
Cancel anytime
- Chart
- Upturn Summary
- Highlights
Upturn AI SWOT - About
ProShares Equities for Rising Rates ETF (EQRR)

- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
10/24/2025: EQRR (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type ETF | Historic Profit 21.58% | Avg. Invested days 61 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta 1.12 | 52 Weeks Range 50.39 - 61.72 | Updated Date 06/29/2025 |
52 Weeks Range 50.39 - 61.72 | Updated Date 06/29/2025 |
Upturn AI SWOT
ProShares Equities for Rising Rates ETF
ETF Overview
Overview
The ProShares Equities for Rising Rates ETF (EQRR) seeks investment results, before fees and expenses, that track the performance of the Nasdaq US Rising Rates Dividend Achievers Index. The index consists of US companies with consistent dividend increases that exhibit high sensitivity to rising interest rates.
Reputation and Reliability
ProShares is a well-established issuer known for its innovative and often complex ETFs, including leveraged and inverse products. They have a solid reputation for providing targeted investment solutions.
Management Expertise
ProShares has a dedicated management team with expertise in creating and managing specialized ETFs. Their focus is on providing specific investment exposures through a variety of strategies.
Investment Objective
Goal
To track the performance of the Nasdaq US Rising Rates Dividend Achievers Index, providing exposure to companies expected to benefit from rising interest rates.
Investment Approach and Strategy
Strategy: Tracks a specific index, the Nasdaq US Rising Rates Dividend Achievers Index.
Composition Primarily holds stocks of US companies that have consistently increased their dividends and are expected to benefit from rising interest rates.
Market Position
Market Share: EQRR's market share within the rising rate beneficiary ETF space is relatively small compared to broader market ETFs.
Total Net Assets (AUM): 43
Competitors
Key Competitors
- Financial Select Sector SPDR Fund (XLF)
- iShares U.S. Financials ETF (IYF)
- Invesco KBW Bank ETF (KBWB)
Competitive Landscape
The competitive landscape is dominated by broad-based financial sector ETFs. EQRR's advantage lies in its focus on dividend achievers expected to benefit from rising rates, a more targeted approach. A disadvantage is its smaller size and potentially lower liquidity compared to larger, more diversified financial ETFs.
Financial Performance
Historical Performance: Historical performance data is available from the fund's inception and should be consulted for a detailed track record.
Benchmark Comparison: Performance should be compared to the Nasdaq US Rising Rates Dividend Achievers Index to assess tracking effectiveness.
Expense Ratio: 0.35
Liquidity
Average Trading Volume
The average trading volume for EQRR is moderate and should be considered when making large trades.
Bid-Ask Spread
The bid-ask spread can vary but is generally reasonable, especially during normal market conditions.
Market Dynamics
Market Environment Factors
Interest rate policies, economic growth, and dividend trends influence EQRR's performance. Changes in these factors can significantly impact the ETF's returns.
Growth Trajectory
The ETF's growth trajectory depends on interest rate movements and the performance of its underlying holdings. No changes to strategy and holdings were identified.
Moat and Competitive Advantages
Competitive Edge
EQRR's competitive advantage lies in its targeted approach to identifying companies that are both dividend achievers and expected to benefit from rising interest rates. This niche focus differentiates it from broader financial sector ETFs. It offers investors a way to express a specific view on interest rate movements and their impact on dividend-paying stocks. Its investment strategy offers a specific focus not replicated across the board.
Risk Analysis
Volatility
EQRR's volatility is tied to the volatility of the underlying stocks and the sensitivity of those stocks to interest rate changes.
Market Risk
Specific risks include interest rate risk, dividend risk (companies may cut dividends), and sector concentration risk (primarily financials).
Investor Profile
Ideal Investor Profile
Investors who believe that interest rates will rise and want to gain exposure to companies that are expected to benefit from this environment are the best investors in EQRR.
Market Risk
EQRR may be suitable for investors with a specific view on interest rates and who are comfortable with sector-specific ETFs. This ETF is best for long-term investors.
Summary
ProShares Equities for Rising Rates ETF (EQRR) provides targeted exposure to US dividend achievers expected to benefit from rising interest rates. It tracks the Nasdaq US Rising Rates Dividend Achievers Index. The ETF's performance is closely tied to interest rate movements and the performance of its underlying holdings, primarily in the financial sector. While offering a niche investment strategy, EQRR may have lower liquidity than broader financial ETFs. It is suited for investors who have a strong conviction that interest rates will rise and seek to capitalize on this trend through dividend-paying stocks.
Peer Comparison
Sources and Disclaimers
Data Sources:
- ProShares official website
- ETF.com
- Morningstar
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Investment decisions should be made based on individual circumstances and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ProShares Equities for Rising Rates ETF
Exchange NASDAQ | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund invests in financial instruments that ProShare Advisors believes, in combination, should track the performance of the index. The index is designed to measure the performance of companies in the Nasdaq U.S. Large Cap Index whose stock prices have historically exhibited relatively high correlation to movements in interest rates. Under normal circumstances, the fund will invest at least 80% of its total assets in components of the index or in instruments with similar economic characteristics.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
Home 

