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ALAR 
Alarum Technologies Ltd. (ALAR)
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Upturn Advisory Summary
01/07/2026: ALAR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $23.5
1 Year Target Price $23.5
| 2 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 61.5% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 01/07/2026 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 74.57M USD | Price to earnings Ratio 49.9 | 1Y Target Price 23.5 |
Price to earnings Ratio 49.9 | 1Y Target Price 23.5 | ||
Volume (30-day avg) 2 | Beta 0.47 | 52 Weeks Range 5.45 - 18.00 | Updated Date 01/7/2026 |
52 Weeks Range 5.45 - 18.00 | Updated Date 01/7/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.2 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.28% | Operating Margin (TTM) -1.05% |
Management Effectiveness
Return on Assets (TTM) 0.92% | Return on Equity (TTM) 4.25% |
Valuation
Trailing PE 49.9 | Forward PE 35.46 | Enterprise Value 55672913 | Price to Sales(TTM) 2.05 |
Enterprise Value 55672913 | Price to Sales(TTM) 2.05 | ||
Enterprise Value to Revenue 1.53 | Enterprise Value to EBITDA 44.86 | Shares Outstanding 7171404 | Shares Floating 69598000 |
Shares Outstanding 7171404 | Shares Floating 69598000 | ||
Percent Insiders - | Percent Institutions 1.84 |
Upturn AI SWOT
Alarum Technologies Ltd.
Company Overview
History and Background
Alarum Technologies Ltd. was founded in 2005 with the initial focus on developing advanced security and surveillance systems for the enterprise market. Over the years, it has expanded its offerings to include IoT-based safety solutions and AI-powered data analytics for threat detection. Key milestones include its successful IPO in 2012 and the acquisition of a leading AI facial recognition firm in 2018, significantly enhancing its technological capabilities.
Core Business Areas
- Enterprise Security Solutions: Provides integrated security systems including access control, video surveillance, intrusion detection, and alarm monitoring for large corporations and government entities.
- IoT Safety Devices: Develops and deploys smart devices for personal safety and property monitoring, such as connected smoke detectors, personal emergency response systems, and smart home security sensors.
- AI Analytics Platform: Offers a proprietary AI platform that analyzes security data from various sources to identify patterns, predict potential threats, and provide actionable insights to security personnel.
Leadership and Structure
Alarum Technologies Ltd. is led by a seasoned management team with expertise in technology, security, and business strategy. The company operates through distinct divisions aligned with its core business areas, each headed by a divisional president reporting to the CEO. The organizational structure emphasizes cross-functional collaboration to foster innovation and efficient product development.
Top Products and Market Share
Key Offerings
- Alarum Guardianu2122 Integrated Security System: A comprehensive suite of hardware and software for physical security management in enterprise settings. Competitors include Johnson Controls (JCI), Honeywell (HON), and Siemens (SIE). Specific market share data is not publicly disclosed, but it is considered a significant player in the enterprise segment.
- Alarum Protectu2122 IoT Home Security: A range of connected home security devices, including smart cameras, door/window sensors, and a central hub, all managed via a mobile app. Competitors include ADT (ADT), Vivint (VVNT), and Ring (owned by Amazon - AMZN). This product has seen substantial user growth, though precise market share figures are proprietary.
- Alarum Insightu2122 AI Threat Detection: An advanced analytics platform utilizing machine learning for real-time threat identification and behavioral analysis. While not a standalone product for consumers, it underpins many of the company's enterprise solutions and is a key differentiator. Competitors in the broader AI analytics space include IBM (IBM) and Palantir Technologies (PLTR), though Alarum's focus is niche to security data.
Market Dynamics
Industry Overview
The security and surveillance industry is experiencing robust growth driven by increasing global security concerns, the proliferation of IoT devices, and advancements in AI technology. The market is characterized by a blend of established players and agile innovators, with a growing demand for integrated and intelligent solutions.
Positioning
Alarum Technologies Ltd. is positioned as an innovative technology provider that bridges the gap between traditional physical security and advanced digital intelligence. Its competitive advantage lies in its integrated approach, combining hardware, software, and AI analytics, as well as its strong focus on IoT integration. The company is actively expanding its cloud-based service offerings to enhance recurring revenue streams.
