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Upturn AI Summary - About
American Outdoor Brands Inc(AOUT)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for AOUT
09/28/2026: AOUT (1-star) is currently NOT-A-BUY. Pass it for now.
American Outdoor Brands Inc is a consumer products company focused on the outdoor lifestyle and accessory market, managing a portfolio of brands used by shooting sports, hunting, and camping enthusiasts. The company’s primary strength lies in its diverse niche brand portfolio and multi-channel distribution reach, which allows it to serve enthusiast communities effectively. Its growth story hinges on successfully scaling these brands and executing strategic acquisitions in adjacent outdoor categories. However, the business faces significant risks from economic volatility impacting discretionary spending, intense competition, and inventory management challenges. The stock may suit investors seeking exposure to outdoor recreation, though it requires monitoring of consumer trends and execution efficiency.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company's growth depends on successful execution of its acquisition strategy in a competitive retail environment. |
| Momentum investor | Weak fit | The stock has not consistently displayed strong price momentum, often moving with broader discretionary retail trends. |
| Value investor | Mixed fit | Valuation can be attractive during sector pullbacks, though earnings volatility may complicate long-term valuation models. |
| Dividend investor | Weak fit | The company does not currently prioritize returning capital to shareholders through regular dividends. |
| Low-risk investor | Weak fit | The stock carries high beta and sensitivity to consumer spending, leading to significant price volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is susceptible to sharp price swings based on industry trends and consumer sentiment. |
| Valuation risk | Medium | Market pricing of the company's future growth prospects remains speculative. |
| Competition risk (Consolidated outdoor retail) | Medium / high | Larger competitors with greater scale pose a constant threat to market share. |
| Business quality | Medium | The business relies heavily on the strength and durability of its niche brand portfolio. |
| Dividend income | Low / none | Income-focused investors will not find dividend yield here. |
| Execution risk | Medium / high | Failure to integrate acquisitions or maintain brand relevance directly impacts profitability. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Extreme Price Shocks
The stock has experienced exceptionally large and disruptive price movements during the period.
Analysis of Past Performance
Type Stock | Historic Profit 25.98% | Avg. Invested days 33 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/28/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 221.50M USD | Price to earnings Ratio - | 1Y Target Price 16.5 |
Price to earnings Ratio - | 1Y Target Price 16.5 | ||
Volume (30-day avg) 263.0K shares | Beta 0.27 | 52 Weeks Range 6.26 - 17.69 | Updated Date 09/27/2026 |
52 Weeks Range 6.26 - 17.69 | Updated Date 09/27/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.31 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Outdoor Accessories | Shooting supplies, hunting gear, and camping tools. | Revenue is primarily driven by the sales of specialized tools and accessories to outdoor enthusiasts. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 20.92 | Enterprise Value 207.36M | Price to Sales(TTM) 1.12 |
Enterprise Value 207.36M | Price to Sales(TTM) 1.12 | ||
Enterprise Value to Revenue 1.05 | Enterprise Value to EBITDA 19 | Shares Outstanding 12.62M | Shares Floating 11.13M |
Shares Outstanding 12.62M | Shares Floating 11.13M | ||
Percent Insiders 6.13 | Percent Institutions 84.71 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About American Outdoor Brands Inc
Exchange NASDAQ | Headquarters Columbia, MO, United States | ||
IPO Launch date 2020-08-21 | President, CEO & Director Mr. Brian Daniel Murphy | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 267 | Website https://www.aob.com |
Full time employees 267 | Website https://www.aob.com | ||
American Outdoor Brands, Inc. provides outdoor products and accessories for rugged outdoor enthusiasts in the United States and internationally. It provides shooting sports accessories products, including rests, vaults, and other related accessories; outdoor lifestyle products, such as premium sportsman knives and tools for fishing and hunting; land management tools for hunting preparedness and for use in the backyard; and outdoor cooking products. The company also offers c-optical devices, including hunting optics, firearm aiming devices, flashlights, and laser grips; and reloading, gunsmithing, and firearm cleaning supplies. In addition, it offers gunsmithing tools, hunting accessories, meat processing equipment, shooting range and marksman products, cleaning and maintenance products, security and storage solutions, flashlights, cleaning kits, reloading products, hearing and eye protection products, training systems, and aiming solutions. The company sells its products through e-commerce and traditional distribution channels under the Adventurer, Harvester, Marksman, and Defender brand names, including Grilla, BUBBA, Schrade, Imperial, Hooyman, Old Timer, BOG, Uncle Henry, MEAT! Your Maker, Caldwell, Tipton, Wheeler, Frankford Arsenal, Crimson Trace, LaserLyte, Lockdown, M&P, Smith & Wesson, and Performance Center by Smith & Wesson. American Outdoor Brands, Inc. was incorporated in 2020 and is based in Columbia, Missouri.
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