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Upturn AI SWOT - About
VRME 
VerifyMe Inc (VRME)
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Upturn Advisory Summary
06/30/2025: VRME (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $1.38
1 Year Target Price $1.38
| 0 | Strong Buy |
| 2 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -53.45% | Avg. Invested days 45 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 9.32M USD | Price to earnings Ratio - | 1Y Target Price 1.38 |
Price to earnings Ratio - | 1Y Target Price 1.38 | ||
Volume (30-day avg) 2 | Beta 0.48 | 52 Weeks Range 0.55 - 5.00 | Updated Date 06/30/2025 |
52 Weeks Range 0.55 - 5.00 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.37 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -16.78% | Operating Margin (TTM) -13.31% |
Management Effectiveness
Return on Assets (TTM) -6.23% | Return on Equity (TTM) -28.42% |
Valuation
Trailing PE - | Forward PE 14.88 | Enterprise Value 4511347 | Price to Sales(TTM) 0.41 |
Enterprise Value 4511347 | Price to Sales(TTM) 0.41 | ||
Enterprise Value to Revenue 0.2 | Enterprise Value to EBITDA -6.55 | Shares Outstanding 12420600 | Shares Floating 9212829 |
Shares Outstanding 12420600 | Shares Floating 9212829 | ||
Percent Insiders 22 | Percent Institutions 18.98 |
Analyst Ratings
Rating 2 | Target Price 1.38 | Buy 2 | Strong Buy - |
Buy 2 | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
VerifyMe Inc
Company Overview
History and Background
VerifyMe, Inc. was founded in 1999 (originally known as LaserLock Technologies, Inc.). It initially focused on laser-based anti-counterfeiting technology but has since evolved to offer a broader range of authentication and security solutions.
Core Business Areas
- Authentication Solutions: Provides authentication and anti-counterfeiting solutions to protect products from counterfeiting and diversion. This includes track and trace capabilities, serialization, and overt and covert security features.
- Brand Protection: Offers solutions to help brands protect their reputation and revenue by identifying and eliminating counterfeit products from the supply chain.
- Supply Chain Visibility: Provides solutions for tracking products throughout the supply chain, from manufacturing to the end consumer.
- Digital Watermark: Watermarking enables product protection in the digital world.
Leadership and Structure
VerifyMe Inc. is led by Patrick White (CEO) and has a board of directors. The company operates with functional departments responsible for sales, marketing, technology, and finance.
Top Products and Market Share
Key Offerings
- Rainbow Secure Technology: A covert security feature that is difficult to replicate. Market share data is not readily available. Competitors include OpSec Security and Authentix.
- Variable Ink: Ink that changes color or appearance under different conditions. Market share data is not readily available. Competitors include Sun Chemical and SICPA.
- Serialization: Unique identifier on each product, enabling tracking and authentication. Market share data is not readily available. Competitors include Systech and TraceLink.
- VerifyMe App: Mobile app for verifying the authenticity of products. Market share data is not readily available. Competitors include Entrupy and Red Points.
Market Dynamics
Industry Overview
The authentication and brand protection market is growing due to increasing concerns about counterfeiting, product diversion, and supply chain security. Key drivers include globalization, e-commerce, and stricter regulations.
Positioning
VerifyMe Inc. is positioned as a provider of authentication and brand protection solutions. It competes with larger, more established players, as well as smaller, niche providers. Their competitive advantage lies in offering a comprehensive suite of solutions that address various aspects of product security and supply chain visibility.
Total Addressable Market (TAM)
The global anti-counterfeiting packaging market is projected to reach over $350 billion by 2027. VerifyMe is positioned to capture a share of this market through its authentication and brand protection solutions.
Upturn SWOT Analysis
Strengths
- Comprehensive product portfolio
- Experienced management team
- Proprietary technology
- Strong customer relationships
Weaknesses
- Limited financial resources compared to larger competitors
- Reliance on key customers
- Relatively small market share
- Profitability challenges
Opportunities
- Growing demand for authentication and brand protection solutions
- Expansion into new markets and industries
- Strategic partnerships and acquisitions
- Increased adoption of digital technologies
Threats
- Intense competition
- Technological advancements by competitors
- Economic downturn
- Changes in regulations
Competitors and Market Share
Key Competitors
- OPK
- OTLY
- CTMX
- DXCM
Competitive Landscape
VerifyMe Inc. competes in a fragmented market with both large and small players. Their competitive advantage lies in their technology and their ability to provide customized solutions.
Major Acquisitions
ISCA Technologies
- Year: 2024
- Acquisition Price (USD millions): 17.5
- Strategic Rationale: The acquisition of ISCA Technologies expands VerifyMe's offerings into sustainable agtech, offering pheromone-based pest control solutions. Allows VRME to leverage existing client relationships. Adds new revenue streams.
Growth Trajectory and Initiatives
Historical Growth: Data not available. Refer to company filings.
Future Projections: Data not available. Refer to analyst reports and company guidance.
Recent Initiatives: Recent initiatives include expanding product offerings, strategic partnerships, and focusing on key target markets. Also, the recent acquisition of ISCA.
Summary
VerifyMe Inc. is a smaller player in the authentication and brand protection market, showing potential through its evolving product offerings and strategic acquisitions, especially in agtech. It faces significant competition and profitability challenges due to its smaller size and limited resources. Successful integration of recent acquisitions, like ISCA Technologies, is key. They need to continue innovating to maintain a competitive edge and expand market share.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Company SEC Filings
- Market Research Reports
- Press Releases
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is estimated and may not be precise. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About VerifyMe Inc
Exchange NASDAQ | Headquaters Lake Mary, FL, United States | ||
IPO Launch date 2009-05-07 | President, CEO & Director Mr. Adam H. Stedham | ||
Sector Industrials | Industry Security & Protection Services | Full time employees 40 | Website https://www.verifyme.com |
Full time employees 40 | Website https://www.verifyme.com | ||
VerifyMe, Inc. offers brand protection and precision logistics solutions. The company operates through two segments, Precision Logistics and Authentication. The Precision Logistics segment offers predictive analytics for optimizing delivery of time and temperature sensitive perishable products. This segment provides PeriTrack customer dashboard, an integrated web portal tool that gives its customers an in-depth look at their shipping activities based on real-time data. It offers service center, pre-transit, post-delivery, and weather/traffic services. The Authentication segment provides technology solutions to connect brands with consumers through its products, as well as brand protection and supply chain functions, such as counterfeit prevention. The company was formerly known as LaserLock Technologies, Inc. and changed its name to VerifyMe, Inc. in July 2015. VerifyMe, Inc. was incorporated in 1999 and is headquartered in Lake Mary, Florida.
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