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Upturn AI SWOT - About
USM 
United States Cellular Corporation (USM)
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Upturn Advisory Summary
06/20/2025: USM (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
5 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $72.86
1 Year Target Price $72.86
| 1 | Strong Buy |
| 2 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 135.35% | Avg. Invested days 46 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 06/20/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.44B USD | Price to earnings Ratio - | 1Y Target Price 72.86 |
Price to earnings Ratio - | 1Y Target Price 72.86 | ||
Volume (30-day avg) 5 | Beta 0.35 | 52 Weeks Range 47.59 - 70.79 | Updated Date 07/1/2025 |
52 Weeks Range 47.59 - 70.79 | Updated Date 07/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.46 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -1.05% | Operating Margin (TTM) 4.71% |
Management Effectiveness
Return on Assets (TTM) 0.78% | Return on Equity (TTM) -0.77% |
Valuation
Trailing PE - | Forward PE 32.47 | Enterprise Value 9076321825 | Price to Sales(TTM) 1.47 |
Enterprise Value 9076321825 | Price to Sales(TTM) 1.47 | ||
Enterprise Value to Revenue 2.45 | Enterprise Value to EBITDA 11.22 | Shares Outstanding 52023400 | Shares Floating 13713050 |
Shares Outstanding 52023400 | Shares Floating 13713050 | ||
Percent Insiders 73.77 | Percent Institutions 29.24 |
Analyst Ratings
Rating 3 | Target Price 72.86 | Buy 2 | Strong Buy 1 |
Buy 2 | Strong Buy 1 | ||
Hold 2 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
United States Cellular Corporation
Company Overview
History and Background
United States Cellular Corporation was founded in 1983 as Telephone and Data Systems (TDS) spun off its cellular operations. It has since grown into a regional cellular provider focusing on smaller markets.
Core Business Areas
- Wireless Services: Provides wireless voice, data, and messaging services to retail customers and businesses. This includes cellular plans, devices, and accessories.
Leadership and Structure
Leadership includes Laurent Therivel (President and CEO). The company is structured with functional departments such as marketing, operations, and finance.
Top Products and Market Share
Key Offerings
- Cellular Plans: Various cellular plans offering different data allowances, talk time, and text messaging options. U.S. Cellular's market share is relatively small compared to national carriers. Competitors include Verizon (VZ), AT&T (T), and T-Mobile (TMUS).
- Mobile Devices: Offers a range of smartphones, tablets, and other mobile devices from various manufacturers. Competitors include Verizon (VZ), AT&T (T), and T-Mobile (TMUS).
Market Dynamics
Industry Overview
The US wireless industry is dominated by a few large players, with increasing competition and technological advancements such as 5G driving changes.
Positioning
U.S. Cellular focuses on providing services in smaller, rural markets, differentiating itself through customer service and coverage in these areas. It lacks the economies of scale of larger competitors.
Total Addressable Market (TAM)
The TAM for US wireless communication services is estimated to be hundreds of billions of dollars. U.S. Cellular holds a small fraction of this market, focusing on a niche segment.
Upturn SWOT Analysis
Strengths
- Strong regional presence in select markets
- Customer service focus
- Good coverage in rural areas
Weaknesses
- Limited geographic coverage
- Smaller scale compared to national competitors
- Higher churn rate than larger carriers
Opportunities
- Expansion of 5G network
- Partnerships to expand service offerings
- Growth in IoT devices
Threats
- Intense competition from national carriers
- Technological changes
- Economic downturn affecting consumer spending
Competitors and Market Share
Key Competitors
- VZ
- T
- TMUS
Competitive Landscape
U.S. Cellular faces intense competition from national carriers with larger networks, greater resources, and wider brand recognition.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been moderate, driven by subscriber additions and average revenue per user (ARPU).
Future Projections: Analyst estimates project moderate growth in revenue and earnings, contingent on successful 5G rollout and subscriber retention.
Recent Initiatives: Recent initiatives include network upgrades, customer loyalty programs, and partnerships to expand service offerings.
Summary
U.S. Cellular maintains a regional presence but struggles against larger national carriers. It shows moderate growth but its competitiveness needs improvement, especially in network upgrades and market penetration. Focus on customer service and rural coverage provides competitive advantages.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About United States Cellular Corporation
Exchange NYSE | Headquaters Chicago, IL, United States | ||
IPO Launch date 1988-05-04 | President, CEO & Director Mr. Laurent C. Therivel | ||
Sector Communication Services | Industry Telecom Services | Full time employees 4100 | Website https://www.uscellular.com |
Full time employees 4100 | Website https://www.uscellular.com | ||
United States Cellular Corporation provides wireless telecommunications services in the United States. The company offers wireless services, including voice, messaging, and data services. It also provides wireless devices, such as handsets, tablets, mobile hotspots, home phones, and routers, as well as wireless essentials, including cases, screen protectors, chargers, and memory cards; and consumer electronics comprising Bluetooth audio, wi-fi enabled cameras, and networking products. In addition, it sells wireless devices to agents and other third-party distributors for resale; and offers option for customers to purchase devices and accessories under installment contracts. Further, the company offers wireless roaming, wireless eligible telecommunications carrier, and tower rental services. It serves consumer, business, and government customers. The company provides its products and services through retail sales, direct sales, telesales, ecommerce, resellers, and independent agents, as well as third-party national retailers. United States Cellular Corporation was incorporated in 1983 and is headquartered in Chicago, Illinois. United States Cellular Corporation is a subsidiary of Telephone and Data Systems, Inc.
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