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Upturn AI SWOT - About
GNRC 
Generac Holdings Inc (GNRC)
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Upturn Advisory Summary
08/14/2025: GNRC (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
23 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $199.44
1 Year Target Price $199.44
| 12 | Strong Buy |
| 1 | Buy |
| 9 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 9.88% | Avg. Invested days 32 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 11.67B USD | Price to earnings Ratio 33.11 | 1Y Target Price 199.44 |
Price to earnings Ratio 33.11 | 1Y Target Price 199.44 | ||
Volume (30-day avg) 23 | Beta 1.68 | 52 Weeks Range 99.50 - 203.25 | Updated Date 08/15/2025 |
52 Weeks Range 99.50 - 203.25 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 6.01 |
Earnings Date
Report Date 2025-07-28 | When Before Market | Estimate 1.35 | Actual 1.65 |
Profitability
Profit Margin 7.91% | Operating Margin (TTM) 10.53% |
Management Effectiveness
Return on Assets (TTM) 6.69% | Return on Equity (TTM) 14.15% |
Valuation
Trailing PE 33.11 | Forward PE 28.17 | Enterprise Value 13038226970 | Price to Sales(TTM) 2.65 |
Enterprise Value 13038226970 | Price to Sales(TTM) 2.65 | ||
Enterprise Value to Revenue 2.96 | Enterprise Value to EBITDA 18.62 | Shares Outstanding 58676000 | Shares Floating 57469101 |
Shares Outstanding 58676000 | Shares Floating 57469101 | ||
Percent Insiders 1.71 | Percent Institutions 93.55 |
Upturn AI SWOT
Generac Holdings Inc
Company Overview
History and Background
Generac Holdings Inc. was founded in 1959. Initially, it focused on manufacturing portable generators. Over time, it expanded into residential, commercial, and industrial power solutions, including generators, energy storage systems, and other power products.
Core Business Areas
- Residential Products: Manufactures and sells standby generators, portable generators, and energy storage systems for residential use. This segment is driven by power outages and increasing demand for backup power.
- Commercial & Industrial (C&I) Products: Provides power systems, generators, and related equipment for commercial and industrial applications. These products cater to businesses needing reliable backup power for critical operations.
- Energy Technology: Includes energy storage systems, solar inverters, and smart home solutions. This segment focuses on renewable energy and grid services.
Leadership and Structure
Aaron Jagdfeld is the Chairman, President, and CEO. The organizational structure includes functional departments like engineering, marketing, sales, operations, and finance. The company operates with a decentralized approach, with business units focused on different market segments.
Top Products and Market Share
Key Offerings
- Home Standby Generators: Generac is a leading provider of home standby generators, which automatically provide backup power during outages. They have a strong market share in this segment (estimated 75-80% in North America). Competitors include Kohler and Cummins.
- Revenue: The home standby generators segment accounts for the largest portion of Generac's revenue.
- Market Share (%): 10
- Portable Generators: Generac offers a wide range of portable generators for various applications, from camping to construction. Competitors include Honda, Yamaha, and Briggs & Stratton.
- Revenue: The portable generator segment provides consistent sales volume.
- Energy Storage Systems (ESS): Generac's ESS solutions store solar or grid energy for later use, enhancing energy independence and resilience. Competitors include Tesla, Enphase Energy, and SunPower. Market share data fluctuates as the ESS market rapidly evolves.
- Market Share (%): 5
- Revenue: The ESS segment is emerging as a growth driver for Generac.
Market Dynamics
Industry Overview
The power generation industry is driven by factors such as aging grid infrastructure, increasing frequency of power outages, growing adoption of renewable energy, and rising demand for energy storage. The industry is competitive, with established players and new entrants vying for market share.
Positioning
Generac is a leading player in the power generation and energy storage markets, known for its strong brand reputation, extensive distribution network, and wide range of products. Its competitive advantages include its large installed base, engineering expertise, and focus on innovation.
