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Upturn AI SWOT - About
AOUT 
American Outdoor Brands Inc (AOUT)
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Upturn Advisory Summary
08/29/2025: AOUT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $16.5
1 Year Target Price $16.5
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 44.99% | Avg. Invested days 35 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/29/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 133.19M USD | Price to earnings Ratio - | 1Y Target Price 16.5 |
Price to earnings Ratio - | 1Y Target Price 16.5 | ||
Volume (30-day avg) 2 | Beta 0.39 | 52 Weeks Range 8.14 - 17.91 | Updated Date 08/30/2025 |
52 Weeks Range 8.14 - 17.91 | Updated Date 08/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.01 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-09-03 | When Before Market | Estimate -0.015 | Actual - |
Profitability
Profit Margin -0.04% | Operating Margin (TTM) -1.54% |
Management Effectiveness
Return on Assets (TTM) -0.04% | Return on Equity (TTM) -0.04% |
Valuation
Trailing PE - | Forward PE 25.45 | Enterprise Value 143055039 | Price to Sales(TTM) 0.6 |
Enterprise Value 143055039 | Price to Sales(TTM) 0.6 | ||
Enterprise Value to Revenue 0.64 | Enterprise Value to EBITDA 10.9 | Shares Outstanding 12758000 | Shares Floating 11344500 |
Shares Outstanding 12758000 | Shares Floating 11344500 | ||
Percent Insiders 5.66 | Percent Institutions 79.12 |
Upturn AI SWOT
American Outdoor Brands Inc
Company Overview
History and Background
American Outdoor Brands Inc. was founded in 1852 as Smith & Wesson. Over time, it diversified its portfolio beyond firearms to include various outdoor and sporting goods. It officially changed its name to American Outdoor Brands in 2016 and then spun off Smith & Wesson Brands, Inc. in 2020, focusing on the outdoor recreation market.
Core Business Areas
- Outdoor Products & Accessories: This segment includes products such as camping gear, shooting accessories (excluding firearms), hunting accessories, knives, and flashlights. This is the primary segment after spinning off Smith & Wesson.
Leadership and Structure
The company is led by CEO Brian Murphy. The organizational structure includes various functional departments such as Finance, Marketing, Operations, and Sales, reporting to the CEO.
Top Products and Market Share
Key Offerings
- Camping Gear: Includes tents, sleeping bags, and other camping essentials. Market share data is not precisely available but falls under the larger outdoor recreation equipment market. Competitors: Coleman, The North Face, Marmot.
- Shooting & Hunting Accessories: Encompasses gun cleaning supplies, targets, and other related accessories. Market share data varies widely. Competitors: Vista Outdoor, Caldwell Shooting Supplies.
- Knives: Varied selection of knives and cutting tools. Competitors: Gerber Gear (part of Fiskars), Buck Knives, Benchmade.
- Flashlights: Under the brands such as BOG and Hooyman. Competitors: Maglite, Streamlight, SureFire.
Market Dynamics
Industry Overview
The outdoor recreation industry is experiencing growth driven by increased participation in outdoor activities and a greater emphasis on health and wellness. The market is competitive, with numerous players offering a wide range of products.
Positioning
American Outdoor Brands Inc. aims to be a leader in the outdoor recreation market by offering a diverse portfolio of products and brands. Its competitive advantage lies in its established brands and distribution network.
Total Addressable Market (TAM)
The global outdoor recreation market is estimated to be worth hundreds of billions of dollars. AOUT is positioned to capture a portion of this TAM through its diverse product lines and brand recognition.
Upturn SWOT Analysis
Strengths
- Established brands
- Diverse product portfolio
- Strong distribution network
- Focus on innovation
- Strong e-commerce presence
Weaknesses
- Dependence on consumer spending
- Seasonality of demand
- Brand awareness still building since spin-off
Opportunities
- Expanding product lines through acquisitions
- Increasing online sales
- Growing demand for outdoor recreation
- Entering new geographic markets
Threats
- Increased competition
- Economic downturns
- Changes in consumer preferences
- Supply chain disruptions
- Regulatory changes impacting outdoor products
Competitors and Market Share
Key Competitors
- VSTO
- POWI
- GIII
Competitive Landscape
American Outdoor Brands Inc. faces competition from large, established players in the outdoor recreation market. AOUT's advantage lies in specific niches, while competitors might have broader reach.
Major Acquisitions
GCI Outdoor
- Year: 2021
- Acquisition Price (USD millions): 18.5
- Strategic Rationale: Expanded AOUT's presence in the camping and outdoor furniture market.
BOG
- Year: 2019
- Acquisition Price (USD millions): 20
- Strategic Rationale: Broadened its portfolio of hunting and shooting accessories.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends will reflect pre- and post-spin-off performance. Growth in recent years has been driven by acquisitions and organic growth in the outdoor products segment.
Future Projections: Future projections depend on market conditions, acquisitions, and the success of strategic initiatives. Analyst estimates should be consulted for specifics.
Recent Initiatives: Recent strategic initiatives include acquisitions of companies in the outdoor recreation space and focusing on direct-to-consumer sales.
Summary
American Outdoor Brands Inc. is a diversified outdoor products company with established brands and a solid distribution network. The company's strength lies in its varied product portfolio and strategic acquisitions. AOUT needs to be aware of intense competition, especially from larger players in the outdoor recreation industry. Its growth depends on its ability to innovate, expand its online sales, and manage its supply chains effectively.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Market research reports
- Analyst estimates
- Company Website
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change. Real-time data should be consulted for investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About American Outdoor Brands Inc
Exchange NASDAQ | Headquaters Columbia, MO, United States | ||
IPO Launch date 2020-08-21 | President, CEO & Director Mr. Brian Daniel Murphy | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 299 | Website https://www.aob.com |
Full time employees 299 | Website https://www.aob.com | ||
American Outdoor Brands, Inc. provides outdoor products and accessories for rugged outdoor enthusiasts in the United States and internationally. The company provides shooting sports accessories products, including rests, vaults, and other related accessories; outdoor lifestyle products, such as premium sportsman knives and tools for fishing and hunting; land management tools for hunting preparedness and for use in the backyard; outdoor cooking products; and camping, survival, and emergency preparedness products. It also offers electro-optical devices, including hunting optics, firearm aiming devices, flashlights, and laser grips; and reloading, gunsmithing, and firearm cleaning supplies. In addition, the company offers rugged outdoor cutlery and tools, hunting accessories, meat processing equipment, shooting range and marksman products, cleaning and maintenance products, security and storage solutions, flashlights, cleaning kits, shooting glasses and cases, hearing protection products, training systems, and aiming solutions. It sells its products through e-commerce and traditional distribution channels under the Adventurer, Harvester, Marksman, and Defender brand names, including Grilla, BUBBA, ust, Schrade, Imperial, Hooyman, Old Timer, BOG, Uncle Henry, MEAT! Your Maker, Caldwell, Tipton, Wheeler, Frankford Arsenal, Crimson Trace, LaserLyte, Lockdown, M&P, Smith & Wesson, and Performance Center by Smith & Wesson. American Outdoor Brands, Inc. was incorporated in 2020 and is headquartered in Columbia, Missouri.
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