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AOUT 
American Outdoor Brands Inc (AOUT)
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Upturn Advisory Summary
12/08/2025: AOUT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $15.25
1 Year Target Price $15.25
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 21.52% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 12/08/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 91.86M USD | Price to earnings Ratio - | 1Y Target Price 15.25 |
Price to earnings Ratio - | 1Y Target Price 15.25 | ||
Volume (30-day avg) 2 | Beta 0.44 | 52 Weeks Range 6.26 - 17.91 | Updated Date 12/9/2025 |
52 Weeks Range 6.26 - 17.91 | Updated Date 12/9/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.37 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-12-04 | When - | Estimate 0.3 | Actual - |
Profitability
Profit Margin -2.16% | Operating Margin (TTM) -22.96% |
Management Effectiveness
Return on Assets (TTM) -1.13% | Return on Equity (TTM) -2.64% |
Valuation
Trailing PE - | Forward PE 17.76 | Enterprise Value 105523663 | Price to Sales(TTM) 0.44 |
Enterprise Value 105523663 | Price to Sales(TTM) 0.44 | ||
Enterprise Value to Revenue 0.5 | Enterprise Value to EBITDA 12.26 | Shares Outstanding 12656774 | Shares Floating 11212391 |
Shares Outstanding 12656774 | Shares Floating 11212391 | ||
Percent Insiders 6.02 | Percent Institutions 82.01 |
Upturn AI SWOT
American Outdoor Brands Inc
Company Overview
History and Background
American Outdoor Brands Inc. (formerly Smith & Wesson Holding Corporation) was founded in 1994. The company underwent a significant transformation by spinning off its outdoor recreation products business in 2020, rebranding as Smith & Wesson Brands, Inc., and retaining the firearms business. Subsequently, the outdoor products business was rebranded as American Outdoor Brands, Inc. The company has a history of acquisitions and divestitures, aiming to focus its portfolio on specific market segments. This restructuring reflects a strategic pivot to leverage its brand equity and market position in distinct areas.
Core Business Areas
- Outdoor Products and Accessories: This segment designs, manufactures, and markets a broad range of outdoor products and accessories for hunting, fishing, camping, hiking, and shooting sports. This includes apparel, footwear, optics, outdoor power equipment, and storage solutions.
- Firearms: This segment designs, manufactures, and markets firearms, including pistols, revolvers, rifles, and shotguns, for sporting, personal defense, and law enforcement applications. This segment operates under the well-recognized Smith & Wesson brand.
Leadership and Structure
American Outdoor Brands Inc. is led by a management team comprised of experienced professionals in the outdoor and manufacturing industries. The organizational structure is designed to support its distinct business segments, with dedicated teams for product development, manufacturing, sales, and marketing within each area. Specific leadership roles and board members can be found in the company's official filings.
Top Products and Market Share
Key Offerings
- Description: High-quality firearms for self-defense, sport shooting, and hunting. Competitors include Sturm, Ruger & Co., Inc. (RGR), Sig Sauer, Beretta, and Glock. Market share varies by firearm type and segment, but Smith & Wesson is a leading player in the US handgun market.
- Product Name 1: Smith & Wesson Firearms (Pistols, Revolvers, Rifles)
- Description: Performance-oriented apparel and footwear designed for outdoor activities, often featuring camouflage patterns. Competitors include Cabela's (Bass Pro Shops), Under Armour, Columbia Sportswear Company, and various specialized hunting brands. Market share data is fragmented but competitive.
- Product Name 2: Outdoor Apparel and Footwear (e.g., TrueTimber)
- Description: Red dot sights, laser sights, rifle scopes, and other shooting accessories that enhance aiming and accuracy. Competitors include Vortex Optics, Leupold & Stevens, and Sig Sauer Electro-Optics. This is a highly competitive niche market.
- Product Name 3: Optics and Shooting Accessories (e.g., Crimson Trace, LaserLyte)
Market Dynamics
Industry Overview
The outdoor recreation industry is generally robust, driven by consumer interest in outdoor activities, fitness, and self-reliance. The firearms industry is influenced by consumer demand, regulatory changes, and economic conditions. Both sectors can experience seasonal fluctuations and are subject to public perception and political discourse.
Positioning
American Outdoor Brands Inc. is positioned as a diversified manufacturer with strong brand recognition in both firearms (under the Smith & Wesson banner) and outdoor products. Its competitive advantages lie in its established brands, extensive distribution networks, and a long history of product development. The company aims to cater to a broad range of consumers seeking quality products for outdoor pursuits and personal protection.
Total Addressable Market (TAM)
The total addressable market for firearms, outdoor apparel, footwear, and accessories is substantial, with estimates in the tens of billions of dollars globally. American Outdoor Brands Inc. targets specific segments within this TAM, focusing on its core competencies and established brand loyalty. Its market share within these specific niches is significant, but the overall TAM is broad and includes many other players.
Upturn SWOT Analysis
Strengths
- Strong brand recognition, particularly the Smith & Wesson firearms brand.
