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Upturn AI SWOT - About
VRMEW 
VerifyMe Inc (VRMEW)
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Upturn Advisory Summary
06/23/2025: VRMEW (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $0
1 Year Target Price $0
| 0 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -87.65% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/23/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.48 | 52 Weeks Range 0.00 - 0.75 | Updated Date 06/22/2025 |
52 Weeks Range 0.00 - 0.75 | Updated Date 06/22/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -16.78% | Operating Margin (TTM) -13.31% |
Management Effectiveness
Return on Assets (TTM) -6.23% | Return on Equity (TTM) -28.42% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 9212829 |
Shares Outstanding - | Shares Floating 9212829 | ||
Percent Insiders - | Percent Institutions - |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
VerifyMe Inc
Company Overview
History and Background
VerifyMe, Inc. was founded in 1999. It initially focused on document security and has evolved to provide authentication, serialization, and track and trace solutions for various industries, including pharmaceuticals, nutraceuticals, apparel, and consumer goods.
Core Business Areas
- Authentication and Security Solutions: Provides anti-counterfeiting and brand protection solutions using serialization, security labels, and other technologies.
- Supply Chain Visibility: Offers track and trace capabilities to improve supply chain transparency and prevent diversion.
- Online Brand Protection: Detects and removes counterfeit or fraudulent products sold online.
Leadership and Structure
VerifyMe is led by CEO Patrick White. The company has a board of directors and operates with functional departments for sales, marketing, technology, and operations.
Top Products and Market Share
Key Offerings
- Rainbow Secure Labels: Proprietary security labels that use iridescent pigments for authentication. VerifyMe faces competition from companies like OpSec Security and Authentix. No public data available on market share or revenue for this specific product.
- Serialization and Track & Trace: Solutions allowing for product tracking throughout the supply chain, utilizing unique serial numbers. Competitors include TraceLink and rfxcel. No public data available on market share or revenue for this specific product.
- VerifyMe App: A mobile application for consumers and businesses to verify the authenticity of products. Similar apps are offered by competitors specializing in brand protection and anti-counterfeiting. No public data available on market share or revenue for this specific product.
Market Dynamics
Industry Overview
The brand protection and anti-counterfeiting market is growing due to increasing globalization, e-commerce, and the prevalence of counterfeit goods. Factors driving the growth include the demand for advanced authentication technologies, stringent regulations, and rising consumer awareness about product authenticity.
Positioning
VerifyMe positions itself as a provider of comprehensive anti-counterfeiting and brand protection solutions. Its competitive advantages include its proprietary Rainbow Secure technology and its integrated suite of authentication, serialization, and track and trace solutions.
Total Addressable Market (TAM)
The global anti-counterfeiting packaging market is estimated at billions of USD. VerifyMe, with its suite of authentication solutions, is positioned to capture a portion of this TAM.
Upturn SWOT Analysis
Strengths
- Proprietary technology (Rainbow Secure)
- Integrated suite of solutions
- Experience in multiple industries
- Focus on innovation
Weaknesses
- Small size compared to competitors
- Limited brand awareness
- Reliance on few key customers
- History of net losses
Opportunities
- Growing anti-counterfeiting market
- Expanding e-commerce sector
- Increasing regulatory scrutiny
- Partnerships with established brands
Threats
- Intense competition
- Technological advancements by competitors
- Economic downturns
- Counterfeiting methods becoming more sophisticated
Competitors and Market Share
Key Competitors
- OpSec Security
- Authentix
- TraceLink
- rfxcel
Competitive Landscape
VerifyMe faces intense competition from larger, more established players in the anti-counterfeiting market. Its competitive advantage lies in its proprietary Rainbow Secure technology and integrated suite of solutions. However, it needs to increase brand awareness and expand its customer base to compete effectively.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends need to be extracted from financial websites.
Future Projections: Future growth projections need to be extracted from analyst reports and financial websites.
Recent Initiatives: VerifyMe has been focusing on expanding its sales and marketing efforts, developing new authentication technologies, and forming strategic partnerships.
Summary
VerifyMe is a small company with a proprietary authentication technology. Its growth is dependent on expanding its customer base in a competitive market. Increasing regulatory pressure to authenticate products presents opportunities, but the company will need to carefully manage its financials. VerifyMe also needs to continue its investment in new product development to stay ahead of competitors. While revenue growth appears to be on a positive trend, profitability has been challenging due to high operating expenses.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Public Filings
- Industry Reports
- Analyst Estimates
- Yahoo Finance
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Investment decisions should be made based on thorough research and consultation with a qualified financial advisor. Market share data are approximate and based on available information and estimates.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About VerifyMe Inc
Exchange NASDAQ | Headquaters Lake Mary, FL, United States | ||
IPO Launch date 2020-06-18 | President, CEO & Director Mr. Adam H. Stedham | ||
Sector Industrials | Industry Security & Protection Services | Full time employees 40 | Website https://www.verifyme.com |
Full time employees 40 | Website https://www.verifyme.com | ||
VerifyMe, Inc. offers brand protection and precision logistics solutions. The company operates through two segments, Precision Logistics and Authentication. The Precision Logistics segment offers predictive analytics for optimizing delivery of time and temperature sensitive perishable products. This segment provides PeriTrack customer dashboard, an integrated web portal tool that gives its customers an in-depth look at their shipping activities based on real-time data. It offers service center, pre-transit, post-delivery, and weather/traffic services. The Authentication segment provides technology solutions to connect brands with consumers through its products, as well as brand protection and supply chain functions, such as counterfeit prevention. The company was formerly known as LaserLock Technologies, Inc. and changed its name to VerifyMe, Inc. in July 2015. VerifyMe, Inc. was incorporated in 1999 and is headquartered in Lake Mary, Florida.
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