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Yatsen Holding (YSG)



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Upturn Advisory Summary
07/01/2025: YSG (2-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $7.76
1 Year Target Price $7.76
1 | Strong Buy |
1 | Buy |
1 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 32.74% | Avg. Invested days 31 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 888.99M USD | Price to earnings Ratio - | 1Y Target Price 7.76 |
Price to earnings Ratio - | 1Y Target Price 7.76 | ||
Volume (30-day avg) 3 | Beta -2.4 | 52 Weeks Range 3.01 - 11.57 | Updated Date 07/1/2025 |
52 Weeks Range 3.01 - 11.57 | Updated Date 07/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.81 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -17.05% | Operating Margin (TTM) -4.09% |
Management Effectiveness
Return on Assets (TTM) -4.31% | Return on Equity (TTM) -16.53% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 732840927 | Price to Sales(TTM) 0.26 |
Enterprise Value 732840927 | Price to Sales(TTM) 0.26 | ||
Enterprise Value to Revenue 1.52 | Enterprise Value to EBITDA -0.49 | Shares Outstanding 62190600 | Shares Floating 764958281 |
Shares Outstanding 62190600 | Shares Floating 764958281 | ||
Percent Insiders 3.68 | Percent Institutions 23.82 |
Analyst Ratings
Rating 1 | Target Price 7.76 | Buy 1 | Strong Buy 1 |
Buy 1 | Strong Buy 1 | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Yatsen Holding
Company Overview
History and Background
Yatsen Holding Limited (YSG) was founded in 2016 in Guangzhou, China. Initially focused on online beauty retail, it quickly expanded into developing its own brands and products. It went public on the NYSE in 2020.
Core Business Areas
- Color Cosmetics: Development, manufacture, and sale of color cosmetics, including foundations, lipsticks, eyeshadows, and mascaras under brands like Perfect Diary.
- Skincare: Development, manufacture, and sale of skincare products, including lotions, creams, serums, and masks under brands like Abby's Choice and Galu00e9nic.
Leadership and Structure
The CEO is Jinfeng Huang. The company operates with a brand-centric structure, with individual teams managing each brand's operations.
Top Products and Market Share
Key Offerings
- Perfect Diary: A color cosmetics brand targeting Gen Z consumers in China. Perfect Diary was initially very successful, however, market share and revenue have decreased. Competitors include domestic Chinese brands as well as international brands like L'Oreal, Estee Lauder, and Shiseido.
- Abby's Choice: A skincare brand focusing on efficacy and natural ingredients. Competitors include Proya and Winona.
- Galu00e9nic: A French skincare brand acquired by Yatsen Holding, focusing on premium anti-aging products. Competitors include L'Oreal and Estee Lauder's premium skincare lines.
Market Dynamics
Industry Overview
The beauty market is highly competitive and dynamic, with significant growth in online channels and increasing demand for innovative products and personalized experiences. The Chinese beauty market is particularly large and fast-growing, but also fiercely competitive.
Positioning
Yatsen Holding initially positioned itself as a disruptor in the Chinese beauty market with its digitally native approach and focus on affordable, trend-led products. It is now focused on higher-margin, premium brands to improve profitability.
Total Addressable Market (TAM)
The global beauty market is estimated to be hundreds of billions of dollars. Yatsen Holding is positioned to capture a share of this TAM through its various brands, primarily focusing on the Chinese market but with aspirations for international expansion.
Upturn SWOT Analysis
Strengths
- Strong brand building capabilities in the past
- Established online presence in China
- Diverse brand portfolio
- Agile product development
Weaknesses
- Profitability concerns
- Heavy reliance on marketing spend
- Intense competition in China
- Decreased Revenues
Opportunities
- Expansion into new product categories
- International market expansion
- Increased focus on premium brands
- Leveraging data analytics for personalization
Threats
- Increasing competition from domestic and international players
- Changing consumer preferences
- Regulatory changes in China
- Economic slowdown in China
Competitors and Market Share
Key Competitors
- EL
- LRLCY
- SHISY
Competitive Landscape
Yatsen Holding faces intense competition from both established international players and emerging domestic brands. It needs to differentiate itself through product innovation, brand building, and efficient operations.
Major Acquisitions
Galu00e9nic
- Year: 2020
- Acquisition Price (USD millions): 69
- Strategic Rationale: To expand into the premium skincare market and leverage Galu00e9nic's brand heritage and formulations.
Growth Trajectory and Initiatives
Historical Growth: Experienced rapid growth in its early years, driven by the success of Perfect Diary. However, growth has slowed significantly, and revenues have declined in recent periods.
Future Projections: Analyst estimates vary, with some projecting a rebound in growth and others anticipating continued challenges. Future growth is expected to come from premium skincare brands and improved profitability.
Recent Initiatives: Focusing on brand building, improving operational efficiency, and investing in research and development.
Summary
Yatsen Holding, while showing initial promise, currently faces significant headwinds. Revenue has declined. The company is working towards improving profitability and diversifying its brand portfolio. While the company has strategic initiatives in place, the competitive landscape and changing consumer preferences are important factors to monitor.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
This analysis is based on available information and is not financial advice. Investors should conduct their own due diligence before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Yatsen Holding
Exchange NYSE | Headquaters - | ||
IPO Launch date 2020-11-19 | Founder, CEO & Chairman of the Board of Directors Mr. Jinfeng Huang | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 1350 | Website https://ir.yatsenglobal.com |
Full time employees 1350 | Website https://ir.yatsenglobal.com |
Yatsen Holding Limited, together with its subsidiaries, engages in the development and sale of beauty products in the People's Republic of China. It operates through three segments: Color Cosmetics Brands, Skincare Brands, and others. The company offers colored cosmetics for lips, eyes, and face; skin care products, including face serums and creams, eye creams, masks, toners, makeup removers, cleansers, and anti-acne patches; and beauty tools and kits, sunscreen products, and beauty devices. It sells its products through offline stores and online channels. It serves under the Perfect Diary, Little Ondine, Pink Bear, GalÃnic, DR.WU, Eve Lom, and EANTiM brand name. The company was formerly known as Mangrove Bay Ecommerce Holding (Cayman) and changed its name to Yatsen Holding Limited in January 2019. Yatsen Holding Limited was founded in 2016 and is headquartered in Guangzhou, China.
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