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Alarum Technologies Ltd. (ALAR)



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Upturn Advisory Summary
08/14/2025: ALAR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $15
1 Year Target Price $15
2 | Strong Buy |
0 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 106.06% | Avg. Invested days 36 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 115.48M USD | Price to earnings Ratio 22.83 | 1Y Target Price 15 |
Price to earnings Ratio 22.83 | 1Y Target Price 15 | ||
Volume (30-day avg) 2 | Beta 0.56 | 52 Weeks Range 5.45 - 23.37 | Updated Date 08/15/2025 |
52 Weeks Range 5.45 - 23.37 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.7 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 15.53% | Operating Margin (TTM) 4.67% |
Management Effectiveness
Return on Assets (TTM) 9.23% | Return on Equity (TTM) 21.25% |
Valuation
Trailing PE 22.83 | Forward PE 119.05 | Enterprise Value 101747654 | Price to Sales(TTM) 3.78 |
Enterprise Value 101747654 | Price to Sales(TTM) 3.78 | ||
Enterprise Value to Revenue 3.33 | Enterprise Value to EBITDA 19.79 | Shares Outstanding 7085210 | Shares Floating 61972911 |
Shares Outstanding 7085210 | Shares Floating 61972911 | ||
Percent Insiders 4.56 | Percent Institutions 3.41 |
Upturn AI SWOT
Alarum Technologies Ltd.
Company Overview
History and Background
Alarum Technologies Ltd. (ALAR) develops and markets enterprise business process automation (BPA) tools to protect applications and data. Founded in 2014, it initially focused on developing traffic monetization and data access applications, later pivoting to cybersecurity and BPA solutions.
Core Business Areas
- Business Process Automation (BPA): Alarum Technologies offers solutions automating processes related to application and data protection. This includes web injection fraud prevention and data exfiltration prevention.
- Cybersecurity: The company provides tools to detect and prevent various cybersecurity threats, focusing on business logic attacks and preventing data theft.
Leadership and Structure
Eitan Lavie is the CEO. The company operates with a structure typical of a small-cap technology firm, focusing on engineering, sales, and marketing.
Top Products and Market Share
Key Offerings
- Web Injection Prevention: Alarum's core product protects web applications from injection attacks. No exact market share data available. Competitors: Akamai, PerimeterX (now Human Security), Radware.
- Data Exfiltration Prevention: Alarum provides security that prevents unwanted data exfiltration. No exact market share data available. Competitors: Proofpoint, Digital Guardian, Forcepoint.
Market Dynamics
Industry Overview
The cybersecurity industry is growing rapidly, driven by increasing cyber threats and data breaches. The BPA sector within cybersecurity is increasingly important as organizations seek to automate their defenses.
Positioning
Alarum Technologies is a smaller player in the cybersecurity space, focusing on niche solutions within web application protection and data exfiltration prevention. Their competitive advantage lies in their specialized technology and potentially more agile development compared to larger competitors.
Total Addressable Market (TAM)
The total addressable market for web application security and data exfiltration prevention is estimated to be in the billions of dollars. Alarum Technologies, as a smaller player, captures a small fraction of this TAM but has the potential to grow as the market expands.
Upturn SWOT Analysis
Strengths
- Specialized technology in web injection and data exfiltration prevention
- Agile development process
- Focus on automation
- Partnerships with leading service providers
Weaknesses
- Limited brand recognition
- Smaller market presence compared to competitors
- Reliance on key personnel
- History of inconsistent Financial Performance
Opportunities
- Growing demand for cybersecurity solutions
- Expansion of BPA in cybersecurity
- Strategic partnerships with larger security vendors
- Adoption of solutions by enterprise companies
Threats
- Intense competition from established cybersecurity companies
- Rapid technological changes
- Economic downturn affecting IT spending
- Evolving cybersecurity threats
Competitors and Market Share
Key Competitors
- AKAM
- RADW
- PFPT
- HUMA
Competitive Landscape
Alarum faces significant competition from larger, more established cybersecurity companies. Their competitive advantage lies in specialized offerings and partnerships.
Growth Trajectory and Initiatives
Historical Growth: Growth rates have been inconsistent and are dependent on sales and client acquisitions.
Future Projections: Future growth is dependent on market conditions and competition.
Recent Initiatives: Recent initiatives include the signing of a partnership with the company Checkmarx.
Summary
Alarum Technologies Ltd. is a small company in a very competitive cybersecurity space. Their niche focus offers opportunities, but the lack of brand recognition and heavy competition are challenges. Partnerships are key to growth, but the financial volatility is a major concern. Future success depends on consistent execution and strategic alliances.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Industry Reports (Gartner, Forrester)
- Company Website
- Third-party Financial Data Providers
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Alarum Technologies Ltd.
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2018-08-07 | Co-Founder, CEO & Director Mr. Shachar Daniel | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 68 | Website https://www.alarum.io |
Full time employees 68 | Website https://www.alarum.io |
Alarum Technologies Ltd. provides web data collection solutions in North, South, and Central America, Europe, Southeast Asia, the Middle East, and Africa. It also provides static residential proxy network, rotating residential proxy network, data center proxy network, premium dedicated static residential proxies, mobile proxies, search engine results page data collection service, and social data collection service, as well as website unblocker and AI data collector services. In addition, the company offers its products through resellers, application publishers, and internet service providers. It serves advertising and media companies, financial organizations, cyber security companies, industrial and commercial companies, online companies, education institutions, AI recruitment markets, and other sectors. The company was formerly known as Safe-T Group Ltd. and changed its name to Alarum Technologies Ltd. in January 2023. Alarum Technologies Ltd. was founded in 2013 and is headquartered in Tel Aviv, Israel.

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