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ASUR 
Asure Software Inc (ASUR)
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Upturn Advisory Summary
12/09/2025: ASUR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
9 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $13.22
1 Year Target Price $13.22
| 6 | Strong Buy |
| 3 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -42.35% | Avg. Invested days 22 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/09/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 225.72M USD | Price to earnings Ratio - | 1Y Target Price 13.22 |
Price to earnings Ratio - | 1Y Target Price 13.22 | ||
Volume (30-day avg) 9 | Beta 0.4 | 52 Weeks Range 7.62 - 12.74 | Updated Date 12/9/2025 |
52 Weeks Range 7.62 - 12.74 | Updated Date 12/9/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.63 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-17 | When - | Estimate 0.2125 | Actual 0.144 |
Profitability
Profit Margin -12.94% | Operating Margin (TTM) -9.65% |
Management Effectiveness
Return on Assets (TTM) -1.81% | Return on Equity (TTM) -8.71% |
Valuation
Trailing PE - | Forward PE 8.04 | Enterprise Value 281643958 | Price to Sales(TTM) 1.71 |
Enterprise Value 281643958 | Price to Sales(TTM) 1.71 | ||
Enterprise Value to Revenue 2.14 | Enterprise Value to EBITDA 18.53 | Shares Outstanding 27763877 | Shares Floating 25686306 |
Shares Outstanding 27763877 | Shares Floating 25686306 | ||
Percent Insiders 10.3 | Percent Institutions 75.58 |
Upturn AI SWOT
Asure Software Inc
Company Overview
History and Background
Asure Software Inc. was founded in 1985. It has undergone several strategic acquisitions and divestitures to refine its focus on cloud-based business management solutions. The company has evolved from providing time and labor management to a broader suite of HR, payroll, and benefits solutions.
Core Business Areas
- HR, Payroll, and Benefits: Provides cloud-based software solutions for human resources management, payroll processing, and employee benefits administration. This includes functionalities like onboarding, time tracking, compliance, and payroll tax filing.
- Workforce Management: Offers solutions for managing employee time, attendance, scheduling, and labor forecasting, helping businesses optimize their workforce productivity and control labor costs.
Leadership and Structure
Asure Software is led by a management team comprising a CEO, CFO, and other key executives responsible for different functional areas. The organizational structure is designed to support its software development, sales, customer service, and operational needs.
Top Products and Market Share
Key Offerings
- Asure HR: A comprehensive cloud-based HR platform designed to manage employee data, onboarding, performance reviews, and compliance. Competitors include ADP, Paychex, Gusto, and BambooHR. Market share data for this specific product is not publicly disclosed, but it serves a significant portion of their customer base.
- Asure Payroll: A robust payroll processing solution that handles direct deposit, tax calculations, and reporting for businesses of various sizes. Key competitors include ADP, Paychex, Gusto, and QuickBooks Payroll. Specific revenue or market share figures for Asure Payroll are not independently available.
- Asure Time & Attendance: A system for tracking employee work hours, managing schedules, and ensuring labor law compliance. Competitors include Kronos (UKG), ADP, Paychex, and TimeForce. Information on market share for this specific module is not publicly available.
Market Dynamics
Industry Overview
The HR technology market is experiencing significant growth, driven by the increasing demand for cloud-based solutions, automation of HR processes, and the need for compliance management. Businesses are increasingly adopting integrated platforms for payroll, HR, and benefits to streamline operations.
Positioning
Asure Software positions itself as a provider of integrated, cloud-based business management solutions, particularly for small to medium-sized businesses (SMBs). Its competitive advantages lie in its comprehensive suite of offerings, ease of use, and focus on customer support.
Total Addressable Market (TAM)
The TAM for HR technology, including payroll, HR management, and workforce management, is substantial and projected to grow into the tens of billions of dollars globally. Asure Software targets a significant segment of this market, particularly SMBs looking for affordable and integrated solutions.
Upturn SWOT Analysis
Strengths
- Integrated suite of HR, payroll, and workforce management solutions.
- Cloud-based platform offering accessibility and scalability.
- Focus on the SMB market, a large and growing customer segment.
- Established customer base and brand recognition.
Weaknesses
- May face intense competition from larger, more established players.
- Brand awareness might be lower compared to industry giants.
- Dependence on technological advancements and platform updates.
- Potential for integration challenges with third-party systems.
Opportunities
- Expansion into new market segments or geographies.
