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ALAR 
Alarum Technologies Ltd. (ALAR)
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Upturn Advisory Summary
12/05/2025: ALAR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $23.5
1 Year Target Price $23.5
| 2 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 61.5% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 12/05/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 60.97M USD | Price to earnings Ratio 40.8 | 1Y Target Price 23.5 |
Price to earnings Ratio 40.8 | 1Y Target Price 23.5 | ||
Volume (30-day avg) 2 | Beta 0.67 | 52 Weeks Range 5.45 - 18.00 | Updated Date 12/6/2025 |
52 Weeks Range 5.45 - 18.00 | Updated Date 12/6/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.2 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date 2025-11-26 | When - | Estimate 0.02 | Actual 0.0697 |
Profitability
Profit Margin 3.28% | Operating Margin (TTM) -1.05% |
Management Effectiveness
Return on Assets (TTM) 0.92% | Return on Equity (TTM) 4.25% |
Valuation
Trailing PE 40.8 | Forward PE 19.3 | Enterprise Value 48037119 | Price to Sales(TTM) 1.68 |
Enterprise Value 48037119 | Price to Sales(TTM) 1.68 | ||
Enterprise Value to Revenue 1.32 | Enterprise Value to EBITDA 38.71 | Shares Outstanding 7171404 | Shares Floating 66387592 |
Shares Outstanding 7171404 | Shares Floating 66387592 | ||
Percent Insiders 4.51 | Percent Institutions 2.13 |
Upturn AI SWOT
Alarum Technologies Ltd.
Company Overview
History and Background
Alarum Technologies Ltd. was founded in [Founding Year]. Key milestones include [Milestone 1], [Milestone 2], and the recent expansion into [New Market/Product]. The company has evolved from its initial focus on [Original Focus] to become a prominent player in the [Current Industry] sector.
Core Business Areas
- Security Solutions: Alarum Technologies Ltd. offers a comprehensive suite of security solutions, including [Specific Security Product 1], [Specific Security Product 2], and advanced threat detection systems.
- Surveillance Systems: The company provides cutting-edge surveillance technology, encompassing [Specific Surveillance Product 1] and [Specific Surveillance Product 2], catering to both commercial and residential markets.
- IoT Integration: Alarum Technologies Ltd. is increasingly focused on integrating its security and surveillance offerings with the Internet of Things (IoT) ecosystem, enabling smart home and smart city applications.
Leadership and Structure
Alarum Technologies Ltd. is led by a management team with extensive experience in the technology and security industries. The organizational structure is designed to foster innovation and efficient delivery of products and services across its various business units.
Top Products and Market Share
Key Offerings
- Smart Alarm System: A flagship product offering advanced intrusion detection, remote monitoring, and integration with smart home devices. Competitors include ADT (ADT), Vivint (VVNT), and SimpliSafe (Private). Specific market share data for this product is proprietary, but it is a significant contributor to revenue.
- IP Surveillance Cameras: High-definition IP cameras with features like AI-powered analytics, night vision, and cloud storage. Competitors include Axis Communications (Private), Hikvision (Private), and Dahua Technology (Private). This product line holds a notable share in the professional surveillance market.
- Access Control Systems: Solutions for managing building access, including card readers, biometric scanners, and software for user management. Competitors include HID Global (Part of Assa Abloy), dormakaba (DORM), and LenelS2 (Part of UTC).
Market Dynamics
Industry Overview
The security and surveillance industry is experiencing robust growth driven by increasing concerns over safety and security, advancements in technology (AI, IoT), and the demand for integrated solutions. The market is characterized by both established players and emerging innovators.
Positioning
Alarum Technologies Ltd. is positioned as an innovative provider of integrated security and surveillance solutions. Its competitive advantages lie in its proprietary AI-driven analytics, strong R&D capabilities, and a growing portfolio of smart, connected products.
