
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT
- About


Unifirst Corporation (UNF)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/14/2025: UNF (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $178.25
1 Year Target Price $178.25
0 | Strong Buy |
0 | Buy |
4 | Hold |
1 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -31.13% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.24B USD | Price to earnings Ratio 21.46 | 1Y Target Price 178.25 |
Price to earnings Ratio 21.46 | 1Y Target Price 178.25 | ||
Volume (30-day avg) 5 | Beta 0.85 | 52 Weeks Range 156.05 - 242.84 | Updated Date 08/15/2025 |
52 Weeks Range 156.05 - 242.84 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 0.78% | Basic EPS (TTM) 8.14 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.18% | Operating Margin (TTM) 7.89% |
Management Effectiveness
Return on Assets (TTM) 4.61% | Return on Equity (TTM) 7.15% |
Valuation
Trailing PE 21.46 | Forward PE 20.08 | Enterprise Value 3102636331 | Price to Sales(TTM) 1.32 |
Enterprise Value 3102636331 | Price to Sales(TTM) 1.32 | ||
Enterprise Value to Revenue 1.26 | Enterprise Value to EBITDA 9.36 | Shares Outstanding 14991700 | Shares Floating 14817093 |
Shares Outstanding 14991700 | Shares Floating 14817093 | ||
Percent Insiders 0.74 | Percent Institutions 96.23 |
Upturn AI SWOT
Unifirst Corporation

Company Overview
History and Background
UniFirst Corporation was founded in 1936 as a family business in Boston, Massachusetts. Originally known as National Overall, the company focused on renting work clothes to local businesses. Over the years, it expanded its services and geographic reach, becoming a major player in the uniform rental and facility services industry. In 1986, it changed its name to UniFirst Corporation, signifying its broader range of offerings.
Core Business Areas
- Uniform Rental and Related Services: This segment provides rental, lease, and sale of uniforms and protective clothing. It also includes ancillary services such as laundering, maintenance, and delivery. These services are targeted to manufacturing, construction, food service, and retail industries.
- First Aid and Safety Services: This segment offers first aid and safety products and services, including automated external defibrillators (AEDs), safety training, and compliance solutions. Services are focused towards ensuring safety and regulatory compliance for businesses.
Leadership and Structure
Ronald D. Croatti serves as the Chairman, President, and CEO. The company operates with a regional management structure overseeing branch operations and service centers.
Top Products and Market Share
Key Offerings
- Uniform Rental Programs: UniFirst provides comprehensive uniform rental programs including garment selection, cleaning, repair, and delivery. Market share for uniform rental is fragmented, with Cintas leading. UniFirst's revenue from this segment accounts for a significant portion of the total revenue. Competitors include Cintas, Aramark, and G&K Services (acquired by Cintas).
- Facility Services Products: This category includes mats, mops, shop towels, and other facility-related items. These are offered in conjunction with uniform rental or as standalone services. Competitors include Cintas, Aramark, and other regional suppliers. Revenue from facility services contributes to the overall profitability of UniFirst.
- First Aid and Safety Products and Services: UniFirst sells and services first aid cabinets, safety equipment, and offers safety training. Competitors include Cintas, Safety Services Inc., and Medique Products.
Market Dynamics
Industry Overview
The uniform rental and facility services industry is characterized by recurring revenue streams and strong customer relationships. The industry is moderately consolidated, with a few large players dominating the market. Demand is driven by regulatory requirements, safety concerns, and the need for consistent branding.
Positioning
UniFirst is positioned as a full-service provider of uniform rental and facility services. It competes primarily on service quality, product selection, and price. They are the second largest player. Their competitive advantage lies in their established customer base, extensive distribution network, and vertically integrated operations.
Total Addressable Market (TAM)
The estimated total addressable market for uniform rental and facility services in North America is estimated to be in the tens of billions of dollars annually. UniFirst is well-positioned to capture a share of this market through its established presence and comprehensive service offerings.
