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Upturn AI SWOT - About
ASUR 
Asure Software Inc (ASUR)
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Upturn Advisory Summary
10/23/2025: ASUR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
9 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $13.39
1 Year Target Price $13.39
| 6 | Strong Buy |
| 3 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -42.35% | Avg. Invested days 22 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/23/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 233.94M USD | Price to earnings Ratio - | 1Y Target Price 13.39 |
Price to earnings Ratio - | 1Y Target Price 13.39 | ||
Volume (30-day avg) 9 | Beta 0.44 | 52 Weeks Range 7.51 - 12.74 | Updated Date 10/23/2025 |
52 Weeks Range 7.51 - 12.74 | Updated Date 10/23/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.58 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -12.49% | Operating Margin (TTM) -15.44% |
Management Effectiveness
Return on Assets (TTM) -1.73% | Return on Equity (TTM) -8.02% |
Valuation
Trailing PE - | Forward PE 8.04 | Enterprise Value 230822073 | Price to Sales(TTM) 1.87 |
Enterprise Value 230822073 | Price to Sales(TTM) 1.87 | ||
Enterprise Value to Revenue 1.85 | Enterprise Value to EBITDA 17.15 | Shares Outstanding 27425009 | Shares Floating 25339063 |
Shares Outstanding 27425009 | Shares Floating 25339063 | ||
Percent Insiders 10.4 | Percent Institutions 79.43 |
Upturn AI SWOT
Asure Software Inc
Company Overview
History and Background
Asure Software, Inc., founded in 1985, is a provider of cloud-based Human Capital Management (HCM) solutions. Initially focused on time and attendance, it has expanded to offer a comprehensive suite of services.
Core Business Areas
- Workforce Management: Includes time and attendance, scheduling, and leave management solutions.
- Human Resources Management: Offers HR solutions such as HRIS, benefits administration, and employee self-service.
- Payroll & Tax Management: Includes payroll processing, tax filing, and compliance services.
Leadership and Structure
The leadership team consists of a CEO, CFO, CTO, and other executive roles. The organizational structure includes sales, marketing, product development, and customer support departments.
Top Products and Market Share
Key Offerings
- Asure HCM: A comprehensive platform offering HR, payroll, and time and attendance solutions. Market share data is difficult to ascertain precisely, but Asure competes with larger players in a fragmented market. Competitors include Paychex, ADP, and Paylocity. Asure's revenue from this product comprises a large portion of their overall sales.
- AsureSpace: Workplace management platform. Revenue is smaller than the HCM offering. Competitors include FM:Systems, iOFFICE, and SpaceIQ.
Market Dynamics
Industry Overview
The HCM market is experiencing growth driven by increasing demand for cloud-based solutions, regulatory compliance needs, and the rise of remote work.
Positioning
Asure is positioned as a provider of integrated HCM solutions for small to medium-sized businesses (SMBs). Its competitive advantages include its comprehensive product suite and focus on customer service.
Total Addressable Market (TAM)
The global HCM market is estimated to be in the tens of billions of dollars and growing. Asure is positioned to capture a segment of this TAM by focusing on SMBs.
Upturn SWOT Analysis
Strengths
- Comprehensive product suite
- Focus on SMB market
- Integrated solutions
- Cloud-based platform
Weaknesses
- Smaller market share compared to larger competitors
- Brand awareness lower than competitors
- Can be pricier than competitors.
Opportunities
- Growing demand for cloud-based HCM solutions
- Increasing regulatory compliance requirements
- Expansion into new markets
- Partnerships and integrations
Threats
- Intense competition from larger players
- Economic downturn
- Changes in regulations
- Cybersecurity threats
Competitors and Market Share
Key Competitors
- ADP (ADP)
- Paychex (PAYX)
- Paylocity (PCTY)
- Workday (WDAY)
- Ceridian HCM Holding Inc (CDAY)
Competitive Landscape
Asure competes with larger, more established players in the HCM market. Its advantages include its focus on SMBs and integrated solutions. Its disadvantages include its smaller market share and brand awareness.
Major Acquisitions
Welltime
- Year: 2019
- Acquisition Price (USD millions): 15
- Strategic Rationale: Increased Asure's presence in the Texas market and expanded its service offerings.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been moderate, with periods of higher and lower growth depending on market conditions and acquisitions.
Future Projections: Future growth is projected to be driven by increasing demand for cloud-based HCM solutions and expansion into new markets.
Recent Initiatives: Recent initiatives include product enhancements, strategic partnerships, and marketing campaigns.
Summary
Asure Software Inc. provides cloud-based HCM solutions, primarily targeting SMBs. The company faces stiff competition from larger industry players. While its comprehensive product suite and integrated solutions serve as strengths, its smaller market share and lower brand awareness pose challenges. Strategic acquisitions and focus on a niche market could aid in growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market share figures are estimates and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Asure Software Inc
Exchange NASDAQ | Headquaters Austin, TX, United States | ||
IPO Launch date 1992-04-07 | Chairman & CEO Mr. Patrick F. Goepel | ||
Sector Technology | Industry Software - Application | Full time employees 621 | Website https://www.asuresoftware.com |
Full time employees 621 | Website https://www.asuresoftware.com | ||
Asure Software, Inc. engages in the provision of cloud-based Human Capital Management (HCM) software solutions in the United States. It provides its human resources (HR) tool as Software-as-a-Service that helps various small and medium-sized businesses to build productive workforce to help them stay compliant and allocate resources to grow their business. The company's solutions include Asure Payroll & Tax, an integrated solution that simplifies payroll and automates regulations associated with payroll and taxes, including wages, benefits, overtime, garnishments, tips, direct deposits, and fair labor standard act, as well as federal, state, and local payroll taxes; and Asure Tax Management Solutions, that provides payroll tax processing software and service solutions, as well as bulk filing and processing support of employee retention tax credits, for the payroll service industry, mid-market, and corporate employers. It also provides HR compliance and services, including HR support, which provides an on-demand HR resource library, phone, and email support for various HR issues and compliance, and policy updates; Strategic HR, which provides in-depth support for strategic HR decision making; and Total HR, which provides a complete HR outsourcing solution, for handling HR complexities, such as employee self-service, applicant tracking, onboarding, and compliance. In addition, the company offers Time and Attendance, which provides cost savings and return on investment gains come in the form of strategic use of labor dollars and the elimination of time theft; AsureMarketplace that automates interactions between its HCM systems with third-party providers; and AsureRecruiting, a talent acquisition solution that simplifies and optimizes the hiring process for employers. Asure Software, Inc. was incorporated in 1985 and is headquartered in Austin, Texas.
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