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Upturn AI SWOT - About
ASUR 
Asure Software Inc (ASUR)
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Upturn Advisory Summary
08/14/2025: ASUR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
9 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $13.15
1 Year Target Price $13.15
| 6 | Strong Buy |
| 3 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -42.35% | Avg. Invested days 22 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 227.63M USD | Price to earnings Ratio - | 1Y Target Price 13.15 |
Price to earnings Ratio - | 1Y Target Price 13.15 | ||
Volume (30-day avg) 9 | Beta 0.41 | 52 Weeks Range 7.51 - 12.74 | Updated Date 08/15/2025 |
52 Weeks Range 7.51 - 12.74 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.58 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-07-30 | When Before Market | Estimate 0.145 | Actual 0.0818 |
Profitability
Profit Margin -12.49% | Operating Margin (TTM) -15.44% |
Management Effectiveness
Return on Assets (TTM) -1.73% | Return on Equity (TTM) -8.02% |
Valuation
Trailing PE - | Forward PE 30.77 | Enterprise Value 234661574 | Price to Sales(TTM) 1.82 |
Enterprise Value 234661574 | Price to Sales(TTM) 1.82 | ||
Enterprise Value to Revenue 1.88 | Enterprise Value to EBITDA 17.43 | Shares Outstanding 27425000 | Shares Floating 25656370 |
Shares Outstanding 27425000 | Shares Floating 25656370 | ||
Percent Insiders 6.36 | Percent Institutions 78.31 |
Upturn AI SWOT
Asure Software Inc
Company Overview
History and Background
Asure Software Inc. was founded in 1985. Initially focused on real estate solutions, it evolved into a provider of cloud-based human capital management (HCM) and workplace management solutions through organic growth and acquisitions.
Core Business Areas
- HCM Solutions: Offers cloud-based software and services for payroll, tax management, human resources, and time and attendance.
- Workplace Management Solutions: Provides solutions for space management, meeting room scheduling, and related workplace optimization.
Leadership and Structure
The leadership team includes Pat Goepel, the CEO. Asure has a functional organizational structure with departments focused on sales, marketing, product development, and customer support.
Top Products and Market Share
Key Offerings
- Asure Payroll & Tax: A cloud-based payroll and tax management solution. It faces competition from ADP (ADP), Paychex (PAYX), and Workday (WDAY). Asure holds a relatively small market share compared to the leading players.
- AsureSpace: Offers workplace management solutions like room scheduling and space optimization. Competitors include Teem (acquired by WeWork), Robin, and Condeco. AsureSpace has a growing market presence in the workspace management sector.
Market Dynamics
Industry Overview
The HCM and workplace management software market is experiencing rapid growth driven by cloud adoption, remote work trends, and increasing complexity of HR and workplace management tasks.
Positioning
Asure Software Inc. is positioned as a provider of integrated HCM and workplace management solutions targeting small to mid-sized businesses (SMBs). Its competitive advantage lies in its integrated platform and focus on SMB needs.
Total Addressable Market (TAM)
The total addressable market for HCM and workplace management is estimated to be in the tens of billions of dollars. Asure is positioned to capture a portion of this market with its niche focus on SMBs.
Upturn SWOT Analysis
Strengths
- Integrated HCM and workplace management platform
- Focus on SMB market
- Cloud-based solutions
- Scalable business model
Weaknesses
- Smaller market share compared to larger competitors
- Limited brand recognition
- Dependence on acquisitions for growth
- High debt levels
Opportunities
- Growing demand for cloud-based HCM solutions
- Increasing adoption of remote work and flexible workspaces
- Potential for strategic partnerships
- Expansion into new geographies
Threats
- Intense competition from larger players
- Economic downturn
- Changing regulations
- Cybersecurity risks
Competitors and Market Share
Key Competitors
- ADP
- PAYX
- WDAY
Competitive Landscape
Asure's advantage is its integrated platform for SMBs. Disadvantages include its smaller size and limited resources compared to ADP and Paychex.
Major Acquisitions
WellRight
- Year: 2022
- Acquisition Price (USD millions): 4.5
- Strategic Rationale: Expand wellness solutions offerings for SMBs.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by acquisitions and organic expansion of its product offerings.
Future Projections: Future growth is projected based on continued adoption of cloud-based HCM and workplace management solutions.
Recent Initiatives: Recent initiatives include product enhancements, strategic acquisitions, and expansion of sales and marketing efforts.
Summary
Asure Software shows promise with its integrated HCM and workspace solutions, particularly aimed at the SMB sector. Their challenge is competing with much larger players. Success will depend on innovation, integration, and strategic market positioning to differentiate their service and create demand. Acquisitions are key to increasing revenue and market share. They need to manage debt and compete effectively against larger rivals.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is estimated and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Asure Software Inc
Exchange NASDAQ | Headquaters Austin, TX, United States | ||
IPO Launch date 1992-04-07 | Chairman & CEO Mr. Patrick F. Goepel | ||
Sector Technology | Industry Software - Application | Full time employees 621 | Website https://www.asuresoftware.com |
Full time employees 621 | Website https://www.asuresoftware.com | ||
Asure Software, Inc. engages in the provision of cloud-based Human Capital Management (HCM) software solutions in the United States. It provides its human resources (HR) tool as Software-as-a-Service that helps various small and medium-sized businesses to build productive workforce to help them stay compliant and allocate resources to grow their business. The company's solutions include Asure Payroll & Tax, an integrated solution that simplifies payroll and automates regulations associated with payroll and taxes, including wages, benefits, overtime, garnishments, tips, direct deposits, and fair labor standard act, as well as federal, state, and local payroll taxes; and Asure Tax Management Solutions, that provides payroll tax processing software and service solutions, as well as bulk filing and processing support of employee retention tax credits, for the payroll service industry, mid-market, and corporate employers. It also provides HR compliance and services, including HR support, which provides an on-demand HR resource library, phone, and email support for various HR issues and compliance, and policy updates; Strategic HR, which provides in-depth support for strategic HR decision making; and Total HR, which provides a complete HR outsourcing solution, for handling HR complexities, such as employee self-service, applicant tracking, onboarding, and compliance. In addition, the company offers Time and Attendance, which provides cost savings and return on investment gains come in the form of strategic use of labor dollars and the elimination of time theft; AsureMarketplace that automates interactions between its HCM systems with third-party providers; and AsureRecruiting, a talent acquisition solution that simplifies and optimizes the hiring process for employers. Asure Software, Inc. was incorporated in 1985 and is headquartered in Austin, Texas.
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