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YSG 
Yatsen Holding (YSG)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
10/31/2025: YSG (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $9.21
1 Year Target Price $9.21
| 1 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 4.18% | Avg. Invested days 28 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/31/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 666.32M USD | Price to earnings Ratio - | 1Y Target Price 9.21 |
Price to earnings Ratio - | 1Y Target Price 9.21 | ||
Volume (30-day avg) 3 | Beta -2.1 | 52 Weeks Range 3.01 - 11.57 | Updated Date 11/3/2025 |
52 Weeks Range 3.01 - 11.57 | Updated Date 11/3/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.73 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -14.1% | Operating Margin (TTM) -5.11% |
Management Effectiveness
Return on Assets (TTM) -3.15% | Return on Equity (TTM) -15.08% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 665030403 | Price to Sales(TTM) 0.18 |
Enterprise Value 665030403 | Price to Sales(TTM) 0.18 | ||
Enterprise Value to Revenue 1.26 | Enterprise Value to EBITDA -0.49 | Shares Outstanding 63819630 | Shares Floating 813026367 |
Shares Outstanding 63819630 | Shares Floating 813026367 | ||
Percent Insiders 3.58 | Percent Institutions 26.73 |
Upturn AI SWOT
Yatsen Holding
Company Overview
History and Background
Yatsen Holding Limited was founded in 2016 in Guangzhou, China. It quickly rose to prominence in the Chinese beauty market by leveraging online channels and influencer marketing. The company focuses on developing and selling beauty products, primarily color cosmetics and skincare.
Core Business Areas
- Color Cosmetics: Includes makeup products such as foundation, lipstick, eyeshadow, and other color cosmetic items.
- Skincare: Encompasses skincare products, including cleansers, moisturizers, serums, and masks.
- Other: Includes sales from services
Leadership and Structure
Yatsen Holding is led by CEO Jinfeng Huang. The organizational structure includes departments focused on product development, marketing, sales, supply chain, and technology.
Top Products and Market Share
Key Offerings
- Perfect Diary: Perfect Diary is a color cosmetics brand known for its trendy products and affordable prices. The brand gained significant traction through social media marketing and influencer collaborations. Competitors include L'Oru00e9al, Estee Lauder, and other domestic Chinese brands. Market share varies depending on product category but has declined in recent years.
- Little Ondine: A nail polish brand. Competitors include OPI, Sally Hansen and other international brands. Revenue from Little Ondine contributes a smaller portion of Yatsen Holding's overall revenue.
- Abbys Choice: Skincare brand. Competitors include: P&G, L'Oreal and Unilever
- Galenic: Acquired skincare brand; focused on high-end skincare. Competitors include: L'Oreal, Unilever, P&G.
- Eve Lom: Skincare brand. Competitors include: L'Oreal, Unilever, P&G.
Market Dynamics
Industry Overview
The beauty industry is highly competitive and rapidly evolving, with increasing demand for innovative products and personalized experiences. The Chinese beauty market, in particular, is experiencing significant growth, driven by rising disposable incomes and increasing urbanization. However, the post-COVID environment has slowed growth.
Positioning
Yatsen Holding initially positioned itself as a digitally native, trend-driven brand targeting younger consumers. They are attempting to expand their portfolio to include higher-end skincare brands. Competitive advantages include strong online presence and influencer marketing capabilities. However, they face competition from established international brands.
Total Addressable Market (TAM)
The total addressable market for beauty products in China is estimated to be hundreds of billions of dollars. Yatsen Holding's positioning is focused on capturing a portion of this market through its various brands. The TAM is estimated to grow slowly in the coming years.
Upturn SWOT Analysis
Strengths
- Strong online presence and social media marketing
- Agile product development and launch capabilities
- Established brand recognition in China, particularly for Perfect Diary
- Expanding portfolio of brands across different price points
Weaknesses
- Reliance on heavy marketing spend
- Profitability challenges
- Intense competition in the Chinese beauty market
- Dependence on third-party e-commerce platforms
Opportunities
- Further expansion into skincare and higher-end segments
- Increased penetration in lower-tier cities in China
- Leveraging data analytics for personalized marketing
- Expanding internationally
Threats
- Increasing competition from international and domestic brands
- Changing consumer preferences and trends
- Regulatory changes in the Chinese market
- Economic slowdown in China
Competitors and Market Share
Key Competitors
- EL
- L'Oreal (OR.PA)
- Procter & Gamble (PG)
Competitive Landscape
Yatsen Holding faces intense competition from established international brands like L'Oru00e9al and Estu00e9e Lauder, as well as numerous domestic Chinese brands. Yatsen's advantages include its digital marketing capabilities and agile product development. Disadvantages include profitability concerns and lower brand recognition compared to its larger competitors.
Major Acquisitions
Eve Lom
- Year: 2021
- Acquisition Price (USD millions): 73
- Strategic Rationale: Expansion into the high-end skincare market and diversification of the brand portfolio.
Growth Trajectory and Initiatives
Historical Growth: Yatsen Holding experienced rapid growth in its early years, driven by the popularity of Perfect Diary. However, growth has slowed significantly in recent years as marketing costs have increased and competition has intensified.
Future Projections: Analyst estimates vary, but generally project modest revenue growth, with continued focus on profitability improvements.
Recent Initiatives: Recent initiatives include expanding its skincare portfolio through acquisitions (Eve Lom) and focusing on higher-margin products. The company is also working to improve its supply chain and reduce marketing costs.
Summary
Yatsen Holding faces significant challenges in a highly competitive market. While it has strengths in digital marketing and agile product development, profitability remains a concern. The company is attempting to reposition itself with acquisitions of premium skincare brands, but it needs to demonstrate sustainable growth and improved financial performance. Competition and regulatory changes remain key risks.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company filings
- Analyst reports
- Industry publications
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share data is approximate and may vary based on the source. Financial data is based on the latest available information but may not be complete or up-to-date.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Yatsen Holding
Exchange NYSE | Headquaters - | ||
IPO Launch date 2020-11-19 | Founder, CEO & Chairman of the Board of Directors Mr. Jinfeng Huang | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 1350 | Website https://ir.yatsenglobal.com |
Full time employees 1350 | Website https://ir.yatsenglobal.com | ||
Yatsen Holding Limited, together with its subsidiaries, engages in the development and sale of beauty products in the People's Republic of China. It operates through three segments: Color Cosmetics Brands, Skincare Brands, and others. The company offers colored cosmetics for lips, eyes, and face; skin care products, including face serums and creams, eye creams, masks, toners, makeup removers, cleansers, and anti-acne patches; and beauty tools and kits, sunscreen products, and beauty devices. It sells its products through offline stores and online channels. It serves under the Perfect Diary, Little Ondine, Pink Bear, GalÃnic, DR.WU, Eve Lom, and EANTiM brand name. The company was formerly known as Mangrove Bay Ecommerce Holding (Cayman) and changed its name to Yatsen Holding Limited in January 2019. Yatsen Holding Limited was founded in 2016 and is headquartered in Guangzhou, China.
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