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Atlanticus Holdings Corporation (ATLC)



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Upturn Advisory Summary
08/14/2025: ATLC (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $71.17
1 Year Target Price $71.17
4 | Strong Buy |
1 | Buy |
2 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 42.59% | Avg. Invested days 26 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 940.04M USD | Price to earnings Ratio 10.92 | 1Y Target Price 71.17 |
Price to earnings Ratio 10.92 | 1Y Target Price 71.17 | ||
Volume (30-day avg) 7 | Beta 1.94 | 52 Weeks Range 30.00 - 64.70 | Updated Date 08/15/2025 |
52 Weeks Range 30.00 - 64.70 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 5.69 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-08 | When - | Estimate 1.22 | Actual 1.51 |
Profitability
Profit Margin 26.89% | Operating Margin (TTM) 32.63% |
Management Effectiveness
Return on Assets (TTM) 3.75% | Return on Equity (TTM) 20.77% |
Valuation
Trailing PE 10.92 | Forward PE 7.87 | Enterprise Value 3444858624 | Price to Sales(TTM) 2.06 |
Enterprise Value 3444858624 | Price to Sales(TTM) 2.06 | ||
Enterprise Value to Revenue 10.92 | Enterprise Value to EBITDA - | Shares Outstanding 15125400 | Shares Floating 5282412 |
Shares Outstanding 15125400 | Shares Floating 5282412 | ||
Percent Insiders 64.74 | Percent Institutions 20.77 |
Upturn AI SWOT
Atlanticus Holdings Corporation

Company Overview
History and Background
Atlanticus Holdings Corporation was founded in 1996. Initially focused on providing loan servicing and collection services, it evolved to offer a wider array of credit and related financial products and services, primarily targeting consumers with less-than-prime credit.
Core Business Areas
- Auto Finance: Provides indirect auto financing to consumers through a network of auto dealers. The company purchases retail installment contracts from these dealers.
- Credit and Other Investments: Manages a portfolio of credit and other investments, including investments in companies offering financial services and consumer products.
- Fortiva Retail Credit: Offers a technology platform enabling retail merchants to provide point-of-sale financing to consumers with limited credit histories.
Leadership and Structure
David A. Hannah serves as the Chief Executive Officer. The company has a board of directors and operates with a typical corporate structure with various executive management positions overseeing different functional areas.
Top Products and Market Share
Key Offerings
- Auto Finance Programs: Offers auto finance programs focused on the underserved non-prime auto loan market. Market share data for this specific niche is difficult to precisely quantify, but the non-prime auto loan market represents a significant portion of the overall auto loan market. Competitors include subprime auto lenders and traditional banks that offer auto loans to borrowers with lower credit scores. Competitors are Credit Acceptance Corporation, Exeter Finance, and subprime units of larger banks.
- estimated market share: Less than 5%
- Fortiva Retail Credit: This point-of-sale financing platform enables retailers to offer credit options to consumers who may not qualify for traditional credit cards. Precise market share data is challenging to obtain as the point-of-sale financing market is fragmented, with many smaller players and fintech companies participating. Competitors include Affirm, Klarna, and Synchrony Financial.
Market Dynamics
Industry Overview
The consumer finance industry is dynamic, shaped by economic conditions, regulatory changes, and technological advancements. The non-prime lending segment serves individuals with limited or impaired credit, offering opportunities but also higher risks and scrutiny.
Positioning
Atlanticus focuses on the underserved non-prime market. Its competitive advantage lies in its data analytics and risk management capabilities that allow it to effectively manage the risks associated with this borrower segment.
Total Addressable Market (TAM)
The TAM for non-prime consumer lending is estimated to be in the hundreds of billions of dollars in the US. Atlanticus is positioned to capture a share of this market with its specialized focus and risk management practices.
Upturn SWOT Analysis
Strengths
- Specialized focus on the non-prime market
- Data analytics and risk management expertise
- Diversified revenue streams across auto finance and retail credit
- Established relationships with auto dealers and retail merchants
Weaknesses
- Higher credit risk associated with non-prime borrowers
- Sensitivity to economic downturns and changes in unemployment rates
- Potential for increased regulatory scrutiny
- Relatively small market capitalization compared to major competitors
Opportunities
- Expansion of Fortiva Retail Credit into new retail segments
- Growth in the non-prime auto loan market
- Strategic acquisitions of complementary businesses
- Development of new credit products and services
Threats
- Increased competition from fintech companies and other lenders
- Changes in consumer credit regulations
- Economic recession or slowdown
- Rising interest rates and inflation
Competitors and Market Share
Key Competitors
- CACC
- SC
- ALLY
Competitive Landscape
Atlanticus operates in a competitive landscape with larger players like Credit Acceptance (CACC) and regional banks. Its strength lies in its specialized focus and risk management capabilities, but it faces challenges from larger competitors with greater financial resources.
Major Acquisitions
American Credit Acceptance
- Year: 2004
- Acquisition Price (USD millions): 59
- Strategic Rationale: Expanded presence in the indirect auto finance industry.
Growth Trajectory and Initiatives
Historical Growth: Historically, Atlanticus has grown through organic expansion of its existing businesses and strategic acquisitions.
Future Projections: Future growth is expected to be driven by expansion of Fortiva Retail Credit, growth in the auto finance business, and potential acquisitions. Analyst estimates may vary depending on economic outlook and company-specific factors.
Recent Initiatives: Recent initiatives have focused on expanding the Fortiva platform, enhancing data analytics capabilities, and improving risk management processes.
Summary
Atlanticus is a financial services company specializing in the non-prime market, offering auto finance and retail credit solutions. They have a strong risk management focus and potential for growth in underserved markets but are reliant on economic conditions and face competition. Their acquisitions have been strategic, helping expand their market presence but regulatory scrutiny presents a challenge. The company does not consistently pay out dividends.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, market research reports, analyst estimates, news articles.
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Investment decisions should be based on individual circumstances and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Atlanticus Holdings Corporation
Exchange NASDAQ | Headquaters Atlanta, GA, United States | ||
IPO Launch date 1999-04-23 | President, CEO & Director Mr. Jeffrey A. Howard | ||
Sector Financial Services | Industry Credit Services | Full time employees 417 | Website https://www.atlanticus.com |
Full time employees 417 | Website https://www.atlanticus.com |
Atlanticus Holdings Corporation, a financial technology company, provides products and services to lenders in the United States. It operates in two segments, Credit as a Service (CaaS) and Auto Finance. The CaaS segment offers private label credit products associated with the healthcare space under the Curae brand, as well as consumer electronics, furniture, elective medical procedures, and home-improvement under the Fortiva brand and its retail partners' brands; and general-purpose credit cards under the Aspire, Imagine, and Fortiva brand names. Its private label and general-purpose credit cards originated from its bank partners through various channels, including retail and healthcare point-of-sale locations, direct mail solicitation, and digital marketing and partnerships with third parties. This segment also offers loan servicing, such as risk management and customer service outsourcing for third parties, as well as engages in other product testing and investments. The Auto Finance segment purchases and/or services loans secured by automobiles from or for a pre-qualified network of independent automotive dealers and automotive finance companies in the buy-here and pay-here used car business. This segment also provides floor plan financing and installment lending products. The company was founded in 1996 and is headquartered in Atlanta, Georgia.

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