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Global X Social Media ETF (SOCL)

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Upturn Advisory Summary
12/10/2025: SOCL (2-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type ETF | Historic Profit 16.34% | Avg. Invested days 52 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta 1.17 | 52 Weeks Range 36.63 - 53.74 | Updated Date 06/30/2025 |
52 Weeks Range 36.63 - 53.74 | Updated Date 06/30/2025 |
Upturn AI SWOT
Global X Social Media ETF
ETF Overview
Overview
The Global X Social Media ETF (SOCL) invests in companies that provide or benefit from the use of social media, including social networking, microblogging, and related internet services. Its primary focus is on the technology and communication services sectors, aiming to capture growth opportunities within the rapidly evolving social media landscape.
Reputation and Reliability
Global X ETFs is a well-established ETF provider known for its thematic and sector-specific investment products. They have a reputation for offering innovative and diversified investment solutions.
Management Expertise
Global X ETFs' management team comprises experienced professionals with expertise in ETF construction, portfolio management, and market analysis, specializing in identifying and capitalizing on emerging investment themes.
Investment Objective
Goal
To provide investors with exposure to companies engaged in the social media industry.
Investment Approach and Strategy
Strategy: The ETF aims to track the Solactive Social Media Index, which is designed to provide broad exposure to companies listed on developed exchanges that are involved in social networking, microblogging, and related internet services.
Composition The ETF primarily holds stocks of companies operating within the social media ecosystem. These can include social networking platforms, online advertising companies, and technology companies that facilitate social media interaction.
Market Position
Market Share: As of recent data, SOCL represents a notable portion of the niche social media ETF market, though precise real-time market share figures can fluctuate.
Total Net Assets (AUM): 350000000
Competitors
Key Competitors
- Roundhill Generative AI & Technology ETF (CHAT)
- WisdomTree Social Media and Digital Payments Fund (WEDI)
Competitive Landscape
The social media ETF landscape is relatively niche. SOCL competes with other ETFs that focus on similar technology themes. Its advantage lies in its specific focus on social media companies. Disadvantages could include a concentrated sector risk and potential volatility associated with technology-driven industries.
Financial Performance
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Benchmark Comparison: The ETF's performance is benchmarked against the Solactive Social Media Index. Historically, its performance has closely tracked this index, with minor deviations due to management fees and tracking differences.
Expense Ratio: 0.0065
Liquidity
Average Trading Volume
The ETF generally exhibits moderate average trading volume, ensuring reasonable liquidity for most investors.
Bid-Ask Spread
The bid-ask spread for SOCL is typically tight, indicating efficient trading and lower transaction costs for investors.
Market Dynamics
Market Environment Factors
Factors such as user engagement trends, advertising revenue growth, regulatory scrutiny of tech giants, and the introduction of new platforms significantly impact SOCL's performance. Economic conditions that affect consumer spending and advertising budgets also play a crucial role.
Growth Trajectory
The ETF's growth trajectory is tied to the overall expansion and innovation within the social media sector. Changes in company holdings reflect shifts in market capitalization and the index's rebalancing, driven by the performance and strategic direction of constituent companies.
Moat and Competitive Advantages
Competitive Edge
SOCL offers a focused approach to a rapidly growing and influential sector, providing investors with targeted exposure. Its advantage lies in identifying key players and emerging trends in social media, which can offer significant growth potential. The ETF's diversification across various social media companies helps mitigate some of the risks associated with individual stock performance.
Risk Analysis
Volatility
The ETF exhibits moderate to high historical volatility, which is characteristic of the technology and growth-oriented sectors it invests in.
Market Risk
Key market risks include the potential for increased competition, changes in user preferences, regulatory interventions impacting social media platforms, and broader economic downturns affecting advertising spend.
Investor Profile
Ideal Investor Profile
The ideal investor for SOCL is one with a higher risk tolerance, a belief in the long-term growth potential of social media and digital communication, and a desire to gain targeted exposure to this specific industry.
Market Risk
This ETF is best suited for long-term investors who can tolerate the inherent volatility of the technology sector and believe in the sustained growth of social media as a communication and commerce channel.
Summary
The Global X Social Media ETF (SOCL) offers a focused investment in companies driving the social media revolution. While it aims to capture significant growth opportunities in a dynamic sector, investors should be prepared for the inherent volatility. Its well-defined investment strategy and issuer reputation provide a solid foundation for thematic investing in this influential industry.
Similar ETFs
Sources and Disclaimers
Data Sources:
- Global X ETFs Official Website
- Financial Data Aggregators (e.g., Morningstar, Bloomberg)
- Industry Analysis Reports
Disclaimers:
This information is for informational purposes only and should not be considered investment advice. Past performance is not indicative of future results. Investors should conduct their own due diligence and consult with a financial advisor before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Global X Social Media ETF
Exchange NASDAQ | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund will invest at least 80% of its total assets in the securities of the underlying index and in American Depositary Receipts and Global Depositary Receipts based on the securities in the underlying index. The underlying index tracks the equity performance of the largest and most liquid companies involved in the social media industry, including companies that provide social networking, file sharing, and other web-based media applications. The fund is non-diversified.

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