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Upturn AI SWOT - About
Alta Equipment Group Inc (ALTG)

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Upturn Advisory Summary
12/01/2025: ALTG (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $9.95
1 Year Target Price $9.95
| 2 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -65.45% | Avg. Invested days 24 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 151.51M USD | Price to earnings Ratio - | 1Y Target Price 9.95 |
Price to earnings Ratio - | 1Y Target Price 9.95 | ||
Volume (30-day avg) 4 | Beta 1.53 | 52 Weeks Range 3.50 - 8.99 | Updated Date 12/2/2025 |
52 Weeks Range 3.50 - 8.99 | Updated Date 12/2/2025 | ||
Dividends yield (FY) 2.34% | Basic EPS (TTM) -2.5 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-05 | When - | Estimate -0.186 | Actual -1.101 |
Profitability
Profit Margin -4.34% | Operating Margin (TTM) 1.14% |
Management Effectiveness
Return on Assets (TTM) 0.86% | Return on Equity (TTM) -160.65% |
Valuation
Trailing PE - | Forward PE 222.22 | Enterprise Value 1356908181 | Price to Sales(TTM) 0.08 |
Enterprise Value 1356908181 | Price to Sales(TTM) 0.08 | ||
Enterprise Value to Revenue 0.74 | Enterprise Value to EBITDA 8.23 | Shares Outstanding 32235283 | Shares Floating 16609552 |
Shares Outstanding 32235283 | Shares Floating 16609552 | ||
Percent Insiders 27.47 | Percent Institutions 64.92 |
Upturn AI SWOT
Alta Equipment Group Inc

Company Overview
History and Background
Alta Equipment Group Inc. was founded in 1984. It has grown through acquisitions and organic expansion to become a leading provider of industrial and construction equipment and related services.
Core Business Areas
- Material Handling: Sells, rents, and services forklifts and other warehouse equipment.
- Construction Equipment: Distributes, rents, and services construction equipment, including excavators, loaders, and cranes.
- Rental: Equipment rental services across various industries, providing short-term and long-term rental solutions.
- Service: Aftermarket parts, service, and repair for the products offered in the other segments.
Leadership and Structure
Ryan Greenawalt is the CEO. The company operates with a decentralized structure focusing on regional performance.
Top Products and Market Share
Key Offerings
- Yale Forklifts: Sale and service of Yale forklifts. Market share information varies by region, but Yale is a major player in the North American market. Competitors include Hyster-Yale Materials Handling, Toyota Material Handling, and Crown Equipment.
- Volvo Construction Equipment: Distribution and service of Volvo construction equipment. Volvo is a global leader in construction equipment. Market share data depends on region and equipment type. Competitors include Caterpillar, Komatsu, and Deere & Company.
- Equipment Rental: Rental services for a wide range of construction and material handling equipment. Varies by region and market segment. Major competitors include United Rentals, Herc Rentals, and Sunbelt Rentals
Market Dynamics
Industry Overview
The industrial and construction equipment industry is cyclical and influenced by economic conditions, infrastructure spending, and construction activity.
Positioning
Alta Equipment Group Inc. positions itself as a full-service provider, offering equipment sales, rentals, parts, and service. Their competitive advantage lies in their diversified product offerings and regional presence.
Total Addressable Market (TAM)
The TAM for construction and material handling equipment is estimated in the hundreds of billions of dollars globally. Alta is positioned to capture a portion of this through organic growth and acquisitions.
Upturn SWOT Analysis
Strengths
- Diversified product and service offerings
- Strong relationships with key manufacturers
- Established regional presence
- Experienced management team
Weaknesses
- Cyclical business model
- High debt levels
- Integration risks from acquisitions
- Dependence on key suppliers
Opportunities
- Increasing infrastructure spending
- Growing demand for rental equipment
- Expansion into new geographies
- Adoption of new technologies
Threats
- Economic downturns
- Increased competition
- Supply chain disruptions
- Fluctuations in commodity prices
Competitors and Market Share
Key Competitors
- URI
- HRI
- CAT
Competitive Landscape
Alta competes on customer service, product offerings, and geographic coverage. Larger competitors have advantages in scale and brand recognition.
Major Acquisitions
H.M. Cross & Sons, Inc.
- Year: 2021
- Acquisition Price (USD millions): 24.5
- Strategic Rationale: Expanded presence in the utility and electrical contractor market.
Growth Trajectory and Initiatives
Historical Growth: Alta Equipment Group Inc. has grown significantly through acquisitions and organic expansion, particularly in recent years.
Future Projections: Analyst estimates suggest continued revenue growth, driven by infrastructure spending and rental demand. Growth numbers for upcoming years should be sourced from analyst reports.
Recent Initiatives: Recent acquisitions aimed at expanding geographic footprint and product offerings.
Summary
Alta Equipment Group Inc. has been growing well through both acquisition and organic expansion. The company is in a cyclical industry, and their performance strongly correlates with the overall health of the economy. The company needs to keep an eye on debt, integrating acquisitions, and commodity price fluctuations. However, the company has positioned itself to continue the trend of overall growth.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Analyst Reports
- Industry Publications
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market share data are estimates and may vary. Financial performance and future projections are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Alta Equipment Group Inc
Exchange NYSE | Headquaters Livonia, MI, United States | ||
IPO Launch date 2019-04-25 | CEO & Chairman Mr. Ryan Greenawalt | ||
Sector Industrials | Industry Rental & Leasing Services | Full time employees 2900 | Website https://www.altg.com |
Full time employees 2900 | Website https://www.altg.com | ||
Alta Equipment Group Inc. owns and operates integrated equipment dealership platforms in the United States and Canada. It operates through three segments: Material Handling, Construction Equipment, and Master Distribution. The company sells, rents, and provides parts and service support for various categories of specialized equipment, including lift trucks and other material handling equipment, heavy and compact earthmoving equipment, crushing and screening equipment, environmental processing equipment, cranes and aerial work platforms, paving and asphalt equipment, and other construction equipment and related products. It also sells used equipment and replacement parts. In addition, the company offers repair and maintenance services for its equipment. In addition, the company designs and builds warehouses; provides automated equipment installation and system integration solutions; and distributes heavy construction and environmental processing equipment. It serves various manufacturing, food and beverage, automotive, municipal/government, education, pharmaceutical and medical, wholesale and retail distribution, construction, agriculture, road building, mining, recycling, and waste management sectors. Alta Equipment Group Inc. was founded in 1984 and is headquartered in Livonia, Michigan.

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