Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI Summary - About
ADT Inc(ADT)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for ADT
11/11/2026: ADT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
ADT Inc is a major provider of monitored security and smart home solutions in the United States, operating a model built on recurring subscription revenue. The company’s primary strengths include a highly recognizable brand and a strategic technology partnership with Google, which aids in its shift toward integrated smart home services. While ADT has a leading position, it faces risks from high debt levels, significant customer acquisition costs, and intense competition from low-cost, DIY security entrants. For investors, the company offers a play on the growing smart home sector, though it remains suited primarily to those comfortable with moderate leverage and execution risk. Key developments to monitor include subscriber growth trends and debt reduction progress.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers growth potential through tech upgrades, but is often weighed down by debt. |
| Momentum investor | Weak fit | The stock often lacks consistent bullish momentum compared to high-growth tech peers. |
| Value investor | Mixed fit | The company may appear attractively valued but requires careful scrutiny of balance sheet health. |
| Dividend investor | Weak fit | ADT currently does not prioritize returning capital via consistent dividends. |
| Low-risk investor | Weak fit | High leverage and competitive industry pressures create significant price volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is subject to significant swings based on interest rate sentiment and quarterly RMR performance. |
| Valuation risk | Medium | Valuations are highly dependent on the success of technology-driven subscriber growth. |
| Competition risk (DIY/Tech giants) | High | Low-cost DIY entrants and big tech firms pose a constant threat to market share. |
| Business quality | Medium | Recurring revenue is a high-quality attribute, but high churn and acquisition costs offset this. |
| Dividend income | Low / none | Investors should not rely on the stock for consistent dividend income. |
| Execution risk | Medium / high | Successful integration of new technology and managing high debt requires flawless execution. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Extreme Price Shocks
The stock has experienced exceptionally large and disruptive price movements during the period.
Analysis of Past Performance
Type Stock | Historic Profit -27.39% | Avg. Invested days 38 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/11/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Sector & Industry Intelligence
Sector snapshot as of 2026-11-10
Sector
Industrials
- Signal
- Constructive
- Sentiment
- Weak Bullish
- Market state
- Weak Bullish
- Momentum
- BUY Breadth Improving
- BUY participation
- 33.3%
- Active BUY / eligible
- 26 / 78
- 22-session BUY-count change
- +7
More qualifying stocks are receiving or maintaining BUY advisories, indicating improving market participation.
Industry
Security & Protection Services
- BUY participation
- 33.3%
- Active BUY / eligible
- 1 / 3
- 22-session BUY-count change
- +1
Eligible universe: 3 stocks.
The sector signal does not change this stock’s BUY, SELL, or PASS advisory.
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 7.23B USD | Price to earnings Ratio 13.03 | 1Y Target Price 10 |
Price to earnings Ratio 13.03 | 1Y Target Price 10 | ||
Volume (30-day avg) 18.7M shares | Beta 0.97 | 52 Weeks Range 6.03 - 9.99 | Updated Date 11/10/2026 |
52 Weeks Range 6.03 - 9.99 | Updated Date 11/10/2026 | ||
Dividends yield (FY) 2.22% | Basic EPS (TTM) 0.76 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Monitoring Services | Monthly recurring fees for alarm and security monitoring. | This is the core, stable income segment that provides long-term revenue predictability. |
| Equipment/Installation | Sales and setup of sensors, cameras, and smart home devices. | Often a lower-margin activity used as a gateway to secure long-term service contracts. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-11-03 | When Before Market | Estimate 0.23 | Actual 0.21 |
Profitability
Profit Margin 11.85% | Operating Margin (TTM) 23.02% |
Management Effectiveness
Return on Assets (TTM) 5.08% | Return on Equity (TTM) 17.09% |
Valuation
Trailing PE 13.03 | Forward PE 10.56 | Enterprise Value 14.81B | Price to Sales(TTM) 1.39 |
Enterprise Value 14.81B | Price to Sales(TTM) 1.39 | ||
Enterprise Value to Revenue 2.84 | Enterprise Value to EBITDA 5.57 | Shares Outstanding 675.79M | Shares Floating 527.12M |
Shares Outstanding 675.79M | Shares Floating 527.12M | ||
Percent Insiders 1.87 | Percent Institutions 111.7 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
All company names, trademarks, logos, and brands are the property of their respective owners and are used for identification and informational purposes only. Use of these names, trademarks, and logos does not imply endorsement by their respective owners.