Autohome Inc logo

Autohome Inc(ATHM)

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EXPLORE ADVISORIES AND THEIR HISTORY
QUALITY SIGNAL
1-STAR RATING
PASS
LAST CLOSE
$20.12
10/28/2026
(24-hour delay)

Advisory History & Simulated Performance *

*as per simulation (see disclosures)
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Upturn Stock price based on last close iconStock price based on last close
Simulated performance—not actual client returns. Excludes advisory subscription fees, trading commissions, and taxes, which would reduce returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for full methodology, assumptions, and limitations.

Advisory Performance History (Simulated)Advisory Performance History info

Simulated performance—not actual client returns. Excludes advisory subscription fees, trading commissions, and taxes, which would reduce returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for full methodology, assumptions, and limitations.

Upturn Advisory & Investor View for ATHM

10/28/2026: ATHM (1-star) is currently NOT-A-BUY. Pass it for now.

Autohome Inc. is a prominent Chinese automotive digital portal that connects consumers with automakers and dealerships. The company boasts a strong brand, a large user base, and a stable financial profile backed by its partnership with Ping An. Its primary growth strategy centers on expanding its data-driven SaaS solutions and increasing services for the rapidly growing New Energy Vehicle market. However, the company faces significant competition from short-video platforms and is subject to the inherent risks of the Chinese regulatory environment and cyclical automotive demand. It may suit income-oriented or value-conscious investors, provided they can tolerate the volatility associated with Chinese ADRs.

How to Read the Upturn Advisory

The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.

Company fundamentals, valuation, risks, and news provide supporting context about the business.

Investor Fit

Investor styleFitWhy
Growth investorMixed fitGrowth is moderate, reflecting a mature market environment.
Momentum investorMixed fitPerformance is highly sensitive to broad market sentiment toward Chinese tech stocks.
Value investorStrong fitThe company often trades at valuations that reflect a significant discount to peers.
Dividend investorStrong fitRegular dividend payments and share buybacks provide attractive income potential.
Low-risk investorWeak fitExposure to Chinese regulatory risks and sector volatility makes it unsuitable for low-risk profiles.

Risk Profile

Risk factorLevelWhy it matters
Price volatilityHighADR structures and Chinese market sentiment lead to significant price swings.
Valuation riskMediumThe stock often fluctuates based on macroeconomic fears rather than pure fundamentals.
Competition risk (Digital Content/Video)HighAggressive expansion by short-video giants threatens traffic share.
Business qualityMediumHigh margins and cash generation demonstrate a quality core business.
Dividend incomeMediumDividends are reliable but sensitive to the company's capital allocation priorities.
Execution riskMediumSuccessful pivot to new digital retail models is crucial for long-term growth.

Price Behavior

Rolling Over
PRICE PATH

Rolling Over

The price momentum is slowing down and beginning to turn downward.

Moderately Choppy
PRICE STABILITY

Moderately Choppy

The stock has experienced noticeable price swings while retaining some directional structure.

Analysis of Past Performance

Type Stock
Historic Profit 5.23%
Avg. Invested days 37
Today’s Advisory PASS
Upturn Advisory Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 3.0
Stock Returns Performance Upturn Returns Performance icon 2.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 10/28/2026

Upturn Scorecard

Upturn Star Rating

★★★★★
ATHM receives a 3-star rating based on the available scored pillars. The rating is constrained by weak price momentum, and limited analyst upside.

Company Fundamentals

★★★★★
ATHM has moderate overall fundamentals (3 stars), with solid financial health, soft growth momentum, and moderate ownership. In FY2025 versus FY2024, solid cash generation (FCF margin 12.3%) and strong profitability (net margin 22.4%) are partially offset by negative earnings growth (-21.7%), negative revenue growth (-10.8%), very low insider ownership of 0.26%.

Financial Health Rating

★★★★★
ATHM's financial health is supported by strong cash strength, including free-cash-flow generation (12.3% of revenue). Operating efficiency is moderate (3 stars), which helps explain the 4-star overall score.

