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Upturn AI Summary - About
Warby Parker Inc(WRBY)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Advisory Performance History (Simulated)
Upturn Advisory & Investor View for WRBY
10/26/2026: WRBY (1-star) is currently NOT-A-BUY. Pass it for now.
Warby Parker is a retail company specializing in prescription eyewear and vision care through a direct-to-consumer, omnichannel model. The company has a leading position in the modern optical market, known for its brand affinity and success in blending online and physical retail experiences. Its primary growth opportunity lies in expanding its store footprint and increasing services like eye exams to capture more customer lifetime value. Key risks include intense competition from established optical incumbents, macroeconomic pressure on discretionary spending, and the ongoing challenge of achieving sustained profitability. The stock may suit growth-oriented investors looking for a brand-focused, tech-enabled retailer.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | Warby Parker offers exposure to a disruptive retail model with significant room for store expansion. |
| Momentum investor | Mixed fit | Fit depends on positive technical trends and sustained revenue growth signals. |
| Value investor | Weak fit | The company currently lacks consistent profitability and traditional value valuation metrics. |
| Dividend investor | Weak fit | The company does not pay dividends and prioritizes capital reinvestment. |
| Low-risk investor | Weak fit | High volatility and the absence of established profitability make this unsuitable for low-risk portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock price is sensitive to growth expectations and consumer spending sentiment. |
| Valuation risk | Medium / high | Investors are paying a premium for future growth rather than current earnings. |
| Competition risk (Retail & Optical) | High | Well-capitalized legacy competitors like EssilorLuxottica can leverage scale to protect market share. |
| Business quality | Medium | The brand is well-regarded, but the business model requires significant capital for physical expansion. |
| Dividend income | Low / none | There is no income component to the investment. |
| Execution risk | Medium / high | The company must effectively manage a growing real estate footprint and supply chain complexity. |
Price Behavior

Rolling Over
The price momentum is slowing down and beginning to turn downward.

Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -30.38% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Advisory Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals 
Financial Health Rating 
Growth Momentum Score 
Ownership 
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue) 
Economic Dimensions
Quantitative Style Profile 
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.20B USD | Price to earnings Ratio 431.83 | 1Y Target Price 31 |
Price to earnings Ratio 431.83 | 1Y Target Price 31 | ||
Volume (30-day avg) 3.3M shares | Beta 1.9 | 52 Weeks Range 14.96 - 31.00 | Updated Date 10/25/2026 |
52 Weeks Range 14.96 - 31.00 | Updated Date 10/25/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.06 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Eyewear Retail | Sales of eyeglasses, sunglasses, and frames through e-commerce and retail stores. | This is the primary revenue engine and brand driver for the company. |
| Contacts & Eye Care | Contact lens sales and in-store/telehealth eye examinations. | A key area for increasing customer repeat-purchase frequency. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE 431.83 | Forward PE 51.81 | Enterprise Value 3.17B | Price to Sales(TTM) 3.51 |
Enterprise Value 3.17B | Price to Sales(TTM) 3.51 | ||
Enterprise Value to Revenue 3.86 | Enterprise Value to EBITDA 103.06 | Shares Outstanding 108.24M | Shares Floating 94.62M |
Shares Outstanding 108.24M | Shares Floating 94.62M | ||
Percent Insiders 5.62 | Percent Institutions 115.72 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.

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