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Upturn AI SWOT - About
Autohome Inc (ATHM)

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Upturn Advisory Summary
10/24/2025: ATHM (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $28.52
1 Year Target Price $28.52
| 3 | Strong Buy |
| 2 | Buy |
| 9 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -22.33% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.12B USD | Price to earnings Ratio 15.11 | 1Y Target Price 28.52 |
Price to earnings Ratio 15.11 | 1Y Target Price 28.52 | ||
Volume (30-day avg) 14 | Beta 0.08 | 52 Weeks Range 22.90 - 32.01 | Updated Date 10/25/2025 |
52 Weeks Range 22.90 - 32.01 | Updated Date 10/25/2025 | ||
Dividends yield (FY) 6.69% | Basic EPS (TTM) 1.72 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 24.25% | Operating Margin (TTM) 16.87% |
Management Effectiveness
Return on Assets (TTM) 1.78% | Return on Equity (TTM) 5.82% |
Valuation
Trailing PE 15.11 | Forward PE 13.5 | Enterprise Value 197306058 | Price to Sales(TTM) 0.46 |
Enterprise Value 197306058 | Price to Sales(TTM) 0.46 | ||
Enterprise Value to Revenue 0.21 | Enterprise Value to EBITDA 1.66 | Shares Outstanding 118443735 | Shares Floating 249167765 |
Shares Outstanding 118443735 | Shares Floating 249167765 | ||
Percent Insiders - | Percent Institutions 47.8 |
Upturn AI SWOT
Autohome Inc

Company Overview
History and Background
Autohome Inc. was founded in 2005 in China. It has grown to become a leading online destination for automobile consumers in China, providing professionally produced and user-generated content, a comprehensive automobile library, and extensive automobile listing information.
Core Business Areas
- Media Services: Provides advertising and promotional services for automakers and dealers through its website and mobile platforms.
- Lead Generation Services: Offers subscription-based lead generation services to auto dealers, connecting them with potential car buyers.
- Online Marketplace: Operates an online marketplace that facilitates transactions between buyers and sellers of automobiles.
- Data Products: Provides data analysis and insights to automakers and dealers.
Leadership and Structure
The company is led by a board of directors and an executive management team. The organizational structure is designed to support its various business segments and strategic initiatives. As of October 2023, Quan Long is the Chief Executive Officer.
Top Products and Market Share
Key Offerings
- Autohome Website and Mobile App: The primary platforms for accessing automobile information, reviews, and pricing. Autohome is estimated to have a significant share of the Chinese auto information market, but precise figures vary. Competitors include Bitauto and other online auto portals.
- Dealer Subscription Services: Provides dealers with tools to manage their online presence and connect with potential customers. No specific market share data available. Competitors include other dealer management system providers.
- Advertising Solutions: Offers various advertising formats to automakers and dealers to promote their products and services. Revenue figures from this product are not publicly detailed. Competitors include other advertising platforms targeting the automotive market.
Market Dynamics
Industry Overview
The online automotive market in China is large and competitive, driven by the country's massive auto sales. The industry is characterized by increasing digital adoption, growing demand for online car buying experiences, and evolving consumer preferences.
Positioning
Autohome Inc. is a leading player in China's online automotive market, known for its comprehensive content, large user base, and strong relationships with automakers and dealers. Its competitive advantages include its brand recognition, data analytics capabilities, and integrated platform.
Total Addressable Market (TAM)
The TAM for online automotive advertising and services in China is estimated to be in the billions of dollars. Autohome is well-positioned to capture a significant portion of this market due to its established presence and strong brand.
Upturn SWOT Analysis
Strengths
- Large user base
- Strong brand recognition
- Comprehensive content library
- Established relationships with automakers and dealers
- Advanced data analytics capabilities
Weaknesses
- Dependence on the Chinese market
- Exposure to regulatory risks in China
- Competition from other online platforms
- Fluctuations in the automotive industry
- Potential for data security breaches
Opportunities
- Expansion into new product and service offerings
- Increased penetration of mobile internet in China
- Growth of the electric vehicle market
- Development of new technologies, such as autonomous driving
- International expansion
Threats
- Intensifying competition from domestic and international players
- Changes in government regulations
- Economic slowdown in China
- Disruptions to the automotive industry
- Cybersecurity threats
Competitors and Market Share
Key Competitors
- BITA
Competitive Landscape
Autohome Inc. faces competition from other online automotive platforms, as well as traditional advertising and marketing channels. Its competitive advantages include its large user base, strong brand recognition, and comprehensive content library. However, it also faces challenges such as competition for advertising revenue and the need to adapt to changing consumer preferences.
Major Acquisitions
Cheshang Technology Co., Ltd.
- Year: 2016
- Acquisition Price (USD millions): 167
- Strategic Rationale: Expanded Autohome's presence in the used car market.
Growth Trajectory and Initiatives
Historical Growth: Autohome Inc. has experienced significant growth in revenue and user base over the past decade, driven by the expansion of the Chinese automotive market and the increasing adoption of online platforms. Growth rates have varied depending on economic conditions and industry trends.
Future Projections: Future growth is projected to be driven by continued growth in the Chinese automotive market, the adoption of new technologies, and the company's expansion into new product and service offerings. Analyst estimates will vary.
Recent Initiatives: Recent strategic initiatives include investments in new technologies, expansion into new markets, and the development of new products and services.
Summary
Autohome is a major player in China's online automotive market with a strong brand and large user base. The company benefits from China's large automotive market, but also faces regulatory and competitive pressures. Its data analytics and strong relationships with automakers are significant assets. However, its dependence on China and competition pose ongoing risks. Future success depends on innovation and adaptation to evolving consumer preferences and market dynamics.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Autohome Inc
Exchange NYSE | Headquaters - | ||
IPO Launch date 2013-12-11 | CEO & Chairman Mr. Chi Liu | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 4360 | Website https://www.autohome.com.cn |
Full time employees 4360 | Website https://www.autohome.com.cn | ||
Autohome Inc. operates as an online destination for automobile consumers in the People's Republic of China. The company delivers interactive content and tools to automobile consumers through its three websites, autohome.com.cn, che168.com, and ttpai.cn on PCs, mobile devices, mobile applications, and mini apps. It also provides media services, including automaker advertising services and regional marketing campaigns; and leads generation services comprising dealer subscription services, advertising services for individual dealers, and used automobile listing and other platform-based services. In addition, the company offers Autohome Mall, an online transaction platform; and online bidding platform for used automobiles, as well as collects commissions for facilitating transactions of auto-financing and insurance products on its platform. The company was formerly known as Sequel Limited and changed its name to Autohome Inc. in October 2011. Autohome Inc. was incorporated in 2008 and is headquartered in Beijing, China.

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