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ASUR 
Asure Software Inc (ASUR)
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Upturn Advisory Summary
01/08/2026: ASUR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
9 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $13.22
1 Year Target Price $13.22
| 6 | Strong Buy |
| 3 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -38.53% | Avg. Invested days 22 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/08/2026 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 260.43M USD | Price to earnings Ratio - | 1Y Target Price 13.22 |
Price to earnings Ratio - | 1Y Target Price 13.22 | ||
Volume (30-day avg) 9 | Beta 0.41 | 52 Weeks Range 7.62 - 12.74 | Updated Date 01/8/2026 |
52 Weeks Range 7.62 - 12.74 | Updated Date 01/8/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.63 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -12.94% | Operating Margin (TTM) -9.65% |
Management Effectiveness
Return on Assets (TTM) -1.81% | Return on Equity (TTM) -8.71% |
Valuation
Trailing PE - | Forward PE 10.78 | Enterprise Value 316071166 | Price to Sales(TTM) 1.97 |
Enterprise Value 316071166 | Price to Sales(TTM) 1.97 | ||
Enterprise Value to Revenue 2.39 | Enterprise Value to EBITDA 20.69 | Shares Outstanding 27763877 | Shares Floating 25686306 |
Shares Outstanding 27763877 | Shares Floating 25686306 | ||
Percent Insiders 10.3 | Percent Institutions 75.59 |
Upturn AI SWOT
Asure Software Inc
Company Overview
History and Background
Asure Software Inc. was founded in 1985 as Asure Software, Inc. It has undergone several name changes and strategic shifts, evolving from a provider of time and labor management solutions to a broader human capital management (HCM) and workspace management platform. Key milestones include acquisitions and divestitures aimed at focusing its offerings on cloud-based solutions for businesses of all sizes.
Core Business Areas
- Workforce Management: Provides cloud-based solutions for time tracking, attendance, scheduling, and labor analytics. This segment helps businesses manage their hourly workforce efficiently and compliantly.
- Workplace Management: Offers solutions for space utilization, desk booking, visitor management, and employee experience in hybrid and return-to-office environments. This segment addresses the evolving needs of modern workplaces.
Leadership and Structure
Asure Software is led by a management team with experience in software, HR technology, and business operations. The organizational structure is likely departmentalized, with teams focusing on product development, sales, marketing, customer success, and operations. Specific leadership details (CEO, CFO, etc.) would require current company filings.
Top Products and Market Share
Key Offerings
- Description: A comprehensive cloud-based time and attendance solution designed to automate payroll, improve compliance, and reduce labor costs. It offers features like biometric time clocks, mobile clock-in, and real-time labor reporting. Competitors include ADP, UKG Pro, Kronos (now UKG), and Paycor. Specific market share data for this product is not publicly available, but it serves a significant portion of Asure's customer base.
- Product Name: AsureTime
- Description: A suite of workplace management tools including desk and meeting room booking, visitor management, and space analytics. This product targets companies managing hybrid work models. Competitors include Envoy, Robin, and Condeco. Market share information for this newer segment is not readily available.
- Product Name: AsureSpace
Market Dynamics
Industry Overview
Asure Software operates in the Human Capital Management (HCM) and Workplace Technology sectors. The HCM market is driven by the increasing need for efficient employee management, compliance, and HR process automation. The Workplace Technology market is rapidly growing due to the shift towards hybrid work models, requiring tools for managing distributed workforces and optimizing office spaces.
Positioning
Asure Software positions itself as a provider of integrated, cloud-based solutions for businesses seeking to streamline HR operations and optimize their physical and digital workplaces. Its competitive advantage lies in offering a combined suite of workforce and workplace management tools, catering to a broad spectrum of business sizes, from SMBs to mid-market enterprises.
Total Addressable Market (TAM)
The TAM for HCM software is substantial, estimated to be tens of billions of dollars globally, and is projected to grow significantly. The TAM for workplace management software is also rapidly expanding, especially with the widespread adoption of hybrid work. Asure Software is positioned to capture a portion of this market by offering a focused suite of solutions, particularly appealing to companies seeking integrated HR and workplace tools.
