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Upturn AI SWOT - About
Wheels Up Experience Inc (UP)
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Upturn Advisory Summary
10/15/2025: UP (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -75.32% | Avg. Invested days 27 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 859.62M USD | Price to earnings Ratio - | 1Y Target Price 4 |
Price to earnings Ratio - | 1Y Target Price 4 | ||
Volume (30-day avg) - | Beta 2.37 | 52 Weeks Range 0.74 - 4.59 | Updated Date 06/29/2025 |
52 Weeks Range 0.74 - 4.59 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.49 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -44.21% | Operating Margin (TTM) -39.45% |
Management Effectiveness
Return on Assets (TTM) -12.99% | Return on Equity (TTM) -2416.94% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 1155269296 | Price to Sales(TTM) 1.11 |
Enterprise Value 1155269296 | Price to Sales(TTM) 1.11 | ||
Enterprise Value to Revenue 1.5 | Enterprise Value to EBITDA -4.36 | Shares Outstanding 698873984 | Shares Floating 27130297 |
Shares Outstanding 698873984 | Shares Floating 27130297 | ||
Percent Insiders 13.44 | Percent Institutions 87.31 |
Upturn AI SWOT
Wheels Up Experience Inc
Company Overview
History and Background
Wheels Up Experience Inc. was founded in 2013. It went public in July 2021 through a SPAC merger with Aspirational Consumer Lifestyle Corp. The company aimed to democratize private aviation, offering membership-based access to private jets.
Core Business Areas
- Membership Programs: Wheels Up offers various membership tiers providing access to a fleet of private aircraft. These programs include guaranteed availability, fixed hourly rates, and other benefits.
- On-Demand Charter: The company provides on-demand charter services for non-members, allowing them to book private flights without a membership commitment.
- Aircraft Management: Wheels Up offers aircraft management services to private aircraft owners, handling maintenance, crew management, and charter revenue generation.
- Whole Aircraft Sales: The company sells new and pre-owned aircraft.
Leadership and Structure
George Mattson is the CEO of Wheels Up Experience Inc. The company operates with a functional organizational structure, dividing operations across membership, charter, aircraft management, and technology.
Top Products and Market Share
Key Offerings
- Wheels Up Core Membership: Offers guaranteed access to a fleet of aircraft. Provides fixed hourly rates, and dedicated account management. Competitors include NetJets, Flexjet. Market share data is difficult to precisely determine due to the fragmented nature of the private aviation market.
- Connect Membership: Entry-level membership that provides access to private aviation on an ad hoc basis. Allows members to book flights without guaranteed availability. Competitors include Tradewind Aviation, JSX.
- Aircraft Management: Provides services such as aircraft maintenance, crew management, and charter sales for aircraft owners. Competitors include Gama Aviation, Executive Jet Management.
Market Dynamics
Industry Overview
The private aviation industry is characterized by high barriers to entry, strong demand from high-net-worth individuals and corporations, and increasing focus on sustainability. The industry is highly fragmented.
Positioning
Wheels Up aims to be a leading player in the on-demand private aviation market, emphasizing accessibility and a user-friendly technology platform. Their competitive advantage lies in its membership model and a large, diversified fleet.
Total Addressable Market (TAM)
The estimated TAM for private aviation is substantial, exceeding tens of billions of dollars annually. Wheels Up is positioned to capture a portion of this market by offering a variety of membership options and services.
Upturn SWOT Analysis
Strengths
- Recognizable brand name
- Large and diverse fleet of aircraft
- Technology platform and mobile app
- Established membership base
- Geographic presence
Weaknesses
- High operating costs
- History of significant net losses
- High debt load
- Reliance on third-party operators
- Integration challenges from acquisitions
Opportunities
- Expanding membership programs
- Increasing on-demand charter bookings
- Growing aircraft management services
- Partnerships with luxury brands
- Adoption of sustainable aviation practices
Threats
- Economic downturn affecting travel demand
- Fluctuations in fuel prices
- Increased competition from established and new players
- Regulatory changes affecting private aviation
- Pilot shortages
Competitors and Market Share
Key Competitors
- NetJets (BRK.A)
- Flexjet (Directional Aviation)
- VistaJet (Private Company)
Competitive Landscape
Wheels Up competes with established players like NetJets and Flexjet, as well as smaller charter operators. Its advantages include a recognizable brand and a technology-driven platform. Disadvantages include high debt and a history of losses.
Major Acquisitions
Delta Private Jets
- Year: 2020
- Acquisition Price (USD millions): 0
- Strategic Rationale: Expanded Wheels Up's fleet and membership base, providing access to Delta's customer network.
Growth Trajectory and Initiatives
Historical Growth: Wheels Up experienced rapid growth in its early years through acquisitions and expansion of its membership base.
Future Projections: Future growth projections depend on the success of its restructuring efforts and its ability to achieve profitability. Analyst estimates are variable and should be viewed with caution.
Recent Initiatives: Recent initiatives include cost-cutting measures, debt restructuring, and a focus on improving operational efficiency.
Summary
Wheels Up Experience Inc. is currently facing financial challenges and is undergoing restructuring. While the company has a strong brand and innovative membership model, its high debt and operating costs have led to significant losses. Successful execution of its restructuring plan is critical for its future success. The company needs to focus on profitability and efficient operations to compete effectively with larger players like NetJets and Flexjet.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC), Market Research Reports, Financial News Outlets
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance can change rapidly. Market share data is based on estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Wheels Up Experience Inc
Exchange NYSE | Headquaters Chamblee, GA, United States | ||
IPO Launch date 2020-11-13 | CEO & Director Mr. George Nathaniel Mattson | ||
Sector Industrials | Industry Airports & Air Services | Full time employees 1807 | Website https://www.wheelsup.com |
Full time employees 1807 | Website https://www.wheelsup.com | ||
Wheels Up Experience Inc. provides private aviation services in the United States and internationally. The company offers Wheels Up Membership program that consists of two primary membership categories, such as Individual membership for individual and business fliers; and UP for Business membership for small and medium enterprises, as well as custom enterprise solutions for business fliers that tend to spend at higher levels. Its Wheels Up Charter provides charter flight services for passenger groups, sports teams, global corporate events, and tour operations, as well as global passenger, cargo, emergency, and government services. In addition, the company offers wholesale charter services; group charter and cargo flight services; maintenance, repair, and operations services; fixed-base operator services; safety and security services; and government, defense, emergency, and medical transport missions. It serves individuals, small and medium enterprises, and corporate customers. As of December 31, 2024, the company operated through a fleet of 154 owned and leased aircraft. Wheels Up Experience Inc. was founded in 2013 and is headquartered in Chamblee, Georgia.
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