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Telefonica Brasil SA ADR (VIV)
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Upturn Advisory Summary
12/26/2025: VIV (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
9 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $13.74
1 Year Target Price $13.74
| 2 | Strong Buy |
| 5 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 26.53% | Avg. Invested days 41 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 12/26/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 19.01B USD | Price to earnings Ratio 17.49 | 1Y Target Price 13.74 |
Price to earnings Ratio 17.49 | 1Y Target Price 13.74 | ||
Volume (30-day avg) 9 | Beta 0.3 | 52 Weeks Range 7.06 - 13.27 | Updated Date 12/28/2025 |
52 Weeks Range 7.06 - 13.27 | Updated Date 12/28/2025 | ||
Dividends yield (FY) 3.21% | Basic EPS (TTM) 0.68 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 10.34% | Operating Margin (TTM) 19.69% |
Management Effectiveness
Return on Assets (TTM) 4.98% | Return on Equity (TTM) 8.79% |
Valuation
Trailing PE 17.49 | Forward PE 12.87 | Enterprise Value 20910320847 | Price to Sales(TTM) 0.32 |
Enterprise Value 20910320847 | Price to Sales(TTM) 0.32 | ||
Enterprise Value to Revenue 1.97 | Enterprise Value to EBITDA 5.06 | Shares Outstanding 1598777326 | Shares Floating 716469848 |
Shares Outstanding 1598777326 | Shares Floating 716469848 | ||
Percent Insiders - | Percent Institutions 4.29 |
Upturn AI SWOT
Telefonica Brasil SA ADR
Company Overview
History and Background
Telefonica Brasil SA (VIV), operating as an American Depositary Receipt (ADR), is a major telecommunications company in Brazil. It is a subsidiary of the Spanish multinational Telefonica S.A. The company was formed through various acquisitions and mergers of Brazilian telecom assets. Significant milestones include the integration of GVT in 2016, which significantly expanded its broadband and pay-TV offerings. Telefonica Brasil operates under the brand Vivo, which is the leading brand in the Brazilian market.
Core Business Areas
- Mobile Services: Offers a wide range of mobile services, including prepaid and post-paid voice plans, data packages, and value-added services. It holds the largest market share in the Brazilian mobile sector.
- Fixed Broadband: Provides high-speed internet services, primarily through fiber optics, to residential and business customers. The acquisition of GVT significantly boosted its fixed broadband capabilities.
- Pay TV: Offers a comprehensive bouquet of pay-TV services, including digital and HD channels, on-demand content, and interactive features, often bundled with broadband and fixed-line services.
- Fixed-line Services: Provides traditional landline telephone services to residential and business customers.
- ICT Solutions: Offers a range of information and communication technology solutions for businesses, including cloud services, cybersecurity, and IoT solutions.
Leadership and Structure
Telefonica Brasil SA is led by a Board of Directors and an executive management team. Christian Gebara serves as the CEO. The company operates as a publicly traded entity with its ADRs listed on the New York Stock Exchange (NYSE), while its common shares are traded on the B3 (Brasil Bolsa Balcu00e3o) stock exchange. It is a subsidiary of Telefonica S.A., which holds a controlling stake.
Top Products and Market Share
Key Offerings
- Description: This is Telefonica Brasil's flagship mobile offering, encompassing prepaid and post-paid plans for voice and data. It dominates the Brazilian mobile market. Key competitors include Claro Brasil and TIM Brasil. Market share for mobile services is approximately 35-40% as of recent reports.
- Market Share (%): 37.5
- Product Name 1: Vivo Mu00f3vel (Mobile Services)
- Description: A high-speed fiber optic internet service for residential and business customers. Following the GVT acquisition, this segment has seen significant growth. Competitors include Claro Brasil, Oi Fibra, and smaller regional providers. Market share for fixed broadband is substantial, often cited around 25-30%.
- Market Share (%): 28
- Product Name 2: Vivo Fibra (Fiber Broadband)
- Description: A comprehensive pay-TV service offering a wide range of channels and content. This is often bundled with other services. Competitors include Claro TV, Sky Brasil, and Oi TV.
- Market Share (%): 20
- Product Name 3: Vivo Play (Pay TV)
Market Dynamics
Industry Overview
The Brazilian telecommunications industry is dynamic and highly competitive, characterized by a large consumer base, growing demand for data and broadband services, and ongoing investments in network infrastructure, particularly 5G. Regulatory changes and evolving consumer preferences significantly influence the market.
Positioning
Telefonica Brasil, operating under the Vivo brand, is a market leader in Brazil, particularly in mobile services and growing its presence in fixed broadband. Its extensive infrastructure, strong brand recognition, and bundled service offerings provide significant competitive advantages. The company is well-positioned to benefit from the increasing demand for digital services and 5G adoption.
