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Upturn AI SWOT - About
HRI 
Herc Holdings Inc (HRI)
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Upturn Advisory Summary
10/14/2025: HRI (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
10 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $157.6
1 Year Target Price $157.6
| 4 | Strong Buy |
| 2 | Buy |
| 3 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 15.95% | Avg. Invested days 38 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/14/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.01B USD | Price to earnings Ratio 145.41 | 1Y Target Price 157.6 |
Price to earnings Ratio 145.41 | 1Y Target Price 157.6 | ||
Volume (30-day avg) 10 | Beta 1.81 | 52 Weeks Range 95.10 - 242.46 | Updated Date 10/14/2025 |
52 Weeks Range 95.10 - 242.46 | Updated Date 10/14/2025 | ||
Dividends yield (FY) 2.32% | Basic EPS (TTM) 0.83 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-16 | When - | Estimate 3.03 | Actual - |
Profitability
Profit Margin 0.61% | Operating Margin (TTM) 15.97% |
Management Effectiveness
Return on Assets (TTM) 4.21% | Return on Equity (TTM) 1.4% |
Valuation
Trailing PE 145.41 | Forward PE 9.43 | Enterprise Value 13945360311 | Price to Sales(TTM) 1.06 |
Enterprise Value 13945360311 | Price to Sales(TTM) 1.06 | ||
Enterprise Value to Revenue 3.94 | Enterprise Value to EBITDA 11.49 | Shares Outstanding 33236566 | Shares Floating 28949049 |
Shares Outstanding 33236566 | Shares Floating 28949049 | ||
Percent Insiders 1.94 | Percent Institutions 102.63 |
Upturn AI SWOT
Herc Holdings Inc
Company Overview
History and Background
Herc Holdings Inc. was founded in 1965 as Hertz Equipment Rental Corporation (HERC). In 2016, it was spun off from Hertz Global Holdings as an independent, publicly traded company. Herc has expanded through organic growth and strategic acquisitions to become a leading equipment rental company.
Core Business Areas
- Equipment Rental: Provides a broad range of equipment for rent, including aerial lifts, earthmoving equipment, trucks and trailers, tools, and general construction equipment to customers primarily in the construction, industrial, and government sectors.
Leadership and Structure
The CEO of Herc Holdings Inc. is Mark Giampietro. The company operates with a regional organizational structure, with various vice presidents overseeing different geographic areas. The board of directors provides overall governance.
Top Products and Market Share
Key Offerings
- Aerial Lifts: Includes boom lifts, scissor lifts, and personnel lifts. Herc competes with United Rentals, Sunbelt Rentals, and other regional players. Market share data specific to aerial lifts is fragmented and varies regionally.
- Earthmoving Equipment: Includes excavators, loaders, and dozers. Competitors include United Rentals and Sunbelt Rentals. Similar to aerial lifts, precise market share data is fragmented and geographically dependent.
- General Construction Equipment: Includes a wide variety of equipment like pumps, generators, compressors, and smaller tools. This category is very competitive with many smaller local players in addition to the large national companies.
Market Dynamics
Industry Overview
The equipment rental industry is characterized by high capital intensity, cyclical demand, and regional variations. Growth is driven by construction activity, infrastructure development, and industrial production. The industry has been consolidating in recent years.
Positioning
Herc Holdings Inc. is one of the largest equipment rental companies in North America. Its competitive advantages include a large fleet, a broad geographic footprint, and a strong focus on customer service.
Total Addressable Market (TAM)
The North American equipment rental market is estimated to be over $60 billion annually. Herc's positioning allows them to address a significant portion of this TAM, particularly in the construction and industrial segments.
Upturn SWOT Analysis
Strengths
- Large and diverse fleet of equipment
- Extensive geographic footprint
- Strong brand recognition
- Experienced management team
- Focus on customer service
Weaknesses
- High capital intensity
- Exposure to cyclical economic downturns
- Debt levels
- Integration risks associated with acquisitions
Opportunities
- Continued industry consolidation
- Growth in infrastructure spending
- Expansion into new markets
- Technological advancements (e.g., telematics)
- Increasing demand for specialty equipment
Threats
- Economic recession
- Increased competition
- Fluctuations in fuel prices
- Supply chain disruptions
- Changes in government regulations
Competitors and Market Share
Key Competitors
- URI
- SUN
- ASO
Competitive Landscape
Herc Holdings Inc. competes with larger and smaller players in the equipment rental industry. Its advantages include a large fleet and a strong brand. Disadvantages include high capital intensity and exposure to cyclical economic downturns.
Major Acquisitions
Rapid Access
- Year: 2023
- Acquisition Price (USD millions): 332.4
- Strategic Rationale: Expansion into the Canadian market and strengthening of aerial platform offerings.
Growth Trajectory and Initiatives
Historical Growth: Herc Holdings Inc. has grown through organic expansion and acquisitions. Historical growth rates vary depending on economic conditions and industry trends.
Future Projections: Future growth projections depend on analyst estimates and economic forecasts. Analysts generally expect continued growth in the equipment rental industry.
Recent Initiatives: Recent initiatives include fleet expansion, investments in technology, and strategic acquisitions.
Summary
Herc Holdings Inc. is a major player in the equipment rental industry with a large fleet and broad geographic presence. While they are sensitive to economic cycles, they have been making strong strategic acquisitions. They need to watch out for rising fuel prices and economic downturns. Herc is focused on providing excellent customer service.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Market Research Reports
- Financial News Outlets
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market share data is approximate and may vary depending on the source. Real-time financial data is required for a complete analysis.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Herc Holdings Inc
Exchange NYSE | Headquaters Bonita Springs, FL, United States | ||
IPO Launch date 2016-07-01 | President, CEO & Director Mr. Lawrence H. Silber | ||
Sector Industrials | Industry Rental & Leasing Services | Full time employees 7600 | Website https://ir.hercrentals.com |
Full time employees 7600 | Website https://ir.hercrentals.com | ||
Herc Holdings Inc., together with its subsidiaries, operates as an equipment rental supplier in the United States and internationally. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment. The company offers ProSolutions, an industry specific solution-based services, which include power generation, climate control, remediation and restoration, pump, trench shoring, and studio and production equipment; and ProContractor professional grade tools. In addition, it provides various services, including repair, maintenance, equipment management, and safety training; and equipment re-rental and on-site support services, as well as ancillary services, such as equipment transport, rental protection, cleaning, refueling, and labor. Further, the company sells used equipment and contractor supplies, such as construction consumables, tools, small equipment, and safety supplies. It serves non-residential and residential construction, specialty trade, restoration, remediation and environment, and facility maintenance contractors; industrial manufacturing industries, including refineries and petrochemical, automotive and aerospace, power, metals and mining, agriculture, pulp, paper and wood, and food and beverage industries; infrastructure and government sectors; and commercial facilities, commercial warehousing, education, healthcare, data centers, hospitality, retail, special event management customers. The company sells its products through its sales team and industry catalogs, as well as through participation and sponsorship of industry events, trade shows, and Internet. Herc Holdings Inc. was incorporated in 1965 and is based in Bonita Springs, Florida.
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