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American Outdoor Brands Inc(AOUT)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for AOUT
09/15/2026: AOUT (1-star) is currently NOT-A-BUY. Pass it for now.
American Outdoor Brands Inc is an independent company specializing in the design and distribution of various outdoor recreational products, including hunting, fishing, and shooting gear. It utilizes an acquisition-based growth strategy, integrating diverse niche brands like Crimson Trace into a centralized retail platform. The company's main strengths lie in its brand diversity and its efficient 'Dock & Lock' integration model, which targets broad outdoor engagement. Risks include heavy reliance on third-party manufacturing, high price volatility, and sensitivity to discretionary consumer spending. The stock may be most suitable for growth-oriented investors interested in the outdoor sector, who should monitor the success of new acquisitions and broader economic indicators.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers potential for growth via acquisition, though it is currently subject to consumer spending volatility. |
| Momentum investor | Weak fit | The stock often lacks the high-volume, rapid trend movement that typically attracts momentum strategies. |
| Value investor | Mixed fit | The valuation may appear attractive to some, but earnings consistency remains a key variable for long-term value. |
| Dividend investor | Weak fit | American Outdoor Brands does not currently offer a dividend, focusing instead on capital reinvestment. |
| Low-risk investor | Weak fit | The small-cap nature and consumer cyclical risk profile of the company contribute to high volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | Small-cap consumer stocks often experience significant price swings based on quarterly results and sentiment. |
| Valuation risk | Medium | The company's valuation relies on successful integration of acquisitions rather than pure organic growth. |
| Competition risk (Outdoor Conglomerates) | High | Larger competitors with greater economies of scale can exert pressure on pricing and shelf space. |
| Business quality | Medium | The business is a aggregator of brands, making the overall quality dependent on the success of individual subsidiaries. |
| Dividend income | Low / none | Investors should not expect income generation from this stock. |
| Execution risk | Medium / high | Success is heavily tied to the effective execution of the 'Dock & Lock' strategy and maintaining brand identity. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Extreme Price Shocks
The stock has experienced exceptionally large and disruptive price movements during the period.
Analysis of Past Performance
Type Stock | Historic Profit 25.98% | Avg. Invested days 33 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/15/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 192.22M USD | Price to earnings Ratio - | 1Y Target Price 16.5 |
Price to earnings Ratio - | 1Y Target Price 16.5 | ||
Volume (30-day avg) 239.3K shares | Beta 0.27 | 52 Weeks Range 6.26 - 16.09 | Updated Date 09/15/2026 |
52 Weeks Range 6.26 - 16.09 | Updated Date 09/15/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.31 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Outdoor Lifestyle Products | Crimson Trace optics, BOG gear, Schrade knives, and other outdoor accessories. | Revenue is generated by selling varied outdoor equipment through retail partners and direct-to-consumer websites. |
| Geography | Primary operations and sales are focused within the United States. | The company's performance is tied closely to the health of the U.S. outdoor retail market. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 19.8 | Enterprise Value 191.58M | Price to Sales(TTM) 0.97 |
Enterprise Value 191.58M | Price to Sales(TTM) 0.97 | ||
Enterprise Value to Revenue 0.99 | Enterprise Value to EBITDA 17.96 | Shares Outstanding 12.62M | Shares Floating 11.13M |
Shares Outstanding 12.62M | Shares Floating 11.13M | ||
Percent Insiders 6.13 | Percent Institutions 84.72 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About American Outdoor Brands Inc
Exchange NASDAQ | Headquarters Columbia, MO, United States | ||
IPO Launch date 2020-08-21 | President, CEO & Director Mr. Brian Daniel Murphy | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 267 | Website https://www.aob.com |
Full time employees 267 | Website https://www.aob.com | ||
American Outdoor Brands, Inc. provides outdoor products and accessories for rugged outdoor enthusiasts in the United States and internationally. It provides shooting sports accessories products, including rests, vaults, and other related accessories; outdoor lifestyle products, such as premium sportsman knives and tools for fishing and hunting; land management tools for hunting preparedness and for use in the backyard; and outdoor cooking products. The company also offers c-optical devices, including hunting optics, firearm aiming devices, flashlights, and laser grips; and reloading, gunsmithing, and firearm cleaning supplies. In addition, it offers gunsmithing tools, hunting accessories, meat processing equipment, shooting range and marksman products, cleaning and maintenance products, security and storage solutions, flashlights, cleaning kits, reloading products, hearing and eye protection products, training systems, and aiming solutions. The company sells its products through e-commerce and traditional distribution channels under the Adventurer, Harvester, Marksman, and Defender brand names, including Grilla, BUBBA, Schrade, Imperial, Hooyman, Old Timer, BOG, Uncle Henry, MEAT! Your Maker, Caldwell, Tipton, Wheeler, Frankford Arsenal, Crimson Trace, LaserLyte, Lockdown, M&P, Smith & Wesson, and Performance Center by Smith & Wesson. American Outdoor Brands, Inc. was incorporated in 2020 and is based in Columbia, Missouri.
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