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Upturn AI SWOT - About
AOUT 
American Outdoor Brands Inc (AOUT)
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Upturn Advisory Summary
10/15/2025: AOUT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $15.25
1 Year Target Price $15.25
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 21.52% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 95.31M USD | Price to earnings Ratio - | 1Y Target Price 15.25 |
Price to earnings Ratio - | 1Y Target Price 15.25 | ||
Volume (30-day avg) 2 | Beta 0.3 | 52 Weeks Range 7.42 - 17.91 | Updated Date 10/17/2025 |
52 Weeks Range 7.42 - 17.91 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.37 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -2.16% | Operating Margin (TTM) -22.96% |
Management Effectiveness
Return on Assets (TTM) -1.13% | Return on Equity (TTM) -2.64% |
Valuation
Trailing PE - | Forward PE 23.26 | Enterprise Value 122483740 | Price to Sales(TTM) 0.45 |
Enterprise Value 122483740 | Price to Sales(TTM) 0.45 | ||
Enterprise Value to Revenue 0.58 | Enterprise Value to EBITDA 14.23 | Shares Outstanding 12656774 | Shares Floating 11183290 |
Shares Outstanding 12656774 | Shares Floating 11183290 | ||
Percent Insiders 6.02 | Percent Institutions 82.1 |
Upturn AI SWOT
American Outdoor Brands Inc
Company Overview
History and Background
American Outdoor Brands Inc. traces its roots back to Smith & Wesson, founded in 1852. Over time, it diversified into outdoor products and accessories. In 2016, the company changed its name to American Outdoor Brands to reflect its broader portfolio. The firearms division was spun off as Smith & Wesson Brands, Inc. in 2020.
Core Business Areas
- Outdoor Products & Accessories: This segment encompasses a diverse range of products, including camping gear, shooting accessories, and hunting supplies. Brands include Caldwell, BOG, Tipton, Wheeler, Frankford Arsenal, and others.
Leadership and Structure
The company is led by President and CEO Brian D. Murphy. The organizational structure comprises functional departments like sales, marketing, finance, and operations.
Top Products and Market Share
Key Offerings
- Shooting, Hunting, and Outdoor Accessories: This includes gun cleaning kits, rests, targets, hearing protection, and knives. Market share data is difficult to obtain precisely for the overall accessories market, but AOBC competes with brands like Plano, Hoppe's, and Birchwood Casey.
- Camping Gear: AOBC offers various camping products through its brands. The company competes with major players such as Coleman, Therm-a-Rest, and other outdoor brands.
Market Dynamics
Industry Overview
The outdoor recreation and shooting sports industries are influenced by factors like consumer spending, participation rates in outdoor activities, regulatory changes, and political sentiment toward firearms. The demand for accessories generally follows the trend of firearm sales and outdoor activity participation.
Positioning
American Outdoor Brands positions itself as a provider of value-driven outdoor lifestyle products and accessories. It focuses on innovation and providing solutions for hunters, shooters, and outdoor enthusiasts.
Total Addressable Market (TAM)
The total addressable market is estimated to be in the billions of dollars. AOBC is positioned to capture a significant share of this market with its wide range of products and brands.
Upturn SWOT Analysis
Strengths
- Established brands with strong reputations
- Diverse product portfolio
- Strong distribution network
- Focus on innovation
Weaknesses
- Dependence on outdoor recreation trends
- Exposure to regulatory changes in the firearms industry
- Relatively small market share in some product categories
- Brand awareness compared to larger competitors
Opportunities
- Expansion into new product categories
- Strategic acquisitions
- Growth in e-commerce sales
- Increased participation in outdoor activities
Threats
- Changes in government regulations related to firearms
- Economic downturn impacting consumer spending
- Increased competition from other outdoor brands
- Shifting consumer preferences
Competitors and Market Share
Key Competitors
- VSSC
- POWI
- RGR
- OLN
Competitive Landscape
American Outdoor Brands competes in a fragmented market. Its advantages include established brands and a diverse product portfolio. Disadvantages include smaller market share in some segments and reliance on consumer spending.
Major Acquisitions
BOG Pods
- Year: 2016
- Acquisition Price (USD millions): 13.5
- Strategic Rationale: Expansion into shooting accessories market.
Growth Trajectory and Initiatives
Historical Growth: Historical growth data is unavailable without specific historical financial reports.
Future Projections: Future projections are unavailable without access to analyst reports and company guidance.
Recent Initiatives: Recent initiatives may include product launches, strategic partnerships, and expansion into new markets, but specifics require real-time updates.
Summary
American Outdoor Brands possesses established brands and a diverse product portfolio, which gives them a moderate level of strength in their category. Dependence on consumer spending and regulatory factors pose significant risks. The company needs to capitalize on growth opportunities while managing competitive pressures and regulatory uncertainty. Strategic initiatives and effective cost management are crucial for sustained profitability and market share gains.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, press releases, industry reports, market analysis
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About American Outdoor Brands Inc
Exchange NASDAQ | Headquaters Columbia, MO, United States | ||
IPO Launch date 2020-08-21 | President, CEO & Director Mr. Brian Daniel Murphy | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 299 | Website https://www.aob.com |
Full time employees 299 | Website https://www.aob.com | ||
American Outdoor Brands, Inc. provides outdoor products and accessories for rugged outdoor enthusiasts in the United States and internationally. The company provides shooting sports accessories products, including rests, vaults, and other related accessories; outdoor lifestyle products, such as premium sportsman knives and tools for fishing and hunting; land management tools for hunting preparedness and for use in the backyard; outdoor cooking products; and camping, survival, and emergency preparedness products. It also offers electro-optical devices, including hunting optics, firearm aiming devices, flashlights, and laser grips; and reloading, gunsmithing, and firearm cleaning supplies. In addition, the company offers rugged outdoor cutlery and tools, hunting accessories, meat processing equipment, shooting range and marksman products, cleaning and maintenance products, security and storage solutions, flashlights, cleaning kits, shooting glasses and cases, hearing protection products, training systems, and aiming solutions. It sells its products through e-commerce and traditional distribution channels under the Adventurer, Harvester, Marksman, and Defender brand names, including Grilla, BUBBA, ust, Schrade, Imperial, Hooyman, Old Timer, BOG, Uncle Henry, MEAT! Your Maker, Caldwell, Tipton, Wheeler, Frankford Arsenal, Crimson Trace, LaserLyte, Lockdown, M&P, Smith & Wesson, and Performance Center by Smith & Wesson. American Outdoor Brands, Inc. was incorporated in 2020 and is headquartered in Columbia, Missouri.
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