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Upturn AI SWOT - About
XPEL 
Xpel Inc (XPEL)
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Upturn Advisory Summary
10/15/2025: XPEL (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $47.67
1 Year Target Price $47.67
| 3 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -61.38% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 959.41M USD | Price to earnings Ratio 19.62 | 1Y Target Price 47.67 |
Price to earnings Ratio 19.62 | 1Y Target Price 47.67 | ||
Volume (30-day avg) 3 | Beta 1.69 | 52 Weeks Range 24.25 - 47.23 | Updated Date 10/17/2025 |
52 Weeks Range 24.25 - 47.23 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.76 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 10.84% | Operating Margin (TTM) 15.47% |
Management Effectiveness
Return on Assets (TTM) 13.18% | Return on Equity (TTM) 21.24% |
Valuation
Trailing PE 19.62 | Forward PE - | Enterprise Value 922728859 | Price to Sales(TTM) 2.14 |
Enterprise Value 922728859 | Price to Sales(TTM) 2.14 | ||
Enterprise Value to Revenue 2.06 | Enterprise Value to EBITDA 12.5 | Shares Outstanding 27672747 | Shares Floating 25081194 |
Shares Outstanding 27672747 | Shares Floating 25081194 | ||
Percent Insiders 9.35 | Percent Institutions 81.67 |
Upturn AI SWOT
Xpel Inc
Company Overview
History and Background
XPEL, Inc. was founded in 1997. Initially focused on developing and selling software to create paint protection film patterns, it evolved into manufacturing and distributing its own films and related products. Significant milestones include expanding its product line, building a global distribution network, and becoming a leading brand in the automotive protection industry.
Core Business Areas
- Paint Protection Film (PPF): XPEL designs, manufactures, and distributes PPF, a transparent film applied to vehicle surfaces to protect against scratches, chips, and stains.
- Window Film: XPEL offers a range of window films for automotive and architectural applications, providing heat rejection, UV protection, and enhanced privacy.
- Aftermarket Services: XPEL offers installation services and training programs for its products, supporting its network of installers.
- Architectural Film: XPEL offers window films for buildings to control energy costs, improve security, and enhance aesthetics.
Leadership and Structure
XPEL is led by Ryan Pape, President and CEO. The company has a hierarchical structure with departments for sales, marketing, manufacturing, R&D, and finance.
Top Products and Market Share
Key Offerings
- ULTIMATE PLUS PPF: XPEL's flagship PPF product, offering superior clarity, protection, and self-healing properties. Estimated to have a significant market share within the premium PPF segment. Competitors include 3M, Avery Dennison, and SunTek.
- PRIME XR PLUS Window Film: A high-performance window film with advanced heat rejection capabilities. Market share information is less readily available but XPEL is a major player in this space. Competitors include LLumar, 3M, and Huper Optik.
Market Dynamics
Industry Overview
The automotive protection film industry is growing, driven by increasing vehicle sales, rising consumer awareness of paint protection, and technological advancements in film materials.
Positioning
XPEL is positioned as a premium brand within the automotive protection film industry, known for its high-quality products, extensive distribution network, and strong brand reputation. They differentiate themselves through innovation and installer support.
Total Addressable Market (TAM)
The global paint protection film market is estimated to be worth several billion dollars. XPEL is well-positioned to capture a significant portion of this market due to its brand recognition and distribution network.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Extensive distribution network
- High-quality products
- Innovative technology
- Strong installer network
Weaknesses
- Premium pricing may limit market reach
- Reliance on automotive industry cycles
- Potential for increased competition
Opportunities
- Expanding into new geographic markets
- Developing new products and applications
- Acquiring complementary businesses
- Increasing demand for electric vehicles creates demand for PPF to protect battery casings.
Threats
- Economic downturns impacting vehicle sales
- Increased competition from lower-priced alternatives
- Fluctuations in raw material costs
- Changes in automotive manufacturing processes
Competitors and Market Share
Key Competitors
- MMM
- AVERY
Competitive Landscape
XPEL's advantages include its strong brand, extensive network, and high-quality products. Disadvantages may include higher pricing compared to some competitors.
Major Acquisitions
Protex Canada Inc.
- Year: 2021
- Acquisition Price (USD millions): 15.8
- Strategic Rationale: Increased market share in Canada. Strengthened sales and installer network.
PermaPlate
- Year: 2022
- Acquisition Price (USD millions): 11.3
- Strategic Rationale: Expanded product portfolio and sales channels into dealerships.
Growth Trajectory and Initiatives
Historical Growth: XPEL has experienced strong revenue growth in recent years, driven by increased demand for its products and expansion into new markets.
Future Projections: Future Projections are dynamic and change quarterly. Consult XPEL's investor relations page (https://investors.xpel.com) for up-to-date details
Recent Initiatives: Recent initiatives include expanding its distribution network, launching new products, and investing in marketing and brand building. They are also focused on strategic acquisitions.
Summary
XPEL is a strong company with a leading position in the automotive protection film industry. Its strong brand, extensive network, and innovative products drive revenue growth. However, the company faces challenges such as economic downturns and increased competition. Strategic acquisitions and expansion into new markets are key to future success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- XPEL Investor Relations Website (investors.xpel.com)
- Industry Reports
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is approximate. Financial data is dynamic; refer to XPEL's SEC filings for the most up-to-date information.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Xpel Inc
Exchange NASDAQ | Headquaters San Antonio, TX, United States | ||
IPO Launch date 2007-07-18 | Chairman, President & CEO Mr. Ryan L. Pape | ||
Sector Consumer Cyclical | Industry Auto Parts | Full time employees 1143 | Website https://www.xpel.com |
Full time employees 1143 | Website https://www.xpel.com | ||
XPEL, Inc. manufactures, installs, sells, and distributes protective films, coatings and related services. It offers automotive surface and paint protection, windshield protection, and automotive and architectural window films, as well as proprietary DAP software. The company also provides pre-cut film products, merchandise and apparel, ceramic coatings, installation, and tools and accessories. In addition, the company offers paint protection kits, car wash products, after-care products, and installation tools through its website. The company sells and distributes its products through independent installers, new car dealerships, third-party distributors, automobile original equipment manufacturers, and company-owned installation centers, as well as through franchisees and online channels. The company operates in the United States, China, Canada, Continental Europe, the United Kingdom, the Asia Pacific, Latin America, the Middle East/Africa, and internationally. XPEL, Inc. was founded in 1997 and is headquartered in San Antonio, Texas.
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