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YSG
Upturn stock ratingUpturn stock rating

Yatsen Holding (YSG)

Upturn stock ratingUpturn stock rating
$9.89
Last Close (24-hour delay)
Profit since last BUY87.31%
upturn advisory
Consider higher Upturn Star rating
BUY since 32 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
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Upturn Advisory Summary

07/01/2025: YSG (2-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Number of Analysts

rating

3 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $7.76

1 Year Target Price $7.76

Analysts Price Target For last 52 week
$7.76Target price
Low$3.01
Current$9.89
high$11.57

Analysis of Past Performance

Type Stock
Historic Profit 32.74%
Avg. Invested days 31
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 3.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 07/01/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 888.99M USD
Price to earnings Ratio -
1Y Target Price 7.76
Price to earnings Ratio -
1Y Target Price 7.76
Volume (30-day avg) 3
Beta -2.4
52 Weeks Range 3.01 - 11.57
Updated Date 07/1/2025
52 Weeks Range 3.01 - 11.57
Updated Date 07/1/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.81

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -17.05%
Operating Margin (TTM) -4.09%

Management Effectiveness

Return on Assets (TTM) -4.31%
Return on Equity (TTM) -16.53%

Valuation

Trailing PE -
Forward PE -
Enterprise Value 732840927
Price to Sales(TTM) 0.26
Enterprise Value 732840927
Price to Sales(TTM) 0.26
Enterprise Value to Revenue 1.52
Enterprise Value to EBITDA -0.49
Shares Outstanding 62190600
Shares Floating 764958281
Shares Outstanding 62190600
Shares Floating 764958281
Percent Insiders 3.68
Percent Institutions 23.82

Analyst Ratings

Rating 1
Target Price 7.76
Buy 1
Strong Buy 1
Buy 1
Strong Buy 1
Hold 1
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Yatsen Holding

stock logo

Company Overview

overview logo History and Background

Yatsen Holding Limited (YSG) was founded in 2016 in Guangzhou, China. Initially focused on online beauty retail, it quickly expanded into developing its own brands and products. It went public on the NYSE in 2020.

business area logo Core Business Areas

  • Color Cosmetics: Development, manufacture, and sale of color cosmetics, including foundations, lipsticks, eyeshadows, and mascaras under brands like Perfect Diary.
  • Skincare: Development, manufacture, and sale of skincare products, including lotions, creams, serums, and masks under brands like Abby's Choice and Galu00e9nic.

leadership logo Leadership and Structure

The CEO is Jinfeng Huang. The company operates with a brand-centric structure, with individual teams managing each brand's operations.

Top Products and Market Share

overview logo Key Offerings

  • Perfect Diary: A color cosmetics brand targeting Gen Z consumers in China. Perfect Diary was initially very successful, however, market share and revenue have decreased. Competitors include domestic Chinese brands as well as international brands like L'Oreal, Estee Lauder, and Shiseido.
  • Abby's Choice: A skincare brand focusing on efficacy and natural ingredients. Competitors include Proya and Winona.
  • Galu00e9nic: A French skincare brand acquired by Yatsen Holding, focusing on premium anti-aging products. Competitors include L'Oreal and Estee Lauder's premium skincare lines.

Market Dynamics

industry overview logo Industry Overview

The beauty market is highly competitive and dynamic, with significant growth in online channels and increasing demand for innovative products and personalized experiences. The Chinese beauty market is particularly large and fast-growing, but also fiercely competitive.

Positioning

Yatsen Holding initially positioned itself as a disruptor in the Chinese beauty market with its digitally native approach and focus on affordable, trend-led products. It is now focused on higher-margin, premium brands to improve profitability.

Total Addressable Market (TAM)

The global beauty market is estimated to be hundreds of billions of dollars. Yatsen Holding is positioned to capture a share of this TAM through its various brands, primarily focusing on the Chinese market but with aspirations for international expansion.

Upturn SWOT Analysis

Strengths

  • Strong brand building capabilities in the past
  • Established online presence in China
  • Diverse brand portfolio
  • Agile product development

Weaknesses

  • Profitability concerns
  • Heavy reliance on marketing spend
  • Intense competition in China
  • Decreased Revenues

Opportunities

  • Expansion into new product categories
  • International market expansion
  • Increased focus on premium brands
  • Leveraging data analytics for personalization

Threats

  • Increasing competition from domestic and international players
  • Changing consumer preferences
  • Regulatory changes in China
  • Economic slowdown in China

Competitors and Market Share

competitor logo Key Competitors

  • EL
  • LRLCY
  • SHISY

Competitive Landscape

Yatsen Holding faces intense competition from both established international players and emerging domestic brands. It needs to differentiate itself through product innovation, brand building, and efficient operations.

Major Acquisitions

Galu00e9nic

  • Year: 2020
  • Acquisition Price (USD millions): 69
  • Strategic Rationale: To expand into the premium skincare market and leverage Galu00e9nic's brand heritage and formulations.

Growth Trajectory and Initiatives

Historical Growth: Experienced rapid growth in its early years, driven by the success of Perfect Diary. However, growth has slowed significantly, and revenues have declined in recent periods.

Future Projections: Analyst estimates vary, with some projecting a rebound in growth and others anticipating continued challenges. Future growth is expected to come from premium skincare brands and improved profitability.

Recent Initiatives: Focusing on brand building, improving operational efficiency, and investing in research and development.

Summary

Yatsen Holding, while showing initial promise, currently faces significant headwinds. Revenue has declined. The company is working towards improving profitability and diversifying its brand portfolio. While the company has strategic initiatives in place, the competitive landscape and changing consumer preferences are important factors to monitor.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company filings
  • Industry reports
  • Analyst estimates

Disclaimers:

This analysis is based on available information and is not financial advice. Investors should conduct their own due diligence before making investment decisions.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Yatsen Holding

Exchange NYSE
Headquaters -
IPO Launch date 2020-11-19
Founder, CEO & Chairman of the Board of Directors Mr. Jinfeng Huang
Sector Consumer Defensive
Industry Household & Personal Products
Full time employees 1350
Full time employees 1350

Yatsen Holding Limited, together with its subsidiaries, engages in the development and sale of beauty products in the People's Republic of China. It operates through three segments: Color Cosmetics Brands, Skincare Brands, and others. The company offers colored cosmetics for lips, eyes, and face; skin care products, including face serums and creams, eye creams, masks, toners, makeup removers, cleansers, and anti-acne patches; and beauty tools and kits, sunscreen products, and beauty devices. It sells its products through offline stores and online channels. It serves under the Perfect Diary, Little Ondine, Pink Bear, GalÃnic, DR.WU, Eve Lom, and EANTiM brand name. The company was formerly known as Mangrove Bay Ecommerce Holding (Cayman) and changed its name to Yatsen Holding Limited in January 2019. Yatsen Holding Limited was founded in 2016 and is headquartered in Guangzhou, China.