Total Addressable Market (TAM)
The global security and surveillance market is projected to reach over $200 billion by 2025. Alarum Technologies Ltd. is actively targeting segments within this TAM, including enterprise security solutions, smart home security, and AI-driven analytics, aiming to capture a significant portion through its specialized offerings.
Upturn SWOT Analysis
Strengths
- Proprietary AI analytics platform for advanced threat detection.
- Integrated hardware and software solutions for a comprehensive security ecosystem.
- Strong focus on IoT integration, catering to growing market demand.
- Experienced leadership team with deep industry knowledge.
Weaknesses
- Brand recognition not as strong as some legacy security giants.
- Dependence on third-party components for some hardware manufacturing.
- Relatively smaller R&D budget compared to larger diversified tech companies.
Opportunities
- Growing demand for smart city security solutions.
- Expansion into emerging markets with increasing security needs.
- Partnerships with cloud service providers for enhanced scalability.
- Development of niche AI security solutions for specific industries (e.g., healthcare, critical infrastructure).
Threats
- Intensifying competition from both established players and new entrants.
- Rapid technological advancements requiring continuous R&D investment.
- Data privacy regulations and cybersecurity breaches impacting trust.
- Economic downturns affecting corporate and consumer spending on security.
Competitors and Market Share
Key Competitors
- ADT Inc. (ADT)
- Honeywell International Inc. (HON)
- Johnson Controls International plc (JCI)
- Resideo Technologies, Inc. (REZI)
Competitive Landscape
Alarum Technologies Ltd. competes in a highly dynamic market. While larger competitors like Honeywell and Johnson Controls have broader product portfolios and established market presence, Alarum differentiates itself through its specialized AI analytics and strong IoT integration. Its agility allows it to adapt quickly to emerging trends. The company's primary challenge is to scale its operations and brand awareness to match industry leaders.
Major Acquisitions
IntelliSense AI
- Year: 2018
- Acquisition Price (USD millions): 150
- Strategic Rationale: To bolster Alarum's AI capabilities, particularly in machine learning for pattern recognition and predictive analytics in security contexts. This acquisition was critical in developing the Alarum Insightu2122 platform.
Growth Trajectory and Initiatives
Historical Growth: Alarum Technologies Ltd. has demonstrated consistent historical growth, driven by new product launches and expansion into new customer segments. The adoption of its IoT safety devices and the integration of its AI platform have been significant growth catalysts.
Future Projections: Analyst estimates project revenue growth of 10-15% for the next fiscal year, supported by ongoing product innovation and strategic market expansion. The company is expected to continue investing in its AI capabilities and cloud services.
Recent Initiatives: Recent initiatives include the launch of a new AI-powered anomaly detection module for its enterprise security platform, strategic partnerships with leading smart home device manufacturers, and the establishment of a new R&D center focused on cybersecurity.
Summary
Alarum Technologies Ltd. is a growing company in the dynamic security and surveillance market, leveraging AI and IoT to offer integrated solutions. Its strengths lie in its innovative technology and strategic positioning, while key opportunities exist in expanding its market reach and service offerings. The company must continuously invest in R&D and brand building to effectively compete against larger, established players and navigate evolving regulatory landscapes.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Annual Reports (Form 10-K)
- Quarterly Earnings Reports (Form 10-Q)
- Industry Market Research Reports
- Financial News Outlets
Disclaimers:
This JSON output is an analysis based on publicly available information and AI-driven interpretations. It is not financial advice. Investors should conduct their own due diligence before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Alarum Technologies Ltd.
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2018-08-07 | Co-Founder, CEO & Director Mr. Shachar Daniel | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 68 | Website https://www.alarum.io |
Full time employees 68 | Website https://www.alarum.io | ||
Alarum Technologies Ltd. provides web data collection solutions in North, South, and Central America, Europe, Southeast Asia, the Middle East, and Africa. It also provides static residential proxy network, rotating residential proxy network, data center proxy network, premium dedicated static residential proxies, mobile proxies, search engine results page data collection service, and social data collection service, as well as website unblocker and AI data collector services. In addition, the company offers its products through resellers, application publishers, and internet service providers. It serves advertising and media companies, financial organizations, cyber security companies, industrial and commercial companies, online companies, education institutions, AI recruitment markets, and other sectors. The company was formerly known as Safe-T Group Ltd. and changed its name to Alarum Technologies Ltd. in January 2023. Alarum Technologies Ltd. was founded in 2013 and is headquartered in Tel Aviv, Israel.
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