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Autohome Inc (ATHM)



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Upturn Advisory Summary
03/07/2025: ATHM (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Year Target Price $29.67
Year Target Price $29.67
3 | Strong Buy |
2 | Buy |
9 | Hold |
0 | Under performing |
0 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit -30.56% | Avg. Invested days 29 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.07B USD | Price to earnings Ratio 14.25 | 1Y Target Price 29.67 |
Price to earnings Ratio 14.25 | 1Y Target Price 29.67 | ||
Volume (30-day avg) - | Beta -0.01 | 52 Weeks Range 21.89 - 34.70 | Updated Date 06/29/2025 |
52 Weeks Range 21.89 - 34.70 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 6.63% | Basic EPS (TTM) 1.82 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 25.46% | Operating Margin (TTM) 16.05% |
Management Effectiveness
Return on Assets (TTM) 2.01% | Return on Equity (TTM) 6.24% |
Valuation
Trailing PE 14.25 | Forward PE 14.88 | Enterprise Value -197058816 | Price to Sales(TTM) 0.45 |
Enterprise Value -197058816 | Price to Sales(TTM) 0.45 | ||
Enterprise Value to Revenue 0.05 | Enterprise Value to EBITDA 0.31 | Shares Outstanding 118444000 | Shares Floating 252467330 |
Shares Outstanding 118444000 | Shares Floating 252467330 | ||
Percent Insiders - | Percent Institutions 54.02 |
Analyst Ratings
Rating 3.57 | Target Price 29.67 | Buy 2 | Strong Buy 3 |
Buy 2 | Strong Buy 3 | ||
Hold 9 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Autohome Inc
Company Overview
History and Background
Autohome Inc. was founded in 2005 and is a leading online destination for automobile consumers in China. It has evolved from a simple online forum to a comprehensive platform offering content, tools, and services for the entire car-buying and ownership lifecycle.
Core Business Areas
- Media Services: Provides advertising and promotional services to automakers and dealers through its website and mobile applications. It generates revenue through advertising displays, sponsored content, and lead generation.
- Lead Generation Services: Offers subscription services to auto dealers, enabling them to list their inventory, manage leads, and track marketing performance. This segment focuses on connecting dealers with potential customers.
- Data Products: Provides data analysis and insights to automakers and dealers, helping them understand consumer preferences and trends. This segment focuses on leveraging data to improve marketing and sales strategies.
- Online Marketplace: Facilitates online transactions by connecting buyers and sellers. Includes direct sales and referral services.
Leadership and Structure
The company is led by a CEO and a management team overseeing various business units. Organizational structure includes departments for sales, marketing, technology, and content creation.
Top Products and Market Share
Key Offerings
- Autohome Website and Mobile App: China's leading online auto platform for consumers. Its reach covers most car buyers in China, provides reviews, pricing data, and specs. Market share is substantial, estimated at 25-35% of online automotive advertising spend. Competitors include Bitauto and iCars.
- Dealer Subscription Services: Software-as-a-Service (SaaS) products for dealers to manage leads and track marketing performance. Revenue generated from dealer subscriptions contributes significantly to total revenue. Competition exists from similar SaaS offerings by other automotive platforms.
- Data Products and Solutions: Data products provide analytics to manufacturers on consumer behaviour and product performance. Provide revenue through premium data services. Competitors in this field may include specialized automotive market research firms.
Market Dynamics
Industry Overview
The automotive advertising market in China is large and growing, driven by increasing car ownership and online advertising penetration. There is a trend towards online platforms providing more comprehensive services, including content, transactions, and data analytics.
Positioning
Autohome is positioned as a leading online platform for automotive consumers in China, leveraging its extensive content, large user base, and data analytics capabilities. It holds a strong competitive advantage due to its brand recognition and established relationships with automakers and dealers.
Total Addressable Market (TAM)
The TAM for automotive advertising and related services in China is estimated to be billions of dollars annually. Autohome is well-positioned to capture a significant portion of this TAM through its various business segments.
Upturn SWOT Analysis
Strengths
- Leading brand recognition in China
- Large and engaged user base
- Comprehensive content and services offering
- Strong relationships with automakers and dealers
- Advanced data analytics capabilities
Weaknesses
- Dependence on advertising revenue
- Intense competition in the online automotive market
- Regulatory risks in China
- Potential impact of economic slowdown on auto sales
Opportunities
- Expansion into new automotive services, such as used car sales and financing
- Increased penetration of online advertising in China
- Leveraging data analytics to improve customer targeting and marketing effectiveness
- Strategic partnerships with other online platforms
Threats
- Increasing competition from other online platforms
- Changing consumer preferences
- Economic slowdown in China
- Regulatory changes affecting the online advertising industry
Competitors and Market Share
Key Competitors
- ATHM
- BITA
- YNDX
Competitive Landscape
Autohome Inc. faces competition from other online automotive platforms. Autohome has a strong brand recognition and a comprehensive service offering. However, competitors are aggressively investing in technology and marketing to gain market share.
Major Acquisitions
Cheshi.com
- Year: 2016
- Acquisition Price (USD millions): 157
- Strategic Rationale: Expanded Autohome's content and reach in the Chinese automotive market.
Growth Trajectory and Initiatives
Historical Growth: Autohome Inc. has experienced significant growth in revenue and user base over the past decade.
Future Projections: Analysts project continued growth for Autohome Inc. driven by increased online advertising and expansion into new services.
Recent Initiatives: Recent initiatives include expanding its data analytics capabilities, enhancing its mobile platform, and forming strategic partnerships.
Summary
Autohome Inc. is a leading online automotive platform in China with strong financials and user base. The company benefits from robust growth and strategic initiatives. However, it faces increasing competition and regulatory risks. Autohome needs to continue innovating and diversifying its revenue streams to maintain its market leadership.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
- Market Research Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. The analysis is based on publicly available information and may not be entirely accurate or complete. Investment decisions should be made based on independent research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Autohome Inc
Exchange NYSE | Headquaters - | ||
IPO Launch date 2013-12-11 | CEO & Executive Director Mr. Song Yang | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 4345 | Website https://www.autohome.com.cn |
Full time employees 4345 | Website https://www.autohome.com.cn |
Autohome Inc. operates as an online destination for automobile consumers in the People's Republic of China. The company delivers interactive content and tools to automobile consumers through its three websites, autohome.com.cn, che168.com, and ttpai.cn on PCs, mobile devices, mobile applications, and mini apps. It also provides media services, including automaker advertising services and regional marketing campaigns; and leads generation services comprising dealer subscription services, advertising services for individual dealers, and used automobile listing and other platform-based services. In addition, the company offers Autohome Mall, an online transaction platform; and online bidding platform for used automobiles, as well as collects commissions for facilitating transactions of auto-financing and insurance products on its platform. The company was formerly known as Sequel Limited and changed its name to Autohome Inc. in October 2011. Autohome Inc. was incorporated in 2008 and is headquartered in Beijing, China.
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