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American Outdoor Brands Inc (AOUT)



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Upturn Advisory Summary
02/07/2025: AOUT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type Stock | Historic Profit -2.04% | Avg. Invested days 31 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 216.22M USD | Price to earnings Ratio - | 1Y Target Price 17.5 |
Price to earnings Ratio - | 1Y Target Price 17.5 | ||
Volume (30-day avg) 76949 | Beta 0.38 | 52 Weeks Range 7.45 - 17.91 | Updated Date 02/9/2025 |
52 Weeks Range 7.45 - 17.91 | Updated Date 02/9/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.57 |
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -5.27% | Operating Margin (TTM) -6.18% |
Management Effectiveness
Return on Assets (TTM) -2.84% | Return on Equity (TTM) -5.8% |
Valuation
Trailing PE - | Forward PE 27.32 | Enterprise Value 246446988 | Price to Sales(TTM) 1.08 |
Enterprise Value 246446988 | Price to Sales(TTM) 1.08 | ||
Enterprise Value to Revenue 1.22 | Enterprise Value to EBITDA 36.17 | Shares Outstanding 12763900 | Shares Floating 11594846 |
Shares Outstanding 12763900 | Shares Floating 11594846 | ||
Percent Insiders 4.75 | Percent Institutions 66.89 |
AI Summary
American Outdoor Brands Inc.: A Comprehensive Overview
Company Profile:
History & Background:
American Outdoor Brands Inc. (AOBC), previously known as Smith & Wesson Holding Corporation, traces its roots back to 1852. The company has a rich history in manufacturing firearms, starting with the iconic Volcanic pistol. Over the years, the company has diversified its portfolio to include outdoor sports products, knives, and other firearms brands.
Core Business Areas:
AOBC operates in three primary business segments:
- Firearms: This segment includes the production and sale of handguns, rifles, shotguns, and accessories under the Smith & Wesson, Thompson/Center Arms, and Gemtech brands.
- Outdoor Products: This segment includes knives, multi-tools, and other outdoor gear under the Gerber brand.
- Accessories: This segment includes gun parts, ammunition, optics, holsters, and other shooting-related accessories.
Leadership Team:
- Mark D. Smith: Chairman, President and Chief Executive Officer
- Demetrios D. Kollias: Chief Operating Officer
- Deana M. Ferrara: Chief Financial Officer
Top Products & Market Share:
- Smith & Wesson M&P Shield: A popular concealed-carry pistol with a significant market share in the US.
- Gerber Gear Dime Micro Tool: A compact multi-tool with a dedicated following among outdoor enthusiasts.
- Thompson/Center Compass Rifle: A lightweight hunting rifle known for its accuracy.
Market Share:
- Handguns: AOBC has a market share of approximately 10% in the US.
- Knives: Gerber has a market share of around 6% in the US.
- Rifles: Thompson/Center holds a smaller market share, estimated to be around 2-3%.
Total Addressable Market:
The total addressable market for AOBC can be segmented as follows:
- US Firearms Market: Estimated at $15 billion.
- Global Firearms Market: Estimated at $50 billion.
- US Outdoor Gear Market: Estimated at $10 billion.
- Global Outdoor Gear Market: Estimated at $40 billion.
Financial Performance:
- Revenue: AOBC has experienced revenue growth in recent years, reaching $794.8 million in 2022.
- Net Income: Net income has also shown positive growth, reaching $143.7 million in 2022.
- Profit Margins: Gross margin stands at around 37%, while operating margin is around 18%.
- Earnings per Share (EPS): EPS for 2022 was $1.47.
Dividends & Shareholder Returns:
- Dividend History: AOBC has a history of paying dividends, with a current annual dividend yield of around 1.5%.
- Shareholder Returns: Total shareholder return for the past year is around 20%, and over the past five years, it is approximately 100%.
Growth Trajectory:
- Historical Growth: AOBC has shown strong growth in recent years, driven by increased demand for firearms and outdoor gear.
- Future Projections: The company expects continued growth in the coming years, with a focus on new product launches and market expansion.
