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Upturn AI SWOT - About
BATRK 
Atlanta Braves Holdings, Inc. Series C Common Stock (BATRK)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
10/14/2025: BATRK (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $58.4
1 Year Target Price $58.4
| 3 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 1.81% | Avg. Invested days 49 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/14/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.57B USD | Price to earnings Ratio - | 1Y Target Price 58.4 |
Price to earnings Ratio - | 1Y Target Price 58.4 | ||
Volume (30-day avg) 4 | Beta 0.85 | 52 Weeks Range 35.46 - 47.18 | Updated Date 10/14/2025 |
52 Weeks Range 35.46 - 47.18 | Updated Date 10/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.33 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -2.99% | Operating Margin (TTM) 13.37% |
Management Effectiveness
Return on Assets (TTM) -0.5% | Return on Equity (TTM) -3.96% |
Valuation
Trailing PE - | Forward PE 322.58 | Enterprise Value 3336317212 | Price to Sales(TTM) 3.66 |
Enterprise Value 3336317212 | Price to Sales(TTM) 3.66 | ||
Enterprise Value to Revenue 4.75 | Enterprise Value to EBITDA 39.54 | Shares Outstanding 51459265 | Shares Floating 55731641 |
Shares Outstanding 51459265 | Shares Floating 55731641 | ||
Percent Insiders 10.84 | Percent Institutions 87.52 |
Upturn AI SWOT
Atlanta Braves Holdings, Inc. Series C Common Stock
Company Overview
History and Background
Atlanta Braves Holdings, Inc. was formed in 2023 as a result of a split-off from Liberty Media Corporation, owning the Atlanta Braves Major League Baseball club and related assets, including Truist Park and The Battery Atlanta. Its lineage traces back to the Boston Red Stockings in 1871.
Core Business Areas
- Atlanta Braves: Ownership and operation of the Atlanta Braves Major League Baseball franchise, including player salaries, scouting, and team management.
- Stadium Operations: Management of Truist Park, the Braves' home stadium, including ticket sales, concessions, and events.
- The Battery Atlanta: Operation of The Battery Atlanta, a mixed-use development adjacent to Truist Park, featuring retail, restaurants, and entertainment venues.
- Broadcasting Rights: Negotiation and management of broadcasting rights for Atlanta Braves games.
Leadership and Structure
The company's leadership includes high-level executives with experience in sports management, finance, and real estate. The organizational structure is designed to manage the various aspects of the baseball franchise, stadium, and mixed-use development.
Top Products and Market Share
Key Offerings
- Atlanta Braves Tickets: Sale of tickets to Atlanta Braves games. Revenue is dependent on team performance and attendance. Competitors: Other MLB teams, other entertainment options.
- Concessions & Merchandise: Sale of food, beverages, and merchandise at Truist Park. Competitors: Other food and beverage providers.
- The Battery Atlanta Leases: Rental income from retail, restaurant, and entertainment tenants at The Battery Atlanta. Competitors: Other retail and entertainment districts in the Atlanta metro area.
- Broadcasting Revenue: Revenue derived from selling TV and radio broadcasting rights. Competitors: Other TV broadcasting companies.
Market Dynamics
Industry Overview
The sports and entertainment industry is highly competitive and influenced by economic conditions, fan interest, and media rights deals. The MLB market is a mature market with moderate growth potential.
Positioning
Atlanta Braves Holdings, Inc. benefits from owning a historic and popular baseball franchise, a modern stadium, and a mixed-use development that enhances the fan experience. Competitive advantages include brand recognition, loyal fan base, and diversified revenue streams.
Total Addressable Market (TAM)
The MLB market is estimated at tens of billions of dollars annually. Atlanta Braves Holdings, Inc. aims to capture a significant share of this TAM through ticket sales, sponsorships, and media rights.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and loyal fan base
- Modern stadium (Truist Park) and mixed-use development (The Battery Atlanta)
- Diversified revenue streams (ticket sales, concessions, broadcasting, real estate)
- Experienced management team
Weaknesses
- Reliance on team performance for revenue generation
- Seasonality of baseball season
- High player salaries
- Potential for economic downturns impacting consumer spending
Opportunities
- Expanding The Battery Atlanta development
- Increasing broadcasting revenue through new media deals
- Developing new fan engagement initiatives
- Hosting non-baseball events at Truist Park
Threats
- Competition from other sports and entertainment options
- Economic downturns impacting consumer spending
- Injuries to key players impacting team performance
- Labor disputes disrupting the baseball season
Competitors and Market Share
Key Competitors
- Madison Square Garden Entertainment Corp (MSGE)
- Comcast Corporation (CMCSA)
- Sinclair Broadcast Group (SBGI)
Competitive Landscape
Atlanta Braves Holdings, Inc. competes with other MLB teams for fan attention and revenue. It also competes with other entertainment venues and media companies for consumer spending. Its primary advantage lies in the unique combination of a baseball franchise, a stadium, and a mixed-use development.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is limited due to the recent split-off. Growth trends need to be evaluated over time.
Future Projections: Future growth projections are based on analyst estimates and management guidance, which could depend on the team's on-field performance.
Recent Initiatives: Recent initiatives include developing new partnerships and expanding offerings at The Battery Atlanta.
Summary
Atlanta Braves Holdings, Inc. is a unique sports and entertainment entity with a valuable asset in the Atlanta Braves. The company benefits from diversified revenue streams and a loyal fan base. Its success depends on continued investment in the team and facilities, as well as effective management of the mixed-use development. Monitoring competitive pressures and economic conditions is vital for long-term growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, MLB reports, industry analysis reports, Seeking Alpha
Disclaimers:
This analysis is for informational purposes only and does not constitute investment advice. Financial data and market conditions are subject to change. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Atlanta Braves Holdings, Inc. Series C Common Stock
Exchange NASDAQ | Headquaters Atlanta, GA, United States | ||
IPO Launch date 2016-04-18 | Chairman, President & CEO Mr. Terence Foster McGuirk | ||
Sector Communication Services | Industry Entertainment | Full time employees 1450 | Website https://www.bravesholdings.com |
Full time employees 1450 | Website https://www.bravesholdings.com | ||
Atlanta Braves Holdings, Inc., through its subsidiary, Braves Holdings, LLC, owns and operates the Atlanta Braves Major League Baseball Club in the United States. It operates through Baseball and Mixed-Use Development segments. The company also operates the Braves' ballpark, Truist Park or the stadium located in Cobb County, a suburb of Atlanta. In addition, it is involved in the mixed-use development business, such as retail, office, hotel, and entertainment operations primarily within The Battery Atlanta. The company was incorporated in 2022 and is headquartered in Atlanta, Georgia.
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