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Upturn AI SWOT - About
BATRK 
Atlanta Braves Holdings, Inc. Series C Common Stock (BATRK)
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Upturn Advisory Summary
08/14/2025: BATRK (1-star) is a SELL. SELL since 4 days. Profits (10.32%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $58.4
1 Year Target Price $58.4
| 3 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 1.81% | Avg. Invested days 49 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.79B USD | Price to earnings Ratio - | 1Y Target Price 58.4 |
Price to earnings Ratio - | 1Y Target Price 58.4 | ||
Volume (30-day avg) 4 | Beta 0.82 | 52 Weeks Range 35.46 - 47.18 | Updated Date 08/15/2025 |
52 Weeks Range 35.46 - 47.18 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.33 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When - | Estimate 0.563 | Actual 0.46 |
Profitability
Profit Margin -2.99% | Operating Margin (TTM) 13.37% |
Management Effectiveness
Return on Assets (TTM) -0.5% | Return on Equity (TTM) -3.96% |
Valuation
Trailing PE - | Forward PE 322.58 | Enterprise Value 3499551540 | Price to Sales(TTM) 3.97 |
Enterprise Value 3499551540 | Price to Sales(TTM) 3.97 | ||
Enterprise Value to Revenue 4.98 | Enterprise Value to EBITDA 41.48 | Shares Outstanding 51459300 | Shares Floating 55744192 |
Shares Outstanding 51459300 | Shares Floating 55744192 | ||
Percent Insiders 10.84 | Percent Institutions 88.7 |
Upturn AI SWOT
Atlanta Braves Holdings, Inc. Series C Common Stock
Company Overview
History and Background
Atlanta Braves Holdings, Inc. (BATRA) was formed in July 2023 as a result of a split-off from Liberty Media Corporation. The company owns and operates the Atlanta Braves Major League Baseball team and related assets, including Truist Park and The Battery Atlanta. It continues the history of the Atlanta Braves franchise, one of the oldest in Major League Baseball.
Core Business Areas
- Major League Baseball: The primary business involves owning and operating the Atlanta Braves MLB team, including game day operations, player contracts, and broadcasting rights.
- Real Estate Development: The company owns and operates The Battery Atlanta, a mixed-use development adjacent to Truist Park, generating revenue from retail, dining, and entertainment.
Leadership and Structure
Derek Schiller is the President and CEO of Atlanta Braves Holdings. The company operates as a subsidiary, formerly part of Liberty Media Corporation. The corporate structure involves various departments overseeing baseball operations, marketing, finance, and real estate development.
Top Products and Market Share
Key Offerings
- Atlanta Braves MLB Team: The Braves are a major revenue generator through ticket sales, broadcasting rights, merchandise, and concessions. MLB revenue varies significantly year-to-year based on team performance. Competitors are all other MLB teams. MLB Average Revenue per team 2023: $372 million.
- The Battery Atlanta: The Battery Atlanta is a mixed-use development providing retail, dining, entertainment, and residential opportunities. Competitors are other mixed-use developments in the Atlanta metropolitan area, such as Atlantic Station and Avalon. Revenue varies based on occupancy rates and consumer spending.
Market Dynamics
Industry Overview
The sports and entertainment industry is highly competitive, with revenue driven by fan engagement, media rights, and sponsorship deals. The real estate development market is influenced by economic conditions and consumer demand.
Positioning
Atlanta Braves Holdings is positioned as a leading MLB franchise with a strong brand and a unique real estate asset in The Battery Atlanta. Competitive advantages include a loyal fan base, a modern stadium, and a strategic location.
Total Addressable Market (TAM)
The TAM for MLB is estimated to be in the tens of billions of dollars annually. The TAM for mixed-use real estate development in the Atlanta metro area is also in the billions. Braves Holdings is positioned to capture a portion of both these markets through its baseball operations and real estate assets.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Modern stadium and surrounding development
- Loyal fan base
- Experienced management team
- Multiple revenue streams (baseball, real estate)
Weaknesses
- Reliance on team performance
- Seasonality of revenue
- Exposure to economic downturns impacting consumer spending
- Limited geographic diversification
- Potential impact of player injuries or labor disputes
Opportunities
- Expansion of The Battery Atlanta
- Increased broadcasting and streaming revenue
- Development of new revenue streams (e.g., esports)
- Strategic partnerships and sponsorships
- International market expansion
Threats
- Competition from other entertainment options
- Economic downturns affecting ticket sales and consumer spending
- Player injuries or labor disputes impacting team performance
- Changes in media consumption habits
- Increased operating costs (e.g., player salaries)
Competitors and Market Share
Key Competitors
- MSG (MSGE)
- MANU
- FWONA
Competitive Landscape
Atlanta Braves Holdings competes with other MLB teams for fan attention and revenue. It also competes with other entertainment and real estate options in the Atlanta area. Its advantages include a modern stadium and a growing surrounding development.
Growth Trajectory and Initiatives
Historical Growth: No historical growth data available for Atlanta Braves Holdings, Inc. Series C Common Stock since its recent formation.
Future Projections: Future growth projections are dependent on team performance, expansion of The Battery Atlanta, and overall economic conditions. Analyst estimates will be available with time as the company establishes a performance track record.
Recent Initiatives: Focus on enhancing the fan experience at Truist Park and expanding offerings at The Battery Atlanta, as well as optimizing broadcasting deals.
Summary
Atlanta Braves Holdings is a newly formed entity with a strong brand in Major League Baseball and a valuable real estate asset in The Battery Atlanta. Its success is tied to the performance of the Braves and the continued growth of The Battery. The company faces competition from other entertainment options and is subject to the inherent risks of the sports and real estate industries. Monitoring financial performance is critical to assess its long-term viability.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Press Releases
- MLB.com
- News Articles
- Previously released Liberty Media financial statements
Disclaimers:
This analysis is based on limited publicly available information and is not financial advice. Investment decisions should be based on thorough research and consultation with a financial professional.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Atlanta Braves Holdings, Inc. Series C Common Stock
Exchange NASDAQ | Headquaters Atlanta, GA, United States | ||
IPO Launch date 2016-04-18 | Chairman, President & CEO Mr. Terence Foster McGuirk | ||
Sector Communication Services | Industry Entertainment | Full time employees 1450 | Website https://www.bravesholdings.com |
Full time employees 1450 | Website https://www.bravesholdings.com | ||
Atlanta Braves Holdings, Inc., through its subsidiary, Braves Holdings, LLC, owns and operates the Atlanta Braves Major League Baseball Club in the United States. It operates through Baseball and Mixed-Use Development segments. The company also operates the Braves' ballpark, Truist Park or the stadium located in Cobb County, a suburb of Atlanta. In addition, it is involved in the mixed-use development business, such as retail, office, hotel, and entertainment operations primarily within The Battery Atlanta. The company was incorporated in 2022 and is headquartered in Atlanta, Georgia.
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