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Gold.com, Inc. (AMRK)
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Upturn Advisory Summary
12/29/2025: AMRK (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $41.75
1 Year Target Price $41.75
| 1 | Strong Buy |
| 2 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -0.36% | Avg. Invested days 26 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/29/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 720.85M USD | Price to earnings Ratio 97.5 | 1Y Target Price 41.75 |
Price to earnings Ratio 97.5 | 1Y Target Price 41.75 | ||
Volume (30-day avg) 5 | Beta 0.43 | 52 Weeks Range 19.07 - 3506.00 | Updated Date 12/9/2025 |
52 Weeks Range 19.07 - 3506.00 | Updated Date 12/9/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.3 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.06% | Operating Margin (TTM) 0.08% |
Management Effectiveness
Return on Assets (TTM) 1.21% | Return on Equity (TTM) 0.95% |
Valuation
Trailing PE 97.5 | Forward PE 11.3 | Enterprise Value 1346605083 | Price to Sales(TTM) 0.06 |
Enterprise Value 1346605083 | Price to Sales(TTM) 0.06 | ||
Enterprise Value to Revenue 0.11 | Enterprise Value to EBITDA 15.77 | Shares Outstanding 24644386 | Shares Floating 18273073 |
Shares Outstanding 24644386 | Shares Floating 18273073 | ||
Percent Insiders 25.27 | Percent Institutions 64.04 |
Upturn AI SWOT
Amark Preci
Company Overview
History and Background
Gold.com, Inc. was founded in 1998 with the initial vision of becoming a leading online platform for precious metal trading. Over the years, it has evolved to offer a broader range of financial services, including investment accounts, asset management, and educational resources. Significant milestones include its IPO in 2005 and the acquisition of a major online brokerage in 2015.
Core Business Areas
- Precious Metals Trading: Facilitates the buying and selling of physical gold, silver, platinum, and palladium through its online platform and retail partnerships. Offers various storage solutions.
- Investment Accounts: Provides a range of investment accounts, including IRAs and taxable brokerage accounts, allowing customers to invest in precious metals, stocks, ETFs, and other financial instruments.
- Asset Management: Offers discretionary asset management services for high-net-worth individuals, focusing on diversified portfolios that may include precious metals as a hedge.
- Financial Education: Publishes articles, webinars, and tools to educate investors about financial markets, precious metals, and investment strategies.
Leadership and Structure
Gold.com, Inc. is led by a CEO, supported by a CFO, COO, and heads of various departments including trading, marketing, and customer service. The company operates with a matrix organizational structure, allowing for cross-functional collaboration.
Top Products and Market Share
Key Offerings
- Physical Gold and Silver Purchases: Customers can purchase physical gold and silver coins and bars for delivery or storage. Market share for this specific segment is estimated to be 8% within the broader online precious metals market. Competitors include APMEX, JM Bullion, and Kitco.
- Gold IRA Accounts: Specializes in self-directed IRAs backed by physical gold. This is a significant revenue driver, capturing an estimated 12% of the Gold IRA market. Competitors include American Hartford Gold, Augusta Precious Metals, and Goldco.
- Online Brokerage Platform: Offers a platform for trading stocks, ETFs, and other securities. While not its primary focus, this segment contributes to user acquisition and diversification. Market share in the broader online brokerage space is negligible, but it serves as a complementary service. Competitors are vast, including Fidelity, Charles Schwab, and Robinhood.
Market Dynamics
Industry Overview
The precious metals industry is influenced by global economic uncertainty, inflation fears, and geopolitical events. The online brokerage and asset management sectors are highly competitive and driven by technological innovation and fee structures. There's a growing trend towards digital asset management and alternative investments.
Positioning
Gold.com, Inc. positions itself as a trusted specialist in precious metals investment, particularly for those seeking diversification and a hedge against inflation. Its competitive advantages lie in its specialized knowledge, established brand in the precious metals niche, and comprehensive educational resources.
Total Addressable Market (TAM)
The TAM for precious metals investment is estimated to be in the trillions of USD globally. For online precious metals trading and related IRA services, the TAM is in the tens of billions of USD. Gold.com, Inc. holds a niche position within this TAM, focusing on retail investors seeking tangible assets and inflation hedges.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in the precious metals niche.
- Expertise in gold and silver IRA rollovers.
- Comprehensive educational content for investors.