Total Addressable Market (TAM)
The TAM for telecommunications services in Brazil is substantial, driven by a population of over 210 million. This includes mobile subscriptions, fixed broadband, pay-TV, and enterprise ICT solutions. Telefonica Brasil, as a leading player, captures a significant portion of this TAM, particularly in its core segments.
Upturn SWOT Analysis
Strengths
- Dominant market share in mobile services.
- Strong brand recognition (Vivo).
- Extensive network infrastructure across Brazil.
- Synergies from the integration of GVT, boosting fiber broadband.
- Diversified revenue streams from mobile, fixed, and pay-TV.
Weaknesses
- High operational costs and capital expenditure requirements.
- Reliance on regulatory environments which can be complex.
- Competition from aggressive pricing strategies by rivals.
Opportunities
- Expansion of 5G network and services.
- Growth in the enterprise ICT solutions market.
- Further penetration of fiber broadband in underserved areas.
- Bundling of services to increase customer loyalty and average revenue per user (ARPU).
- Monetization of IoT and digital services.
Threats
- Intensifying competition from established and new players.
- Macroeconomic instability in Brazil impacting consumer spending.
- Changes in government regulations and tax policies.
- Technological disruption and the need for continuous investment.
- Cybersecurity threats.
Competitors and Market Share
Key Competitors
- America Movil SAB de CV (AMX)
- TIM Participacoes SA (TIMS)
Competitive Landscape
Telefonica Brasil's competitive advantage lies in its strong brand loyalty (Vivo), extensive infrastructure, and the ability to offer converged services. However, it faces stiff competition from America Movil (Claro) and TIM, which are also investing heavily in network upgrades and competitive pricing. Regulatory shifts and technological advancements are key factors in this landscape.
Growth Trajectory and Initiatives
Historical Growth: Telefonica Brasil has shown consistent growth over the past years, driven by its strategic focus on mobile data, fiber optics, and bundled services. The successful integration of GVT has been a significant growth catalyst. The company has also benefited from Brazil's large and growing digital consumer base.
Future Projections: Analyst projections for Telefonica Brasil generally point towards continued growth, fueled by 5G rollout, expansion of its fiber network, and increasing demand for digital services. Growth is expected to be driven by subscriber acquisition, ARPU expansion, and potential market consolidation opportunities. Specific growth rate projections would be available in analyst reports.
Recent Initiatives: Recent initiatives include accelerating 5G deployment across major cities, expanding its fiber-to-the-home (FTTH) footprint, and developing new digital services and partnerships to enhance its ecosystem and customer value proposition.
Summary
Telefonica Brasil SA (VIV) is a leading telecommunications provider in Brazil, demonstrating strong performance in mobile and fixed broadband. Its extensive infrastructure, brand strength, and strategic acquisitions position it well for future growth, particularly with 5G expansion. However, the company must navigate intense competition, regulatory complexities, and macroeconomic risks to maintain its trajectory.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company financial reports (e.g., 10-K, 10-Q filings)
- Industry analysis reports
- Financial data providers (e.g., Refinitiv, Bloomberg)
- News articles and press releases
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute financial advice. Investors should conduct their own due diligence before making any investment decisions. Market share data and financial figures are estimates and subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Telefonica Brasil SA ADR
Exchange NYSE | Headquaters São Paulo, SP, Brazil | ||
IPO Launch date 1998-11-16 | CEO, Member of Board of Executive Officers & Director Mr. Christian Mauad Gebara | ||
Sector Communication Services | Industry Telecom Services | Full time employees - | Website https://www.telefonica.com.br |
Full time employees - | Website https://www.telefonica.com.br | ||
Telefônica Brasil S.A., together with its subsidiaries, operates as a mobile telecommunications company in Brazil. Its fixed line voice services portfolio includes local, domestic long-distance, and international long-distance calls; and mobile portfolio comprises voice and broadband internet access through 3G, 4G, 4.5G, and 5G, as well as value-added, prepaid plans with data sharing features, family plans, voice mail, caller identification, voice minutes in unlimited bundles to mobile and fixed-line phones, and digital services and wireless roaming services. The company also offers data services, including broadband and mobile data services. In addition, it provides pay TV services through IPTV technologies; network services, such as rental of facilities and other services; wholesale services, including interconnection services to users of other network providers; and digital services that include entertainment, cloud, and security and financial services. Further, the company offers multimedia communication services, which include audio, data, voice and other sounds, images, texts, and other information, as well as sells devices and accessories, such as smartphones, broadband USB modems, and other devices. Additionally, it provides telecommunications solutions and IT support to various industries, such as retail, distribution and digital channel, manufacturing, services, financial institutions, government, etc. It markets and sells its solutions through own stores, dealers, retail and distribution channels, door-to-door sales, and outbound tele sales. The company was formerly known as Telecomunicações de São Paulo S.A. - TELESP and changed its name to Telefônica Brasil S.A. in October 2011. Telefônica Brasil S.A. was incorporated in 1998 and is headquartered in São Paulo, Brazil.
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