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Upturn AI SWOT - About
WDFC 
WD-40 Company (WDFC)
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Upturn Advisory Summary
10/15/2025: WDFC (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $277.5
1 Year Target Price $277.5
| 1 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 5.18% | Avg. Invested days 54 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.63B USD | Price to earnings Ratio 30.58 | 1Y Target Price 277.5 |
Price to earnings Ratio 30.58 | 1Y Target Price 277.5 | ||
Volume (30-day avg) 2 | Beta 0.08 | 52 Weeks Range 188.44 - 288.68 | Updated Date 10/17/2025 |
52 Weeks Range 188.44 - 288.68 | Updated Date 10/17/2025 | ||
Dividends yield (FY) 1.95% | Basic EPS (TTM) 6.36 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-16 | When After Market | Estimate 0.82 | Actual - |
Profitability
Profit Margin 14.13% | Operating Margin (TTM) 17.44% |
Management Effectiveness
Return on Assets (TTM) 13.87% | Return on Equity (TTM) 36.11% |
Valuation
Trailing PE 30.58 | Forward PE 46.3 | Enterprise Value 2705534941 | Price to Sales(TTM) 4.3 |
Enterprise Value 2705534941 | Price to Sales(TTM) 4.3 | ||
Enterprise Value to Revenue 4.42 | Enterprise Value to EBITDA 24.81 | Shares Outstanding 13533864 | Shares Floating 13473774 |
Shares Outstanding 13533864 | Shares Floating 13473774 | ||
Percent Insiders 0.91 | Percent Institutions 89.85 |
Upturn AI SWOT
WD-40 Company
Company Overview
History and Background
WD-40 Company was founded in 1953 as Rocket Chemical Company in San Diego, California. The initial product, WD-40, was developed to prevent corrosion and displace water. It gained popularity beyond aerospace applications and became a household name.
Core Business Areas
- WD-40 Multi-Use Product: The flagship product, WD-40 Multi-Use Product, is used for a wide variety of applications, including lubrication, rust prevention, cleaning, and water displacement. Revenue from this segment accounts for the majority of the company's sales.
- WD-40 Specialist: This line includes specialty products formulated for specific tasks, such as degreasers, lubricants, and rust preventives for professional and industrial users.
- Homecare and Cleaning Products: This segment includes brands like 3-IN-ONE, Lava, Spot Shot, Carpet Fresh, and X-14, offering solutions for cleaning, maintenance, and home improvement.
Leadership and Structure
WD-40 Company is led by CEO Steve Brass. The organizational structure consists of various departments including sales, marketing, research and development, finance, and operations.
Top Products and Market Share
Key Offerings
- WD-40 Multi-Use Product: The WD-40 Multi-Use Product is the company's core offering. Competitors include CRC 3-36 and LPS 1. Market share data is difficult to ascertain directly, but it dominates the multi-purpose lubricant market globally. Revenue from this product is significant, representing a large portion of overall sales. It has millions of users worldwide.
- WD-40 Specialist: A line of specialty lubricants and cleaners for professionals. Competitors include brands from companies like 3M and Permatex. This segment is growing, with specific market share varying by product category.
- 3-IN-ONE: 3-IN-ONE is a multi-purpose oil used for lubricating tools, hinges and many other applications. Competitors include Liquid Wrench and generic lubricants. Market Share information not readily available.
Market Dynamics
Industry Overview
The market encompasses lubricants, cleaners, and maintenance products for industrial, automotive, and household use. The industry is moderately fragmented with a mix of large multinational corporations and smaller niche players. It is influenced by economic cycles, industrial activity, and consumer spending.
Positioning
WD-40 Company is positioned as a leading provider of multi-purpose and specialty maintenance products, known for its strong brand recognition and loyal customer base. Its competitive advantage lies in its established distribution network, brand equity, and product innovation.
