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VirTra Inc (VTSI)

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Upturn Advisory Summary
01/09/2026: VTSI (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $8.25
1 Year Target Price $8.25
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -24.5% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 56.05M USD | Price to earnings Ratio - | 1Y Target Price 8.25 |
Price to earnings Ratio - | 1Y Target Price 8.25 | ||
Volume (30-day avg) 2 | Beta 0.61 | 52 Weeks Range 3.57 - 7.47 | Updated Date 01/9/2026 |
52 Weeks Range 3.57 - 7.47 | Updated Date 01/9/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.65% | Operating Margin (TTM) -8.41% |
Management Effectiveness
Return on Assets (TTM) 1.22% | Return on Equity (TTM) 0.35% |
Valuation
Trailing PE - | Forward PE 26.88 | Enterprise Value 38812216 | Price to Sales(TTM) 2.25 |
Enterprise Value 38812216 | Price to Sales(TTM) 2.25 | ||
Enterprise Value to Revenue 1.56 | Enterprise Value to EBITDA 14.31 | Shares Outstanding 11300607 | Shares Floating 10885197 |
Shares Outstanding 11300607 | Shares Floating 10885197 | ||
Percent Insiders 3.78 | Percent Institutions 17.5 |
Upturn AI SWOT
VirTra Inc