- Diversified product portfolio across firearms and outdoor products.
- Established manufacturing capabilities and distribution networks.
- History of innovation and product development.
- Loyal customer base for its core products.
Weaknesses
- Sensitivity to regulatory changes impacting the firearms industry.
- Competition from both large diversified companies and niche specialists.
- Potential for cyclicality in consumer spending on discretionary outdoor goods.
- Challenges in integrating and managing acquired brands effectively.
- Dependence on specific product categories for revenue.
Opportunities
- Growth in the outdoor recreation market, driven by increased interest in nature and wellness.
- Expansion into new product categories or international markets.
- Leveraging e-commerce and direct-to-consumer channels.
- Acquisitions to expand product lines or market reach.
- Capitalizing on trends like self-defense and personal preparedness.
Threats
- Increasingly stringent firearm regulations and potential bans.
- Economic downturns affecting consumer spending on non-essential goods.
- Intense competition leading to price pressures.
- Negative public perception or boycotts related to firearms.
- Supply chain disruptions and rising raw material costs.
Competitors and Market Share
Key Competitors
- Sturm, Ruger & Co., Inc. (RGR)
- Sig Sauer Inc. (Private, but a key competitor)
- Beretta S.p.A. (Private, but a key competitor)
- Glock GmbH (Private, but a key competitor)
- Bass Pro Shops (Private, parent of Cabela's)
- Columbia Sportswear Company (COLM)
- Under Armour, Inc. (UA)
Competitive Landscape
American Outdoor Brands Inc. operates in highly competitive markets. In firearms, it competes with well-established brands that have strong brand loyalty and significant market share. In the outdoor products sector, competition is fierce from large retailers, specialized brands, and private label offerings. The company's ability to differentiate through product quality, innovation, and brand marketing is crucial for maintaining and growing its competitive position.
Growth Trajectory and Initiatives
Historical Growth: American Outdoor Brands Inc. has experienced a growth trajectory marked by strategic acquisitions and divestitures. The spin-off of its outdoor recreation business created two distinct entities, allowing for more focused strategies. Historical growth has been impacted by demand cycles in both the firearms and outdoor markets.
Future Projections: Future growth projections for American Outdoor Brands Inc. will depend on its ability to innovate, expand its market share in its core segments, and potentially pursue strategic acquisitions. Analyst estimates, if available, would provide forward-looking insights into expected revenue and earnings growth. These projections are subject to market dynamics and company execution.
Recent Initiatives: Recent initiatives have focused on optimizing its brand portfolio, enhancing operational efficiency, and strengthening its market position within its chosen segments. This may include new product launches, marketing campaigns, and strategic partnerships to drive sales and profitability.
Summary
American Outdoor Brands Inc. is a diversified company with a strong presence in both firearms and outdoor products. Its established brands, particularly Smith & Wesson, provide a solid foundation. However, the company faces significant challenges from regulatory uncertainty in the firearms market and intense competition in the outdoor sector. Strategic execution, innovation, and effective management of its diverse portfolio will be key to its future success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Financial News and Data Providers (e.g., Bloomberg, Refinitiv, Yahoo Finance)
- Industry Reports and Market Research
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute financial advice. Investment decisions should be made after consulting with a qualified financial advisor and conducting independent research.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About American Outdoor Brands Inc
Exchange NASDAQ | Headquaters Columbia, MO, United States | ||
IPO Launch date 2020-08-21 | President, CEO & Director Mr. Brian Daniel Murphy | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 299 | Website https://www.aob.com |
Full time employees 299 | Website https://www.aob.com | ||
American Outdoor Brands, Inc. provides outdoor products and accessories for rugged outdoor enthusiasts in the United States and internationally. The company provides shooting sports accessories products, including rests, vaults, and other related accessories; outdoor lifestyle products, such as premium sportsman knives and tools for fishing and hunting; land management tools for hunting preparedness and for use in the backyard; outdoor cooking products; and camping, survival, and emergency preparedness products. It also offers electro-optical devices, including hunting optics, firearm aiming devices, flashlights, and laser grips; and reloading, gunsmithing, and firearm cleaning supplies. In addition, the company offers rugged outdoor cutlery and tools, hunting accessories, meat processing equipment, shooting range and marksman products, cleaning and maintenance products, security and storage solutions, flashlights, cleaning kits, shooting glasses and cases, hearing protection products, training systems, and aiming solutions. It sells its products through e-commerce and traditional distribution channels under the Adventurer, Harvester, Marksman, and Defender brand names, including Grilla, BUBBA, ust, Schrade, Imperial, Hooyman, Old Timer, BOG, Uncle Henry, MEAT! Your Maker, Caldwell, Tipton, Wheeler, Frankford Arsenal, Crimson Trace, LaserLyte, Lockdown, M&P, Smith & Wesson, and Performance Center by Smith & Wesson. American Outdoor Brands, Inc. was incorporated in 2020 and is headquartered in Columbia, Missouri.
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