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Global X Millennials Consumer ETF (MILN)

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Upturn Advisory Summary
01/09/2026: MILN (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit 32.85% | Avg. Invested days 52 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta 1.28 | 52 Weeks Range 34.95 - 49.75 | Updated Date 06/29/2025 |
52 Weeks Range 34.95 - 49.75 | Updated Date 06/29/2025 |
Upturn AI SWOT
Global X Millennials Consumer ETF
ETF Overview
Overview
The Global X Millennials Consumer ETF (SOCL) seeks to invest in companies that are poised to benefit from the increasing consumption and spending power of the Millennial generation. It focuses on companies across various sectors, including e-commerce, entertainment, health and wellness, and technology, that cater to or are influenced by Millennial preferences and behaviors.
Reputation and Reliability
Global X ETFs is a well-established ETF sponsor known for its thematic and niche investment products. They have a growing track record of managing a diverse range of ETFs.
Management Expertise
Global X ETFs employs a team of experienced investment professionals with expertise in thematic investing and ETF management.
Investment Objective
Goal
To provide investors with exposure to companies that are expected to benefit from the spending habits and preferences of the Millennial generation.
Investment Approach and Strategy
Strategy: The ETF aims to track the Indxx Millennials Thematic Index, which selects companies that exhibit significant exposure to Millennial consumer trends.
Composition The ETF primarily holds equities of companies across various industries, including consumer discretionary, technology, and healthcare, with a focus on those aligning with Millennial consumption patterns.
Market Position
Market Share: Specific market share data for niche thematic ETFs like SOCL is typically not as readily available or as significant as for broad-market ETFs. Its market share is limited to its specific thematic focus.
Total Net Assets (AUM): 399348900
Competitors
Key Competitors
- Vanguard Consumer Discretionary ETF (VCR)
- Invesco Consumer Discretionary Sector ETF (RCD)
- SPDR S&P Retail ETF (XRT)
Competitive Landscape
The competitive landscape for thematic ETFs is growing, with many providers offering similar niche strategies. SOCL's advantage lies in its specific focus on the Millennial demographic, which is a distinct consumer group. However, it faces competition from broader consumer discretionary ETFs and other thematic ETFs that might capture overlapping trends. Its main disadvantage is its niche focus, which can lead to higher volatility compared to diversified ETFs.
Financial Performance
Historical Performance: [object Object]
Benchmark Comparison: [object Object]
Expense Ratio: 0.5
Liquidity
Average Trading Volume
The ETF exhibits moderate average daily trading volume, ensuring reasonable liquidity for most investors.
Bid-Ask Spread
The bid-ask spread for the ETF is typically tight, indicating efficient trading and low transaction costs for investors.
Market Dynamics
Market Environment Factors
Factors such as changes in consumer spending patterns, technological advancements influencing Millennial preferences, and shifts in the broader economic environment can significantly impact the ETF's performance.
Growth Trajectory
The ETF's growth trajectory is tied to the increasing economic influence of the Millennial generation and their adoption of new consumer trends. Any shifts in Millennial spending habits or the emergence of new influential demographics could alter its strategy and holdings.
Moat and Competitive Advantages
Competitive Edge
The ETF's competitive edge lies in its specific thematic focus on the Millennial demographic, a significant and evolving consumer segment. By targeting companies poised to benefit from this generation's unique preferences and spending power, it offers a specialized investment opportunity. This niche focus allows for potential alpha generation if the chosen themes outperform broader market trends within consumer sectors.
Risk Analysis
Volatility
The ETF has experienced moderate historical volatility, characteristic of thematic and sector-specific ETFs. Its performance can fluctuate based on the success of its underlying thematic components.
Market Risk
Market risk for SOCL is associated with the performance of the technology, consumer discretionary, and healthcare sectors, as well as the specific companies within the Indxx Millennials Thematic Index. Economic downturns, changes in consumer sentiment, and regulatory shifts can impact these sectors.
Investor Profile
Ideal Investor Profile
The ideal investor for this ETF is one who believes in the long-term spending power and evolving preferences of the Millennial generation and seeks targeted exposure to companies benefiting from these trends.
Market Risk
This ETF is best suited for long-term investors who are looking for thematic diversification and are comfortable with the potential volatility associated with niche investment strategies.
Summary
The Global X Millennials Consumer ETF (SOCL) offers targeted exposure to companies poised to benefit from Millennial consumer spending. Its thematic approach, tracking the Indxx Millennials Thematic Index, focuses on sectors like e-commerce and technology. While it provides a unique investment angle, investors should be aware of its moderate expense ratio and the inherent volatility of niche thematic ETFs. Its suitability lies with long-term investors seeking demographic-driven growth opportunities.
Similar ETFs
Sources and Disclaimers
Data Sources:
- Global X ETFs Official Website
- Financial Data Aggregators (e.g., Morningstar, Yahoo Finance)
Disclaimers:
This analysis is based on publicly available data and is for informational purposes only. It does not constitute financial advice. Investment decisions should be made in consultation with a qualified financial advisor. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Global X Millennials Consumer ETF
Exchange NASDAQ | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund invests more than 80% of its total assets in the securities of the underlying index. The underlying index is designed to measure the performance of U.S. listed companies that provide exposure to the millennial generation consumption trends, (collectively, Millennial Companies), as defined by the index provider. The millennial generation refers to the demographic in the U.S. with birth years ranging from 1980 to 2000.

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