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Autohome Inc (ATHM)



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Upturn Advisory Summary
09/17/2025: ATHM (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $29.02
1 Year Target Price $29.02
3 | Strong Buy |
2 | Buy |
9 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -13.85% | Avg. Invested days 30 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.52B USD | Price to earnings Ratio 17.27 | 1Y Target Price 29.02 |
Price to earnings Ratio 17.27 | 1Y Target Price 29.02 | ||
Volume (30-day avg) 14 | Beta - | 52 Weeks Range 23.39 - 34.70 | Updated Date 09/17/2025 |
52 Weeks Range 23.39 - 34.70 | Updated Date 09/17/2025 | ||
Dividends yield (FY) 5.79% | Basic EPS (TTM) 1.72 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 24.25% | Operating Margin (TTM) 16.87% |
Management Effectiveness
Return on Assets (TTM) 1.78% | Return on Equity (TTM) 5.82% |
Valuation
Trailing PE 17.27 | Forward PE 14.04 | Enterprise Value 233802830 | Price to Sales(TTM) 0.52 |
Enterprise Value 233802830 | Price to Sales(TTM) 0.52 | ||
Enterprise Value to Revenue 0.25 | Enterprise Value to EBITDA 1.97 | Shares Outstanding 118444000 | Shares Floating 249167765 |
Shares Outstanding 118444000 | Shares Floating 249167765 | ||
Percent Insiders - | Percent Institutions 47.97 |
Upturn AI SWOT
Autohome Inc

Company Overview
History and Background
Autohome Inc. was founded in 2005 as PCauto.com.cn. It evolved into Autohome, becoming a leading online destination for automobile consumers in China. The company went public on the NYSE in 2013.
Core Business Areas
- Media Services: Provides advertising and promotional services to automakers and dealers.
- Leads Generation Services: Connects potential car buyers with dealers through online platforms.
- Data Products: Offers data analysis and insights to automakers, dealers, and other industry participants.
Leadership and Structure
The leadership team is comprised of experienced executives in the automotive and internet industries. The organizational structure consists of various departments, including sales, marketing, technology, and finance.
Top Products and Market Share
Key Offerings
- Autohome Website & App: A leading online platform for auto information, reviews, and community engagement in China. As of 2023, Autohome has ~60 million MAUs. Major competitors include Bitauto and Dongchedi.
- Dealer Solutions: Software and services to help dealers manage inventory, marketing, and customer relationships. Revenue are in the millions of USD. Major competitors include Yiche and 360che.
- Data Products: Automotive market data, consumer insights, and pricing information. The revenue is smaller than media service and leads generation service but a growth driver. No direct competitors, instead data consulting.
Market Dynamics
Industry Overview
The automotive market in China is the largest globally. Online platforms play a crucial role in influencing consumer purchasing decisions.
Positioning
Autohome is a leading player in China's online automotive marketplace, benefiting from its brand recognition, extensive content, and large user base.
Total Addressable Market (TAM)
The total addressable market for online automotive advertising and services in China is estimated to be in the billions of dollars. Autohome is well-positioned to capture a significant share of this market.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Large user base
- Extensive content library
- Established relationships with automakers and dealers
- Data capabilities
Weaknesses
- Dependence on the Chinese automotive market
- Competition from other online platforms
- Sensitivity to economic fluctuations
- Potential impact from regulatory changes
Opportunities
- Expansion into new business areas, such as used cars and financing
- Growth in the electric vehicle market
- Increasing adoption of online marketing by automakers
- Partnerships with other technology companies
Threats
- Increased competition from existing and new players
- Slowing economic growth in China
- Changes in government regulations
- Fluctuations in advertising spending
Competitors and Market Share
Key Competitors
- ATHM
- None
Competitive Landscape
Autohome benefits from its brand recognition, user base, and content. However, it faces competition from other online platforms with large user bases and deep pockets.
Major Acquisitions
Cheshang Technology Co., Ltd.
- Year: 2021
- Acquisition Price (USD millions): 166
- Strategic Rationale: To expand Autohome's services into the used car market by integrating Cheshang's expertise in used car transactions and management.
Growth Trajectory and Initiatives
Historical Growth: Autohome has experienced significant growth in revenue and user base over the past decade, driven by the expansion of the Chinese automotive market and the increasing adoption of online advertising.
Future Projections: Analyst estimates suggest continued growth for Autohome, driven by the factors mentioned above and the company's expansion into new business areas. Need to consult with analyst reports.
Recent Initiatives: Recent initiatives include the development of new data products, expansion into the used car market, and partnerships with electric vehicle manufacturers.
Summary
Autohome is a dominant player in the Chinese online automotive marketplace, leveraging a strong brand, large user base, and extensive content. Its dependence on China's automotive market is a risk, but growth opportunities in EV and used cars exist. Competition and regulation need constant attention. Autohome needs to continue to enhance its data capabilities to drive revenue.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC filings
- Analyst reports
- Company press releases
- Industry publications
Disclaimers:
The information provided is for informational purposes only and does not constitute investment advice. Market share and financial data are estimates and may vary. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Autohome Inc
Exchange NYSE | Headquaters - | ||
IPO Launch date 2013-12-11 | CEO & Chairman Mr. Chi Liu | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 4360 | Website https://www.autohome.com.cn |
Full time employees 4360 | Website https://www.autohome.com.cn |
Autohome Inc. operates as an online destination for automobile consumers in the People's Republic of China. The company delivers interactive content and tools to automobile consumers through its three websites, autohome.com.cn, che168.com, and ttpai.cn on PCs, mobile devices, mobile applications, and mini apps. It also provides media services, including automaker advertising services and regional marketing campaigns; and leads generation services comprising dealer subscription services, advertising services for individual dealers, and used automobile listing and other platform-based services. In addition, the company offers Autohome Mall, an online transaction platform; and online bidding platform for used automobiles, as well as collects commissions for facilitating transactions of auto-financing and insurance products on its platform. The company was formerly known as Sequel Limited and changed its name to Autohome Inc. in October 2011. Autohome Inc. was incorporated in 2008 and is headquartered in Beijing, China.

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