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Atlanticus Holdings Corporation (ATLC)

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Upturn Advisory Summary
01/06/2026: ATLC (3-star) is a STRONG-BUY. BUY since 19 days. Simulated Profits (8.59%). Updated daily EoD!
1 Year Target Price $86.67
1 Year Target Price $86.67
| 4 | Strong Buy |
| 1 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 69.82% | Avg. Invested days 28 | Today’s Advisory Strong Buy |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.01B USD | Price to earnings Ratio 11.83 | 1Y Target Price 86.67 |
Price to earnings Ratio 11.83 | 1Y Target Price 86.67 | ||
Volume (30-day avg) 7 | Beta 1.95 | 52 Weeks Range 41.37 - 78.91 | Updated Date 01/6/2026 |
52 Weeks Range 41.37 - 78.91 | Updated Date 01/6/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 5.63 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 23.75% | Operating Margin (TTM) 28.21% |
Management Effectiveness
Return on Assets (TTM) 2.31% | Return on Equity (TTM) 19.59% |
Valuation
Trailing PE 11.83 | Forward PE 7.87 | Enterprise Value 6680150528 | Price to Sales(TTM) 2.02 |
Enterprise Value 6680150528 | Price to Sales(TTM) 2.02 | ||
Enterprise Value to Revenue 19.16 | Enterprise Value to EBITDA - | Shares Outstanding 15141530 | Shares Floating 5287725 |
Shares Outstanding 15141530 | Shares Floating 5287725 | ||
Percent Insiders 64.8 | Percent Institutions 23.45 |
Upturn AI SWOT
Atlanticus Holdings Corporation

