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Wolverine World Wide Inc(WWW)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for WWW
11/06/2026: WWW (3-star) is a STRONG-BUY. BUY for 81 days. Simulated Profits (14.49%). Updated daily EoD!
Wolverine World Wide is a multi-brand footwear company that owns recognizable names like Merrell, Saucony, and Hush Puppies. The company is currently undergoing a strategic transformation focused on streamlining its portfolio, reducing debt, and improving operating margins through operational efficiencies. While the company holds a solid position in the work and outdoor categories, it faces intense competition from larger industry players and volatility in consumer discretionary spending. Investors should monitor the company’s deleveraging progress and the performance of core brands. This stock may suit investors willing to tolerate the risks of a turnaround strategy, as the firm works to simplify its business and restore profitability.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The company is currently focused on restructuring and margin improvement rather than rapid scaling. |
| Momentum investor | Weak fit | The stock lacks strong upward price momentum and is currently in a defensive turnaround phase. |
| Value investor | Mixed fit | Value investors may be interested in potential upside if restructuring efforts improve underlying profitability. |
| Dividend investor | Mixed fit | Dividend reliability is secondary to the company's current focus on debt reduction. |
| Low-risk investor | Weak fit | High leverage and cyclical industry exposure create a risk profile unsuitable for conservative investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is susceptible to sharp price swings based on retail sentiment and earnings results. |
| Valuation risk | Medium | Valuation is contingent on the success of the multi-year turnaround strategy. |
| Competition risk | High | Persistent pressure from athletic giants like Nike limits pricing power. |
| Business quality | Medium | The company possesses solid legacy brands but faces structural challenges in a changing retail environment. |
| Dividend income | Medium | Dividend payments are sensitive to the company's cash flow management and debt service obligations. |
| Execution risk | High | Successfully executing the operational restructuring is critical for long-term survival and growth. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 56.45% | Avg. Invested days 39 | Today’s Advisory Strong Buy |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 11/06/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.75B USD | Price to earnings Ratio 16.53 | 1Y Target Price 24.3 |
Price to earnings Ratio 16.53 | 1Y Target Price 24.3 | ||
Volume (30-day avg) 947.7K shares | Beta 1.67 | 52 Weeks Range 13.84 - 23.84 | Updated Date 11/08/2026 |
52 Weeks Range 13.84 - 23.84 | Updated Date 11/08/2026 | ||
Dividends yield (FY) 1.84% | Basic EPS (TTM) 1.29 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Active Group | Merrell, Saucony, and Sweaty Betty revenue. | This is a key engine for growth in performance-focused outdoor and fitness gear. |
| Work Group | Wolverine, Cat, and Bates industrial footwear. | This provides a steady, recurring base of business from long-term industrial and safety customers. |
| Lifestyle Group | Hush Puppies, Sperry, and other fashion footwear. | These products reflect consumer fashion trends and can be more cyclical in nature. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-11-12 | When Before Market | Estimate 0.45 | Actual - |
Profitability
Profit Margin 5.55% | Operating Margin (TTM) 9.85% |
Management Effectiveness
Return on Assets (TTM) 6.19% | Return on Equity (TTM) 27.65% |
Valuation
Trailing PE 16.53 | Forward PE 11.11 | Enterprise Value 2.34B | Price to Sales(TTM) 0.9 |
Enterprise Value 2.34B | Price to Sales(TTM) 0.9 | ||
Enterprise Value to Revenue 1.2 | Enterprise Value to EBITDA 11.95 | Shares Outstanding 82.07M | Shares Floating 75.91M |
Shares Outstanding 82.07M | Shares Floating 75.91M | ||
Percent Insiders 1.46 | Percent Institutions 109.85 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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