- Development of new features and functionalities based on market trends.
- Strategic partnerships with complementary service providers.
- Increased adoption of cloud HR solutions by businesses of all sizes.
Threats
- Aggressive pricing strategies by competitors.
- Rapid technological changes that could make current offerings obsolete.
- Data security breaches and privacy concerns.
- Changes in labor laws and compliance regulations requiring product updates.
Competitors and Market Share
Key Competitors
- ADP (ADP)
- Paychex Inc. (PAYX)
- Intuit Inc. (INTU) - QuickBooks Payroll
- Gusto (Private Company)
- UKG Inc. (Private Company)
Competitive Landscape
Asure Software faces a highly competitive landscape dominated by larger, well-capitalized players like ADP and Paychex, as well as agile disruptors like Gusto. Asure's advantage lies in its integrated offerings and dedicated focus on SMBs, but it must continually innovate to compete on features, pricing, and customer experience.
Major Acquisitions
Asure Software acquired IDI.
- Year: 2017
- Acquisition Price (USD millions):
- Strategic Rationale: To expand its offering in the time and attendance market.
Asure Software acquired SurePayroll.
- Year: 2013
- Acquisition Price (USD millions):
- Strategic Rationale: To strengthen its payroll services for small businesses.
Growth Trajectory and Initiatives
Historical Growth: Asure Software's historical growth has been influenced by a combination of organic expansion and strategic acquisitions. The company has focused on expanding its product suite and customer base within the SMB market.
Future Projections: Future growth projections would typically be based on analyst reports and company guidance, considering market trends in HR technology, new product launches, and expansion strategies. These projections can vary significantly and are forward-looking.
Recent Initiatives: Recent initiatives may include product enhancements, integration of acquired technologies, expansion of sales and marketing efforts, and strategic partnerships aimed at increasing market penetration and customer acquisition.
Summary
Asure Software Inc. operates in the competitive HR technology sector, offering integrated cloud-based solutions for SMBs. While it has a solid foundation and a focused strategy, it faces significant competition from larger players. Its strengths lie in its comprehensive suite and SMB focus, but it must continue to innovate and enhance its platform to maintain and grow its market share amidst rapid technological advancements and aggressive competition.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings (e.g., 10-K, 10-Q)
- Company Investor Relations Website
- Reputable Financial News Outlets (e.g., Bloomberg, Reuters)
- Industry Analysis Reports
Disclaimers:
This JSON output is generated based on publicly available information and is for informational purposes only. It does not constitute financial advice. Market share data and financial figures are estimates and may vary. Investors should conduct their own due diligence before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Asure Software Inc
Exchange NASDAQ | Headquaters Austin, TX, United States | ||
IPO Launch date 1992-04-07 | Chairman & CEO Mr. Patrick F. Goepel | ||
Sector Technology | Industry Software - Application | Full time employees 621 | Website https://www.asuresoftware.com |
Full time employees 621 | Website https://www.asuresoftware.com | ||
Asure Software, Inc. engages in the provision of cloud-based Human Capital Management (HCM) software solutions in the United States. It provides its human resources (HR) tool as Software-as-a-Service that helps various small and medium-sized businesses to build productive workforce to help them stay compliant and allocate resources to grow their business. The company's solutions include Asure Payroll & Tax, an integrated solution that simplifies payroll and automates regulations associated with payroll and taxes, including wages, benefits, overtime, garnishments, tips, direct deposits, and fair labor standard act, as well as federal, state, and local payroll taxes; and Asure Tax Management Solutions, that provides payroll tax processing software and service solutions, as well as bulk filing and processing support of employee retention tax credits, for the payroll service industry, mid-market, and corporate employers. It also provides HR compliance and services, including HR support, which provides an on-demand HR resource library, phone, and email support for various HR issues and compliance, and policy updates; Strategic HR, which provides in-depth support for strategic HR decision making; and Total HR, which provides a complete HR outsourcing solution, for handling HR complexities, such as employee self-service, applicant tracking, onboarding, and compliance. In addition, the company offers Time and Attendance, which provides cost savings and return on investment gains come in the form of strategic use of labor dollars and the elimination of time theft; AsureMarketplace that automates interactions between its HCM systems with third-party providers; and AsureRecruiting, a talent acquisition solution that simplifies and optimizes the hiring process for employers. Asure Software, Inc. was incorporated in 1985 and is headquartered in Austin, Texas.
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