
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT
- About


United States Cellular Corporation (USM)




- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/14/2025: USM (4-star) is a STRONG-BUY. BUY since 27 days. Profits (10.58%). Updated daily EoD!
1 Year Target Price $81.25
1 Year Target Price $81.25
1 | Strong Buy |
2 | Buy |
2 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 160.25% | Avg. Invested days 43 | Today’s Advisory Strong Buy |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 6.62B USD | Price to earnings Ratio - | 1Y Target Price 81.25 |
Price to earnings Ratio - | 1Y Target Price 81.25 | ||
Volume (30-day avg) 5 | Beta 0.38 | 52 Weeks Range 51.78 - 79.17 | Updated Date 08/15/2025 |
52 Weeks Range 51.78 - 79.17 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.29 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-07-31 | When Before Market | Estimate 0.2933 | Actual 0.36 |
Profitability
Profit Margin -0.65% | Operating Margin (TTM) 3.6% |
Management Effectiveness
Return on Assets (TTM) 0.68% | Return on Equity (TTM) -0.47% |
Valuation
Trailing PE - | Forward PE 31.85 | Enterprise Value 9967187180 | Price to Sales(TTM) 1.79 |
Enterprise Value 9967187180 | Price to Sales(TTM) 1.79 | ||
Enterprise Value to Revenue 2.69 | Enterprise Value to EBITDA 12.34 | Shares Outstanding 53000000 | Shares Floating 14907240 |
Shares Outstanding 53000000 | Shares Floating 14907240 | ||
Percent Insiders 73.84 | Percent Institutions 29.39 |
Upturn AI SWOT
United States Cellular Corporation

Company Overview
History and Background
United States Cellular Corporation (USM) was founded in 1983 as a subsidiary of Telephone and Data Systems, Inc. (TDS). It has grown to become a major regional cellular carrier in the United States, focusing primarily on rural and underserved markets.
Core Business Areas
- Wireless Services: Provides cellular services including voice, data, and messaging to individual consumers and business customers. This includes subscription plans, devices, and value-added services.
Leadership and Structure
Laurent C. Therivel serves as the President and CEO. The company operates with a traditional corporate structure with departments such as operations, finance, marketing, and technology.
Top Products and Market Share
Key Offerings
- Postpaid Wireless Service: Subscription-based cellular service providing voice, data, and messaging. While US Cellular doesn't publicly provide exact market share for this specific product, it competes with larger national carriers for postpaid subscribers. Competitors include Verizon (VZ), AT&T (T), and T-Mobile (TMUS).
- Prepaid Wireless Service: Cellular service with no long-term contract that requires customers to pay in advance for a set amount of data and minutes. Revenue generated from this service cannot be readily determined. Competitors include Verizon (VZ), AT&T (T), and T-Mobile (TMUS) as well as MVNOu2019s like Tracfone.
- Connected Devices: Offers connected devices like smartphones, tablets, and connected home solutions, as well as accessories. Competition comes from all major tech hardware companies, like Apple (AAPL) and Samsung, and distributors like Best Buy (BBY).
Market Dynamics
Industry Overview
The US wireless telecommunications industry is mature and highly competitive, with a few major players dominating the market. Demand for data and advanced services continues to grow.
Positioning
US Cellular positions itself as a provider of reliable cellular service in rural and underserved areas, differentiating itself through customer service and localized focus.
Total Addressable Market (TAM)
The US wireless services market is estimated to be over $250 billion. US Cellular captures a small portion of this, focusing on specific geographic markets with potentially lower penetration than national averages.
Upturn SWOT Analysis
Strengths
- Strong presence in rural markets
- High customer satisfaction in its regional footprint
- Strong brand loyalty in certain regions
Weaknesses
- Limited geographic footprint compared to national carriers
- Lower economies of scale
- Higher capital expenditure requirements per subscriber due to rural infrastructure
Opportunities
- Expansion into adjacent markets
- Deployment of 5G technology to improve service and attract new customers
- Partnerships with other companies to offer bundled services
Threats
- Intense competition from larger national carriers
- Technological advancements requiring significant investment
- Economic downturn impacting consumer spending
Competitors and Market Share
Key Competitors
- VZ
- T
- TMUS
Competitive Landscape
US Cellular faces stiff competition from larger, well-capitalized national carriers. Its advantage lies in its regional focus and customer service in specific areas.
Growth Trajectory and Initiatives
Historical Growth: Growth has been steady but slower compared to larger national competitors.
Future Projections: Future projections are not readily available to complete this analysis.
Recent Initiatives: Focus on 5G deployment and expanding its service offerings in existing markets.
Summary
United States Cellular is a regional player in a highly competitive industry. It leverages a strong regional presence and customer focus. The company faces significant challenges from national carriers and requires careful management of capital expenditures and market expansion.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports, industry analysis reports, financial news sources.
Disclaimers:
The information provided is for general informational purposes only and does not constitute financial advice. Market share data are approximate and may vary based on different sources and methodologies.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About United States Cellular Corporation
Exchange NYSE | Headquaters Chicago, IL, United States | ||
IPO Launch date 1988-05-04 | CEO - | ||
Sector Communication Services | Industry Telecom Services | Full time employees 4100 | Website https://www.uscellular.com |
Full time employees 4100 | Website https://www.uscellular.com |
United States Cellular Corporation provides wireless telecommunications services in the United States. The company offers wireless services, including voice, messaging, and data services. It also provides wireless devices, such as handsets, tablets, mobile hotspots, home phones, and routers, as well as wireless essentials, including cases, screen protectors, chargers, and memory cards; and consumer electronics comprising Bluetooth audio, wi-fi enabled cameras, and networking products. In addition, it sells wireless devices to agents and other third-party distributors for resale; and offers option for customers to purchase devices and accessories under installment contracts. Further, the company offers wireless roaming, wireless eligible telecommunications carrier, and tower rental services. It serves consumer, business, and government customers. The company provides its products and services through retail sales, direct sales, telesales, ecommerce, resellers, and independent agents, as well as third-party national retailers. United States Cellular Corporation was incorporated in 1983 and is headquartered in Chicago, Illinois. United States Cellular Corporation is a subsidiary of Telephone and Data Systems, Inc.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.