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Upturn AI Summary - About
Asure Software Inc(ASUR)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for ASUR
11/10/2026: ASUR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Asure Software Inc is a cloud-based provider of human capital management software and services, focused primarily on small and mid-sized businesses. The company's strengths lie in its sticky payroll and tax compliance workflows, which drive recurring revenue and client loyalty. Its primary growth opportunity centers on cross-selling a broader suite of HR and workforce tools to its existing base and leveraging new AI-driven capabilities like the Luna agent. Key risks include intense competition from much larger HCM providers and the ongoing challenge of achieving sustained GAAP profitability while scaling. Asure may suit growth-oriented investors, though potential shareholders should monitor management's execution on margin expansion and competitive positioning.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company demonstrates consistent double-digit revenue growth and captures SMB market share. |
| Momentum investor | Strong fit while signal remains positive | The stock often reacts to positive earnings momentum and analyst target price upgrades. |
| Value investor | Mixed fit | While forward valuations may appear attractive, the lack of consistent GAAP profitability limits pure value appeal. |
| Dividend investor | Weak fit | The company does not pay a dividend and reallocates all capital toward growth. |
| Low-risk investor | Weak fit | High volatility and small-cap nature represent significant risk for conservative portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | Small-cap tech stocks like ASUR often experience significant price swings based on growth sentiment. |
| Valuation risk | Medium | Future performance expectations are baked into the stock, leaving limited room for execution errors. |
| Competition risk (HCM industry competition) | High | Major competitors with vast marketing budgets can limit Asure's ability to defend its market niche. |
| Business quality | Medium | The high recurring revenue model is high-quality, but persistent net losses impact overall business health. |
| Dividend income | Low / none | Investors should not expect income generation from this equity. |
| Execution risk | Medium / high | The company's strategy relies on integrating acquisitions and scaling AI technology effectively. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Extreme Price Shocks
The stock has experienced exceptionally large and disruptive price movements during the period.
Analysis of Past Performance
Type Stock | Historic Profit -43.94% | Avg. Invested days 19 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/10/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 313.16M USD | Price to earnings Ratio - | 1Y Target Price 13.33 |
Price to earnings Ratio - | 1Y Target Price 13.33 | ||
Volume (30-day avg) 242.1K shares | Beta 0.47 | 52 Weeks Range 6.80 - 10.46 | Updated Date 11/10/2026 |
52 Weeks Range 6.80 - 10.46 | Updated Date 11/10/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.12 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| AsureHCM (Software) | Subscription fees for payroll, HR, and time-tracking platforms. | The reliable, recurring software engine that powers the majority of company revenue. |
| HR Services | Consulting and fully outsourced payroll/HR staff operations. | Provides sticky, high-value service relationships that make it hard for customers to leave. |
| Geography (USA) | Focus on domestic US payroll and compliance rules. | Highly focused on the complexity of the US market, which ensures strong domestic demand. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2026-10-29 | When After Market | Estimate 0.11 | Actual 0.16 |
Profitability
Profit Margin -2.3% | Operating Margin (TTM) 1.29% |
Management Effectiveness
Return on Assets (TTM) 0.29% | Return on Equity (TTM) -1.88% |
Valuation
Trailing PE - | Forward PE 8.53 | Enterprise Value 367.29M | Price to Sales(TTM) 1.97 |
Enterprise Value 367.29M | Price to Sales(TTM) 1.97 | ||
Enterprise Value to Revenue 2.16 | Enterprise Value to EBITDA 10.44 | Shares Outstanding 30.17M | Shares Floating 27.60M |
Shares Outstanding 30.17M | Shares Floating 27.60M | ||
Percent Insiders 13.68 | Percent Institutions 73.18 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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