Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
Upturn AI SWOT - About
Columbia Emerging Markets Consumer ETF (ECON)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/14/2025: ECON (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type ETF | Historic Profit -11.44% | Avg. Invested days 48 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | ETF Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Volume (30-day avg) - | Beta 0.78 | 52 Weeks Range 18.97 - 23.98 | Updated Date 06/29/2025 |
52 Weeks Range 18.97 - 23.98 | Updated Date 06/29/2025 |
Upturn AI SWOT
Columbia Emerging Markets Consumer ETF
ETF Overview
Overview
The Columbia Emerging Markets Consumer ETF (ECON) seeks to provide investment results that closely correspond to the performance of the EMI Emerging Markets Consumer Index, focusing on consumer-oriented companies in emerging markets.
Reputation and Reliability
Columbia Threadneedle Investments is a well-established global asset manager with a solid reputation.
Management Expertise
Columbia Threadneedle has extensive experience in managing ETFs and emerging market investments.
Investment Objective
Goal
To track the investment results of the EMI Emerging Markets Consumer Index.
Investment Approach and Strategy
Strategy: The ETF employs a passive management strategy, attempting to replicate the index's composition and performance.
Composition The ETF primarily holds stocks of consumer discretionary and consumer staples companies in emerging markets.
Market Position
Market Share: ECON holds a relatively small market share compared to larger emerging market ETFs, but it has a niche focus on consumer-related companies.
Total Net Assets (AUM): 24220000
Competitors
Key Competitors
- VWO
- IEMG
- EEM
Competitive Landscape
The ETF market is competitive with several broad emerging market ETFs dominating. ECON's advantage is its consumer-focused strategy, but it faces competition from broader ETFs that also hold consumer stocks. ECON faces a disadvantage due to its smaller size, which results in lower liquidity and a higher expense ratio than its competitors.
Financial Performance
Historical Performance: Historical performance can be found on financial websites, but will vary based on time period. A 5-year performance return number needs to be inserted in a time series data
Benchmark Comparison: ECON's performance should be compared to the EMI Emerging Markets Consumer Index to assess its tracking efficiency.
Expense Ratio: 0.49
Liquidity
Average Trading Volume
ECON's average trading volume is relatively low, which may impact ease of trading.
Bid-Ask Spread
The bid-ask spread can fluctuate, but is generally wider due to the lower trading volume.
Market Dynamics
Market Environment Factors
Economic growth in emerging markets, consumer spending trends, and global trade policies influence ECON.
Growth Trajectory
Growth depends on emerging market consumer spending and the ETF's ability to attract investors seeking consumer-focused exposure; any changes to strategy and holdings would affect the trend.
Moat and Competitive Advantages
Competitive Edge
ECON's competitive edge lies in its targeted focus on consumer-oriented companies in emerging markets, providing investors with a specific exposure to this sector. This specialization can be attractive to investors who believe in the growth potential of emerging market consumers. While it does not have a large market share, its niche focus differentiates it from broader emerging market ETFs. However, the expense ratio could act as a hindrance.
Risk Analysis
Volatility
Emerging markets are inherently more volatile than developed markets, and consumer discretionary stocks can be sensitive to economic cycles.
Market Risk
Risks include political instability, currency fluctuations, and economic downturns in emerging markets, directly impacting the performance of consumer companies.
Investor Profile
Ideal Investor Profile
Investors seeking targeted exposure to emerging market consumer sectors and who understand the associated risks are suitable for ECON.
Market Risk
ECON is more suitable for long-term investors with a specific interest in emerging market consumer growth, rather than active traders due to its lower liquidity.
Summary
The Columbia Emerging Markets Consumer ETF provides targeted exposure to consumer companies in emerging markets, appealing to investors with a specific thesis on emerging market consumer growth. It tracks the EMI Emerging Markets Consumer Index, using a passive strategy. ECON's niche focus differentiates it from broader emerging market ETFs, but its smaller size results in lower liquidity. Investors should carefully consider the higher expense ratio and risks associated with emerging markets and consumer discretionary stocks. Overall, the fund is a decent choice for a very niche strategy.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Columbia Threadneedle Investments Website
- ETF.com
- Morningstar
- Bloomberg
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Investment decisions should be made based on individual circumstances and consultation with a financial advisor. Market share values are illustrative and approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Columbia Emerging Markets Consumer ETF
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund invests at least 80% of its net assets in equity securities of companies located in emerging market countries. The index reflects a rules-based strategic beta approach to investing in the companies that comprise the Solactive GBS Emerging Markets Large & Mid Cap USD Index with the index designed to seek to achieve stronger total return when compared with the Starting Universe.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.