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Upturn AI SWOT - About
ASUR 
Asure Software Inc (ASUR)
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Upturn Advisory Summary
09/15/2025: ASUR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
9 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $13.39
1 Year Target Price $13.39
| 6 | Strong Buy |
| 3 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -42.35% | Avg. Invested days 22 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 214.74M USD | Price to earnings Ratio - | 1Y Target Price 13.39 |
Price to earnings Ratio - | 1Y Target Price 13.39 | ||
Volume (30-day avg) 9 | Beta 0.4 | 52 Weeks Range 7.51 - 12.74 | Updated Date 09/15/2025 |
52 Weeks Range 7.51 - 12.74 | Updated Date 09/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.58 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -12.49% | Operating Margin (TTM) -15.44% |
Management Effectiveness
Return on Assets (TTM) -1.73% | Return on Equity (TTM) -8.02% |
Valuation
Trailing PE - | Forward PE 7.72 | Enterprise Value 221771820 | Price to Sales(TTM) 1.72 |
Enterprise Value 221771820 | Price to Sales(TTM) 1.72 | ||
Enterprise Value to Revenue 1.77 | Enterprise Value to EBITDA 16.48 | Shares Outstanding 27425000 | Shares Floating 25656370 |
Shares Outstanding 27425000 | Shares Floating 25656370 | ||
Percent Insiders 6.36 | Percent Institutions 79.72 |
Upturn AI SWOT
Asure Software Inc
Company Overview
History and Background
Asure Software, Inc. was founded in 1985 and provides cloud-based human capital management (HCM) solutions to small and medium-sized businesses. It has grown through acquisitions and organic development, focusing on payroll, HR, and time & attendance software.
Core Business Areas
- Human Capital Management (HCM) Solutions: Offers a suite of cloud-based solutions, including payroll processing, tax compliance, human resources management, and time and attendance tracking. These solutions are targeted toward small to medium sized businesses.
Leadership and Structure
Asure Software is led by a CEO and a management team overseeing various departments like sales, marketing, technology, and finance. The organizational structure is typical of a publicly traded technology company, with a board of directors providing governance.
Top Products and Market Share
Key Offerings
- Asure Payroll & Tax: Payroll processing and tax compliance services. Market share is relatively small compared to larger players like ADP and Paychex, likely under 5%. Competitors are ADP (ADP), Paychex (PAYX), and Intuit (INTU).
- Asure HR: Human resources management solutions, including benefits administration and employee self-service. Revenue not publically disclosed. Competitors include Workday (WDAY), BambooHR, and Zenefits.
- Asure Time & Attendance: Time tracking and attendance management software. Revenue not publically disclosed. Competitors include Kronos, UKG, and TSheets (Intuit).
Market Dynamics
Industry Overview
The HCM software market is growing rapidly, driven by the increasing need for businesses to automate HR processes and manage their workforce efficiently. Cloud-based solutions are gaining popularity.
Positioning
Asure Software targets the SMB market, offering integrated HCM solutions. Competitive advantages include a focus on user-friendliness and customer service. They often compete on price against larger, more established vendors.
Total Addressable Market (TAM)
The global HCM market is expected to reach hundreds of billions of dollars. Asure Software, with a smaller market share, is positioned to capture a portion of this expanding TAM through targeted sales efforts and product development.
Upturn SWOT Analysis
Strengths
- Integrated HCM platform
- Focus on SMB market
- Cloud-based solutions
- User-friendly interface
Weaknesses
- Smaller market share compared to major competitors
- Limited brand recognition
- Potential vulnerability to economic downturns
- Customer Satisfaction
Opportunities
- Growing HCM market
- Increased adoption of cloud-based solutions
- Acquisitions to expand product offerings
- Strategic partnerships
Threats
- Intense competition from larger players
- Changing regulations and compliance requirements
- Data security and privacy concerns
- Economic slowdowns
Competitors and Market Share
Key Competitors
- ADP
- PAYX
- WDAY
- INTU
Competitive Landscape
Asure Software competes with larger, more established players in the HCM market. Its advantages include a focus on SMBs and potentially more competitive pricing. Disadvantages include lower brand recognition and limited resources.
Major Acquisitions
KeyedIn Solutions
- Year: 2023
- Acquisition Price (USD millions): 33.5
- Strategic Rationale: Expanded Asure's product suite with advanced project portfolio management capabilities.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by organic sales and acquisitions.
Future Projections: Future growth projections depend on market conditions and the company's execution of its strategic initiatives. Analysts would provide these estimates.
Recent Initiatives: Recent initiatives include product enhancements, strategic partnerships, and sales expansion efforts.
Summary
Asure Software is a smaller player in the competitive HCM market, focusing on SMBs. They offer a cloud-based integrated platform which competes with larger players. Their strategic acquisitions show the company is focused on growing its products. Asure needs to be aware of intense competition and the threat of changing regulation.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Market Research Reports
- Analyst Reports
- SEC Filings
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Financial data may be outdated and should be verified with official sources. Market share estimates are approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Asure Software Inc
Exchange NASDAQ | Headquaters Austin, TX, United States | ||
IPO Launch date 1992-04-07 | Chairman & CEO Mr. Patrick F. Goepel | ||
Sector Technology | Industry Software - Application | Full time employees 621 | Website https://www.asuresoftware.com |
Full time employees 621 | Website https://www.asuresoftware.com | ||
Asure Software, Inc. engages in the provision of cloud-based Human Capital Management (HCM) software solutions in the United States. It provides its human resources (HR) tool as Software-as-a-Service that helps various small and medium-sized businesses to build productive workforce to help them stay compliant and allocate resources to grow their business. The company's solutions include Asure Payroll & Tax, an integrated solution that simplifies payroll and automates regulations associated with payroll and taxes, including wages, benefits, overtime, garnishments, tips, direct deposits, and fair labor standard act, as well as federal, state, and local payroll taxes; and Asure Tax Management Solutions, that provides payroll tax processing software and service solutions, as well as bulk filing and processing support of employee retention tax credits, for the payroll service industry, mid-market, and corporate employers. It also provides HR compliance and services, including HR support, which provides an on-demand HR resource library, phone, and email support for various HR issues and compliance, and policy updates; Strategic HR, which provides in-depth support for strategic HR decision making; and Total HR, which provides a complete HR outsourcing solution, for handling HR complexities, such as employee self-service, applicant tracking, onboarding, and compliance. In addition, the company offers Time and Attendance, which provides cost savings and return on investment gains come in the form of strategic use of labor dollars and the elimination of time theft; AsureMarketplace that automates interactions between its HCM systems with third-party providers; and AsureRecruiting, a talent acquisition solution that simplifies and optimizes the hiring process for employers. Asure Software, Inc. was incorporated in 1985 and is headquartered in Austin, Texas.
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