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Upturn AI SWOT - About
ADT Inc (ADT)
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Upturn Advisory Summary
08/28/2025: ADT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $9.58
1 Year Target Price $9.58
| 1 | Strong Buy |
| 1 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -26.08% | Avg. Invested days 39 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 7.12B USD | Price to earnings Ratio 12.23 | 1Y Target Price 9.58 |
Price to earnings Ratio 12.23 | 1Y Target Price 9.58 | ||
Volume (30-day avg) 5 | Beta 1.21 | 52 Weeks Range 6.53 - 8.86 | Updated Date 08/29/2025 |
52 Weeks Range 6.53 - 8.86 | Updated Date 08/29/2025 | ||
Dividends yield (FY) 2.51% | Basic EPS (TTM) 0.71 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 12.31% | Operating Margin (TTM) 26.57% |
Management Effectiveness
Return on Assets (TTM) 5.15% | Return on Equity (TTM) 17.14% |
Valuation
Trailing PE 12.23 | Forward PE 9.86 | Enterprise Value 14888496868 | Price to Sales(TTM) 1.41 |
Enterprise Value 14888496868 | Price to Sales(TTM) 1.41 | ||
Enterprise Value to Revenue 2.94 | Enterprise Value to EBITDA 5.59 | Shares Outstanding 765336000 | Shares Floating 518409483 |
Shares Outstanding 765336000 | Shares Floating 518409483 | ||
Percent Insiders 1.65 | Percent Institutions 101.52 |
Upturn AI SWOT
ADT Inc
Company Overview
History and Background
ADT Inc. traces its roots back to 1874 with the founding of American District Telegraph. It evolved from a telegraph delivery service to a pioneer in security systems, becoming a leading provider of monitored security and automation solutions.
Core Business Areas
- Residential Security: Provides monitored security services, including intrusion detection, fire detection, and life safety solutions for homeowners.
- Commercial Security: Offers security solutions for businesses of all sizes, including intrusion detection, video surveillance, access control, and fire detection systems.
- Smart Home Automation: Integrates security systems with smart home devices, enabling remote control and automation of lighting, thermostats, locks, and other home features.
Leadership and Structure
ADT Inc. is led by a Board of Directors and a management team headed by the CEO. The organizational structure includes various departments responsible for sales, marketing, operations, technology, and finance.
Top Products and Market Share
Key Offerings
- Monitored Security Systems: These include intrusion detection, fire detection, and carbon monoxide monitoring with 24/7 professional monitoring services. ADT holds a significant market share in the monitored security market. Competitors include Brinks Home Security, Vivint, and SimpliSafe.
- Smart Home Automation: ADT offers integration with smart home devices like thermostats, lighting, and door locks, controlled via the ADT mobile app. This is a growing area with increasing competition from companies like Google (Nest), Amazon (Ring), and Apple (HomeKit).
- Video Surveillance: ADT provides comprehensive video surveillance systems for both residential and commercial customers, including indoor and outdoor cameras, video storage, and remote viewing capabilities. Competitors include Arlo, Ring, and Nest.
Market Dynamics
Industry Overview
The security industry is evolving with increasing demand for smart home integration and advanced security technologies. Factors such as increasing crime rates and growing awareness of security solutions drive market growth.
Positioning
ADT Inc. is a leading player in the security industry, known for its long history, brand recognition, and extensive network of monitoring centers and technicians. Their competitive advantages include established infrastructure and strong brand reputation.
Total Addressable Market (TAM)
The global security market is estimated to be hundreds of billions of dollars. ADT is well-positioned to capture a significant portion of the TAM through its wide range of products and services, and expansion into adjacent markets. Estimates range from $100 billion to $300 billion.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive network of monitoring centers
- Large customer base
- Established partnerships
- 24/7 professional monitoring
Weaknesses
- High customer churn rate
- Legacy technology in some areas
- Relatively high prices compared to DIY solutions
- Debt levels
Opportunities
- Expansion into smart home automation
- Growing demand for cybersecurity solutions
- Strategic partnerships with technology providers
- Geographic expansion into new markets
- Increased adoption of video surveillance
Threats
- Increasing competition from DIY security systems
- Economic downturn impacting consumer spending
- Cybersecurity threats targeting security systems
- Changing consumer preferences for technology
- Rising labor costs
Competitors and Market Share
Key Competitors
- ALRM
- LVNT
- DIY Options from AMZN, GOOG
- Brinks Home Security (Private)
Competitive Landscape
ADT Inc. faces competition from established players and emerging DIY solutions. Its advantages include brand recognition and a large customer base, while DIY solutions offer affordability and flexibility. ADT needs to innovate to maintain its market position.
Major Acquisitions
DEFENDX
- Year: 2024
- Acquisition Price (USD millions): 27
- Strategic Rationale: Expand cyber-security product offerings focused on small to medium-sized business.
Growth Trajectory and Initiatives
Historical Growth: Data not available in real time. Please research current SEC filings.
Future Projections: Future growth projections are contingent upon market conditions and company initiatives. Analyst estimates would need to be retrieved from financial data services.
Recent Initiatives: Recent initiatives may include new product launches, partnerships, and acquisitions. Check recent news and company reports.
Summary
ADT is a well-established security provider with strong brand recognition but faces increasing competition from DIY solutions. It has a large customer base and extensive monitoring network, but must innovate and address high churn rates to sustain growth. Opportunities exist in smart home integration and cybersecurity, but threats include economic downturns and changing consumer preferences. ADT needs to focus on technological advancement and customer retention.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
- Financial News Outlets
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data and analyst estimates are subject to change. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ADT Inc
Exchange NYSE | Headquaters Boca Raton, FL, United States | ||
IPO Launch date 2018-01-19 | CEO, President & Chairman Mr. James David DeVries | ||
Sector Industrials | Industry Security & Protection Services | Full time employees 12800 | Website https://www.adt.com |
Full time employees 12800 | Website https://www.adt.com | ||
ADT Inc. provides security, interactive, and smart home solutions in the United States. It offers burglar and life safety alarms, smart security cameras, smart home automation systems, and video surveillance systems to detect intrusion; control access; sense movement, smoke, fire, carbon monoxide, leaks, temperature, and other environmental conditions and hazards; and address personal medical emergencies, such as injuries or unanticipated falls. The company also provides routine maintenance and the installation of upgraded or additional equipment; personal emergency response system products and services to sustain independent living; Google Nest doorbell, mesh Wi-Fi, and Google indoor and outdoor cameras; and application for self-setup DIY smart home security products. In addition, it offers Trusted Neighbor, which allows customers to grant access to their homes through the ADT+ app; and automation and smart home solutions, including remotely monitor and manage their environments through customized web portal via web-enabled devices, such as smart phones, smart phone applications, and through touchscreen panels in their homes. The company provides its products under the ADT, ADT Pulse, and ADT+ brand names. It offers its products and services to residential and small business security, and automation markets comprising owners and renters of single-family homes, apartments, and small businesses owners through customer referrals, door-to-door activities, network of field sales and service offices, third-party independent dealers, and authorized dealers. The company was formerly known as Prime Security Services Parent, Inc. and changed its name to ADT Inc. in September 2017. ADT Inc. was founded in 1874 and is headquartered in Boca Raton, Florida.
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