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Upturn AI SWOT - About
ZG 
Zillow Group Inc (ZG)
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Upturn Advisory Summary
06/30/2025: ZG (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
29 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $78.92
1 Year Target Price $78.92
| 9 | Strong Buy |
| 5 | Buy |
| 14 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -25.39% | Avg. Invested days 29 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 16.76B USD | Price to earnings Ratio - | 1Y Target Price 78.92 |
Price to earnings Ratio - | 1Y Target Price 78.92 | ||
Volume (30-day avg) 29 | Beta 2.11 | 52 Weeks Range 40.30 - 86.58 | Updated Date 06/30/2025 |
52 Weeks Range 40.30 - 86.58 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.35 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -3.51% | Operating Margin (TTM) -1.51% |
Management Effectiveness
Return on Assets (TTM) -1.59% | Return on Equity (TTM) -1.72% |
Valuation
Trailing PE - | Forward PE 40.65 | Enterprise Value 15831637298 | Price to Sales(TTM) 7.27 |
Enterprise Value 15831637298 | Price to Sales(TTM) 7.27 | ||
Enterprise Value to Revenue 6.87 | Enterprise Value to EBITDA 74.68 | Shares Outstanding 51874200 | Shares Floating 222370906 |
Shares Outstanding 51874200 | Shares Floating 222370906 | ||
Percent Insiders 3.08 | Percent Institutions 85.31 |
Analyst Ratings
Rating 5 | Target Price 78.92 | Buy 5 | Strong Buy 9 |
Buy 5 | Strong Buy 9 | ||
Hold 14 | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Zillow Group Inc
Company Overview
History and Background
Zillow Group Inc. was founded in 2006 by Rich Barton and Lloyd Frink, former Microsoft executives. Initially focusing on providing free real estate data and valuation tools, it quickly became a leading online real estate marketplace. Over time, Zillow expanded through acquisitions (Trulia, StreetEasy) and the development of additional services like mortgage origination and property management software, though it scaled back iBuying operations.
Core Business Areas
- Internet, Media & Technology: This segment encompasses Zillow's core business, including its websites and mobile apps, which provide real estate listings, data, and tools for buyers, sellers, renters, and real estate professionals. It generates revenue through advertising, primarily from real estate agents.
Leadership and Structure
Zillow Group's CEO is Richard Barton. The company has a board of directors and operates through various departments focusing on technology, marketing, sales, and finance.
Top Products and Market Share
Key Offerings
- Zillow.com: Zillow's primary website and app provides real estate listings, home value estimates (Zestimates), and other related data. As of 2023, Zillow has a strong brand recognition. The primary competitors are Realtor.com (owned by News Corp), Redfin (RDFN), and other regional real estate portals. Zillow gets 25% of the market share, but there is still a lot of traffic across these different platforms.
- Zestimate: Zestimate is Zillow's automated home valuation tool. This is a unique tool that many other websites that show listings do not have. It is a key differentiator for Zillow.
- Trulia: Trulia provides real estate listings and home search tools and is now owned by Zillow. It has a big user base and is a key way for Zillow to keep their strong market position against smaller competitors such as Redfin.
Market Dynamics
Industry Overview
The online real estate market is competitive and dynamic, with increasing reliance on digital platforms for home searching and related services. Key trends include the growth of mobile usage, the importance of data accuracy and transparency, and the emergence of new business models like iBuying (which Zillow exited).
Positioning
Zillow is a leading online real estate marketplace. While it no longer participates in direct iBuying, it remains a dominant player in providing listings, data, and advertising services to real estate professionals. The platform has a first mover advantage and network effects.
Total Addressable Market (TAM)
The TAM for real estate advertising and related services is substantial, estimated to be in the billions of dollars annually. Zillow is well-positioned to capture a significant share of this market, with its broad reach and brand recognition.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Large user base
- Extensive real estate data
- Established advertising platform
- Significant online presence
Weaknesses
- Reliance on advertising revenue
- Sensitivity to housing market cycles
- Past losses from iBuying segment
- Accuracy of Zestimate
- Competition from other portals
Opportunities
- Expanding into related services (e.g., mortgage)
- Leveraging data for targeted advertising
- Developing new tools for real estate professionals
- Acquiring complementary businesses
- Growth in the rentals market
Threats
- Increased competition from other portals
- Changes in real estate regulations
- Economic downturn impacting housing market
- Data breaches or privacy concerns
- Shifting consumer preferences
Competitors and Market Share
Key Competitors
- RDFN
- NEWS
- EXPI
Competitive Landscape
Zillow possesses a large user base and brand recognition. Redfin is a tech-focused brokerage. NewsCorp provides a strong publishing history for getting listings.
Major Acquisitions
ShowingTime
- Year: 2021
- Acquisition Price (USD millions): 500
- Strategic Rationale: Acquisition of ShowingTime was to streamline home showings for agents and improve the home buying process.
Growth Trajectory and Initiatives
Historical Growth: Zillow has experienced significant growth in revenue and user base over the past decade, though profitability has been inconsistent.
Future Projections: Analyst projections suggest continued revenue growth, driven by digital advertising and related services. Profitability is expected to improve as the company focuses on core operations.
Recent Initiatives: Recent strategic initiatives include focusing on core marketplace business, improving the agent experience, and leveraging technology for personalized home search.
Summary
Zillow is a leading online real estate marketplace with a strong brand and large user base. However, it faces competition, market volatility, and reliance on advertising revenue. Focusing on its core marketplace and related services offers growth opportunities, but the company must manage external threats and maintain data accuracy. Recent strategic initiatives aim to improve agent experiences and leverage technology.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Zillow Group Inc. Investor Relations
- SEC Filings
- Industry Reports
- Analyst Reports
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions and company performance can change rapidly. Please consult with a financial professional before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Zillow Group Inc
Exchange NASDAQ | Headquaters Seattle, WA, United States | ||
IPO Launch date 2011-07-20 | CEO & Director Mr. Jeremy Wacksman | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 6819 | Website https://www.zillowgroup.com |
Full time employees 6819 | Website https://www.zillowgroup.com | ||
Zillow Group, Inc. operates real estate brands in mobile applications and Websites in the United States. The company offers premier agent and rentals marketplaces, new construction marketplaces, advertising, display advertising, and business technology solutions, as well as dotloop, a real estate transaction management SaaS solution. It also provides mortgage originations and the sale of mortgages, and advertising to mortgage lenders and other mortgage professionals; and title and escrow services. In addition, the company's brand portfolio includes Zillow Premier Agent, Zillow Home Loans, Zillow Rentals, Trulia, StreetEasy, HotPads, and Out East; and a suite of marketing software and technology solutions for the real estate industry, including ShowingTime+, Spruce, and Follow Up Boss. Zillow Group, Inc. was incorporated in 2004 and is headquartered in Seattle, Washington.
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