Growth Momentum Score

★★★★★
ATHM's growth profile is soft, with the least-weak measure being revenue growth at -10.8% FY2025 versus FY2024. By comparison, while earnings growth (-21.7%, negative) and free-cash-flow growth (-37.4%, negative) hold the profile back, so recent growth is not broad-based across the business.

Ownership

★★★★★
Institutional ownership is 46.2% (solid) and 50.2% of outstanding shares are publicly tradable (solid). Insider ownership is only 0.26%, which materially reduces the ownership score.

Top 5 Institutional Investors

Fidelity International Ltd 3.88%
Acadian Asset Management LLC 3.68%
Federated Hermes Inc 3.56%
M&G PLC 3.28%
North of South Capital LLP 2.98%

Unit Economics (Per $1K Revenue)

★★★★★
ATHM generates approximately $724 of gross profit, $88 of operating income, and $123 of free cash flow for every $1,000 of revenue. Based on FY2025 results. Moderate margins and soft cash conversion support a 3-star rating, while capital efficiency is weak.

Economic Dimensions

★★★★★
Effective Tax Rate: 9.25%

Quantitative Style Profile

★★★★★
ATHM has a liquid, relatively low-volatility profile. Weak momentum is the primary drawback.

Style Classification

Quality Focused

Value-OrientedLow VolatilitySmall / Mid Cap RiskHighly Liquid / Institution-Friendly

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 2.34B USD
Price to earnings Ratio 17.64
1Y Target Price 21.25
Price to earnings Ratio 17.64
1Y Target Price 21.25
Volume (30-day avg) 414.5K shares
Beta 0.27
52 Weeks Range 15.03 - 24.06
Updated Date 10/28/2026
52 Weeks Range 15.03 - 24.06
Updated Date 10/28/2026
Dividends yield (FY) 9.12%
Basic EPS (TTM) 1.15

How Company Makes Money

Business areaWhat it includesRetail investor read
Media ServicesAdvertising revenue from automakers and dealers on the Autohome platform.The bread-and-butter income source that depends on the volume of auto industry ad spending.
Leads GenerationFees for connecting potential buyers to auto dealerships.Directly linked to the efficiency and volume of new car sales in China.
Online MarketplaceServices for used car transactions and data-driven dealer solutions.A key growth engine as the company looks beyond basic advertising.

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

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Earnings Date

Report Date 2026-11-04
When Before Market
Estimate 0.31
Actual -

Profitability

Profit Margin 17.09%
Operating Margin (TTM) 10.85%

Management Effectiveness

Return on Assets (TTM) 0.75%
Return on Equity (TTM) 3.73%

Valuation

Trailing PE 17.64
Forward PE 16.03
Enterprise Value -624.80M
Price to Sales(TTM) 0.43
Enterprise Value -624.80M
Price to Sales(TTM) 0.43
Enterprise Value to Revenue 0.21
Enterprise Value to EBITDA 1.66
Shares Outstanding 115.17M
Shares Floating 57.82M
Shares Outstanding 115.17M
Shares Floating 57.82M
Percent Insiders 0.26
Percent Institutions 46.24

Financial Metrics

🧭 Investment Snapshot

Total Revenue (Scale)

Information icon Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.

Net Income (Profit)

Information icon Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.

Free Cash Flow (Cash Strength)

Information icon Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.

📈 Growth & Strength

Operating Income (Core Profit)

Information icon Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.

EBITDA (Cash Earnings)

Information icon Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.

Gross Profit (Unit Profitability)

Information icon Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.

🛡️ Financial Safety

Cash (Liquidity Buffer)

Information icon Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.

Total Debt (Leverage Risk)

Information icon Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.

Net Working Capital (Short-Term Health)

Information icon Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.

🧱 Balance Sheet Strength

Stockholder Equity (Net Worth)

Information icon Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.

Total Assets (Asset Base)

Information icon The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.

Income Before Tax (Pre-Tax Earnings)

Information icon Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.

⚙️ Cost & Drag Factors

Cost of Revenue (Production Cost)

Information icon Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.

Total Operating Expenses (Operating Cost)

Information icon Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.

Income Tax Expense (Tax Drag)

Information icon Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.

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