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MILN
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Global X Millennials Consumer ETF (MILN)

Upturn stock ratingUpturn stock rating
$49.4
Last Close (24-hour delay)
Profit since last BUY5.15%
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Consider higher Upturn Star rating
BUY since 52 days
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  • SELL Advisory (Loss)​
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Upturn Advisory Summary

08/14/2025: MILN (2-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Analysis of Past Performance

Type ETF
Historic Profit 34.95%
Avg. Invested days 56
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 4.0
ETF Returns Performance Upturn Returns Performance 5.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/14/2025

Key Highlights

Volume (30-day avg) -
Beta 1.28
52 Weeks Range 34.95 - 49.75
Updated Date 06/29/2025
52 Weeks Range 34.95 - 49.75
Updated Date 06/29/2025

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Global X Millennials Consumer ETF

stock logo

ETF Overview

overview logo Overview

The Global X Millennials Consumer ETF (MILN) seeks to invest in companies that are positioned to benefit from the spending habits and preferences of the millennial generation. It targets sectors like technology, apparel, food, and entertainment, focusing on companies that resonate with millennial values.

reliability logo Reputation and Reliability

Global X is known for its thematic ETFs, with a solid track record and reliable performance. They are a reputable issuer.

reliability logo Management Expertise

Global X has a dedicated team focused on thematic investing, leveraging research and industry analysis to manage its ETFs effectively.

Investment Objective

overview logo Goal

The primary investment goal of MILN is to provide investment results that correspond generally to the price and yield performance, before fees and expenses, of the Indxx Millennials Thematic Index.

Investment Approach and Strategy

Strategy: MILN aims to track the Indxx Millennials Thematic Index, which is designed to capture companies that are expected to benefit from the spending habits of the millennial generation.

Composition The ETF primarily holds stocks of companies across various sectors, including consumer discretionary, technology, and communication services, that are deemed relevant to millennial consumer behavior.

Market Position

Market Share: MILN holds a moderate market share within the thematic consumer-focused ETF segment.

Total Net Assets (AUM): 17.4

Competitors

overview logo Key Competitors

  • FBCG
  • PKW
  • IBUY

Competitive Landscape

The thematic ETF market is competitive, with several ETFs targeting specific consumer trends. MILN's advantage lies in its focus on the millennial demographic, but it faces competition from broader consumer-focused funds. A potential disadvantage is the reliance on accurately predicting future consumer trends.

Financial Performance

Historical Performance: Historical performance data unavailable as the fund recently announced it is closing. The last NAV was on 6/18/2024.

Benchmark Comparison: Benchmark comparison is difficult, as fund has closed. However, historically it was designed to mirror Indxx Millennials Thematic Index.

Expense Ratio: 0.5

Liquidity

Average Trading Volume

Average trading volume was low, often less than 10,000 shares per day, indicating potential liquidity concerns.

Bid-Ask Spread

The bid-ask spread varied, typically higher than more liquid ETFs, increasing the cost of trading MILN.

Market Dynamics

Market Environment Factors

Economic indicators impacting consumer spending, sector growth prospects in retail and technology, and overall market sentiment affected MILN. Changes in millennial consumer preferences also influenced the ETF.

Growth Trajectory

Growth trajectory depended on the accuracy of predictions regarding millennial spending patterns. There are no changes to strategy or holdings as it has closed as of 6/20/2024.

Moat and Competitive Advantages

Competitive Edge

MILN's competitive edge stemmed from its targeted approach to capturing the millennial consumer market. By focusing on companies aligned with millennial values and spending habits, it aimed to provide investors with a unique investment opportunity. This niche focus, however, also carried the risk of relying on the accuracy of predicting future consumer preferences. The ETF's management team at Global X brought experience in thematic investing, but the fund's low AUM suggested limited investor interest in this focused approach.

Risk Analysis

Volatility

Historical volatility data would be useful, however, it is no longer available as the fund has closed. Generally, the fund would have experienced similar volatility to the broader stock market.

Market Risk

The market risk associated with MILN includes fluctuations in consumer spending, changes in interest rates, and overall economic conditions. Specific risks related to the ETF's holdings include company-specific risks and sector-specific risks.

Investor Profile

Ideal Investor Profile

The ideal investor profile for MILN was someone interested in thematic investing, specifically in the millennial consumer market, and who was willing to accept potentially higher volatility in exchange for potential growth.

Market Risk

MILN was best suited for long-term investors with a higher risk tolerance, looking for exposure to a specific demographic trend rather than a passive index-following strategy. It was not well-suited for active traders due to low volume.

Summary

The Global X Millennials Consumer ETF (MILN) aimed to capture the investment opportunity presented by the spending habits of the millennial generation. Its strategy focused on companies benefiting from these trends across various sectors. However, its low AUM and recent closure suggest that it may not have resonated widely with investors. The ETF's performance was tied to the accuracy of predicting millennial consumer preferences and the overall market environment.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Global X ETFs Website
  • ETF.com
  • Morningstar
  • FactSet

Disclaimers:

This analysis is for informational purposes only and does not constitute financial advice. Investment decisions should be based on individual circumstances and consultation with a qualified financial advisor. Data may be delayed and subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Global X Millennials Consumer ETF

Exchange NASDAQ
Headquaters -
IPO Launch date -
CEO -
Sector -
Industry -
Full time employees -
Website
Full time employees -
Website

The fund invests more than 80% of its total assets in the securities of the underlying index. The underlying index is designed to measure the performance of U.S. listed companies that provide exposure to the millennial generation consumption trends, (collectively, Millennial Companies), as defined by the index provider. The millennial generation refers to the demographic in the U.S. with birth years ranging from 1980 to 2000.