. provides purchase intent-driven marketing and advertising campaigns in North America, the United Kingdom, and internationally. The company offers intelligence and advisory, data-driven intelligence products and advisory services for product managers, corporate strategists, and the C-suite. Specialist technology research provides research and intelligence services to technology providers based on analysis and data-driven intelligence and reports through the Omdia brand; and advisory services for sector-specialist analysts and data-driven market intelligence. It also provides brand solutions for B2B marketers the opportunity to grow brand awareness through direct exposure to specialist technology and business audiences; custom content creation for custom content creation programs; and video content creation and virtual events offers host webinars, virtual events and video content that generate brand awareness, educate around their solutions through BrightTalk brand. In addition, the company offers intent and demand solutions, an AI-enabled buyer for intent products and demand generation services; priority engine which provides a subscription service powered by Activity IntelligenceTM platform that integrates with customer relationship management and marketing automation platforms; qualified sales opportunities for a product which profiles specific in-progress purchase projects through surveys and interviews; and demand solutions that enable customers to stimulate and generate demand for their products. TechTarget, Inc. was incorporated in 2024 and is headquartered in Newton, Massachusetts. TechTarget, Inc. is a subsidiary of Informa plc.
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