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Upturn AI Summary - About
WD-40 Company(WDFC)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for WDFC
10/21/2026: WDFC (1-star) is currently NOT-A-BUY. Pass it for now.
WD-40 Company is a specialized manufacturer of iconic maintenance and cleaning products, primarily known for its flagship multi-use lubricant. The firm benefits from a powerful, globally recognized brand and a lean, asset-light business model that has historically supported strong profit margins and consistent dividend growth. Its primary growth story revolves around international market expansion and increasing adoption of its professional-grade 'Specialist' product lines. However, the company faces risks from its significant product concentration, rising raw material costs, and competition from lower-cost private-label alternatives. WD-40 may best suit income-focused and defensive investors, and shareholders should monitor its ability to manage global supply chain costs and sustain organic growth in emerging regions.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth is steady and reliable rather than exponential, making it better for compounding than aggressive growth portfolios. |
| Momentum investor | Mixed fit | The stock often exhibits low-beta, defensive characteristics that do not typically align with high-momentum strategies. |
| Value investor | Mixed fit | While the business is high-quality, the stock often trades at a premium valuation that may not meet strict value criteria. |
| Dividend investor | Strong fit | The company's history of consistent dividend growth and cash flow stability makes it attractive for income-focused investors. |
| Low-risk investor | Strong fit | The company's essential product nature and strong brand moat offer defensive characteristics suitable for lower-risk profiles. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | As a consumer-facing stock, it can fluctuate with broader market sentiment despite its defensive business model. |
| Valuation risk | Medium / high | The stock often commands a high P/E multiple due to brand strength, which can limit upside potential. |
| Competition risk (maintenance and cleaning) | Medium | Constant pressure from private-label and lower-priced alternatives requires sustained marketing investment. |
| Business quality | Strong | The company possesses a powerful, globally recognized brand that provides a significant competitive advantage. |
| Dividend income | Low | The dividend is secure and reliable, reflecting the company's strong cash-generating capabilities. |
| Execution risk | Low | The company's outsourced manufacturing and mature distribution networks have proven effective over decades. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 0.86% | Avg. Invested days 45 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/21/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.70B USD | Price to earnings Ratio 30.61 | 1Y Target Price 271.67 |
Price to earnings Ratio 30.61 | 1Y Target Price 271.67 | ||
Volume (30-day avg) 135.9K shares | Beta 0.26 | 52 Weeks Range 172.06 - 296.19 | Updated Date 10/21/2026 |
52 Weeks Range 172.06 - 296.19 | Updated Date 10/21/2026 | ||
Dividends yield (FY) 1.99% | Basic EPS (TTM) 6.58 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Maintenance Products | WD-40 Multi-Use Product and WD-40 Specialist line. | This is the core business that drives the vast majority of revenue and brand recognition. |
| Geography (Americas, EMEA, APAC) | Sales across major regional markets, with heavy emphasis on the Americas. | International expansion is a key engine for growth as domestic markets saturate. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-10-21 | When After Market | Estimate 1.11 | Actual - |
Profitability
Profit Margin 13.23% | Operating Margin (TTM) 20.67% |
Management Effectiveness
Return on Assets (TTM) 15.42% | Return on Equity (TTM) 33.31% |
Valuation
Trailing PE 30.61 | Forward PE 52.63 | Enterprise Value 2.74B | Price to Sales(TTM) 4.01 |
Enterprise Value 2.74B | Price to Sales(TTM) 4.01 | ||
Enterprise Value to Revenue 4.05 | Enterprise Value to EBITDA 21.33 | Shares Outstanding 13.42M | Shares Floating 13.36M |
Shares Outstanding 13.42M | Shares Floating 13.36M | ||
Percent Insiders 0.91 | Percent Institutions 90.36 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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