Innovator Equity Managed 100 Buffer ETF(BFRZ)

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EXPLORE ADVISORIES AND THEIR HISTORY
QUALITY SIGNAL RECENCY
1-STAR RATING
Consider higher Upturn Star rating
BUY for 7 days
PROFIT SINCE LAST BUY
-0.62% ▼
LAST CLOSE
$27.27
10/14/2026
(24-hour delay)

Advisory History & Simulated Performance *

*as per simulation (see disclosures)
  • ALL
  • 1Y
  • 1M
  • 1W
  • BUY Advisory
  • SELL Advisory (Profit)
  • SELL Advisory (Loss)
  • Profit
  • Loss
  • PASS (Skip)
Upturn Stock price based on last close iconStock price based on last close
Simulated performance—not actual client returns. Excludes advisory subscription fees, trading commissions, and taxes, which would reduce returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for full methodology, assumptions, and limitations.

Advisory Performance History (Simulated)Advisory Performance History info

Simulated performance—not actual client returns. Excludes advisory subscription fees, trading commissions, and taxes, which would reduce returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for full methodology, assumptions, and limitations.

Upturn Advisory & Investor View for BFRZ

10/14/2026: BFRZ (1-star) has a low Upturn Star Rating. Not recommended to BUY.

BFRZ provides retail investors with a unique, defined-outcome exposure to the S&P 500 that protects against 100% of losses up to a cap. By utilizing FLEX options, it effectively trades off unlimited upside potential for a reliable downside floor, making it an excellent tool for capital preservation. While the fund is a leader in its niche, it carries a higher expense ratio than passive alternatives and requires a disciplined commitment to the annual outcome cycle. Investors should carefully monitor the cap level at the start of each period and understand that this fund is best suited for those prioritizing risk mitigation over aggressive growth.

How to Read the Upturn Advisory

The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.

ETF holdings, costs, diversification, valuation, risks, and market conditions provide supporting context about the fund.

Investor Fit

Investor styleFitWhy
Growth investorWeak fitThe capped upside limits the potential for significant capital appreciation compared to a direct equity investment.
Momentum investorWeak fitThe defined structure is designed for risk mitigation, not for capturing high-velocity market trends.
Value investorMixed fitValue investors might appreciate the downside protection if they are concerned about market overvaluation.
Dividend/Income investorWeak fitThe fund does not focus on generating income through dividends, as the strategy is centered on price return outcomes.
Low-risk investorStrong fitThe 100% downside buffer is an excellent tool for investors seeking equity market exposure while eliminating the risk of capital loss.

Investor Profile

Ideal Investor Profile

The ideal investor is a conservative or risk-averse individual, particularly those in or near retirement who cannot afford significant capital drawdowns.

Suitability

Best for long-term investors who commit to the full outcome period; not suited for active, short-term traders.

Risk Profile

Risk factorLevelWhy it matters
VolatilityLowThe buffer structure inherently dampens the impact of market volatility on the investor's principal.
Market riskMediumWhile protected against 100% of losses, investors still face the opportunity cost of capped upside in bull markets.
ConcentrationMediumThe fund is concentrated in S&P 500 derivatives, meaning performance is entirely dependent on that index.
Tracking/expenseMediumThe relatively high expense ratio compared to passive ETFs acts as a drag on performance.
LiquidityMediumThinly traded options can lead to wider spreads and higher transaction costs for short-term traders.
Business/sector qualityLowThe risk is primarily structural/derivative-based rather than related to the credit quality of the underlying assets.

Risk Analysis

Volatility

BFRZ is designed to exhibit significantly lower realized volatility than the S&P 500, especially during periods of market stress.

Market Risk

The primary risk is the loss of potential gains during bull markets, rather than downside principal risk, thanks to the 100% buffer.

What the ETF Owns

Exposure TypeExposureWeight (%)Retail Investor Read
Fixed-income typeU.S. Treasury Bills95These holdings provide the collateral and yield base to finance the options strategy.
DerivativesFLEX Options on S&P 5005These option contracts define the specific cap on gains and the 100% protection against losses.

Price Behavior

Flat / Range-Bound
PRICE PATH

Flat / Range-Bound

The stock price has been trading within a narrow range with minimal directional movement.

Very Smooth
PRICE STABILITY

Very Smooth

The stock has followed a highly orderly price path with minimal short-term disruption.

Analysis of Past Performance

Type ETF
Historic Profit -2.33%
Avg. Invested days 28
Today’s Advisory Consider higher Upturn Star rating
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Upturn Advisory Performance Upturn Advisory Performance icon 2.0
ETF Returns Performance Upturn Returns Performance icon 1.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 10/14/2026
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Form CRS provides a relationship summary of our automated advisory services, flat subscription fees, and conflicts of interest. Form ADV Part 2A brochure contains complete details on services, billing, and disclosures. If any summary differs from our current regulatory filings, the filed Form ADV controls.