Upturn SWOT Analysis
Strengths
- Strong Brand Reputation
- Extensive Distribution Network
- Recurring Revenue Model
- Vertically Integrated Operations
- Established Customer Base
Weaknesses
- Lower Profit Margins Compared to Competitors
- Higher Debt Levels than Competitors
- Dependence on Economic Conditions
- Slower Growth Rate than Competitors
Opportunities
- Expanding Service Offerings (e.g., specialized cleaning)
- Acquiring Smaller Regional Players
- Increasing Penetration in Underserved Markets
- Leveraging Technology for Improved Efficiency
Threats
- Intense Competition from Larger Players
- Economic Downturns Impacting Business Spending
- Changes in Regulatory Requirements
- Rising Labor and Material Costs
Competitors and Market Share
Key Competitors
- CTAS
- ARAM
Competitive Landscape
UniFirst faces intense competition from larger players like Cintas and Aramark, which have greater economies of scale and brand recognition. UniFirst differentiates itself through its customer service and vertically integrated operations, but it needs to continue innovating to maintain its competitive position.
Major Acquisitions
Arrow Uniform
- Year: 2016
- Acquisition Price (USD millions): 180
- Strategic Rationale: Expanded UniFirst's presence in the Midwest and added a significant number of new customers.
Growth Trajectory and Initiatives
Historical Growth: UniFirst has experienced steady but moderate growth over the past decade, driven by organic expansion and acquisitions.
Future Projections: Analysts project continued growth in the low single digits, driven by increased demand for uniform rental and facility services.
Recent Initiatives: UniFirst has invested in upgrading its technology infrastructure and expanding its service offerings in response to changing customer needs.
Summary
UniFirst is a stable company with a strong recurring revenue model. However, it faces strong competition from larger players and has lower profit margins. Recent investments in technology and service offerings position it for future growth, but it needs to carefully manage costs and innovate to stay competitive.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Presentations
- Analyst Reports
- Industry Research
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market share data is based on estimates and may vary. Financial data is based on publicly available information.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Unifirst Corporation
Exchange NYSE | Headquaters Wilmington, MA, United States | ||
IPO Launch date 1988-01-05 | President, CEO & Director Mr. Steven S. Sintros CPA | ||
Sector Industrials | Industry Specialty Business Services | Full time employees 16000 | Website https://www.unifirst.com |
Full time employees 16000 | Website https://www.unifirst.com |
UniFirst Corporation provides workplace uniforms and protective work wear clothing in the United States, Europe, and Canada. The company operates through United States and Canadian Rental and Cleaning; Manufacturing; Specialty Garments Rental and Cleaning; and First Aid segments. It designs, manufactures, personalizes, rents, cleans, delivers, and sells various uniforms and protective clothing, including shirts, pants, jackets, coveralls, lab coats, smocks, and aprons; and specialized protective wear, such as flame resistant and high visibility garments. The company also rents and sells industrial wiping products, floor mats, facility management and service products, and dry and wet mops; restroom and cleaning supplies comprising air fresheners, paper products, gloves, masks, sanitizers, and hand soaps; and other textile products. In addition, it provides first aid cabinet services and other safety supplies; decontaminates and cleans work clothes, and other items that is exposed to radioactive materials; and services special cleanroom protective wear and facilities. Further, it offers a garment service options, including full-service rental programs, lease programs, and purchase programs; and safety training to a various manufacturers, retailers and service companies. The company serves automobile service centers and dealers, delivery services, food and general merchandise retailers, manufacturers, maintenance facilities, restaurants and food-related businesses, business service providers, soft and durable goods wholesalers, transportation and warehousing companies, healthcare providers, energy production, and transmission operations, government agencies, research and development laboratories, high technology companies, cleanroom operators, and utilities operating nuclear reactors, as well as other employee clothing for image, identification, protection, or utility purposes. The company was founded in 1936 and is headquartered in Wilmington, Massachusetts.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.