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Global X Millennials Consumer ETF (MILN)



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Upturn Advisory Summary
08/14/2025: MILN (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit 34.95% | Avg. Invested days 56 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | ETF Returns Performance ![]() |
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Key Highlights
Volume (30-day avg) - | Beta 1.28 | 52 Weeks Range 34.95 - 49.75 | Updated Date 06/29/2025 |
52 Weeks Range 34.95 - 49.75 | Updated Date 06/29/2025 |
Upturn AI SWOT
Global X Millennials Consumer ETF
ETF Overview
Overview
The Global X Millennials Consumer ETF (MILN) seeks to invest in companies that are positioned to benefit from the spending habits and preferences of the millennial generation. It targets sectors like technology, apparel, food, and entertainment, focusing on companies that resonate with millennial values.
Reputation and Reliability
Global X is known for its thematic ETFs, with a solid track record and reliable performance. They are a reputable issuer.
Management Expertise
Global X has a dedicated team focused on thematic investing, leveraging research and industry analysis to manage its ETFs effectively.
Investment Objective
Goal
The primary investment goal of MILN is to provide investment results that correspond generally to the price and yield performance, before fees and expenses, of the Indxx Millennials Thematic Index.
Investment Approach and Strategy
Strategy: MILN aims to track the Indxx Millennials Thematic Index, which is designed to capture companies that are expected to benefit from the spending habits of the millennial generation.
Composition The ETF primarily holds stocks of companies across various sectors, including consumer discretionary, technology, and communication services, that are deemed relevant to millennial consumer behavior.
Market Position
Market Share: MILN holds a moderate market share within the thematic consumer-focused ETF segment.
Total Net Assets (AUM): 17.4
Competitors
Key Competitors
- FBCG
- PKW
- IBUY
Competitive Landscape
The thematic ETF market is competitive, with several ETFs targeting specific consumer trends. MILN's advantage lies in its focus on the millennial demographic, but it faces competition from broader consumer-focused funds. A potential disadvantage is the reliance on accurately predicting future consumer trends.
Financial Performance
Historical Performance: Historical performance data unavailable as the fund recently announced it is closing. The last NAV was on 6/18/2024.
Benchmark Comparison: Benchmark comparison is difficult, as fund has closed. However, historically it was designed to mirror Indxx Millennials Thematic Index.
Expense Ratio: 0.5
Liquidity
Average Trading Volume
Average trading volume was low, often less than 10,000 shares per day, indicating potential liquidity concerns.
Bid-Ask Spread
The bid-ask spread varied, typically higher than more liquid ETFs, increasing the cost of trading MILN.
Market Dynamics
Market Environment Factors
Economic indicators impacting consumer spending, sector growth prospects in retail and technology, and overall market sentiment affected MILN. Changes in millennial consumer preferences also influenced the ETF.
Growth Trajectory
Growth trajectory depended on the accuracy of predictions regarding millennial spending patterns. There are no changes to strategy or holdings as it has closed as of 6/20/2024.
Moat and Competitive Advantages
Competitive Edge
MILN's competitive edge stemmed from its targeted approach to capturing the millennial consumer market. By focusing on companies aligned with millennial values and spending habits, it aimed to provide investors with a unique investment opportunity. This niche focus, however, also carried the risk of relying on the accuracy of predicting future consumer preferences. The ETF's management team at Global X brought experience in thematic investing, but the fund's low AUM suggested limited investor interest in this focused approach.
Risk Analysis
Volatility
Historical volatility data would be useful, however, it is no longer available as the fund has closed. Generally, the fund would have experienced similar volatility to the broader stock market.
Market Risk
The market risk associated with MILN includes fluctuations in consumer spending, changes in interest rates, and overall economic conditions. Specific risks related to the ETF's holdings include company-specific risks and sector-specific risks.
Investor Profile
Ideal Investor Profile
The ideal investor profile for MILN was someone interested in thematic investing, specifically in the millennial consumer market, and who was willing to accept potentially higher volatility in exchange for potential growth.
Market Risk
MILN was best suited for long-term investors with a higher risk tolerance, looking for exposure to a specific demographic trend rather than a passive index-following strategy. It was not well-suited for active traders due to low volume.
Summary
The Global X Millennials Consumer ETF (MILN) aimed to capture the investment opportunity presented by the spending habits of the millennial generation. Its strategy focused on companies benefiting from these trends across various sectors. However, its low AUM and recent closure suggest that it may not have resonated widely with investors. The ETF's performance was tied to the accuracy of predicting millennial consumer preferences and the overall market environment.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Global X ETFs Website
- ETF.com
- Morningstar
- FactSet
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Investment decisions should be based on individual circumstances and consultation with a qualified financial advisor. Data may be delayed and subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Global X Millennials Consumer ETF
Exchange NASDAQ | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website |
The fund invests more than 80% of its total assets in the securities of the underlying index. The underlying index is designed to measure the performance of U.S. listed companies that provide exposure to the millennial generation consumption trends, (collectively, Millennial Companies), as defined by the index provider. The millennial generation refers to the demographic in the U.S. with birth years ranging from 1980 to 2000.

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