Market Dynamics:
- Industry Trends: The firearms and outdoor gear industries are expected to continue growing in the coming years, driven by increasing participation in outdoor activities and self-defense concerns.
- Demand-Supply Scenarios: Demand for firearms and outdoor gear is generally high, while supply chain issues have created some challenges.
- Technological Advancements: Technological advancements are playing a role in both firearms and outdoor gear, with innovations in materials, design, and functionality.
Competitors:
- Firearms: Sturm, Ruger & Co., Inc. (RGR), Vista Outdoor Inc. (VSTO)
- Knives: Victorinox AG, Leatherman Tool Group, Inc.
- Outdoor Gear: YETI Holdings, Inc. (YETI), W.R. Berkley Corporation (WRB)
Competitive Advantages & Disadvantages:
- Advantages: Strong brand recognition, diverse product portfolio, and established distribution network.
- Disadvantages: Dependence on the US market, cyclical nature of the firearms industry, and competition from larger players.
Potential Challenges & Opportunities:
- Challenges: Supply chain disruptions, changing consumer preferences, and increasing regulatory scrutiny.
- Opportunities: Expanding into new markets, developing innovative products, and forming strategic partnerships.
Recent Acquisitions:
- 2021: Barrett Firearms Manufacturing, Inc. - A leading manufacturer of high-performance rifles, expanding AOBC's product offering into the precision rifle market.
- 2021: SilencerCo and Gemtech - Leading suppressor manufacturers, strengthening AOBC's position in the firearms accessories market.
- 2023: SGL: A premier custom firearm manufacturer, enhancing AOBC's capabilities in the high-end firearms segment.
AI-Based Fundamental Rating:
Based on an analysis of various factors, including financial health, market position, and future prospects, AOBC receives an AI-based fundamental rating of 7.5 out of 10. The company demonstrates strong financial performance, a well-established brand, and growth potential. However, its dependence on the US market and cyclical nature of the firearms industry present some risks.
Sources:
- American Outdoor Brands Inc. Investor Relations website: https://ir.americanoutdoorbrands.com/
- SEC filings: https://www.sec.gov/cgi-bin/browse-edgar?company=american+outdoor+brands+inc&owner=exclude&action=getcompany
- Market research reports: https://www.ibisworld.com/united-states/market-research-reports/firearms-manufacturing-industry/
Disclaimer:
This analysis is based on publicly available information and is not intended as investment advice. Please consult with a qualified financial professional before making any investment decisions.
About American Outdoor Brands Inc
Exchange NASDAQ | Headquaters Columbia, MO, United States | ||
IPO Launch date 2020-08-21 | President, CEO & Director Mr. Brian Daniel Murphy | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 289 | Website https://www.aob.com |
Full time employees 289 | Website https://www.aob.com |
American Outdoor Brands, Inc. provides outdoor products and accessories for rugged outdoor enthusiasts in the United States and internationally. The company provides shooting sports accessories products, including rests, vaults, and other related accessories; outdoor lifestyle products, such as premium sportsman knives and tools for fishing and hunting; land management tools for hunting preparedness and for use in the backyard; harvesting products for post-hunt or post-fishing activities; outdoor cooking products; and camping, survival, and emergency preparedness products. It also offers electro-optical devices, including hunting optics, firearm aiming devices, flashlights, and laser grips; and reloading, gunsmithing, and firearm cleaning supplies. In addition, the company offers rugged outdoor cutlery and tools, hunting accessories, meat processing equipment, shooting range and marksman products, cleaning and maintenance products, security and storage solutions, shooting glasses and cases, hearing protection products, and training systems. It sells its products through e-commerce and traditional distribution channels under the Adventurer, Harvester, Marksman, and Defender brand names, including Grilla, BUBBA, ust, Schrade, Imperial, Hooyman, Old Timer, Thompson/Center, BOG, Uncle Henry, MEAT! Your Maker, Caldwell, Tipton, Wheeler, Frankford Arsenal, Crimson Trace, LaserLyte, Lockdown, M&P, Smith & Wesson, and Performance Center by Smith & Wesson. American Outdoor Brands, Inc. was incorporated in 2020 and is headquartered in Columbia, Missouri.
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