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Upturn AI SWOT - About
Yatsen Holding (YSG)
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Upturn Advisory Summary
08/14/2025: YSG (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $7.74
1 Year Target Price $7.74
| 1 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 10.78% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 876.08M USD | Price to earnings Ratio - | 1Y Target Price 7.74 |
Price to earnings Ratio - | 1Y Target Price 7.74 | ||
Volume (30-day avg) 3 | Beta -2.11 | 52 Weeks Range 3.01 - 11.57 | Updated Date 08/15/2025 |
52 Weeks Range 3.01 - 11.57 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.81 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -17.05% | Operating Margin (TTM) -4.09% |
Management Effectiveness
Return on Assets (TTM) -4.31% | Return on Equity (TTM) -16.53% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 720082478 | Price to Sales(TTM) 0.25 |
Enterprise Value 720082478 | Price to Sales(TTM) 0.25 | ||
Enterprise Value to Revenue 1.5 | Enterprise Value to EBITDA -0.49 | Shares Outstanding 62190600 | Shares Floating 764958281 |
Shares Outstanding 62190600 | Shares Floating 764958281 | ||
Percent Insiders 3.68 | Percent Institutions 24.92 |
Upturn AI SWOT
Yatsen Holding
Company Overview
History and Background
Yatsen Holding Limited (YSG) was founded in 2016, focusing on the beauty market in China. It quickly grew through online channels and brand building, later facing challenges due to shifts in e-commerce dynamics and increased competition.
Core Business Areas
- Color Cosmetics: Development, manufacture, and sale of color cosmetics, including makeup products under brands like Perfect Diary, Little Ondine, and Abby's Choice.
- Skincare Products: Development, manufacture, and sale of skincare products under brands such as Galu00e9nic, Dr. Jart+, and Eve Lom (acquired brands).
Leadership and Structure
The leadership team includes Jinfeng Huang (Chairman and CEO) and other key executives leading various functional areas. The organizational structure is hierarchical, with brand-specific teams and centralized functions like supply chain and marketing.
Top Products and Market Share
Key Offerings
- Perfect Diary: Perfect Diary is a color cosmetics brand targeting younger consumers with affordable and trendy products. While specific market share figures fluctuate, it was once a leading brand in China's online cosmetics market. Competitors include domestic brands like Florasis and international brands like L'Oru00e9al and Maybelline.
- Galu00e9nic: Galu00e9nic is a French skincare brand acquired by Yatsen, offering premium skincare products. It competes with other high-end skincare brands like La Mer and SK-II. Revenue data for Galu00e9nic alone is not publicly available.
- Dr.Jart+: Dr. Jart+ is a global skincare brand originally developed in Korea that was later acquired by Estee Lauder (EL). Yatsen Holding distributes this brand within China. It competes with the rest of EL's product line.
Market Dynamics
Industry Overview
The beauty industry in China is large and rapidly evolving, with a growing emphasis on online channels, social commerce, and domestic brands. The market is highly competitive and influenced by trends and influencer marketing.
Positioning
Yatsen Holding initially positioned itself as a disruptive force in the beauty market through online marketing and affordable pricing. More recently, it is trying to transition towards premium brands through acquisitions. Their competitive advantage was rapid product development and strong online marketing. However, this is eroded because this is easily imitable.
Total Addressable Market (TAM)
The TAM for beauty products in China is estimated to be in the hundreds of billions of USD and is projected to continue growing. Yatsen Holding is aiming to capture a significant portion of this market through its diverse brand portfolio and online presence.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (Perfect Diary, while waning)
- Extensive online distribution network
- Acquisition of international brands provides access to new technologies and higher ASPs.
- Data-driven marketing approach
Weaknesses
- Reliance on online channels makes it vulnerable to e-commerce platform shifts
- High marketing expenses
- Brand perception is budget oriented.
- Profitability challenges
Opportunities
- Expansion into offline retail channels
- Further acquisitions of international brands
- Growing demand for premium skincare products in China
- Leveraging social commerce trends
Threats
- Intense competition from domestic and international brands
- Changing consumer preferences
- Increased regulatory scrutiny of the beauty industry
- Economic downturn in China
Competitors and Market Share
Key Competitors
- EL
- LORLY
- Florasis (Private)
Competitive Landscape
Yatsen Holding faces intense competition from established international brands like L'Oru00e9al and Estee Lauder, as well as emerging domestic brands like Florasis. Yatsen Holding's advantages include its strong online presence and understanding of the Chinese consumer market, while its disadvantages include its relatively short operating history and brand perception.
Major Acquisitions
Galu00e9nic
- Year: 2020
- Acquisition Price (USD millions):
- Strategic Rationale: Acquisition of Galu00e9nic was meant to expand Yatsen Holding's presence in the premium skincare market.
Eve Lom
- Year: 2021
- Acquisition Price (USD millions):
- Strategic Rationale: Acquisition of Eve Lom was meant to expand Yatsen Holding's presence in the premium skincare market.
Growth Trajectory and Initiatives
Historical Growth: Yatsen Holding experienced rapid growth in its early years, driven by the success of Perfect Diary. However, growth has slowed down more recently due to increased competition and changing consumer behavior.
Future Projections: Future projections depend on Yatsen Holding's ability to successfully integrate acquired brands, control costs, and adapt to changing market dynamics. Analyst estimates vary depending on their assumptions.
Recent Initiatives: Recent initiatives include acquiring skincare brands like Galu00e9nic and Dr.Jart+ (Distribution Partner), focusing on higher-margin products, and streamlining operations.
Summary
Yatsen Holding faces significant challenges despite its early success. Its initial growth was fueled by Perfect Diary, but increased competition and changing consumer preferences have impacted its performance. The company is trying to shift its focus to premium brands through acquisitions, but profitability remains a concern. Successfully integrating new brands and controlling costs will be crucial for its future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Financial News Outlets
Disclaimers:
This analysis is based on available public information and is not financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Yatsen Holding
Exchange NYSE | Headquaters - | ||
IPO Launch date 2020-11-19 | Founder, CEO & Chairman of the Board of Directors Mr. Jinfeng Huang | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 1350 | Website https://ir.yatsenglobal.com |
Full time employees 1350 | Website https://ir.yatsenglobal.com | ||
Yatsen Holding Limited, together with its subsidiaries, engages in the development and sale of beauty products in the People's Republic of China. It operates through three segments: Color Cosmetics Brands, Skincare Brands, and others. The company offers colored cosmetics for lips, eyes, and face; skin care products, including face serums and creams, eye creams, masks, toners, makeup removers, cleansers, and anti-acne patches; and beauty tools and kits, sunscreen products, and beauty devices. It sells its products through offline stores and online channels. It serves under the Perfect Diary, Little Ondine, Pink Bear, GalÃnic, DR.WU, Eve Lom, and EANTiM brand name. The company was formerly known as Mangrove Bay Ecommerce Holding (Cayman) and changed its name to Yatsen Holding Limited in January 2019. Yatsen Holding Limited was founded in 2016 and is headquartered in Guangzhou, China.
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