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- Upturn Summary
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Upturn AI Summary
SoFi Social 50 ETF(SFYF)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for SFYF
10/23/2026: SFYF (2-star) is a SELL. SELL for 1 day. Simulated Profits (-0.55%). Updated daily EoD!
The SoFi Social 50 ETF (SFYF) provided exposure to the 50 most widely held U.S. stocks among SoFi Invest users. While it offered a unique way to gain exposure to retail investor sentiment with a low expense ratio, it suffered from low liquidity and insufficient assets. This concentration led to high volatility and risk, ultimately resulting in the fund's liquidation in 2022. It was never intended for core long-term investment, but rather served as a tactical tool for sentiment-focused investors.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
ETF holdings, costs, diversification, valuation, risks, and market conditions provide supporting context about the fund.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The fund's focus on retail sentiment often resulted in high exposure to volatile growth stocks. |
| Momentum investor | Weak fit | While based on popular holdings, it did not follow a formal momentum strategy. |
| Value investor | Weak fit | The portfolio typically lacked value-oriented characteristics. |
| Dividend/Income investor | Weak fit | The fund did not prioritize income generation. |
| Low-risk investor | Weak fit | The concentrated nature of the portfolio posed significant risk to low-risk investors. |
Investor Profile
Ideal Investor Profile
The fund was targeted at retail investors interested in following the popular trading trends of their peers.
Suitability
It was not suitable for long-term core portfolios but rather for speculative or thematic tactical allocations, now moot due to liquidation.
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Volatility | High | The fund was heavily exposed to volatile stocks popular with retail traders. |
| Market risk | High | It was fully exposed to the equity market without defensive hedging. |
| Concentration | High | It held only 50 stocks, leading to significant individual name risk. |
| Tracking/expense | Medium | Tracking error was a factor given the specialized nature of the index. |
| Liquidity | High | Low trading volumes presented execution risks for investors. |
| Business/sector quality | Medium | The portfolio quality depended entirely on the quality of popular retail picks. |
Risk Analysis
Volatility
The fund exhibited high historical volatility consistent with a concentrated portfolio of popular retail stocks.
Market Risk
It was susceptible to broad market downturns due to its lack of diversification and focus on growth-oriented equities.
What the ETF Owns
| Exposure Type | Exposure | Weight (%) | Retail Investor Read |
|---|---|---|---|
| Single stock | Various U.S. Large-Cap Equities (Historical) | 100 | The fund was historically composed of the 50 most popular stocks held by SoFi retail investors, focusing on high-sentiment names. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type ETF | Historic Profit 95.51% | Avg. Invested days 68 | Today’s Advisory SELL |
Upturn Advisory Rating  | Upturn Advisory Performance  4.0 | ETF Returns Performance  5.0 |
| Profits based on simulation | Last Close 10/23/2026 |
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