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Upturn AI SWOT - About
RGR 
Sturm Ruger & Company Inc (RGR)
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Upturn Advisory Summary
06/30/2025: RGR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $41
1 Year Target Price $41
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -42.62% | Avg. Invested days 21 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 594.32M USD | Price to earnings Ratio 19.62 | 1Y Target Price 41 |
Price to earnings Ratio 19.62 | 1Y Target Price 41 | ||
Volume (30-day avg) 1 | Beta 0.44 | 52 Weeks Range 32.58 - 45.56 | Updated Date 07/1/2025 |
52 Weeks Range 32.58 - 45.56 | Updated Date 07/1/2025 | ||
Dividends yield (FY) 2.02% | Basic EPS (TTM) 1.83 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 21.34% | Operating Margin (TTM) 29.82% |
Management Effectiveness
Return on Assets (TTM) 32.12% | Return on Equity (TTM) 49.62% |
Valuation
Trailing PE 19.62 | Forward PE - | Enterprise Value 487554135 | Price to Sales(TTM) 0.81 |
Enterprise Value 487554135 | Price to Sales(TTM) 0.81 | ||
Enterprise Value to Revenue 0.91 | Enterprise Value to EBITDA 8.08 | Shares Outstanding 16555000 | Shares Floating 16345306 |
Shares Outstanding 16555000 | Shares Floating 16345306 | ||
Percent Insiders 4.2 | Percent Institutions 69.82 |
Analyst Ratings
Rating 1 | Target Price 41 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Sturm Ruger & Company Inc
Company Overview
History and Background
Sturm, Ruger & Co., Inc. was founded in 1949 by William B. Ruger and Alexander M. Sturm. Initially producing sporting firearms, the company expanded into law enforcement and military markets. Key milestones include the introduction of the Ruger Standard pistol, the 10/22 rifle, and continuous innovation in firearm design and manufacturing.
Core Business Areas
- Firearms: Designs, manufactures, and sells firearms, including rifles, pistols, and revolvers for sporting, law enforcement, and military markets. They cater to hunters, target shooters, collectors, and self-defense enthusiasts.
Leadership and Structure
Christopher J. Killoy is the current President and CEO. The company operates with a traditional corporate structure, including a board of directors and various functional departments like manufacturing, sales, and finance.
Top Products and Market Share
Key Offerings
- Ruger 10/22: A .22 LR caliber rifle known for its reliability and customization options. It is a leading product in the .22 LR rifle market. Competitors include Savage Arms and Marlin Firearms.
- Ruger LCP MAX: A compact, lightweight pistol designed for concealed carry. It competes with Sig Sauer P365 and Smith & Wesson M&P Shield Plus.
Market Dynamics
Industry Overview
The firearm industry is influenced by factors like economic conditions, government regulations, and social trends. Demand fluctuates based on political events and consumer sentiment regarding personal safety.
Positioning
Ruger holds a significant position as one of the largest firearm manufacturers in the US. Its competitive advantages include a strong brand reputation, diverse product portfolio, and efficient manufacturing processes.
Total Addressable Market (TAM)
The TAM for firearms in the US is estimated to be around $15-$20 billion annually. Sturm Ruger is positioned to capture a significant portion of this market through its various product offerings and brand recognition.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Diverse product portfolio
- Efficient manufacturing processes
- Solid financial performance
Weaknesses
- Dependence on the cyclical nature of the firearms market
- Vulnerability to changing regulations
- Limited international presence
Opportunities
- Expansion into new markets (e.g., international markets)
- Development of innovative products (e.g., smart guns)
- Acquisitions of complementary businesses
Threats
- Increasingly stringent gun control regulations
- Economic downturns reducing consumer spending
- Negative publicity from gun-related incidents
- Intense competition
Competitors and Market Share
Key Competitors
- SWBI
- OLN
- VSTO
Competitive Landscape
Ruger benefits from a strong brand and diverse product line. However, competitors may have strengths in specific market segments or international presence.
Growth Trajectory and Initiatives
Historical Growth: Ruger's growth has been influenced by fluctuations in firearm demand. Historical analysis should include revenue growth rates and market share changes.
Future Projections: Analyst estimates should be sought to include projected revenue growth, EPS growth, and market share gains.
Recent Initiatives: Highlight any recent product launches, acquisitions, or strategic partnerships undertaken by Sturm Ruger.
Summary
Sturm Ruger is a major player in the US firearm market, benefiting from a strong brand and diverse product portfolio. However, its performance is subject to cyclical demand and regulatory pressures. Strategic initiatives focusing on innovation and market expansion are key to sustained growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, financial news sources, industry reports
Disclaimers:
This analysis is for informational purposes only and does not constitute investment advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sturm Ruger & Company Inc
Exchange NYSE | Headquaters Southport, CT, United States | ||
IPO Launch date 1993-05-14 | President, CEO & Director Mr. Todd W. Seyfert | ||
Sector Industrials | Industry Aerospace & Defense | Full time employees - | Website https://www.ruger.com |
Full time employees - | Website https://www.ruger.com | ||
Sturm, Ruger & Company, Inc., together with its subsidiaries, designs, manufactures, and sells firearms under the Ruger name and trademark in the United States. It operates through two segments, Firearms and Castings. The company offers single-shot, autoloading, bolt-action, and modern sporting rifles; rimfire and centerfire autoloading pistols; single-action and double-action revolvers; and firearms accessories and replacement parts, as well as manufactures lever-action rifles under the Marlin name and trademark. It also provides steel investment castings and metal injection molding (MIM) parts. The company sells its firearm products to the commercial sporting market through independent wholesale distributors; and its investment castings and MIM parts directly or through manufacturers' representatives. It exports its firearm products through a network of selected commercial distributors and directly to foreign customers comprising primarily of law enforcement agencies and foreign governments. Sturm, Ruger & Company, Inc. was founded in 1949 and is headquartered in Southport, Connecticut.
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