Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
AOUT 
American Outdoor Brands Inc (AOUT)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
07/03/2025: AOUT (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $16.5
1 Year Target Price $16.5
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 46.66% | Avg. Invested days 42 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 07/03/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 135.49M USD | Price to earnings Ratio - | 1Y Target Price 16.5 |
Price to earnings Ratio - | 1Y Target Price 16.5 | ||
Volume (30-day avg) 2 | Beta 0.43 | 52 Weeks Range 8.11 - 17.91 | Updated Date 07/4/2025 |
52 Weeks Range 8.11 - 17.91 | Updated Date 07/4/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.01 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-06-26 | When - | Estimate -0.07 | Actual -0.08 |
Profitability
Profit Margin -0.04% | Operating Margin (TTM) -1.54% |
Management Effectiveness
Return on Assets (TTM) -0.04% | Return on Equity (TTM) -0.04% |
Valuation
Trailing PE - | Forward PE 25.91 | Enterprise Value 145351471 | Price to Sales(TTM) 0.61 |
Enterprise Value 145351471 | Price to Sales(TTM) 0.61 | ||
Enterprise Value to Revenue 0.65 | Enterprise Value to EBITDA 11.08 | Shares Outstanding 12758000 | Shares Floating 11423855 |
Shares Outstanding 12758000 | Shares Floating 11423855 | ||
Percent Insiders 4.59 | Percent Institutions 74.85 |
Upturn AI SWOT
American Outdoor Brands Inc
Company Overview
History and Background
American Outdoor Brands Inc. was founded in 1852 as Smith & Wesson. It has evolved from a firearms manufacturer to a diversified outdoor recreation company through strategic acquisitions and brand development. The company was renamed American Outdoor Brands in 2016 to reflect its broader scope.
Core Business Areas
- Outdoor Lifestyle: Focuses on products for hunting, fishing, camping, and other outdoor recreational activities. Includes knives, tools, and outdoor accessories.
- Shooting Sports: Manufactures and sells firearms, ammunition, and related accessories under the Smith & Wesson and other brands.
Leadership and Structure
The company is led by a CEO and a management team overseeing various departments, including sales, marketing, operations, and finance. It operates under a corporate structure with divisions for different business segments.
Top Products and Market Share
Key Offerings
- Smith & Wesson Firearms: Includes pistols, revolvers, and rifles. Smith and Wesson are well known in the fire arms market. The competitors include Sturm, Ruger & Company (RGR), Vista Outdoor Inc (VSTO), and Sig Sauer Inc.
- Crimson Trace Laser Sights: Laser aiming devices and tactical lighting products for firearms. The competitors include Viridian Weapon Technologies, LaserMax.
- BOG Hunting Accessories: Tripods, shooting sticks, and other hunting accessories. Competitors include Primos Hunting, Caldwell Shooting Supplies
Market Dynamics
Industry Overview
The outdoor recreation industry is influenced by factors such as consumer spending, government regulations, and hunting/shooting participation rates. Demand for firearms can fluctuate based on political and social events.
Positioning
American Outdoor Brands Inc. positions itself as a provider of quality products for outdoor enthusiasts and shooting sports participants, with a focus on innovation and brand recognition.
Total Addressable Market (TAM)
The total addressable market for outdoor recreation and shooting sports is estimated to be in the billions of dollars. American Outdoor Brands Inc. has a significant presence but competes with numerous other companies for market share.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (Smith & Wesson)
- Diversified product portfolio
- Established distribution network
- Innovation in product development
Weaknesses
- Dependence on the firearms market
- Exposure to regulatory risks
- Potential for negative publicity related to gun violence
- Seasonality of some outdoor products
Opportunities
- Expansion into new outdoor recreation categories
- Growth in international markets
- Development of innovative smart gun technologies
- Acquisition of complementary businesses
Threats
- Stricter gun control regulations
- Increased competition from other outdoor brands
- Economic downturn impacting consumer spending
- Changes in consumer preferences
Competitors and Market Share
Key Competitors
- RGR
- VSTO
- POWW
Competitive Landscape
American Outdoor Brands Inc. competes with a variety of companies in the firearms and outdoor recreation industries. Its competitive advantages include its strong brand recognition and diversified product portfolio. Disadvantages include its exposure to regulatory risks and potential for negative publicity.
Major Acquisitions
Gemtech
- Year: 2017
- Acquisition Price (USD millions): 11
- Strategic Rationale: Expand into the suppressor market.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been influenced by factors such as acquisitions, product innovation, and market demand for firearms and outdoor products.
Future Projections: Future growth depends on the company's ability to innovate, expand into new markets, and manage regulatory risks. Analyst estimates vary based on market conditions.
Recent Initiatives: Recent initiatives include new product launches, marketing campaigns, and efforts to expand distribution channels.
Summary
American Outdoor Brands Inc. has a strong brand presence, but faces risks linked to the heavily regulated firearms industry and shifting consumer behaviors. The company's strategic pivot towards outdoor lifestyle products could offer growth opportunities. However, AOUT needs to manage regulatory pressure and competition. Diversification is key to the company's continued success, but market volatility remains a concern.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Financial News Outlets
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About American Outdoor Brands Inc
Exchange NASDAQ | Headquaters Columbia, MO, United States | ||
IPO Launch date 2020-08-21 | President, CEO & Director Mr. Brian Daniel Murphy | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 299 | Website https://www.aob.com |
Full time employees 299 | Website https://www.aob.com | ||
American Outdoor Brands, Inc. provides outdoor products and accessories for rugged outdoor enthusiasts in the United States and internationally. The company provides shooting sports accessories products, including rests, vaults, and other related accessories; outdoor lifestyle products, such as premium sportsman knives and tools for fishing and hunting; land management tools for hunting preparedness and for use in the backyard; outdoor cooking products; and camping, survival, and emergency preparedness products. It also offers electro-optical devices, including hunting optics, firearm aiming devices, flashlights, and laser grips; and reloading, gunsmithing, and firearm cleaning supplies. In addition, the company offers rugged outdoor cutlery and tools, hunting accessories, meat processing equipment, shooting range and marksman products, cleaning and maintenance products, security and storage solutions, flashlights, cleaning kits, shooting glasses and cases, hearing protection products, training systems, and aiming solutions. It sells its products through e-commerce and traditional distribution channels under the Adventurer, Harvester, Marksman, and Defender brand names, including Grilla, BUBBA, ust, Schrade, Imperial, Hooyman, Old Timer, BOG, Uncle Henry, MEAT! Your Maker, Caldwell, Tipton, Wheeler, Frankford Arsenal, Crimson Trace, LaserLyte, Lockdown, M&P, Smith & Wesson, and Performance Center by Smith & Wesson. American Outdoor Brands, Inc. was incorporated in 2020 and is headquartered in Columbia, Missouri.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.