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Vimeo Inc (VMEO)

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Upturn Advisory Summary
11/26/2025: VMEO (4-star) is a STRONG-BUY. BUY since 60 days. Simulated Profits (83.84%). Updated daily EoD!
1 Year Target Price $6.92
1 Year Target Price $6.92
| 1 | Strong Buy |
| 1 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 73.34% | Avg. Invested days 42 | Today’s Advisory Regular Buy |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.31B USD | Price to earnings Ratio 785 | 1Y Target Price 6.92 |
Price to earnings Ratio 785 | 1Y Target Price 6.92 | ||
Volume (30-day avg) 4 | Beta 2.21 | 52 Weeks Range 3.64 - 7.86 | Updated Date 12/8/2025 |
52 Weeks Range 3.64 - 7.86 | Updated Date 12/8/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.01 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-26 | When - | Estimate 0.0275 | Actual -0.01 |
Profitability
Profit Margin 0.38% | Operating Margin (TTM) 5.43% |
Management Effectiveness
Return on Assets (TTM) 0.17% | Return on Equity (TTM) 0.39% |
Valuation
Trailing PE 785 | Forward PE 128.21 | Enterprise Value 993046390 | Price to Sales(TTM) 3.15 |
Enterprise Value 993046390 | Price to Sales(TTM) 3.15 | ||
Enterprise Value to Revenue 2.38 | Enterprise Value to EBITDA 89.36 | Shares Outstanding 157950354 | Shares Floating 139362056 |
Shares Outstanding 157950354 | Shares Floating 139362056 | ||
Percent Insiders 2.51 | Percent Institutions 92.08 |
Upturn AI SWOT
Vimeo Inc

