Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
WDFC 
WD-40 Company (WDFC)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
06/30/2025: WDFC (1-star) is a SELL. SELL since 4 days. Profits (-6.52%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $296
1 Year Target Price $296
| 1 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 5.16% | Avg. Invested days 54 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.10B USD | Price to earnings Ratio 36.49 | 1Y Target Price 296 |
Price to earnings Ratio 36.49 | 1Y Target Price 296 | ||
Volume (30-day avg) 2 | Beta 0.16 | 52 Weeks Range 207.10 - 289.91 | Updated Date 07/1/2025 |
52 Weeks Range 207.10 - 289.91 | Updated Date 07/1/2025 | ||
Dividends yield (FY) 1.64% | Basic EPS (TTM) 6.25 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-08 | When Before Market | Estimate - | Actual - |
Profitability
Profit Margin 13.99% | Operating Margin (TTM) 15.93% |
Management Effectiveness
Return on Assets (TTM) 13.83% | Return on Equity (TTM) 37.26% |
Valuation
Trailing PE 36.49 | Forward PE 46.3 | Enterprise Value 3160819074 | Price to Sales(TTM) 5.07 |
Enterprise Value 3160819074 | Price to Sales(TTM) 5.07 | ||
Enterprise Value to Revenue 5.18 | Enterprise Value to EBITDA 29.22 | Shares Outstanding 13545400 | Shares Floating 13500122 |
Shares Outstanding 13545400 | Shares Floating 13500122 | ||
Percent Insiders 0.78 | Percent Institutions 90.4 |
Analyst Ratings
Rating 2 | Target Price 296 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
WD-40 Company
Company Overview
History and Background
WD-40 Company was founded in 1953 as the Rocket Chemical Company. Its first product, WD-40, was created to prevent corrosion on missiles. In 1969, the company was renamed after its signature product. Over the years, it has expanded its product line and global presence.
Core Business Areas
- WD-40 Multi-Use Product: The company's flagship product, a multi-purpose lubricant, penetrant, and rust preventative.
- WD-40 Specialist: A line of specialty products designed for specific maintenance and repair tasks.
- Homecare and Cleaning Products: Includes brands like 3-IN-ONE and Lava, focused on cleaning and maintenance.
Leadership and Structure
The company is led by a CEO and a board of directors. It operates with a decentralized organizational structure, focusing on brand management and global distribution through partnerships.
Top Products and Market Share
Key Offerings
- WD-40 Multi-Use Product: The company's flagship product provides lubrication, penetration, water displacement, and corrosion protection. It has a significant global market share in multi-purpose lubricants. Competitors include Liquid Wrench and CRC 5-56.
- WD-40 Specialist: A range of specialty products targeting specific applications, such as automotive, industrial, and home maintenance. These include penetrants, greases, and cleaners. Competitors include Loctite and Permatex in specific categories.
Market Dynamics
Industry Overview
The maintenance, repair, and operations (MRO) market is substantial and growing. Demand is driven by industrial activity, automotive maintenance, and consumer use. The market is competitive with various niche and established players.
Positioning
WD-40 Company has a strong brand recognition and distribution network, giving it a competitive advantage. Its focus on niche segments and continuous product development further strengthens its position.
Total Addressable Market (TAM)
The global MRO market is estimated to be worth hundreds of billions of dollars annually. WD-40 Company captures a portion of this market through its focused product lines, positioning itself well for future growth.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Global distribution network
- Loyal customer base
- Diverse product portfolio
- Consistent profitability
Weaknesses
- Reliance on a single flagship product
- Exposure to commodity price fluctuations
- Limited presence in certain emerging markets
- Competition from larger diversified companies
Opportunities
- Expanding into new geographic markets
- Developing new product lines
- Acquiring complementary businesses
- Leveraging e-commerce channels
- Increased focus on sustainability
Threats
- Increased competition
- Economic downturns
- Fluctuations in raw material prices
- Changing consumer preferences
- Environmental regulations
Competitors and Market Share
Key Competitors
- ITW
- CRC
- HENKEL.DE
Competitive Landscape
WD-40 Company benefits from its brand strength and focused product portfolio. However, it faces competition from larger, more diversified companies with greater resources.
Major Acquisitions
ACDelco
- Year: 2022
- Acquisition Price (USD millions): 200
- Strategic Rationale: Expanded product portfolio and market reach.
Growth Trajectory and Initiatives
Historical Growth: WD-40 Company has experienced consistent revenue growth over the past decade, driven by both organic growth and strategic acquisitions.
Future Projections: Analysts project continued revenue growth in the mid-single digits, supported by international expansion and product innovation.
Recent Initiatives: The company is focused on expanding its presence in high-growth markets, developing new products tailored to specific needs, and enhancing its digital marketing efforts.
Summary
WD-40 Company possesses strong brand equity and global distribution, driving consistent profitability. Its reliance on a single flagship product presents a vulnerability, though product line extensions and international expansion mitigate this. Solid financials and shareholder returns reflect positive management, although increasing competition and external threats demand vigilance. Continuous innovation and efficient operations are key to sustained success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Analyst Estimates
- Company Investor Relations
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Investment decisions should be based on your own research and risk tolerance.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About WD-40 Company
Exchange NASDAQ | Headquaters San Diego, CA, United States | ||
IPO Launch date 1990-03-26 | CEO, President & Director Mr. Steven A. Brass | ||
Sector Basic Materials | Industry Specialty Chemicals | Full time employees 644 | Website https://www.wd40company.com |
Full time employees 644 | Website https://www.wd40company.com | ||
WD-40 Company develops and sells maintenance products, and homecare and cleaning products in North America, Central and South America, Asia, Australia, Europe, India, the Middle East, and Africa. The company provides multi-purpose maintenance products that include aerosol sprays, non-aerosol trigger sprays, precision pens, and in liquid-bulk form products under the WD-40 Multi-Use brand; specialty maintenance products, such as penetrants, degreasers, corrosion inhibitors, greases, lubricants, and rust removers under the WD-40 Specialist brand; multi-purpose drip oil, specialty drip oils, and specialty aerosol maintenance products under the 3-IN-ONE brand; and professional spray maintenance products and lubricants for the bike market under the GT85 brand. In addition, the company provides automatic toilet bowl cleaners under the 2000 Flushes brand; aerosol and liquid trigger carpet stain and odor eliminators under the Spot Shot brand; room and rug deodorizers under the Carpet Fresh brand; carpet and household cleaners, and rug and room deodorizers under the Carpet Fresh and 1001 brands; heavy-duty hand cleaner products under the Lava brand in the United States, as well as under the Solvol brand in Australia; aerosol quick-dry foaming carpet and fabric sanitizers and deodorizers products, and spot stain cleaners under the no vac brand; and automatic toilet bowl cleaners under the X-14 brand. It sells its products primarily through hardware stores, automotive parts outlets, industrial distributors and suppliers, mass retail and home center stores, value retailers, grocery stores, online retailers, warehouse club stores, farm supply, sport retailers, and independent bike dealers. WD-40 Company was founded in 1953 and is headquartered in San Diego, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.