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ATA Creativity Global (AACG)



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Upturn Advisory Summary
09/17/2025: AACG (3-star) is a STRONG-BUY. BUY since 36 days. Simulated Profits (94.49%). Updated daily EoD!
Analysis of Past Performance
Type Stock | Historic Profit 93.65% | Avg. Invested days 38 | Today’s Advisory Strong Buy |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 24.98M USD | Price to earnings Ratio - | 1Y Target Price 11 |
Price to earnings Ratio - | 1Y Target Price 11 | ||
Volume (30-day avg) - | Beta 0.88 | 52 Weeks Range 0.50 - 1.10 | Updated Date 06/29/2025 |
52 Weeks Range 0.50 - 1.10 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.14 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -11.42% | Operating Margin (TTM) -30.09% |
Management Effectiveness
Return on Assets (TTM) -5.15% | Return on Equity (TTM) -38.76% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 26109359 | Price to Sales(TTM) 0.09 |
Enterprise Value 26109359 | Price to Sales(TTM) 0.09 | ||
Enterprise Value to Revenue 0.68 | Enterprise Value to EBITDA -1.23 | Shares Outstanding 31624500 | Shares Floating 18481058 |
Shares Outstanding 31624500 | Shares Floating 18481058 | ||
Percent Insiders 7.39 | Percent Institutions 15.94 |
Upturn AI SWOT
ATA Creativity Global

Company Overview
History and Background
ATA Creativity Global (AACG) was founded in 2008 and is based in Beijing, China. Initially, the company focused on providing test preparation services for students pursuing higher education in China. Over time, it expanded its offerings to include vocational training and educational content development.
Core Business Areas
- Design Education: ATA provides design education services focusing on areas like digital media design, animation, and e-sports. These programs aim to equip students with industry-relevant skills.
- International Education Programs: These programs assist Chinese students in pursuing higher education abroad, including test preparation and application consulting.
- Vocational Training: ATA offers vocational training courses designed to meet the needs of specific industries, such as e-commerce and livestreaming.
Leadership and Structure
The leadership team is headed by the CEO, Kevin Ma, and consists of executives responsible for various operational and strategic functions. The organizational structure comprises departments focused on curriculum development, marketing, sales, and operations.
Top Products and Market Share
Key Offerings
- Digital Media Design Program: A key program focusing on digital media design. While specific market share data is unavailable, the market is competitive with players like New Oriental Education & Technology Group (EDU) offering similar courses. Revenue is not disaggregated on a per-product basis.
- E-sports Program: Training and education in the e-sports industry. Again, granular market share data is not readily available. Competitors include VSPN and various smaller training academies. Revenue is not disaggregated on a per-product basis.
- International Test Prep: Services preparing students for exams like IELTS, TOEFL, and SAT. Competitors include New Oriental Education & Technology Group (EDU) and TAL Education Group (TAL). Revenue is not disaggregated on a per-product basis.
Market Dynamics
Industry Overview
The educational services market in China is highly competitive and rapidly evolving, driven by increasing demand for quality education and vocational skills training. The market is heavily influenced by government regulations and policies.
Positioning
ATA Creativity Global occupies a niche position focusing on design and vocational skills. Its competitive advantages include its established brand and its focus on practical, industry-relevant training.
Total Addressable Market (TAM)
The total addressable market for education services in China is estimated to be worth hundreds of billions of USD. ATA is positioned to capture a segment of this market by specializing in vocational and design-related training programs.
Upturn SWOT Analysis
Strengths
- Established Brand
- Focus on Vocational Training
- Partnerships with Universities
- Experience in the Chinese Education Market
Weaknesses
- Small Market Capitalization
- Geographic Concentration (China)
- Limited Financial Resources
- Dependence on Regulatory Environment
Opportunities
- Expansion into New Vocational Fields
- Partnerships with International Institutions
- Growing Demand for Skilled Workers in China
- Online Education Expansion
Threats
- Intense Competition
- Changing Government Regulations
- Economic Slowdown in China
- Technological Disruption
Competitors and Market Share
Key Competitors
- EDU
- TAL
- DAO
Competitive Landscape
ATA faces intense competition from larger, more established players. Its advantages include its focus on niche markets and its established brand in specific regions of China. However, it struggles with limited financial resources compared to its larger competitors.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been uneven, with periods of rapid expansion followed by periods of contraction.
Future Projections: Future growth projections are uncertain due to the evolving regulatory landscape and competitive pressures. Analyst estimates are not readily available for this thinly traded stock.
Recent Initiatives: Recent initiatives include expanding online education offerings and forging partnerships with vocational institutions.
Summary
ATA Creativity Global is a small player in the competitive Chinese education market, focusing on vocational training. Its strengths lie in its niche market focus and brand recognition, but it faces challenges related to financial resources and regulatory changes. The company needs to navigate the regulatory landscape and expand its offerings to sustain growth. Current financial health shows inconsistencies.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, Market research reports, Industry news
Disclaimers:
The information provided is based on publicly available data and is for informational purposes only. It does not constitute financial advice. Market share estimates are approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ATA Creativity Global
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2008-01-29 | Co-Founder, Chairman & CEO Mr. Xiaofeng Ma | ||
Sector Consumer Defensive | Industry Education & Training Services | Full time employees 599 | Website https://ir.atai.net.cn/ |
Full time employees 599 | Website https://ir.atai.net.cn/ |
ATA Creativity Global, together with its subsidiaries, provides educational services in China and internationally. The company offers portfolio training services, research-based learning services, overseas study counselling services, in-school art classes through cooperation with high schools and training organizations, junior art education, and other educational services to students. It also provides online courses for students. The company provides its services through partnership with sales channels, internet and mobile advertisement, word of mouth referral, and marketing events and activities. The company was formerly known as ATA Inc. and changed its name to ATA Creativity Global in September 2019. ATA Creativity Global was founded in 1999 and is based in Hefei, China.

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