- Chart
- Upturn Summary
- Highlights
- About
Global X Millennials Consumer ETF (MILN)

- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
12/05/2025: MILN (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type ETF | Historic Profit 29.98% | Avg. Invested days 62 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta 1.28 | 52 Weeks Range 34.95 - 49.75 | Updated Date 06/29/2025 |
52 Weeks Range 34.95 - 49.75 | Updated Date 06/29/2025 |
Upturn AI SWOT
Global X Millennials Consumer ETF
ETF Overview
Overview
The Global X Millennials Consumer ETF (MILN) seeks to invest in companies that are positioned to benefit from the shifting spending habits and preferences of the U.S. Millennial generation. It focuses on sectors like retail, entertainment, and technology where millennials are influential consumers.
Reputation and Reliability
Global X is known for its thematic ETFs and generally has a solid reputation for ETF management and innovation.
Management Expertise
Global X has a team of experienced ETF professionals focused on thematic investing.
Investment Objective
Goal
To provide investment results that correspond generally to the price and yield performance, before fees and expenses, of the Indxx Millennials Thematic Index.
Investment Approach and Strategy
Strategy: The ETF tracks an index designed to reflect the performance of companies that are expected to benefit from the consumption and lifestyle preferences of the U.S. Millennial generation.
Composition The ETF primarily holds stocks of companies that cater to the Millennial demographic, focusing on sectors such as technology, retail, food, and entertainment.
Market Position
Market Share: Unavailable due to the thematic nature of the fund and difficulty in defining a single competitive market share.
Total Net Assets (AUM): 15500000
Competitors
Key Competitors
- FIVG
- ARKW
- IBUY
Competitive Landscape
MILN faces competition from broader technology and consumer discretionary ETFs. Its advantage lies in its targeted exposure to the Millennial consumer base. A disadvantage is its thematic focus, which can lead to higher volatility and less diversification compared to broader market ETFs. The thematic nature of the fund makes a direct market share comparison less meaningful as each ETF pursues a different investment theme or strategy.
Financial Performance
Historical Performance: Historical performance data varies depending on the time period. Reviewing annual returns, 3-year, 5-year, and 10-year returns provides a comprehensive view.
Benchmark Comparison: The ETF's performance should be compared against the Indxx Millennials Thematic Index to assess its tracking effectiveness.
Expense Ratio: 0.5
Liquidity
Average Trading Volume
Average trading volume is relatively low, which may affect ease of entry and exit.
Bid-Ask Spread
The bid-ask spread may be wider than more liquid ETFs, increasing trading costs.
Market Dynamics
Market Environment Factors
Economic indicators, consumer spending trends, and the growth of the Millennial population influence MILN's performance. The strength of the technology and consumer discretionary sectors also plays a significant role.
Growth Trajectory
Growth trends depend on the evolving preferences and purchasing power of the Millennial generation. Changes to strategy and holdings are made to reflect these trends.
Moat and Competitive Advantages
Competitive Edge
MILN offers targeted exposure to companies benefiting from Millennial consumer trends, a segment with significant long-term growth potential. Its thematic focus differentiates it from broader market ETFs, providing investors with a unique investment opportunity. The ETF's selection process aims to identify companies well-positioned to capitalize on these trends. However, this concentrated focus can also increase volatility. Global X's expertise in thematic investing adds credibility to the ETF.
Risk Analysis
Volatility
MILN's historical volatility can be higher than broader market ETFs due to its concentrated sector exposure.
Market Risk
The ETF is susceptible to market risks affecting the technology and consumer discretionary sectors. Changes in consumer preferences and economic conditions can also impact performance.
Investor Profile
Ideal Investor Profile
The ideal investor is someone seeking targeted exposure to Millennial consumer trends and willing to accept higher volatility. Investors with a long-term investment horizon and a belief in the continued growth of the Millennial economy may find it appealing.
Market Risk
MILN is more suitable for long-term investors with a specific interest in the Millennial demographic rather than active traders or passive index followers seeking broad market exposure.
Summary
The Global X Millennials Consumer ETF offers targeted exposure to companies poised to benefit from the spending habits of the Millennial generation. Its thematic focus differentiates it but also introduces higher volatility. The ETF is best suited for long-term investors with a specific interest in this demographic trend. While it provides a unique investment opportunity, investors should carefully consider its risk profile and expense ratio. The ETF's success hinges on the continued economic influence and evolving preferences of Millennials.
Similar ETFs
Sources and Disclaimers
Data Sources:
- Global X ETFs Website
- ETF Database
- Morningstar
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Investment decisions should be based on individual circumstances and consultation with a qualified financial advisor. Market share data is estimated and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Global X Millennials Consumer ETF
Exchange NASDAQ | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund invests more than 80% of its total assets in the securities of the underlying index. The underlying index is designed to measure the performance of U.S. listed companies that provide exposure to the millennial generation consumption trends, (collectively, Millennial Companies), as defined by the index provider. The millennial generation refers to the demographic in the U.S. with birth years ranging from 1980 to 2000.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
Home 

