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Upturn AI SWOT - About
VRME 
VerifyMe Inc (VRME)
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Upturn Advisory Summary
10/15/2025: VRME (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $1.5
1 Year Target Price $1.5
| 0 | Strong Buy |
| 2 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -55.53% | Avg. Invested days 40 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 12.69M USD | Price to earnings Ratio - | 1Y Target Price 1.5 |
Price to earnings Ratio - | 1Y Target Price 1.5 | ||
Volume (30-day avg) 2 | Beta 0.52 | 52 Weeks Range 0.55 - 5.00 | Updated Date 10/17/2025 |
52 Weeks Range 0.55 - 5.00 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.35 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -17.16% | Operating Margin (TTM) -7.12% |
Management Effectiveness
Return on Assets (TTM) -5.51% | Return on Equity (TTM) -28.37% |
Valuation
Trailing PE - | Forward PE 14.88 | Enterprise Value 6793806 | Price to Sales(TTM) 0.58 |
Enterprise Value 6793806 | Price to Sales(TTM) 0.58 | ||
Enterprise Value to Revenue 0.31 | Enterprise Value to EBITDA -6.55 | Shares Outstanding 12323666 | Shares Floating 9657318 |
Shares Outstanding 12323666 | Shares Floating 9657318 | ||
Percent Insiders 19.38 | Percent Institutions 11 |
Upturn AI SWOT
VerifyMe Inc
Company Overview
History and Background
VerifyMe, Inc. was founded in 2005. Initially focused on anti-counterfeiting technology, it has expanded its offerings to include brand protection, supply chain security, and customer engagement solutions.
Core Business Areas
- Brand Protection and Authentication: Provides solutions to protect products, labels, and packaging from counterfeiting and diversion through unique security features and authentication technology.
- Supply Chain Security: Offers solutions to track and trace products throughout the supply chain to ensure authenticity and prevent fraud.
- Customer Engagement: Provides solutions to connect with consumers, gather insights, and drive brand loyalty through mobile authentication and engagement platforms.
Leadership and Structure
The leadership team includes Patrick White (CEO). The organizational structure consists of departments focused on sales, marketing, technology, operations, and finance.
Top Products and Market Share
Key Offerings
- RainbowSecureu2122: A rainbow-based security printing technology that provides overt and covert authentication features. Market share is difficult to precisely determine, but VerifyMe competes with established security printing companies. Competitors include OpSec Security and SICPA.
- VerifyMe Mobile Authentication: A mobile app solution for consumers to authenticate products and engage with brands. Competitors include YPB Group and other mobile authentication providers.
Market Dynamics
Industry Overview
The brand protection and authentication market is growing due to increasing counterfeiting and product diversion. The industry is becoming more digital and technology-driven.
Positioning
VerifyMe positions itself as a technology innovator in the brand protection market, offering a combination of security printing and digital authentication solutions. Competitive advantages include its RainbowSecureu2122 technology and its mobile authentication platform.
Total Addressable Market (TAM)
The global brand protection market is estimated to be in the tens of billions of dollars. VerifyMe, with a relatively small revenue base, has the opportunity to capture a larger share of the TAM through continued innovation and market penetration.
Upturn SWOT Analysis
Strengths
- Proprietary RainbowSecureu2122 technology
- Mobile authentication platform
- Experienced leadership team
- Focus on innovation
Weaknesses
- Limited financial resources
- Relatively small market share compared to established competitors
- Dependence on a few key customers
- History of net losses
Opportunities
- Growing demand for brand protection solutions
- Expansion into new markets and industries
- Strategic partnerships and acquisitions
- Adoption of mobile authentication technology
Threats
- Competition from larger and more established players
- Emergence of new counterfeiting techniques
- Economic downturn
- Changes in regulations
Competitors and Market Share
Key Competitors
- OPK
- SICPA
- YPB Group
Competitive Landscape
VerifyMe competes with larger, more established companies with greater resources. Its advantage lies in its innovative technology and focus on niche markets.
Growth Trajectory and Initiatives
Historical Growth: Historical growth data must be obtained from VerifyMe Inc.'s official financial statements.
Future Projections: Future growth projections must be obtained from analyst estimates.
Recent Initiatives: Recent strategic initiatives include product development, partnerships, and market expansion efforts. Recent acquisition is cancelled.
Summary
VerifyMe is a small company in a growing market with innovative technology but faces challenges from larger competitors and limited financial resources. Its strengths lie in its proprietary technology and focus on niche markets. The company needs to capitalize on market opportunities and manage its weaknesses to achieve sustainable growth and profitability.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company website
- SEC filings
- Industry reports
- Financial news sources
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions and company performance can change. Consult with a qualified financial advisor before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About VerifyMe Inc
Exchange NASDAQ | Headquaters Lake Mary, FL, United States | ||
IPO Launch date 2009-05-07 | President, CEO & Director Mr. Adam H. Stedham | ||
Sector Industrials | Industry Security & Protection Services | Full time employees 40 | Website https://www.verifyme.com |
Full time employees 40 | Website https://www.verifyme.com | ||
VerifyMe, Inc. offers brand protection and precision logistics solutions. The company operates through two segments, Precision Logistics and Authentication. The Precision Logistics segment offers predictive analytics for optimizing delivery of time and temperature sensitive perishable products. This segment provides PeriTrack customer dashboard, an integrated web portal tool that gives its customers an in-depth look at their shipping activities based on real-time data. It offers service center, pre-transit, post-delivery, and weather/traffic services. The Authentication segment provides technology solutions to connect brands with consumers through its products, as well as brand protection and supply chain functions, such as counterfeit prevention. The company was formerly known as LaserLock Technologies, Inc. and changed its name to VerifyMe, Inc. in July 2015. VerifyMe, Inc. was incorporated in 1999 and is headquartered in Lake Mary, Florida.
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