Company Overview
History and Background
Atlanticus Holdings Corporation, formerly known as Cole National Corporation, was founded in 1930. It evolved from a retail optical company to a diversified financial services provider. Significant milestones include its acquisition by Luxottica Group in 2004, which led to its divestiture and subsequent rebranding as Atlanticus Holdings Corporation. The company has since focused on its credit and financing businesses.
Core Business Areas
- Card Programs: Offers private-label credit card programs, focusing on the retail sector, allowing merchants to offer financing options to their customers. This includes underwriting, servicing, and collections.
- Consumer Lending: Provides direct-to-consumer unsecured personal loans, often catering to individuals with less-than-perfect credit histories. This segment operates through online channels and retail partnerships.
- Commercial Finance: Engages in providing financing solutions to businesses, including equipment financing and working capital loans.
Leadership and Structure
Atlanticus Holdings Corporation is led by a management team with extensive experience in financial services and retail. The company operates as a holding company with various subsidiaries managing its distinct business lines. Specific leadership names and the detailed organizational chart are typically found in their investor relations materials.
Top Products and Market Share
Key Offerings
- Private Label Credit Cards: Offers branded credit cards to retailers to boost sales and customer loyalty. Market share data is highly fragmented and proprietary to individual retail partners. Competitors include traditional banks, other private-label card issuers, and in-house financing solutions offered by large retailers.
- Personal Loans: Provides unsecured personal loans to consumers. Specific market share is difficult to ascertain due to the large number of lenders, but it competes with numerous online lenders, credit unions, and traditional banks. Competitors include LendingClub, Upstart, and Prosper.
Market Dynamics
Industry Overview
Atlanticus Holdings Corporation operates in the financial services sector, specifically in consumer and commercial credit. The industry is characterized by intense competition, regulatory oversight, and sensitivity to economic cycles. The rise of fintech and online lending has reshaped traditional banking and lending models.
Positioning
Atlanticus Holdings Corporation positions itself as a provider of accessible credit solutions, particularly for underserved customer segments. Its strengths lie in its established infrastructure, experience in managing credit risk, and partnerships with retailers. However, it faces challenges from agile fintech competitors and evolving consumer preferences.
Total Addressable Market (TAM)
The TAM for consumer and commercial lending is substantial, estimated in the trillions of dollars globally. Atlanticus Holdings Corporation's TAM is focused on the segment of the market where its credit products are relevant, particularly prime and subprime consumer lending and retail financing. Its current position is relatively small within the vast overall TAM, focusing on niche segments.
Upturn SWOT Analysis
Strengths
- Established relationships with retail partners for private-label card programs.
- Experience in managing credit risk for a diverse customer base.
- Diversified revenue streams across card programs, personal loans, and commercial finance.
- Scalable technology infrastructure for online lending.
Weaknesses
- Dependence on economic conditions and consumer spending.
- Potential exposure to regulatory changes in the financial services industry.
- Competition from larger, more established financial institutions and agile fintechs.
- Brand recognition may be lower compared to major banks.
Opportunities
- Expansion into new retail partnerships and product offerings.
- Leveraging technology to improve underwriting and customer experience.
- Growth in the underserved credit market.
- Potential for strategic acquisitions to expand capabilities or market reach.
Threats
- Rising interest rates impacting borrowing costs and loan demand.
- Increased competition leading to margin compression.
- Cybersecurity risks and data breaches.
- Potential for economic downturns leading to higher default rates.
Competitors and Market Share
Key Competitors
- LendingClub Corporation (LC)
- Upstart Holdings, Inc. (UPST)
- Prosper Marketplace, Inc. (Private)
- Synchrony Financial (SYF)
- Capital One Financial Corporation (COF)
Competitive Landscape
Atlanticus Holdings Corporation faces strong competition from both established financial institutions with vast resources and nimble fintech companies that leverage technology for faster, more personalized lending. Its advantage lies in its niche focus and established relationships, but it needs to continuously innovate to compete on price, speed, and customer experience.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been influenced by strategic shifts, economic conditions, and the performance of its credit portfolios. The company has navigated periods of both expansion and restructuring.
Future Projections: Future growth projections are contingent on market expansion, successful product launches, and effective management of credit risk. Analyst estimates, if available, would provide insights into expected revenue and earnings growth.
Recent Initiatives: Recent initiatives likely focus on optimizing existing operations, expanding digital lending capabilities, and strengthening retail partnerships to drive customer acquisition and loan origination.
Summary
Atlanticus Holdings Corporation is a diversified financial services company with a history in retail credit. Its core businesses in card programs and consumer lending position it within a competitive market sensitive to economic cycles. While it has established partnerships and risk management expertise, it faces challenges from larger institutions and agile fintechs. Continued focus on technological innovation and strategic growth within its niche segments will be crucial for its future success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Industry Reports and Market Research (e.g., Forrester, Gartner)
- Financial News Outlets (e.g., Wall Street Journal, Bloomberg)
- Company Investor Relations Websites
Disclaimers:
This analysis is based on publicly available information and may not be exhaustive. Market share data is an estimation and subject to change. Financial performance and market positioning can fluctuate rapidly. This information is for informational purposes only and does not constitute financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Atlanticus Holdings Corporation
Exchange NASDAQ | Headquaters Atlanta, GA, United States | ||
IPO Launch date 1999-04-23 | President, CEO & Director Mr. Jeffrey A. Howard | ||
Sector Financial Services | Industry Credit Services | Full time employees 417 | Website https://www.atlanticus.com |
Full time employees 417 | Website https://www.atlanticus.com | ||
Atlanticus Holdings Corporation, a financial technology company, provides products and services to lenders in the United States. It operates in two segments, Credit as a Service (CaaS) and Auto Finance. The CaaS segment offers private label credit products associated with the healthcare space under the Curae brand, as well as consumer electronics, furniture, elective medical procedures, and home-improvement under the Fortiva brand and its retail partners' brands; and general-purpose credit cards under the Aspire, Imagine, and Fortiva brand names. Its private label and general-purpose credit cards originated from its bank partners through various channels, including retail and healthcare point-of-sale locations, direct mail solicitation, and digital marketing and partnerships with third parties. This segment also offers loan servicing, such as risk management and customer service outsourcing for third parties, as well as engages in other product testing and investments. The Auto Finance segment purchases and/or services loans secured by automobiles from or for a pre-qualified network of independent automotive dealers and automotive finance companies in the buy-here and pay-here used car business. This segment also provides floor plan financing and installment lending products. The company was founded in 1996 and is headquartered in Atlanta, Georgia.

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