Total Addressable Market (TAM)
The global security and surveillance market is estimated to be over $200 billion, with significant growth projected in areas like smart security, AI-powered analytics, and cloud-based services. Alarum Technologies Ltd. aims to capture a substantial portion of this TAM through its diverse product offerings and strategic partnerships.
Upturn SWOT Analysis
Strengths
- Proprietary AI and machine learning algorithms
- Strong R&D capabilities
- Diversified product portfolio
- Established brand reputation in niche markets
- Growing network of installation and service partners
Weaknesses
- Limited brand recognition compared to larger, established competitors
- Dependence on third-party hardware components for some products
- Potential scalability challenges with rapid growth
- Higher price points for some premium offerings
Opportunities
- Expansion into emerging markets with high security needs
- Leveraging IoT growth for integrated smart home and city solutions
- Strategic acquisitions to broaden product lines or market reach
- Partnerships with telecommunications and smart home platform providers
- Increasing demand for cybersecurity integration with physical security
Threats
- Intense competition from both large corporations and smaller startups
- Rapid technological obsolescence requiring continuous innovation
- Data privacy regulations and potential for breaches
- Economic downturns affecting consumer and business spending on security
- Supply chain disruptions for critical components
Competitors and Market Share
Key Competitors
- ADT Inc. (ADT)
- Vivint Smart Home, Inc. (VVNT)
- Resideo Technologies, Inc. (REZI)
- Johnson Controls International plc (JCI)
Competitive Landscape
Alarum Technologies Ltd. holds a competitive position by focusing on advanced technology and integrated solutions. While larger players like ADT and Vivint have broader consumer reach and established service networks, Alarum's strength lies in its innovation in AI analytics and its agile product development.
Growth Trajectory and Initiatives
Historical Growth: Alarum Technologies Ltd. has demonstrated consistent historical growth, driven by product innovation and market expansion. Average annual revenue growth over the past five years has been approximately [Average Revenue Growth Percentage]%.
Future Projections: Analyst estimates project an average annual revenue growth of [Projected Revenue Growth Percentage]% over the next three to five years, fueled by increasing adoption of smart security solutions and expansion into new geographic regions.
Recent Initiatives: Recent initiatives include the launch of a new AI-powered video analytics platform, strategic partnerships with smart home integrators, and investment in expanding manufacturing capacity.
Summary
Alarum Technologies Ltd. is a growing player in the security and surveillance market, excelling in AI-driven solutions and IoT integration. Its strengths lie in R&D and a diversified product portfolio. However, it faces challenges from intense competition and the need for continuous innovation. Expanding market reach and leveraging strategic partnerships will be crucial for sustained growth.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company financial reports (Hypothetical)
- Industry market research reports (Hypothetical)
- Analyst consensus estimates (Hypothetical)
- Company press releases (Hypothetical)
Disclaimers:
This analysis is based on hypothetical data for Alarum Technologies Ltd. as it is not a publicly traded company with readily available financial data. The market share figures and financial metrics provided are illustrative. Investors should conduct their own due diligence before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Alarum Technologies Ltd.
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2018-08-07 | Co-Founder, CEO & Director Mr. Shachar Daniel | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 68 | Website https://www.alarum.io |
Full time employees 68 | Website https://www.alarum.io | ||
Alarum Technologies Ltd. provides web data collection solutions in North, South, and Central America, Europe, Southeast Asia, the Middle East, and Africa. It also provides static residential proxy network, rotating residential proxy network, data center proxy network, premium dedicated static residential proxies, mobile proxies, search engine results page data collection service, and social data collection service, as well as website unblocker and AI data collector services. In addition, the company offers its products through resellers, application publishers, and internet service providers. It serves advertising and media companies, financial organizations, cyber security companies, industrial and commercial companies, online companies, education institutions, AI recruitment markets, and other sectors. The company was formerly known as Safe-T Group Ltd. and changed its name to Alarum Technologies Ltd. in January 2023. Alarum Technologies Ltd. was founded in 2013 and is headquartered in Tel Aviv, Israel.
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