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Upturn AI SWOT - About
VRME 
VerifyMe Inc (VRME)
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Upturn Advisory Summary
08/14/2025: VRME (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $1.5
1 Year Target Price $1.5
| 0 | Strong Buy |
| 2 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -54.69% | Avg. Invested days 46 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 10.92M USD | Price to earnings Ratio - | 1Y Target Price 1.5 |
Price to earnings Ratio - | 1Y Target Price 1.5 | ||
Volume (30-day avg) 2 | Beta 0.57 | 52 Weeks Range 0.55 - 5.00 | Updated Date 08/15/2025 |
52 Weeks Range 0.55 - 5.00 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.35 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-13 | When - | Estimate -0.07 | Actual -0.0192 |
Profitability
Profit Margin -16.78% | Operating Margin (TTM) -13.31% |
Management Effectiveness
Return on Assets (TTM) -6.23% | Return on Equity (TTM) -28.42% |
Valuation
Trailing PE - | Forward PE 14.88 | Enterprise Value 5693433 | Price to Sales(TTM) 0.48 |
Enterprise Value 5693433 | Price to Sales(TTM) 0.48 | ||
Enterprise Value to Revenue 0.26 | Enterprise Value to EBITDA -6.55 | Shares Outstanding 12420600 | Shares Floating 9212829 |
Shares Outstanding 12420600 | Shares Floating 9212829 | ||
Percent Insiders 21.77 | Percent Institutions 18.7 |
Upturn AI SWOT
VerifyMe Inc
Company Overview
History and Background
VerifyMe, Inc. was founded in 2005 and went public in 2016. Initially focused on anti-counterfeiting solutions for documents, it evolved to offer brand protection and authentication technologies for various industries.
Core Business Areas
- Authentication and Brand Protection: Provides authentication, serialization, and track-and-trace solutions to combat counterfeiting and diversion of products.
- Supply Chain Visibility: Offers solutions to track and manage products throughout the supply chain, enhancing transparency and security.
- Digital Marketing: Enables brands to engage with customers through personalized and interactive experiences, often linked to authenticated products.
Leadership and Structure
VerifyMe is led by a CEO, backed by a management team overseeing finance, technology, and operations. The organizational structure consists of departments focused on sales, marketing, product development, and customer support.
Top Products and Market Share
Key Offerings
- RainbowSecure: Proprietary security ink solutions to protect products from counterfeiting. Market share data not publicly available. Competitors include SICPA, OpSec Security, and AlpVision.
- VerifyMe App: Mobile app for consumers and inspectors to verify the authenticity of products. Market share data not publicly available. Competitors include Entrupy and other mobile authentication solutions.
- VeriPAS: A secure technology platform including mobile authentication, supply chain monitoring, and user-friendly administration portal that brands can use to control all aspects of product security. Market share data not publicly available. Competitors include Systech and TraceLink.
Market Dynamics
Industry Overview
The brand protection and authentication market is growing due to increasing counterfeiting and the need for supply chain transparency. Growth drivers include e-commerce expansion, stricter regulations, and consumer demand for genuine products.
Positioning
VerifyMe positions itself as a provider of comprehensive anti-counterfeiting and brand protection solutions, differentiating through its patented technologies and integrated platform approach.
Total Addressable Market (TAM)
The global anti-counterfeiting packaging market is projected to reach $4.9 billion by 2028. VerifyMe is positioned to capture a share of this market through its authentication and track-and-trace solutions.
Upturn SWOT Analysis
Strengths
- Proprietary technology
- Integrated platform
- Experienced management team
- Strong IP portfolio
Weaknesses
- Limited brand recognition
- Small market share
- Dependence on key customers
- History of Losses
Opportunities
- Expansion into new markets
- Partnerships with leading brands
- Adoption of digital authentication technologies
- Government contracts
Threats
- Intense competition
- Technological advancements by competitors
- Economic downturn
- Changing consumer preferences
Competitors and Market Share
Key Competitors
- OPK
- LXFR
- OTLY
Competitive Landscape
VerifyMe faces stiff competition from larger, more established players in the brand protection market. Its competitive advantage lies in its proprietary technology and integrated platform, but it needs to strengthen its brand recognition and expand its market presence.
Major Acquisitions
Perk Labs, Inc.
- Year: 2022
- Acquisition Price (USD millions): 3.4
- Strategic Rationale: Expanded VerifyMe's digital marketing capabilities and provided access to new customer base.
Growth Trajectory and Initiatives
Historical Growth: Historical growth data requires access to real-time financial data sources. Please see SEC EDGAR filings.
Future Projections: Future projections data requires access to real-time financial data sources. Please see SEC EDGAR filings.
Recent Initiatives: Recent initiatives include strategic acquisitions to expand product offerings and market reach, and investments in research and development.
Summary
VerifyMe is a small player in a competitive brand protection market with innovative technology, but needs to improve profitability and market penetration. Its strengths lie in its proprietary technology and integrated platform, whereas weaknesses come in the form of limited brand recognition. The company could expand into new markets through further strategic acquisitions and focus on profitability improvements to strengthen the overall investment profile.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC filings
- Company website
- Industry reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share estimates are approximate and based on available data.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About VerifyMe Inc
Exchange NASDAQ | Headquaters Lake Mary, FL, United States | ||
IPO Launch date 2009-05-07 | President, CEO & Director Mr. Adam H. Stedham | ||
Sector Industrials | Industry Security & Protection Services | Full time employees 40 | Website https://www.verifyme.com |
Full time employees 40 | Website https://www.verifyme.com | ||
VerifyMe, Inc. offers brand protection and precision logistics solutions. The company operates through two segments, Precision Logistics and Authentication. The Precision Logistics segment offers predictive analytics for optimizing delivery of time and temperature sensitive perishable products. This segment provides PeriTrack customer dashboard, an integrated web portal tool that gives its customers an in-depth look at their shipping activities based on real-time data. It offers service center, pre-transit, post-delivery, and weather/traffic services. The Authentication segment provides technology solutions to connect brands with consumers through its products, as well as brand protection and supply chain functions, such as counterfeit prevention. The company was formerly known as LaserLock Technologies, Inc. and changed its name to VerifyMe, Inc. in July 2015. VerifyMe, Inc. was incorporated in 1999 and is headquartered in Lake Mary, Florida.
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