Company Overview
History and Background
VirTra Inc. (NASDAQ: VTSI) was founded in 1997 and is a leading provider of advanced virtual reality (VR) training solutions. The company has evolved from its early focus on simulation technology to become a specialized provider of highly immersive and realistic training systems for law enforcement, military, and public safety agencies. Key milestones include the development of their proprietary V-Manager software and continuous innovation in VR hardware and content, enabling realistic scenario-based training.
Core Business Areas
- Simulation Systems: Design, development, and manufacturing of advanced virtual reality training simulators. These systems are designed to replicate real-world scenarios for critical decision-making, de-escalation, and tactical training.
- Content Development: Creation of a vast library of training scenarios and software updates to ensure the realism and effectiveness of their simulation systems. This includes the development of custom scenarios based on client needs.
- Maintenance and Support: Providing ongoing maintenance, technical support, and system upgrades to ensure the longevity and optimal performance of their training simulators for their clients.
Leadership and Structure
VirTra Inc. is led by a management team with expertise in simulation technology, software development, and defense industries. The organizational structure is typically product-focused with dedicated teams for engineering, software development, sales, and customer support. Specific details on leadership roles and the exact structure are subject to ongoing corporate changes and can be found in their official SEC filings.
Top Products and Market Share
Key Offerings
- Competitors: Axon (non-direct),St. Louis Scientific,Various custom simulation providers
- Description: A high-fidelity, multi-screen virtual reality training simulator designed for law enforcement and military personnel. It offers a wide range of scenarios, including active shooter response, de-escalation, and driving simulations. Competitors include companies like Axon (less direct simulation, more software/hardware integration), St. Louis Scientific, and smaller custom simulation providers. Market share data for specific product lines is not publicly disclosed by VirTra.
- Market Share:
- Product Name 1: VirTra V-Station
- Competitors: Simulation management software from larger defense contractors,Custom built software for internal use by agencies
- Description: A proprietary software platform that manages training sessions, records performance data, and allows for scenario customization. It's integral to the operation of VirTra simulators. Competitors would be other simulation management software providers, often integrated into larger simulation systems.
- Market Share:
- Product Name 2: VirTra V-Manager
- Competitors: Various specialized training simulation providers
- Description: A specialized VR training module designed to train personnel in identifying potential threats and suspicious behavior. This is a niche but critical area for public safety. Competitors are often those offering similar scenario-based training modules.
- Market Share:
- Product Name 3: V-Threat Detection System
Market Dynamics
Industry Overview
VirTra operates within the defense, security, and public safety simulation and training market. This industry is characterized by government contracts, a need for continuous training and skill development, and an increasing adoption of advanced technologies like VR and AI to enhance realism and effectiveness. The demand is driven by the need for highly trained personnel in high-stakes environments.
Positioning
VirTra is positioned as a premium provider of high-fidelity VR training solutions, focusing on realism and immersive experiences. Their competitive advantage lies in their proprietary technology, extensive library of realistic scenarios, and dedicated focus on law enforcement and military training. They aim to provide a significant return on investment through improved performance and reduced real-world incident costs.
Total Addressable Market (TAM)
The global defense and security training market, including simulation and VR/AR training, is a multi-billion dollar market. Estimates vary widely, but it's in the tens of billions annually. VirTra is a niche player within this larger TAM, focusing on a specific segment of advanced simulation. Their position is focused on capturing a significant portion of the law enforcement and smaller military unit simulation budget within this broader market. The exact TAM for their specific VR simulation niche is difficult to quantify precisely without specific market research reports, but it is growing rapidly with the adoption of VR.
Upturn SWOT Analysis
Strengths
- Proprietary VR technology and software (V-Manager).
- High-fidelity, realistic training simulations.
- Strong relationships with law enforcement and military clients.
- Focus on critical incident response and de-escalation training.
- Experienced management team in simulation and defense.
Weaknesses
- Relatively small company size compared to larger defense contractors.
- Dependence on government and public safety budgets.
- Long sales cycles for large contracts.
- Potential for technological obsolescence if innovation stagnates.
Opportunities
- Increasing adoption of VR/AR in professional training across various sectors.
- Expansion into international markets.
- Development of new training modules for emerging threats.
- Partnerships with educational institutions and training organizations.
- Potential for government mandates on advanced training.
Threats
- Competition from established defense contractors and new entrants.
- Budget cuts in government and public safety spending.
- Rapid technological advancements by competitors.
- Cybersecurity risks associated with networked training systems.
- Economic downturns affecting client spending.
Competitors and Market Share
Key Competitors
- FlightSafety International (FSI)
- CAE Inc. (CAE)
- L3Harris Technologies (LHX)
Competitive Landscape
VirTra's competitive advantage lies in its specialized focus on high-fidelity VR for law enforcement and military, offering a more immersive and realistic experience compared to some competitors who may offer broader simulation solutions. However, larger competitors like CAE and L3Harris have greater resources, established relationships, and broader product portfolios. FlightSafety International is a major player in aviation simulation, with some overlap in government training. VirTra's niche approach allows it to be agile and responsive to specific client needs.
Growth Trajectory and Initiatives
Historical Growth: VirTra has demonstrated historical growth through the expansion of its client base and the increasing adoption of its advanced simulation technologies. This growth has been fueled by a strong product offering and a focus on niche markets within defense and public safety.
Future Projections: Future projections are generally positive, anticipating continued growth driven by the increasing recognition of VR simulation benefits, expansion into new markets, and potential government funding for training technologies. Analyst estimates would provide specific growth rate projections, typically in the double digits.
Recent Initiatives: Recent initiatives likely include the development of new simulation software, enhancements to hardware capabilities, expansion of sales teams, and efforts to secure larger, multi-year contracts. The company may also be exploring opportunities for strategic partnerships or technological integrations.
Summary
VirTra Inc. is a specialized provider of advanced VR simulation training for law enforcement and military. The company excels in delivering high-fidelity, realistic training scenarios, differentiating itself through proprietary technology and a focused market approach. While facing competition from larger, more diversified defense contractors, VirTra's growing client base and increasing adoption of VR in professional training present significant growth opportunities. The company's strength lies in its innovative solutions and strong client relationships, but it must navigate budget sensitivities and rapid technological evolution to maintain its trajectory.
Similar Stocks
Sources and Disclaimers
Data Sources:
- VirTra Inc. SEC Filings (10-K, 10-Q)
- Company Investor Relations Website
- Reputable Financial News Outlets (e.g., Bloomberg, Reuters, Wall Street Journal)
- Industry Analysis Reports (where accessible)
Disclaimers:
This information is compiled for informational purposes only and does not constitute investment advice. Financial data and market share figures are subject to change and may not be entirely precise without real-time access to proprietary databases. Market share percentages are illustrative estimates based on industry knowledge and may not reflect exact current standings. Investors should conduct their own due diligence and consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About VirTra Inc
Exchange NASDAQ | Headquaters Chandler, AZ, United States | ||
IPO Launch date 2016-01-04 | CEO & Chairman Mr. John F. Givens II | ||
Sector Technology | Industry Software - Application | Full time employees 111 | Website https://www.virtra.com |
Full time employees 111 | Website https://www.virtra.com | ||
VirTra, Inc. provides use of force training and firearms training simulators for the law enforcement, military, and commercial markets worldwide. Its patented technologies, software, and scenarios provide intense training for de-escalation, judgmental use-of-force, marksmanship, and related training that mimics real-world situations. It offers V-300 simulator, a 300 degree wrap-around screen for simulation training; V-180 simulator, a 180 degree screen for smaller spaces or budgets; V-100, a single-screen based simulator system; V-100 MIL, a single-screen based simulator system; and V-ST PRO, a realistic single screen firearms shooting and skills training simulator. The company also provides Virtual Interactive Coursework Training Academy (V-VICTA), which enables law enforcement agencies to teach, train, test, and sustain departmental training requirements; and Subscription Training Equipment Partnership, a program that allows agencies to utilize its simulator products, accessories, and V-VICTA interactive coursework on a subscription basis. In addition, it offers V-Author software that allows users to create, edit, and train with content specific to agency's objectives and environments; Simulated Recoil Kits, a range of realistic and reliable simulated recoil kits/weapons; Threat-Fire, a device that applies real-world stress on the trainees during simulation training; and TASER, an OC spray and low-light training devices that interact with its simulators for training. The company sells its simulators and related products through a direct sales force and distribution partners. VirTra, Inc. was formerly known as VirTra Systems Inc. and changed its name to VirTra, Inc. in October 2016. The company was founded in 1993 and is headquartered in Chandler, Arizona.

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