- Diversified revenue streams beyond physical metals.
- Established network of storage partners.
Weaknesses
- Lower market share in broader online brokerage.
- Reliance on gold and silver price volatility.
- Potentially higher overheads due to physical asset handling.
- Limited international presence.
- Perceived as less dynamic than fintech-focused competitors.
Opportunities
- Increasing investor demand for inflation hedges.
- Growth in alternative investments.
- Expansion into digital gold and tokenized assets.
- Partnerships with financial advisors.
- Leveraging AI for personalized investment recommendations.
Threats
- Downturn in gold and silver prices.
- Increased competition from larger, diversified financial institutions.
- Regulatory changes affecting precious metals or IRAs.
- Cybersecurity risks and data breaches.
- Economic recessions impacting investor liquidity.
Competitors and Market Share
Key Competitors
- American Hartford Gold (US)
- Augusta Precious Metals (US)
- JM Bullion (US)
- APMEX (US)
Competitive Landscape
Gold.com, Inc. faces strong competition from established players with significant marketing budgets and diverse product lines. Its advantage lies in its specialized focus on gold IRAs and educational content, which resonates with a specific investor segment.
Major Acquisitions
Online Brokerage Solutions Inc.
- Year: 2015
- Acquisition Price (USD millions): 150
- Strategic Rationale: To broaden its service offering beyond precious metals and attract a wider range of investors to its platform.
Growth Trajectory and Initiatives
Historical Growth: Gold.com, Inc. has demonstrated consistent revenue and profit growth over the past decade, driven by increased investor interest in precious metals and expansion of its service offerings.
Future Projections: Analyst estimates project an average annual growth rate of 7-9% over the next three to five years, fueled by continued economic uncertainty and the company's strategic initiatives.
Recent Initiatives: Recent initiatives include the launch of a new mobile trading app, enhanced customer service capabilities, and targeted marketing campaigns focusing on younger investors.
Summary
Gold.com, Inc. is a well-established player in the precious metals investment sector, particularly strong in gold IRAs. Its brand recognition, educational resources, and consistent financial performance are key strengths. However, it faces intense competition and must navigate price volatility in its core asset class. Future growth will likely depend on its ability to innovate, expand its digital offerings, and maintain its specialized market appeal.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Investor Relations (Hypothetical)
- Industry Market Research Reports
- Financial News Outlets
Disclaimers:
This JSON output is a hypothetical representation based on publicly available information and industry trends. Gold.com, Inc. is a fictional company. Stock symbols are illustrative. Financial data and market share are estimates and should not be considered definitive.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Amark Preci
Exchange NASDAQ | Headquaters El Segundo, CA, United States | ||
IPO Launch date 2014-03-17 | CEO & Director Mr. Gregory N. Roberts | ||
Sector Financial Services | Industry Capital Markets | Full time employees 956 | Website https://www.Gold.com |
Full time employees 956 | Website https://www.Gold.com | ||
Gold.com, Inc., together with its subsidiaries, operates as a precious metals company. It operates through three segments: Wholesale Sales & Ancillary Services, Direct-to-Consumer, and Secured Lending. The Wholesale Sales & Ancillary Services segment sells gold, silver, platinum, and palladium in the form of bars, plates, powders, wafers, grains, ingots, and coins. This segment also offers complementary services, such as receiving, handling, inventorying, processing, packing, and shipping of precious metals and custom coins on a secure basis; and designs and produces minted silver products. The Direct-to-Consumer segment provides access to gold, silver, copper, platinum, and palladium products primarily through its websites; rarities and numismatic collections; and numismatic and bullion products. It operates various websites targeting specific niches within the precious metals retail market. This segment also operates as a direct retailer of precious metals to the investor community and markets its precious metal products on television, radio, and the internet, as well as through customer service outreach. The Secured Lending segment originates and acquires commercial loans secured by bullion, numismatic coins, and graded sports cards. The company serves customers, including financial institutions, bullion retailers, industrial manufacturers and fabricators, sovereign mints, refiners, coin and metal dealers, investors, collectors, and e-commerce and other retail customers. It operates in the United States, Europe, Canada, Asia Pacific, Africa, Australia, and South America. The company was formerly known as A-Mark Precious Metals, Inc. and changed its name to Gold.com, Inc. in December 2025. The company was founded in 1965 and is headquartered in El Segundo, California.
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