Upturn SWOT Analysis
Strengths
- Integrated Workforce and Workplace Management Solutions
- Cloud-based Platform
- Serves SMB to Mid-Market Businesses
- Established Customer Base in Time and Attendance
Weaknesses
- Smaller Market Share Compared to Larger HCM Players
- Potential Brand Recognition Challenges
- Dependence on Acquisitions for Growth
- May lack the depth of specialized features offered by niche providers in each segment
Opportunities
- Growing Demand for Hybrid Work Solutions
- Increasing Adoption of Cloud-based HCM
- Expansion into New Geographies
- Further Integration of Workforce and Workplace Data
- Strategic Partnerships
Threats
- Intense Competition from Established HCM Giants
- Rapid Technological Advancements
- Economic Downturns Affecting Business Spending
- Data Security and Privacy Concerns
- Potential for Larger Players to Enter the Integrated Workspace Management Niche
Competitors and Market Share
Key Competitors
- Automatic Data Processing Inc. (ADP)
- UKG Inc. (UKG)
- Workday Inc. (WDAY)
- Paycor Inc. (PYCR)
- Toast Inc. (TOST)
Competitive Landscape
Asure Software faces significant competition from larger, more established players in the HCM market. Its advantages lie in its integrated approach to workforce and workplace management, which can appeal to mid-market companies seeking a unified solution. However, it faces challenges in competing with the breadth of offerings and brand recognition of giants like ADP and Workday. Its success depends on carving out a niche with its integrated platform and superior customer service.
Major Acquisitions
The Workforce Institute
- Year: 2019
- Acquisition Price (USD millions):
- Strategic Rationale: To enhance its workforce management capabilities and expand its service offerings, particularly in areas like employee engagement and training.
SpaceIQ
- Year: 2022
- Acquisition Price (USD millions): 30
- Strategic Rationale: To significantly bolster its workplace management solutions, allowing for the integration of desk booking, space utilization, and employee experience tools, crucial for the evolving hybrid work model.
Growth Trajectory and Initiatives
Historical Growth: Asure Software's historical growth has been influenced by a combination of organic expansion and strategic acquisitions. The company has focused on migrating its customer base to its cloud platform and expanding its product offerings, particularly into the workplace management space.
Future Projections: Future growth is expected to be driven by the increasing adoption of its integrated workforce and workplace solutions, particularly in the context of evolving work environments. Analyst estimates would provide quantitative projections.
Recent Initiatives: Recent initiatives likely include further development and marketing of their workplace management solutions, potential integration of acquired technologies, and efforts to expand their customer base through sales and marketing efforts.
Summary
Asure Software Inc. is positioned in the growing HCM and workplace technology markets, with a focus on integrated workforce and workspace management. Its strengths lie in its cloud-based platform and ability to serve SMBs to mid-market companies. However, it faces intense competition from larger players. The company's future hinges on successfully capitalizing on the hybrid work trend and further integrating its acquired technologies to offer a compelling, unified solution.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Asure Software Inc. Investor Relations
- SEC Filings (10-K, 10-Q)
- Industry Analyst Reports (e.g., Gartner, IDC)
- Financial News Outlets (e.g., Bloomberg, Reuters)
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute financial advice. Market share data and financial metrics are estimates and may vary. Investors should conduct their own due diligence before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Asure Software Inc
Exchange NASDAQ | Headquaters Austin, TX, United States | ||
IPO Launch date 1992-04-07 | Chairman & CEO Mr. Patrick F. Goepel | ||
Sector Technology | Industry Software - Application | Full time employees 621 | Website https://www.asuresoftware.com |
Full time employees 621 | Website https://www.asuresoftware.com | ||
Asure Software, Inc. engages in the provision of cloud-based Human Capital Management (HCM) software solutions in the United States. It provides its human resources (HR) tool as Software-as-a-Service that helps various small and medium-sized businesses to build productive workforce to help them stay compliant and allocate resources to grow their business. The company's solutions include Asure Payroll & Tax, an integrated solution that simplifies payroll and automates regulations associated with payroll and taxes, including wages, benefits, overtime, garnishments, tips, direct deposits, and fair labor standard act, as well as federal, state, and local payroll taxes; and Asure Tax Management Solutions, that provides payroll tax processing software and service solutions, as well as bulk filing and processing support of employee retention tax credits, for the payroll service industry, mid-market, and corporate employers. It also provides HR compliance and services, including HR support, which provides an on-demand HR resource library, phone, and email support for various HR issues and compliance, and policy updates; Strategic HR, which provides in-depth support for strategic HR decision making; and Total HR, which provides a complete HR outsourcing solution, for handling HR complexities, such as employee self-service, applicant tracking, onboarding, and compliance. In addition, the company offers Time and Attendance, which provides cost savings and return on investment gains come in the form of strategic use of labor dollars and the elimination of time theft; AsureMarketplace that automates interactions between its HCM systems with third-party providers; and AsureRecruiting, a talent acquisition solution that simplifies and optimizes the hiring process for employers. Asure Software, Inc. was incorporated in 1985 and is headquartered in Austin, Texas.
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