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ATA Creativity Global (AACG)

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Upturn Advisory Summary
02/24/2026: AACG (1-star) is currently NOT-A-BUY. Pass it for now.
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 24.98M USD | Price to earnings Ratio - | 1Y Target Price 11 |
Price to earnings Ratio - | 1Y Target Price 11 | ||
Volume (30-day avg) - | Beta 0.88 | 52 Weeks Range 0.50 - 1.10 | Updated Date 06/29/2025 |
52 Weeks Range 0.50 - 1.10 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.14 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -11.42% | Operating Margin (TTM) -30.09% |
Management Effectiveness
Return on Assets (TTM) -5.15% | Return on Equity (TTM) -38.76% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 26109359 | Price to Sales(TTM) 0.09 |
Enterprise Value 26109359 | Price to Sales(TTM) 0.09 | ||
Enterprise Value to Revenue 0.68 | Enterprise Value to EBITDA -1.23 | Shares Outstanding 31624500 | Shares Floating 18481058 |
Shares Outstanding 31624500 | Shares Floating 18481058 | ||
Percent Insiders 7.39 | Percent Institutions 15.94 |
Upturn AI SWOT
ATA Creativity Global

Company Overview
History and Background
ATA Creativity Global, formerly known as ATA Online Education Group, was founded in 2008. It is a holding company that operates through its subsidiaries in the education sector. The company has undergone several strategic shifts, including a name change and a focus on expanding its educational services. Significant milestones include its listing on the NASDAQ stock exchange and various partnership agreements to broaden its reach and offerings.
Core Business Areas
- Online Education Platforms: Provides a range of online courses and educational services, focusing on areas like art and design, and other creative fields. This includes live online classes, on-demand courses, and interactive learning experiences for students of various ages.
- International Student Services: Facilitates educational opportunities for Chinese students seeking to study abroad, particularly in the United States. This involves pre-departure training, application assistance, and post-arrival support.
- Offline Educational Institutions: Operates and manages physical educational institutions, primarily focusing on art and design training centers in China.
Leadership and Structure
ATA Creativity Global operates with a management team that oversees its various business segments. The exact current leadership details can fluctuate and are best verified through official company filings and investor relations pages. The organizational structure is designed to manage its online and offline educational operations and international student services independently yet cohesively under the parent company.
Top Products and Market Share
Key Offerings
- Online Art and Design Courses: Offers a comprehensive suite of online courses in various art and design disciplines, catering to students looking to develop creative skills. Market share data for this specific niche is not readily available as it is a specialized segment. Competitors include platforms like Skillshare, Coursera (for creative courses), and specialized art academies offering online programs.
- Study Abroad Consulting Services: Assists Chinese students in navigating the process of applying to and preparing for overseas education, particularly in the US. This is a competitive market with numerous agencies. While specific market share is hard to pinpoint, competitors include large international education consultants and smaller specialized agencies.
- Offline Art Training Centers: Provides in-person art and design education at physical locations in China, offering a structured curriculum and hands-on learning. This segment competes with numerous local art schools and tutoring centers across China.
Market Dynamics
Industry Overview
The education industry, particularly online learning and international student services, has seen significant growth driven by technological advancements, globalization, and evolving consumer demand for flexible and accessible education. The art and design education sector is a niche within this broader industry, influenced by trends in creative industries and employment opportunities.
Positioning
ATA Creativity Global positions itself as a provider of creative education and international student pathways, aiming to bridge the gap between aspiring students and global educational opportunities. Its competitive advantages may lie in its established presence in China, its integrated online and offline approach, and its specialization in art and design.
Total Addressable Market (TAM)
The TAM for global education services, including online learning, tutoring, and study abroad, is in the trillions of dollars. ATA Creativity Global operates within the more specific segments of creative online education and international student placement. The company's positioning is within a growing but fragmented part of this TAM, with significant competition.
Upturn SWOT Analysis
Strengths
- Established presence in the Chinese market for educational services.
- Dual focus on online and offline educational offerings.
- Specialization in the art and design education niche.
- Experience in assisting Chinese students with overseas education.
Weaknesses
- Limited brand recognition globally compared to larger education providers.
- Dependence on the Chinese market, subject to regulatory changes.
- Potential challenges in scaling operations and maintaining quality across diverse offerings.
- Competition from well-funded EdTech startups and established international institutions.
Opportunities
- Growing demand for online creative learning globally.
- Increasing number of Chinese students seeking international education.
- Partnerships with international universities and educational institutions.
- Expansion into new creative disciplines and emerging technologies in education.
Threats
- Intensifying competition from both domestic and international players.
- Changes in government regulations impacting the education sector in China.
- Economic downturns affecting consumer spending on education.
- Technological disruptions that could make current offerings obsolete.
Competitors and Market Share
Key Competitors
- New Oriental Education & Technology Group (EDU)
- TAL Education Group (TAL)
- Gaotu Techedu Inc. (GOTU)
- Prosus N.V. (PRSUY) - Through its investment in Byju's and other educational ventures.
- Various smaller EdTech startups and international education consultancies.
Competitive Landscape
ATA Creativity Global faces intense competition from larger, well-established players in the Chinese education market and a multitude of global EdTech companies. Its advantage lies in its niche focus on creative education and its integrated model, but it needs to differentiate itself significantly to capture a larger market share.
Growth Trajectory and Initiatives
Historical Growth: ATA Creativity Global's historical growth trajectory has been marked by strategic pivots and expansion within its chosen educational segments. Growth has likely been influenced by the overall expansion of the Chinese education market and the increasing demand for international study.
Future Projections: Future growth projections for ATA Creativity Global would depend on analyst reports and company guidance, which are subject to change. Key drivers would include the successful execution of their online and offline strategies, expanding partnerships, and adapting to evolving educational trends. Specific projections are not available in this general overview.
Recent Initiatives: Recent initiatives may include new course development, strategic partnerships to expand their student placement services, and efforts to enhance their online learning platforms. The company's focus on creative education and international pathways suggests a strategy to capitalize on global trends in these areas.
Summary
ATA Creativity Global operates in the dynamic education sector, focusing on creative online learning and international student services. While it has established a presence in China and offers a blended online/offline approach, it faces significant competition from larger, more diversified educational groups. Its niche specialization is a potential strength, but scaling and global brand recognition remain challenges. The company needs to continually innovate and adapt to regulatory changes and market demands to ensure sustained growth and success.
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Sources and Disclaimers
Data Sources:
- Company's official investor relations website
- SEC filings (10-K, 10-Q)
- Financial news and analysis websites
- Industry reports on the education sector
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Information is based on publicly available data and may not be exhaustive or entirely up-to-date. Market share data is estimated and subject to variability. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ATA Creativity Global
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2008-01-29 | Co-Founder, Chairman & CEO Mr. Xiaofeng Ma | ||
Sector Consumer Defensive | Industry Education & Training Services | Full time employees 599 | Website https://ir.atai.net.cn/ |
Full time employees 599 | Website https://ir.atai.net.cn/ | ||
ATA Creativity Global, together with its subsidiaries, provides educational services in China and internationally. The company offers portfolio training services, research-based learning services, overseas study counselling services, in-school art classes through cooperation with high schools and training organizations, junior art education, and other educational services to students. It also provides online courses for students. The company provides its services through partnership with sales channels, internet and mobile advertisement, word of mouth referral, and marketing events and activities. The company was formerly known as ATA Inc. and changed its name to ATA Creativity Global in September 2019. ATA Creativity Global was founded in 1999 and is based in Hefei, China.

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