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Upturn AI SWOT - About
XPEL 
Xpel Inc (XPEL)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
08/14/2025: XPEL (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $47.67
1 Year Target Price $47.67
| 3 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -56.57% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.04B USD | Price to earnings Ratio 21.44 | 1Y Target Price 47.67 |
Price to earnings Ratio 21.44 | 1Y Target Price 47.67 | ||
Volume (30-day avg) 3 | Beta 1.83 | 52 Weeks Range 24.25 - 47.23 | Updated Date 08/15/2025 |
52 Weeks Range 24.25 - 47.23 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.76 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-06 | When - | Estimate 0.51 | Actual 0.59 |
Profitability
Profit Margin 10.84% | Operating Margin (TTM) 15.47% |
Management Effectiveness
Return on Assets (TTM) 13.18% | Return on Equity (TTM) 21.24% |
Valuation
Trailing PE 21.44 | Forward PE - | Enterprise Value 1016262744 | Price to Sales(TTM) 2.33 |
Enterprise Value 1016262744 | Price to Sales(TTM) 2.33 | ||
Enterprise Value to Revenue 2.26 | Enterprise Value to EBITDA 13.77 | Shares Outstanding 27672700 | Shares Floating 23766462 |
Shares Outstanding 27672700 | Shares Floating 23766462 | ||
Percent Insiders 14.11 | Percent Institutions 77.56 |
Upturn AI SWOT
Xpel Inc
Company Overview
History and Background
XPEL, Inc. was founded in 1997 and is headquartered in San Antonio, Texas. It initially focused on developing and selling paint protection film (PPF) and has since expanded into window tint and architectural film. The company has grown through product innovation, strategic acquisitions, and global expansion.
Core Business Areas
- Paint Protection Film (PPF): XPEL designs, manufactures, and distributes PPF, a clear film applied to vehicle surfaces to protect them from scratches, chips, and stains.
- Window Tint: XPEL offers a range of window tint films for automotive and architectural applications, providing heat rejection, UV protection, and privacy.
- Architectural Film: XPEL provides architectural films for buildings, offering solutions for energy efficiency, security, and aesthetics.
- Software and Design: XPEL develops and licenses its DAP (Design Access Program) software, which provides access to a vast library of PPF patterns and installation tools.
Leadership and Structure
Ryan Pape serves as the CEO of XPEL, Inc. The company has a typical corporate structure with various departments responsible for sales, marketing, manufacturing, research and development, and finance.
Top Products and Market Share
Key Offerings
- ULTIMATE PLUS PPF: XPEL's flagship PPF product, known for its clarity, durability, and self-healing properties. XPEL has significant market share in the PPF market, estimated between 20-30%. Competitors include 3M (MMM), SunTek, and Avery Dennison (AVY). Revenue figures are not broken out per product.
- PRIME XR PLUS Window Tint: A high-performance window tint film offering superior heat rejection and UV protection. Market share data specifically for this product is not publicly available. Competitors include Llumar, 3M (MMM), and Madico.
- DAP Software: Design Access Program (DAP) offers a comprehensive pattern database, used by installers for precise PPF application. No market share data is available. Competitors include Film Designs, Core.
Market Dynamics
Industry Overview
The automotive aftermarket industry, particularly PPF and window tint, is experiencing growth due to increasing consumer demand for vehicle protection and customization. The architectural film market is also growing, driven by energy efficiency and aesthetic improvements.
Positioning
XPEL is positioned as a premium brand in the PPF and window tint market, known for its high-quality products, advanced technology, and extensive dealer network. It has a competitive advantage through its DAP software and comprehensive training programs.
Total Addressable Market (TAM)
The total addressable market for PPF, window tint, and architectural film is estimated to be several billion dollars globally. XPEL is well-positioned to capture a significant share of this market through continued innovation and expansion.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Extensive dealer network
- Proprietary DAP software
- High-quality products
- Global presence
Weaknesses
- Premium pricing may limit market reach
- Dependence on dealer network
- Susceptible to raw material price fluctuations
- Limited architectural offerings compared to automotive
Opportunities
- Expansion into new geographic markets
- Development of new products and technologies
- Increased demand for electric vehicle protection
- Partnerships with automotive manufacturers
- Growth in the architectural film market
Threats
- Increased competition from lower-priced alternatives
- Economic downturn affecting consumer spending
- Changes in automotive design impacting PPF installation
- Raw material shortages or price increases
- Counterfeit products
Competitors and Market Share
Key Competitors
- MMM
- AVY
- EAST
Competitive Landscape
XPEL competes with larger, diversified companies like 3M and Avery Dennison, but it differentiates itself through its focus on PPF and window tint, its DAP software, and its strong dealer network. XPEL has a competitive edge in specialized installation training, which creates loyal installers.
Major Acquisitions
Protex Canada
- Year: 2021
- Acquisition Price (USD millions): 5.3
- Strategic Rationale: Expanded XPEL's distribution network and service capabilities in Canada. This added 4 Canadian locations to the current locations in the US and Europe. This provides direct selling and installation operations.
PermaPlate Film
- Year: 2021
- Acquisition Price (USD millions): 2.3
- Strategic Rationale: This helped improve XPEL's installation capabilities since PermaPlate has over 500 installation centers.
Growth Trajectory and Initiatives
Historical Growth: XPEL has experienced significant revenue growth in recent years, driven by increasing demand for its products and strategic acquisitions. This needs to be quantified by adding real financial information.
Future Projections: Analyst estimates suggest continued growth for XPEL, supported by expansion into new markets and product innovation. This needs to be supported by real analyst data to be gathered and inserted.
Recent Initiatives: Recent initiatives include expanding its architectural film offerings, investing in research and development, and strengthening its dealer network.
Summary
XPEL is a strong player in the PPF and window tint market, with a solid brand reputation and extensive dealer network. Its proprietary DAP software and high-quality products provide a competitive advantage. However, the company faces competition from larger players and needs to carefully manage raw material costs and economic fluctuations.
Peer Comparison
Sources and Disclaimers
Data Sources:
- XPEL Investor Relations
- Company Filings (SEC)
- Industry Reports
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is based on estimates and may vary. Financial data is based on publicly available information and may not be complete or accurate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Xpel Inc
Exchange NASDAQ | Headquaters San Antonio, TX, United States | ||
IPO Launch date 2007-07-18 | Chairman, President & CEO Mr. Ryan L. Pape | ||
Sector Consumer Cyclical | Industry Auto Parts | Full time employees 1143 | Website https://www.xpel.com |
Full time employees 1143 | Website https://www.xpel.com | ||
XPEL, Inc. manufactures, installs, sells, and distributes protective films, coatings and related services. It offers automotive surface and paint protection, windshield protection, and automotive and architectural window films, as well as proprietary DAP software. The company also provides pre-cut film products, merchandise and apparel, ceramic coatings, installation, and tools and accessories. In addition, the company offers paint protection kits, car wash products, after-care products, and installation tools through its website. The company sells and distributes its products through independent installers, new car dealerships, third-party distributors, automobile original equipment manufacturers, and company-owned installation centers, as well as through franchisees and online channels. The company operates in the United States, China, Canada, Continental Europe, the United Kingdom, the Asia Pacific, Latin America, the Middle East/Africa, and internationally. XPEL, Inc. was founded in 1997 and is headquartered in San Antonio, Texas.
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