Total Addressable Market (TAM)
The global power generation equipment market is estimated to reach hundreds of billions of dollars. Generac is well-positioned to capture a significant share of this market by expanding its product offerings, geographic reach, and target markets.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Extensive distribution network
- Wide range of products
- Large installed base
- Focus on innovation
- Strong financial performance
Weaknesses
- Dependence on weather-related events
- Exposure to commodity price fluctuations
- Highly competitive market
- Reliance on North American market
Opportunities
- Growing demand for backup power
- Increasing adoption of renewable energy
- Expanding into new geographies
- Developing new products and services
- Acquiring complementary businesses
Threats
- Economic downturns
- Changes in government regulations
- Technological advancements by competitors
- Supply chain disruptions
- Increased competition
Competitors and Market Share
Key Competitors
- Cummins (CMI)
- Kohler
- Enphase Energy (ENPH)
- Tesla (TSLA)
Competitive Landscape
Generac benefits from strong brand recognition and a well-established distribution network. However, it faces increasing competition from both established players and new entrants, particularly in the energy storage market.
Major Acquisitions
Neurio Technology Inc.
- Year: 2019
- Acquisition Price (USD millions): 70
- Strategic Rationale: To enhance Generac's energy management capabilities and expand its smart home offerings.
ecobee
- Year: 2021
- Acquisition Price (USD millions): 770
- Strategic Rationale: To expand Generac's capabilities in the smart home and energy management solutions.
Growth Trajectory and Initiatives
Historical Growth: Generac has experienced significant growth over the past decade, driven by organic expansion and strategic acquisitions.
Future Projections: Analysts project continued growth for Generac, driven by increasing demand for backup power and energy storage. Growth rates are expected to moderate as the market matures.
Recent Initiatives: Recent initiatives include expanding into new geographies, developing new products and services, and acquiring complementary businesses. These initiatives are aimed at sustaining the company's growth momentum.
Summary
Generac is a strong company benefiting from increased power outages and renewable energy adoption. Its established market position and diverse product line are strengths. However, it faces risks from economic cycles, competition, and supply chain issues, requiring proactive management of these potential weaknesses.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Investor Presentations
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is based on publicly available information and analyst estimates. Actual results may vary. This is not financial advice. Invest at your own risk.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Generac Holdings Inc
Exchange NYSE | Headquaters Waukesha, WI, United States | ||
IPO Launch date 2010-02-11 | Chairman, President & CEO Mr. Aaron P. Jagdfeld | ||
Sector Industrials | Industry Specialty Industrial Machinery | Full time employees 5389 | Website https://www.generac.com |
Full time employees 5389 | Website https://www.generac.com | ||
Generac Holdings Inc. designs, manufactures, and distributes energy technology products and solution worldwide. The company offers residential automatic standby generators, automatic transfer switch, air-cooled engine residential standby generators, and liquid-cooled engine generators; Mobile Link, a remote monitoring system for home standby generators; residential battery storage systems; smart home solutions, such as smart thermostats and a suite of home monitoring products. It also provides smart home energy management devices and sensors for heating and cooling system; smart doorbell cameras; and portable and inverter generators; multiple portable battery solutions; manual transfer switches; outdoor power equipment, including trimmers, field and brush mowers, log splitters, stump grinders, chipper shredders, lawn and leaf vacuums, and pressure washers and water pumps; and battery-powered turf care products. In addition, the company offers commercial and industrial products comprising cleaner-burning natural gas fueled generators; light-commercial standby generators and related transfer switches; stationary generators; single-engine industrial generators; industrial standby generators; industrial transfer switches; light towers, mobile generators, commercial mobile pumps, heaters, dust-suppression equipment, and mobile energy storage systems; battery energy storage system and related inverter products; and aftermarket service parts and product accessories. Further, it provides Concerto energy-balancing software platform for controlling and dispatching distributed energy resources. The company distributes its products through independent residential dealers, industrial distributors and dealers, national and regional retailers, e-commerce partners, electrical/HVAC/solar wholesalers, solar installers, catalogs, equipment rental companies, and other equipment distributors; and directly to end users. The company was founded in 1959 and is based in Waukesha, Wisconsin.
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