Total Addressable Market (TAM)
The total addressable market is estimated to be in the billions of dollars globally. WD-40 Company is well-positioned to capture a significant portion of this market due to its established brand, distribution network, and product portfolio.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Wide distribution network
- Loyal customer base
- Consistent profitability
- Global presence
Weaknesses
- Over-reliance on a single product (WD-40 Multi-Use Product)
- Limited pricing power due to competition
- Vulnerability to raw material price fluctuations
- Dependence on retail channels
Opportunities
- Expansion into new geographic markets
- Development of new product lines
- Acquisitions of complementary businesses
- Increased focus on e-commerce channels
- Sustainability initiatives and eco-friendly products
Threats
- Intense competition from established players and private label brands
- Economic downturns affecting industrial and consumer spending
- Changes in regulations regarding chemical usage
- Fluctuations in currency exchange rates
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- ITW (ITW)
- RPM International (RPM)
- 3M (MMM)
Competitive Landscape
WD-40 Company has a strong brand, but faces competition from larger, more diversified companies. Its advantages include brand loyalty and specialized products, while its disadvantages include a smaller scale and reliance on a single product.
Major Acquisitions
Hi-Grip Lubricants Pty Ltd
- Year: 2023
- Acquisition Price (USD millions): 27.5
- Strategic Rationale: Expanded their direct sales to retail and industrial customers and expanded WD-40's brands in Australia and New Zealand.
Growth Trajectory and Initiatives
Historical Growth: WD-40 Company has demonstrated steady growth over the years, driven by its core product and expansion into new markets and product categories.
Future Projections: Future growth projections can be found on sites like Yahoo Finance, Google Finance, and Marketwatch. They are subject to change and Analyst estimates can vary.
Recent Initiatives: Recent initiatives often include product innovation, strategic acquisitions, and expansion into new markets.
Summary
WD-40 Company boasts a powerful brand and consistent profitability, driven by its flagship product. However, its reliance on a single product and vulnerability to raw material prices pose risks. Expanding into new markets and product lines, alongside strategic acquisitions, can help sustain growth. Competitive pressures and economic fluctuations remain key considerations for the company.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (10-K, 10-Q)
- Investor presentations
- Earnings call transcripts
- Market research reports
- Financial news sources (e.g., Yahoo Finance, Google Finance)
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be made based on individual circumstances and consultation with a qualified financial advisor. Market data and analyst estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About WD-40 Company
Exchange NASDAQ | Headquaters San Diego, CA, United States | ||
IPO Launch date 1990-03-26 | CEO, President & Director Mr. Steven A. Brass | ||
Sector Basic Materials | Industry Specialty Chemicals | Full time employees 644 | Website https://www.wd40company.com |
Full time employees 644 | Website https://www.wd40company.com | ||
WD-40 Company develops and sells maintenance products, and homecare and cleaning products in North America, Central and South America, Asia, Australia, Europe, India, the Middle East, and Africa. The company provides multi-purpose maintenance products that include aerosol sprays, non-aerosol trigger sprays, precision pens, and in liquid-bulk form products under the WD-40 Multi-Use brand; specialty maintenance products, such as penetrants, degreasers, corrosion inhibitors, greases, lubricants, and rust removers under the WD-40 Specialist brand; multi-purpose drip oil, specialty drip oils, and specialty aerosol maintenance products under the 3-IN-ONE brand; and professional spray maintenance products and lubricants for the bike market under the GT85 brand. In addition, the company provides automatic toilet bowl cleaners under the 2000 Flushes brand; aerosol and liquid trigger carpet stain and odor eliminators under the Spot Shot brand; room and rug deodorizers under the Carpet Fresh brand; carpet and household cleaners, and rug and room deodorizers under the Carpet Fresh and 1001 brands; heavy-duty hand cleaner products under the Lava brand in the United States, as well as under the Solvol brand in Australia; aerosol quick-dry foaming carpet and fabric sanitizers and deodorizers products, and spot stain cleaners under the no vac brand; and automatic toilet bowl cleaners under the X-14 brand. It sells its products primarily through hardware stores, automotive parts outlets, industrial distributors and suppliers, mass retail and home center stores, value retailers, grocery stores, online retailers, warehouse club stores, farm supply, sport retailers, and independent bike dealers. WD-40 Company was founded in 1953 and is headquartered in San Diego, California.
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