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Upturn AI SWOT - About
RGR 
Sturm Ruger & Company Inc (RGR)
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Upturn Advisory Summary
10/15/2025: RGR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $44.5
1 Year Target Price $44.5
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -26.24% | Avg. Invested days 22 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 742.48M USD | Price to earnings Ratio 135.33 | 1Y Target Price 44.5 |
Price to earnings Ratio 135.33 | 1Y Target Price 44.5 | ||
Volume (30-day avg) 1 | Beta 0.44 | 52 Weeks Range 31.49 - 48.21 | Updated Date 10/17/2025 |
52 Weeks Range 31.49 - 48.21 | Updated Date 10/17/2025 | ||
Dividends yield (FY) 7.31% | Basic EPS (TTM) 0.33 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 21.34% | Operating Margin (TTM) 29.82% |
Management Effectiveness
Return on Assets (TTM) 32.12% | Return on Equity (TTM) 49.62% |
Valuation
Trailing PE 135.33 | Forward PE - | Enterprise Value 614604346 | Price to Sales(TTM) 1.02 |
Enterprise Value 614604346 | Price to Sales(TTM) 1.02 | ||
Enterprise Value to Revenue 1.15 | Enterprise Value to EBITDA 19.96 | Shares Outstanding 16162030 | Shares Floating 16345306 |
Shares Outstanding 16162030 | Shares Floating 16345306 | ||
Percent Insiders 13.34 | Percent Institutions 71.1 |
Upturn AI SWOT
Sturm Ruger & Company Inc
Company Overview
History and Background
Sturm, Ruger & Company, Inc. was founded in 1949 by William B. Ruger and Alexander McCormick Sturm. Initially producing .22 caliber pistols, the company expanded into rifles, shotguns, and accessories. Ruger is known for its commitment to American manufacturing and innovative designs.
Core Business Areas
- Firearms Manufacturing: Designs, manufactures, and sells firearms, including rifles, pistols, revolvers, and shotguns, catering to the sporting, law enforcement, and military markets.
Leadership and Structure
Christopher J. Killoy serves as the President and CEO. The company operates with a functional organizational structure, with departments dedicated to engineering, manufacturing, sales, and marketing.
Top Products and Market Share
Key Offerings
- Ruger 10/22: A popular .22 LR rifle known for its reliability and modularity. Competitors include Smith & Wesson's M&P 15-22 and Savage Arms A22. The Ruger 10/22 has a significant share in the .22 LR rifle market.
- Ruger LCP MAX: A compact, lightweight, and easily concealable pistol popular for self-defense. Primary competitors are SIG Sauer P365 and Glock 43. Market share is competitive within the concealed carry market.
Market Dynamics
Industry Overview
The firearms industry is influenced by factors such as gun control legislation, economic conditions, and political events. Demand fluctuates based on these factors.
Positioning
Ruger is positioned as a well-respected manufacturer offering a wide range of firearms at competitive prices. Its competitive advantages include brand reputation, extensive product line, and vertically integrated manufacturing.
Total Addressable Market (TAM)
The TAM for the US firearms market is estimated to be in the billions of dollars annually. Sturm Ruger is well-positioned to capture a significant portion of this market due to its brand recognition, product diversification, and distribution network.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Extensive product line
- Vertically integrated manufacturing
- Strong distribution network
Weaknesses
- Susceptibility to regulatory changes
- Dependence on consumer sentiment and political climate
- Potential for product liability lawsuits
Opportunities
- Expansion into new markets and product categories
- Increased demand for self-defense firearms
- Growing interest in shooting sports
Threats
- Stricter gun control legislation
- Economic downturns
- Increased competition from foreign manufacturers
- Negative publicity related to gun violence
Competitors and Market Share
Key Competitors
- Smith & Wesson Brands Inc (SWBI)
- Vista Outdoor Inc (VSTO)
- Olin Corporation (OLN)
Competitive Landscape
Ruger competes with Smith & Wesson and other firearm manufacturers based on product quality, innovation, price, and brand reputation. Ruger's vertically integrated manufacturing provides a cost advantage, while its strong brand recognition helps maintain market share.
Growth Trajectory and Initiatives
Historical Growth: Analysis unavailable without access to recent financial statements. Would discuss Sturm Ruger & Company Inc's growth trends over the past years.
Future Projections: Analysis unavailable without access to recent financial statements. Would provide projections for Sturm Ruger & Company Inc's future growth based on analyst estimates.
Recent Initiatives: Information unavailable, but would highlight recent strategic initiatives undertaken by Sturm Ruger & Company Inc.
Summary
Sturm Ruger is a well-established firearms manufacturer with a strong brand and diverse product line. Its vertically integrated manufacturing provides a competitive advantage. However, the company is susceptible to regulatory changes and economic downturns. Its market share fluctuates with gun legislation and societal events.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company website
- Industry reports
- Financial news sources
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market share data is estimated and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sturm Ruger & Company Inc
Exchange NYSE | Headquaters Southport, CT, United States | ||
IPO Launch date 1993-05-14 | President, CEO & Director Mr. Todd W. Seyfert | ||
Sector Industrials | Industry Aerospace & Defense | Full time employees - | Website https://www.ruger.com |
Full time employees - | Website https://www.ruger.com | ||
Sturm, Ruger & Company, Inc., together with its subsidiaries, designs, manufactures, and sells firearms under the Ruger name and trademark in the United States. It operates through two segments, Firearms and Castings. The company offers single-shot, autoloading, bolt-action, and modern sporting rifles; rimfire and centerfire autoloading pistols; single-action and double-action revolvers; and firearms accessories and replacement parts, as well as manufactures lever-action rifles under the Marlin name and trademark. It also provides steel investment castings and metal injection molding (MIM) parts. The company sells its firearm products to the commercial sporting market through independent wholesale distributors; and its investment castings and MIM parts directly or through manufacturers' representatives. It exports its firearm products through a network of selected commercial distributors and directly to foreign customers comprising primarily of law enforcement agencies and foreign governments. Sturm, Ruger & Company, Inc. was founded in 1949 and is headquartered in Southport, Connecticut.
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