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Upturn AI SWOT - About
ADT Inc (ADT)
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Upturn Advisory Summary
10/27/2025: ADT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $9.58
1 Year Target Price $9.58
| 1 | Strong Buy |
| 1 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -17.3% | Avg. Invested days 52 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/27/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 7.18B USD | Price to earnings Ratio 12.34 | 1Y Target Price 9.58 |
Price to earnings Ratio 12.34 | 1Y Target Price 9.58 | ||
Volume (30-day avg) 5 | Beta 1.06 | 52 Weeks Range 6.57 - 8.94 | Updated Date 10/26/2025 |
52 Weeks Range 6.57 - 8.94 | Updated Date 10/26/2025 | ||
Dividends yield (FY) 2.53% | Basic EPS (TTM) 0.71 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-22 | When Before Market | Estimate 0.2186 | Actual - |
Profitability
Profit Margin 12.31% | Operating Margin (TTM) 26.57% |
Management Effectiveness
Return on Assets (TTM) 5.15% | Return on Equity (TTM) 17.14% |
Valuation
Trailing PE 12.34 | Forward PE 9.62 | Enterprise Value 14945902511 | Price to Sales(TTM) 1.42 |
Enterprise Value 14945902511 | Price to Sales(TTM) 1.42 | ||
Enterprise Value to Revenue 2.95 | Enterprise Value to EBITDA 5.61 | Shares Outstanding 765336105 | Shares Floating 518392991 |
Shares Outstanding 765336105 | Shares Floating 518392991 | ||
Percent Insiders 1.65 | Percent Institutions 102.49 |
Upturn AI SWOT
ADT Inc
Company Overview
History and Background
ADT Inc. traces its roots back to 1874 with the founding of American District Telegraph. Over the years, it evolved from a telegraph delivery service to a leading provider of security and automation solutions for homes and businesses. It has undergone several ownership changes and strategic shifts, including a period under Tyco International and later a public offering as an independent company.
Core Business Areas
- Residential Security: Offers a wide range of security systems and services for homes, including intrusion detection, fire and carbon monoxide monitoring, video surveillance, and smart home automation.
- Commercial Security: Provides security solutions for businesses of all sizes, including intrusion detection, access control, video surveillance, fire and life safety systems, and cybersecurity solutions.
- Interactive Services: Offers mobile apps and web portals that allow customers to remotely monitor and control their security systems, as well as receive alerts and notifications.
Leadership and Structure
ADT Inc. is led by its Chief Executive Officer (CEO), Jim DeVries. The company has a typical corporate structure with various departments and executives responsible for different aspects of the business, such as sales, marketing, operations, and finance. Its board of directors oversees the strategic direction of the company.
Top Products and Market Share
Key Offerings
- ADT Smart Home: A comprehensive smart home security system that integrates intrusion detection, video surveillance, and home automation features. Competitors include SimpliSafe, Ring, and Vivint. Market share data is difficult to isolate for this single product, but ADT holds a significant share of the overall security market.
- ADT Commercial: Security solutions tailored for businesses, including access control, video surveillance, and fire detection systems. Competitors include Securitas, Allied Universal, and Johnson Controls. Market share data is difficult to isolate for this single product, but ADT holds a significant share of the overall security market.
- ADT Health: Medical alert systems for seniors and individuals with health conditions. Competitors include Philips Lifeline and MobileHelp. ADT health revenue is about $300 Million
Market Dynamics
Industry Overview
The security industry is characterized by increasing demand for smart home and automation solutions, as well as growing concerns about cybersecurity. The market is competitive, with both established players and new entrants vying for market share.
Positioning
ADT Inc. is one of the largest and most recognized brands in the security industry. It benefits from its extensive network of dealers and installers, as well as its strong brand reputation. However, it faces increasing competition from newer, more agile players.
Total Addressable Market (TAM)
The global security market is estimated to be hundreds of billions of dollars. ADT is well-positioned to capture a share of this market, but it needs to innovate and adapt to changing customer preferences to maintain its competitive edge.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Large customer base
- Extensive network of dealers and installers
- Comprehensive product and service offerings
Weaknesses
- High operating costs
- Slow pace of innovation
- Negative reputation due to sales tactics.
- Customer service issues
Opportunities
- Growing demand for smart home and automation solutions
- Expanding into new markets
- Acquiring smaller competitors
- Partnerships with technology providers
- Increased focus on cybersecurity solutions
Threats
- Increasing competition from newer, more agile players
- Technological obsolescence
- Economic downturn
- Changing consumer preferences
- Cybersecurity threats
Competitors and Market Share
Key Competitors
- SimpliSafe (Private)
- Alarm.com (ALRM)
- Resideo Technologies Inc. (REZI)
Competitive Landscape
ADT Inc. benefits from its strong brand recognition and large customer base. However, it faces increasing competition from newer, more agile players, particularly in the DIY security market.
Major Acquisitions
Sunpro Solar
- Year: 2021
- Acquisition Price (USD millions): 825
- Strategic Rationale: Expansion into solar panel installation and home energy solutions to broaden the company's smart home offerings.
Growth Trajectory and Initiatives
Historical Growth: ADT Inc's growth has been moderate in recent years, driven by demand for smart home and automation solutions.
Future Projections: Analyst estimates for ADT Inc's future growth vary, but most expect the company to continue to grow at a moderate pace.
Recent Initiatives: Recent initiatives include expanding into new markets, developing new products and services, and partnering with technology providers.
Summary
ADT Inc. is a well-established player in the security industry with a strong brand and large customer base. However, it faces increasing competition and needs to innovate to maintain its competitive edge. Its expansion into new markets and technologies is a positive sign, but it also needs to address customer service issues and improve its cost structure. The company is neither extremely strong or terribly weak, with a fair amount of future uncertainty.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Financial News Articles
- Company Website
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ADT Inc
Exchange NYSE | Headquaters Boca Raton, FL, United States | ||
IPO Launch date 2018-01-19 | CEO, President & Chairman Mr. James David DeVries | ||
Sector Industrials | Industry Security & Protection Services | Full time employees 12800 | Website https://www.adt.com |
Full time employees 12800 | Website https://www.adt.com | ||
ADT Inc. provides security, interactive, and smart home solutions in the United States. It offers burglar and life safety alarms, smart security cameras, smart home automation systems, and video surveillance systems to detect intrusion; control access; sense movement, smoke, fire, carbon monoxide, leaks, temperature, and other environmental conditions and hazards; and address personal medical emergencies, such as injuries or unanticipated falls. The company also provides routine maintenance and the installation of upgraded or additional equipment; personal emergency response system products and services to sustain independent living; Google Nest doorbell, mesh Wi-Fi, and Google indoor and outdoor cameras; and application for self-setup DIY smart home security products. In addition, it offers Trusted Neighbor, which allows customers to grant access to their homes through the ADT+ app; and automation and smart home solutions, including remotely monitor and manage their environments through customized web portal via web-enabled devices, such as smart phones, smart phone applications, and through touchscreen panels in their homes. The company provides its products under the ADT, ADT Pulse, and ADT+ brand names. It offers its products and services to residential and small business security, and automation markets comprising owners and renters of single-family homes, apartments, and small businesses owners through customer referrals, door-to-door activities, network of field sales and service offices, third-party independent dealers, and authorized dealers. The company was formerly known as Prime Security Services Parent, Inc. and changed its name to ADT Inc. in September 2017. ADT Inc. was founded in 1874 and is headquartered in Boca Raton, Florida.
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