Company Overview
History and Background
Vimeo was founded in 2004 by a group of filmmakers as a video-sharing website. It was acquired by IAC/InterActiveCorp in 2006. Vimeo has since evolved from a consumer-focused platform to a business-oriented Software-as-a-Service (SaaS) company, offering tools for businesses to create, manage, and distribute video content. It was spun off from IAC as an independent publicly traded company in July 2021.
Core Business Areas
- Video Platform as a Service (VPaaS): Vimeo's primary offering, providing businesses with a comprehensive suite of tools for video creation, hosting, distribution, and monetization. This includes customizable players, analytics, live streaming, and integrations with other business tools.
- Creator Tools: While focusing on businesses, Vimeo also offers tools and resources for individual creators to produce high-quality video content, including editing tools and templates.
- Monetization Solutions: Features that enable businesses to generate revenue from their video content, such as pay-per-view, subscriptions, and advertising.
Leadership and Structure
Vimeo is led by a management team responsible for its strategic direction and operations. The company operates with a focus on product development, sales, marketing, and customer support to serve its business clientele.
Top Products and Market Share
Key Offerings
- Vimeo Enterprise: A premium offering for larger organizations requiring advanced features, scalability, and dedicated support for their video strategies. Competitors include YouTube (for enterprise solutions), Wistia, Brightcove, and Kaltura.
- Vimeo Business: A robust set of tools for growing businesses to manage and distribute professional video content. Competitors include Wistia, Vidyard, and Dacast.
- Vimeo Plus/Pro: Plans designed for individual creators and small businesses seeking professional video hosting and sharing capabilities. Competitors include YouTube, DailyMotion, and specialized hosting platforms.
- Vimeo Live: A feature for live streaming events, enabling interactive engagement with audiences. Competitors include Zoom, StreamYard, and YouTube Live.
Market Dynamics
Industry Overview
The online video platform and SaaS market is rapidly growing, driven by the increasing adoption of video in marketing, communication, and e-commerce by businesses of all sizes. Demand for professional, secure, and analytics-rich video solutions is high.
Positioning
Vimeo positions itself as a premium, business-focused video platform that empowers creators and businesses to tell their stories and achieve their goals through high-quality video. Its key competitive advantages lie in its user-friendly interface, advanced customization options, strong focus on video quality, and comprehensive suite of tools beyond simple hosting.
Total Addressable Market (TAM)
The TAM for online video platforms and related SaaS solutions is substantial and continues to expand. Analysts estimate the global video platform market to be worth tens of billions of dollars and growing at a significant CAGR. Vimeo is positioned to capture a portion of this by focusing on the business and professional creator segments, offering specialized solutions that differentiate it from broader consumer platforms.
Upturn SWOT Analysis
Strengths
- Strong brand reputation for quality and professionalism.
- Comprehensive suite of video creation, management, and distribution tools.
- Focus on the growing business and enterprise market.
- User-friendly interface and customizable player.
- Robust analytics and reporting capabilities.
Weaknesses
- Higher pricing compared to some competitors, potentially limiting adoption by very small businesses or individual hobbyists.
- Reliance on brand perception may overshadow performance in certain feature sets.
- Competition from a wide range of players, from large tech giants to niche providers.
- Challenges in user acquisition and retention in a competitive landscape.
Opportunities
- Growing demand for remote work and virtual collaboration tools, increasing video's importance.
- Expansion into emerging markets and new video use cases (e.g., internal communications, e-learning).
- Further development of AI-powered video creation and editing tools.
- Strategic partnerships and acquisitions to expand service offerings.
- Increased adoption of e-commerce and video-enabled sales.
Threats
- Intense competition from established players like YouTube and emerging SaaS providers.
- Rapid technological changes and the need for continuous innovation.
- Economic downturns impacting business IT spending.
- Data privacy and security concerns for businesses.
- Shifting user preferences and content consumption trends.
Competitors and Market Share
Key Competitors
- YouTube (GOOGL)
- Wistia
- Brightcove (BCOV)
- Kaltura
- Vidyard
Competitive Landscape
Vimeo's advantage lies in its professional and business-oriented feature set, quality of its player, and customization options. However, it faces strong competition from giants like Google's YouTube, which has a massive user base and significant resources, as well as specialized B2B video platforms like Brightcove and Wistia, each with their own niche strengths. Vimeo's challenge is to differentiate itself effectively and justify its premium pricing.
Major Acquisitions
Wirewax
- Year: 2022
- Acquisition Price (USD millions):
- Strategic Rationale: To enhance Vimeo's interactive video capabilities and further strengthen its offering for enterprise clients seeking more engaging video experiences.
Magisto
- Year: 2019
- Acquisition Price (USD millions): 200
- Strategic Rationale: To bolster Vimeo's AI-powered video creation tools and make video production more accessible to a broader range of users, particularly small businesses.
Growth Trajectory and Initiatives
Historical Growth: Vimeo has shown consistent revenue growth historically, driven by its shift towards a business-centric SaaS model and expanding its customer base within the professional and enterprise segments.
Future Projections: Analyst projections for Vimeo typically indicate continued revenue growth, driven by increased adoption of video in business communications and marketing, and expansion of its product offerings. Profitability is also a key area of focus for future projections.
Recent Initiatives: Vimeo has been actively developing new features, including enhanced live streaming capabilities, improved creator tools, and integrations with other business software, to solidify its position in the market and attract new customers.
Summary
Vimeo Inc. is a strong player in the business-oriented video platform as a service (VPaaS) market, leveraging its reputation for quality and a comprehensive feature set. Its strategic shift towards enterprise and professional clients is a key strength. However, it faces intense competition from tech giants and specialized SaaS providers. Continued innovation, effective pricing strategies, and successful integration of acquisitions will be crucial for its sustained growth and market position.
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Sources and Disclaimers
Data Sources:
- Vimeo Inc. Investor Relations Filings (SEC)
- Industry Analyst Reports
- Financial News Outlets
Disclaimers:
This analysis is based on publicly available information and may not be exhaustive. Financial data and market share estimates are subject to change and should be independently verified. This JSON output is for informational purposes only and does not constitute investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Vimeo Inc
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2021-05-25 | CEO & Director Mr. Philip D. Moyer | ||
Sector Technology | Industry Software - Application | Full time employees 1102 | Website https://vimeo.com |
Full time employees 1102 | Website https://vimeo.com | ||
Vimeo, Inc., together with its subsidiaries, provides video software solutions in the United States and internationally. It provides turnkey cloud-based solutions, including video hosting and management, intuitive video creation and editing, insightful analytics, artificial intelligence language translations, and enterprise tools. The company also offers tools through a software-as-a-service model, including video creation, collaboration, distribution, hosting, marketing, monetization, and analytics features; Vimeo Enterprise; and over-the-top (OTT), which provides additional features, such as dedicated support, account management, service level agreements, and professional live event services. The company serves its services to small-to-midsize businesses, larger enterprises, marketers, agencies, filmmakers, and creative professionals. Vimeo, Inc. was founded in 2004 and is headquartered in New York, New York.

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