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Upturn AI SWOT - About
Wolverine World Wide Inc (WWW)

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Upturn Advisory Summary
10/24/2025: WWW (5-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $33.33
1 Year Target Price $33.33
| 7 | Strong Buy |
| 2 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 77.05% | Avg. Invested days 39 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.12B USD | Price to earnings Ratio 25.13 | 1Y Target Price 33.33 |
Price to earnings Ratio 25.13 | 1Y Target Price 33.33 | ||
Volume (30-day avg) 10 | Beta 1.83 | 52 Weeks Range 9.49 - 32.68 | Updated Date 10/27/2025 |
52 Weeks Range 9.49 - 32.68 | Updated Date 10/27/2025 | ||
Dividends yield (FY) 1.45% | Basic EPS (TTM) 1.04 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.73% | Operating Margin (TTM) 8.71% |
Management Effectiveness
Return on Assets (TTM) 4.48% | Return on Equity (TTM) 28.95% |
Valuation
Trailing PE 25.13 | Forward PE 16.13 | Enterprise Value 2868677583 | Price to Sales(TTM) 1.17 |
Enterprise Value 2868677583 | Price to Sales(TTM) 1.17 | ||
Enterprise Value to Revenue 1.57 | Enterprise Value to EBITDA 17.34 | Shares Outstanding 81254351 | Shares Floating 71774406 |
Shares Outstanding 81254351 | Shares Floating 71774406 | ||
Percent Insiders 1.91 | Percent Institutions 112.14 |
Upturn AI SWOT
Wolverine World Wide Inc

Company Overview
History and Background
Wolverine World Wide Inc. was founded in 1883 as a small leather tannery in Grand Rapids, Michigan. It has grown into a global footwear and apparel company with a portfolio of well-known brands. Key milestones include expanding its brand portfolio through acquisitions and establishing a global presence.
Core Business Areas
- Active Group: Includes brands like Merrell and Saucony, focusing on performance and outdoor footwear and apparel.
- Work Group: Consists of brands like Wolverine and Cat Footwear, offering durable work boots and footwear.
- Lifestyle Group: Houses brands like Sperry, Sweaty Betty (divested in 2022) and Hush Puppies, catering to casual and fashion-oriented consumers.
Leadership and Structure
Brendan Hoffman serves as the Chief Executive Officer. The company operates with a brand-centric organizational structure.
Top Products and Market Share
Key Offerings
- Merrell Moab: A popular hiking shoe known for its comfort and durability. Competitors include Salomon, Columbia, and KEEN. Market share information specific to the Moab line is not publicly available, but Merrell overall holds a significant share in the hiking footwear market.
- Wolverine 1000 Mile Boot: A premium leather boot known for its craftsmanship and heritage. Competitors include Red Wing Shoes and Thursday Boot Company. Specific market share data is not publicly available.
- Saucony Kinvara: A lightweight running shoe. Competitors include Brooks, Nike, and Adidas. Market share information specific to the Kinvara line is not publicly available, but Saucony holds a notable share in the running shoe market.
Market Dynamics
Industry Overview
The footwear and apparel industry is highly competitive and influenced by fashion trends, economic conditions, and consumer preferences. Key trends include the rise of athleisure, sustainability, and e-commerce.
Positioning
Wolverine World Wide Inc. holds a strong position in the outdoor, work, and running footwear segments. Its diverse brand portfolio allows it to cater to a wide range of consumers. Competitive advantages include its brand recognition, distribution network, and product innovation.
Total Addressable Market (TAM)
The global footwear market is estimated to be worth hundreds of billions of dollars. Wolverine World Wide Inc. is positioned to capture a portion of this market through its diverse brand portfolio and global presence. The estimated global TAM for apparel and footwear is around $1.7 trillion in 2024.
Upturn SWOT Analysis
Strengths
- Diverse brand portfolio
- Established distribution network
- Strong brand recognition
- Product innovation
- Global presence
Weaknesses
- Dependence on wholesale channels
- Exposure to fashion trends
- Potential for brand cannibalization
- Supply chain vulnerabilities
Opportunities
- Expansion into new markets
- Growth in e-commerce
- Development of sustainable products
- Strategic acquisitions
- Increasing demand for outdoor and athletic footwear
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Fluctuations in raw material prices
- Disruptions in supply chain
- Currency fluctuations
Competitors and Market Share
Key Competitors
- Nike (NKE)
- Adidas (ADS.DE)
- VF Corporation (VFC)
- Skechers (SKX)
- Columbia Sportswear (COLM)
Competitive Landscape
Evaluate Wolverine World Wide Incu2019s advantages and disadvantages compared to its competitors.
Major Acquisitions
Sweaty Betty
- Year: 2021
- Acquisition Price (USD millions): 410
- Strategic Rationale: Expand into the activewear market. Sweaty Betty was later divested in 2022
Growth Trajectory and Initiatives
Historical Growth: Discuss Wolverine World Wide Inc's growth trends over the past years based on historical financial data and strategic initiatives.
Future Projections: Provide projections for Wolverine World Wide Inc's future growth based on analyst estimates and company guidance.
Recent Initiatives: Highlight recent strategic initiatives undertaken by Wolverine World Wide Inc., such as acquisitions, product launches, and expansion into new markets.
Summary
Wolverine World Wide Inc. possesses a diverse brand portfolio and established distribution network, providing a solid foundation. Recent financial struggles and a competitive market pose challenges. The company's success hinges on adapting to evolving consumer preferences, managing supply chains, and executing strategic initiatives effectively. Divesting non-core brands and cost saving initiatives should allow WWW to right size it's business.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Market Research Reports
- Analyst Estimates
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Financial data may be outdated and based on publicly available information. Market share percentages are estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Wolverine World Wide Inc
Exchange NYSE | Headquaters Rockford, MI, United States | ||
IPO Launch date 1984-12-18 | CEO, President & Director Mr. Christopher E. Hufnagel | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees 3100 | |
Full time employees 3100 | |||
Wolverine World Wide, Inc. designs, manufactures, sources, markets, licenses, and distributes footwear, apparel, and accessories in the United States, Europe, the Middle East, Africa, the Asia Pacific, Canada and Latin America. It operates through Active Group and Work Group segments. The company offers casual footwear and apparel; performance outdoor and athletic footwear and apparel; kids' footwear; industrial work boots and apparel; and uniform shoes and boots. The company sources and markets a range of footwear and apparel styles, including shoes, boots and sandals under the Bates, Cat, Chaco, Harley-Davidson, Hush Puppies, Hytest, Merrell, Saucony, Sperry, Keds, Sweaty Betty, and Wolverine brands; and licenses under the Stride Rite brand. It markets Merrell and Wolverine branded apparel and accessories, as well as licenses its brands for use on non-footwear products, including the Hush Puppies apparel, eyewear, watches, socks, handbags, and plush toys; and Wolverine branded eyewear and gloves. In addition, the company markets pigskin leather under the Wolverine Leather division; sourcing division provides consulting services related to product development, production control, quality assurance, materials procurement, compliance, and other service; and multi-brand direct-to-consumer division includes retail stores that sell footwear and apparel of its brand portfolio. Further, it sells its products to department stores, national chains, catalog and specialty retailers, independent retailers, uniform outlets, and mass merchant and government customers through retail stores, third-party licensees and distributors, and joint ventures; and operates brick and mortar retails stores, and e-commerce sites. Additionally, the company operates through a network of retail stores and e-commerce sites. The company was founded in 1883 and is headquartered in Rockford, Michigan.

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