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Upturn AI SWOT - About
AOUT 
American Outdoor Brands Inc (AOUT)
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Upturn Advisory Summary
08/13/2025: AOUT (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $16.5
1 Year Target Price $16.5
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 46.66% | Avg. Invested days 42 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/13/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 116.86M USD | Price to earnings Ratio - | 1Y Target Price 16.5 |
Price to earnings Ratio - | 1Y Target Price 16.5 | ||
Volume (30-day avg) 2 | Beta 0.39 | 52 Weeks Range 8.14 - 17.91 | Updated Date 08/13/2025 |
52 Weeks Range 8.14 - 17.91 | Updated Date 08/13/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.01 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -0.04% | Operating Margin (TTM) -1.54% |
Management Effectiveness
Return on Assets (TTM) -0.04% | Return on Equity (TTM) -0.04% |
Valuation
Trailing PE - | Forward PE 22.32 | Enterprise Value 126724858 | Price to Sales(TTM) 0.53 |
Enterprise Value 126724858 | Price to Sales(TTM) 0.53 | ||
Enterprise Value to Revenue 0.57 | Enterprise Value to EBITDA 9.66 | Shares Outstanding 12758000 | Shares Floating 11344500 |
Shares Outstanding 12758000 | Shares Floating 11344500 | ||
Percent Insiders 5.66 | Percent Institutions 78.76 |
Upturn AI SWOT
American Outdoor Brands Inc
Company Overview
History and Background
American Outdoor Brands Inc, formerly Smith & Wesson Holding Corporation, was founded in 1852. Initially focused on firearms manufacturing, it has diversified into outdoor lifestyle products through acquisitions and organic growth.
Core Business Areas
- Outdoor Products & Accessories: Designs, sources, and markets a broad range of shooting, hunting, and outdoor lifestyle products, including shooting accessories, knives, flashlights, tree saws, and outdoor cooking equipment.
- Firearms: Manufactures and markets firearms, including handguns, long guns, and suppressors, for commercial, law enforcement, and military markets.
Leadership and Structure
Andrew N. Jaffe serves as the President and Chief Executive Officer. The company has a typical corporate structure with departments such as Sales, Marketing, Finance, Operations, and R&D, each led by senior executives.
Top Products and Market Share
Key Offerings
- Crimson Trace Laser Sights: Laser sighting systems for firearms. Market share is estimated to be significant in the laser sight market, but precise figures are not publicly available. Competitors include LaserMax and Viridian Weapon Technologies.
- Smith & Wesson Firearms: Handguns, rifles, and shotguns under the Smith & Wesson brand. Highly competitive market with fluctuations. Competitors include Sturm, Ruger & Company, Glock, and SIG Sauer. Market share varies by firearm type.
- BOG Hunting Accessories: Tripods, shooting sticks, and other accessories used by hunters and shooting enthusiasts. Competitors include Primos Hunting, Caldwell Shooting Supplies, and Vanguard. Market share figures are not readily available but a considerable product in this sector.
Market Dynamics
Industry Overview
The outdoor recreation and shooting sports industry is subject to economic cycles, consumer preferences, and regulatory changes. Growth is influenced by participation in outdoor activities, firearm ownership rates, and government policies.
Positioning
American Outdoor Brands Inc. is positioned as a leading provider of firearms and outdoor lifestyle products, benefiting from brand recognition and a diverse product portfolio. Competitive advantages include established distribution channels and a strong brand reputation.
Total Addressable Market (TAM)
The total addressable market (TAM) for outdoor recreation and shooting sports products is estimated to be in the billions of dollars annually. American Outdoor Brands Inc. is positioned to capture a significant portion of this market with its diversified product offerings. Due to the nature of the industry, specific TAM figures fluctuate considerably with legislative and political landscapes.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (Smith & Wesson, Crimson Trace)
- Diverse product portfolio
- Established distribution channels
- Significant market share in certain product categories
Weaknesses
- Dependence on firearm sales, which are subject to regulatory risks
- Exposure to fluctuating consumer demand
- Reputational risks associated with firearms manufacturing
- Potential for product liability claims
Opportunities
- Expansion into new outdoor product categories
- Growth in international markets
- Increased focus on e-commerce and direct-to-consumer sales
- Strategic acquisitions to expand product offerings
Threats
- Increased gun control regulations
- Changing consumer preferences
- Intense competition
- Economic downturns
Competitors and Market Share
Key Competitors
- RGR
- VSTO
- POWW
Competitive Landscape
American Outdoor Brands Inc. competes with other manufacturers of firearms and outdoor products. The company's advantages include brand recognition and a diverse product portfolio. Disadvantages include regulatory risks and exposure to fluctuating consumer demand.
Major Acquisitions
Crimson Trace
- Year: 2016
- Acquisition Price (USD millions): 95
- Strategic Rationale: Expanded the company's product offerings in the accessories market and provided access to new distribution channels.
Growth Trajectory and Initiatives
Historical Growth: American Outdoor Brands Inc.'s historical growth has been influenced by acquisitions and organic growth in both the firearms and outdoor products segments.
Future Projections: Future growth projections depend on market conditions, strategic initiatives, and analyst estimates. These estimates are subject to change.
Recent Initiatives: Recent initiatives include new product launches, expansion into new markets, and efforts to streamline operations.
Summary
American Outdoor Brands Inc. is a company with a diversified portfolio in the firearms and outdoor products industry. It benefits from strong brand recognition and established distribution. However, it faces regulatory risks and fluctuating consumer demand. The company's success depends on its ability to innovate, manage costs, and adapt to changing market conditions and the political landscape.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Industry Reports
- Financial News Outlets
- Company Investor Relations
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About American Outdoor Brands Inc
Exchange NASDAQ | Headquaters Columbia, MO, United States | ||
IPO Launch date 2020-08-21 | President, CEO & Director Mr. Brian Daniel Murphy | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 299 | Website https://www.aob.com |
Full time employees 299 | Website https://www.aob.com | ||
American Outdoor Brands, Inc. provides outdoor products and accessories for rugged outdoor enthusiasts in the United States and internationally. The company provides shooting sports accessories products, including rests, vaults, and other related accessories; outdoor lifestyle products, such as premium sportsman knives and tools for fishing and hunting; land management tools for hunting preparedness and for use in the backyard; outdoor cooking products; and camping, survival, and emergency preparedness products. It also offers electro-optical devices, including hunting optics, firearm aiming devices, flashlights, and laser grips; and reloading, gunsmithing, and firearm cleaning supplies. In addition, the company offers rugged outdoor cutlery and tools, hunting accessories, meat processing equipment, shooting range and marksman products, cleaning and maintenance products, security and storage solutions, flashlights, cleaning kits, shooting glasses and cases, hearing protection products, training systems, and aiming solutions. It sells its products through e-commerce and traditional distribution channels under the Adventurer, Harvester, Marksman, and Defender brand names, including Grilla, BUBBA, ust, Schrade, Imperial, Hooyman, Old Timer, BOG, Uncle Henry, MEAT! Your Maker, Caldwell, Tipton, Wheeler, Frankford Arsenal, Crimson Trace, LaserLyte, Lockdown, M&P, Smith & Wesson, and Performance Center by Smith & Wesson. American Outdoor Brands, Inc. was incorporated in 2020 and is headquartered in Columbia, Missouri.
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