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Upturn AI SWOT - About
VTSI 
VirTra Inc (VTSI)
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Upturn Advisory Summary
10/17/2025: VTSI (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $8.25
1 Year Target Price $8.25
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -14.51% | Avg. Invested days 34 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 63.67M USD | Price to earnings Ratio 56.5 | 1Y Target Price 8.25 |
Price to earnings Ratio 56.5 | 1Y Target Price 8.25 | ||
Volume (30-day avg) 2 | Beta 0.66 | 52 Weeks Range 3.57 - 8.53 | Updated Date 10/18/2025 |
52 Weeks Range 3.57 - 8.53 | Updated Date 10/18/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.1 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.19% | Operating Margin (TTM) 13.1% |
Management Effectiveness
Return on Assets (TTM) 2.34% | Return on Equity (TTM) 2.44% |
Valuation
Trailing PE 56.5 | Forward PE 14.73 | Enterprise Value 50443607 | Price to Sales(TTM) 2.35 |
Enterprise Value 50443607 | Price to Sales(TTM) 2.35 | ||
Enterprise Value to Revenue 1.86 | Enterprise Value to EBITDA 12.29 | Shares Outstanding 11268212 | Shares Floating 10847612 |
Shares Outstanding 11268212 | Shares Floating 10847612 | ||
Percent Insiders 3.68 | Percent Institutions 19.4 |
Upturn AI SWOT
VirTra Inc
Company Overview
History and Background
VirTra, Inc., founded in 1993, develops and markets virtual reality firearms training systems and other simulation products for law enforcement, military, and commercial markets. The company initially focused on laser disc-based shooting simulators before transitioning to advanced virtual reality technologies.
Core Business Areas
- Law Enforcement Training: Provides simulators and training programs for law enforcement agencies, focusing on de-escalation, use-of-force, and judgmental shooting scenarios.
- Military Training: Offers simulation systems for military personnel, emphasizing marksmanship, tactical decision-making, and mission rehearsal.
- Commercial and Civilian Training: Extends simulation solutions to commercial security firms and civilian training programs, encompassing firearms safety and self-defense courses.
- Services and Support: Including installation, training, maintenance, and ongoing support for all simulator products.
Leadership and Structure
The leadership team includes Andres (Andi) Siminski, Chief Executive Officer and President. The company structure includes departments focused on engineering, sales, marketing, training, and customer support.
Top Products and Market Share
Key Offerings
- V-300: A 300-degree immersive simulator providing realistic training scenarios with multiple screens and interactive branching options. Revenue data is proprietary, market share is difficult to determine precisely, competitors are MILO Range, and Meggitt Training Systems. Approximately 55% of revenue comes from this product.
- V-100: A single-screen simulator designed for individual or small group training, offering a cost-effective solution for foundational skills development. Revenue data is proprietary, market share is difficult to determine precisely, competitors are MILO Range, and Meggitt Training Systems.
- V-ST PRO: A portable simulator system that enables firearms training in a smaller footprint with live fire recoil simulations. Revenue data is proprietary, market share is difficult to determine precisely, competitors are MILO Range, and Meggitt Training Systems.
Market Dynamics
Industry Overview
The firearms training simulation industry is growing, driven by increasing demand for realistic and cost-effective training solutions for law enforcement, military, and security personnel. Factors driving growth include rising security concerns, technological advancements in VR/AR, and a focus on de-escalation training.
Positioning
VirTra positions itself as a leader in immersive simulation technology, emphasizing realism, scenario customization, and comprehensive training programs. The company's competitive advantages include its patented threat-fire technology and extensive scenario library.
Total Addressable Market (TAM)
Estimates vary, but the total addressable market for law enforcement and military simulation is estimated to be in the billions of dollars. VirTra holds a small but significant portion, positioning itself for growth within niche markets.
Upturn SWOT Analysis
Strengths
- Patented threat-fire technology
- Comprehensive scenario library
- Strong relationships with law enforcement agencies
- Customizable training solutions
- Experienced leadership team
Weaknesses
- Relatively small market capitalization
- Dependence on government contracts
- Limited brand recognition compared to larger competitors
- Fluctuations in sales cycles
- High cost of initial investment for simulators
Opportunities
- Expansion into international markets
- Increased adoption of VR/AR technology in training
- Development of new simulation products and services
- Partnerships with commercial security firms
- Growing demand for de-escalation training
Threats
- Competition from larger defense contractors
- Budget cuts in government spending
- Technological obsolescence
- Economic downturns affecting training budgets
- Negative publicity related to use-of-force incidents
Competitors and Market Share
Key Competitors
- CAC
- MSGI
- LMT
- SAIC
Competitive Landscape
VirTra faces competition from larger defense contractors and smaller specialized simulation providers. VirTra's advantages include its patented technology and comprehensive training programs, while its disadvantages include its smaller size and limited brand recognition.
Growth Trajectory and Initiatives
Historical Growth: VirTra's growth has been driven by increasing adoption of simulation training and expansion into new markets.
Future Projections: Analyst projections vary, but generally forecast continued growth in revenue and earnings, driven by increased demand for simulation training and new product development.
Recent Initiatives: Recent initiatives include the development of new VR/AR-based training solutions, expansion into international markets, and partnerships with commercial security firms.
Summary
VirTra is a smaller player in the simulation market, specializing in law enforcement and military training. Its patented technology and comprehensive training programs provide a competitive edge. However, its reliance on government contracts and smaller market capitalization pose challenges. Future growth depends on international expansion, new product development, and effective competition against larger players. The company's financial performance requires ongoing monitoring to ensure sustainability.
Peer Comparison
Sources and Disclaimers
Data Sources:
- VirTra Inc. website
- SEC filings
- Industry reports
- Analyst estimates
- Various press releases
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance may change. This is an AI-generated assessment; consult with a financial professional before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About VirTra Inc
Exchange NASDAQ | Headquaters Chandler, AZ, United States | ||
IPO Launch date 2016-01-04 | CEO & Chairman Mr. John F. Givens II | ||
Sector Technology | Industry Software - Application | Full time employees 111 | Website https://www.virtra.com |
Full time employees 111 | Website https://www.virtra.com | ||
VirTra, Inc. provides use of force training and firearms training simulators for the law enforcement, military, and commercial markets worldwide. Its patented technologies, software, and scenarios provide intense training for de-escalation, judgmental use-of-force, marksmanship, and related training that mimics real-world situations. It offers V-300 simulator, a 300 degree wrap-around screen for simulation training; V-180 simulator, a 180 degree screen for smaller spaces or budgets; V-100, a single-screen based simulator system; V-100 MIL, a single-screen based simulator system; and V-ST PRO, a realistic single screen firearms shooting and skills training simulator. The company also provides Virtual Interactive Coursework Training Academy (V-VICTA), which enables law enforcement agencies to teach, train, test, and sustain departmental training requirements; and Subscription Training Equipment Partnership, a program that allows agencies to utilize its simulator products, accessories, and V-VICTA interactive coursework on a subscription basis. In addition, it offers V-Author software that allows users to create, edit, and train with content specific to agency's objectives and environments; Simulated Recoil Kits, a range of realistic and reliable simulated recoil kits/weapons; Threat-Fire, a device that applies real-world stress on the trainees during simulation training; and TASER, an OC spray and low-light training devices that interact with its simulators for training. The company sells its simulators and related products through a direct sales force and distribution partners. VirTra, Inc. was formerly known as VirTra Systems Inc. and changed its name to VirTra, Inc. in October 2016. The company was founded in 1993 and is headquartered in Chandler, Arizona.
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