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Upturn AI SWOT - About
BATRK 
Atlanta Braves Holdings, Inc. Series C Common Stock (BATRK)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
09/12/2025: BATRK (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $58.4
1 Year Target Price $58.4
| 3 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 1.81% | Avg. Invested days 49 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.69B USD | Price to earnings Ratio - | 1Y Target Price 58.4 |
Price to earnings Ratio - | 1Y Target Price 58.4 | ||
Volume (30-day avg) 4 | Beta 0.83 | 52 Weeks Range 35.46 - 47.18 | Updated Date 09/14/2025 |
52 Weeks Range 35.46 - 47.18 | Updated Date 09/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.33 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -2.99% | Operating Margin (TTM) 13.37% |
Management Effectiveness
Return on Assets (TTM) -0.5% | Return on Equity (TTM) -3.96% |
Valuation
Trailing PE - | Forward PE 322.58 | Enterprise Value 3400977425 | Price to Sales(TTM) 3.83 |
Enterprise Value 3400977425 | Price to Sales(TTM) 3.83 | ||
Enterprise Value to Revenue 4.84 | Enterprise Value to EBITDA 40.31 | Shares Outstanding 51459300 | Shares Floating 55731641 |
Shares Outstanding 51459300 | Shares Floating 55731641 | ||
Percent Insiders 10.84 | Percent Institutions 87.86 |
Upturn AI SWOT
Atlanta Braves Holdings, Inc. Series C Common Stock
Company Overview
History and Background
Atlanta Braves Holdings, Inc. Series C Common Stock (BATRC) is a tracking stock related to the Atlanta Braves Major League Baseball team and its associated real estate development, The Battery Atlanta. It was created as part of a broader restructuring of Liberty Media Corporation. BATRC allows investors to participate in the financial performance of the Braves without directly owning Liberty Media.
Core Business Areas
- Major League Baseball: Operation of the Atlanta Braves Major League Baseball team, including player salaries, marketing, and broadcasting revenues.
- The Battery Atlanta: Ownership and operation of The Battery Atlanta, a mixed-use development adjacent to Truist Park, including retail, restaurants, and entertainment venues.
- Broadcasting Rights: Sale of broadcasting rights for Atlanta Braves games to various media outlets.
Leadership and Structure
Atlanta Braves Holdings is managed under the Liberty Media umbrella. The leadership team includes executives overseeing the Atlanta Braves and The Battery Atlanta. The organizational structure reflects the operational independence of the Braves within Liberty Media's broader corporate framework.
Top Products and Market Share
Key Offerings
- Atlanta Braves Games: Professional baseball games. Market share is difficult to define precisely but reflects attendance figures, TV ratings, and merchandise sales relative to other MLB teams. Competitors include all other MLB teams for fan engagement and revenue. The Atlanta Braves have a strong regional following in the Southeast US.
- The Battery Atlanta: A mixed-use development including retail, restaurants, and entertainment. Competitors include other entertainment districts in the Atlanta metro area, such as Atlantic Station and Buckhead Village. Revenue is derived from lease income and event hosting.
- Broadcasting Rights: The right to broadcast Atlanta Braves games on television and radio. Revenue depends on media market viewership, advertising sales, and subscription revenue.
Market Dynamics
Industry Overview
The professional sports industry, particularly Major League Baseball, is characterized by strong brand loyalty, significant media revenue, and increasing focus on fan experience. The real estate development sector is driven by location, demographics, and economic growth.
Positioning
Atlanta Braves Holdings is uniquely positioned due to the synergy between the MLB team and The Battery Atlanta. The team provides a consistent stream of content and entertainment, while The Battery generates additional revenue and enhances the fan experience. The success of The Battery has made the Braves a model for other teams that have started similar developments.
Total Addressable Market (TAM)
The TAM includes the entire MLB revenue pool, valued in the tens of billions of dollars annually, plus the commercial real estate market in the Atlanta metropolitan area. Atlanta Braves Holdings captures a portion of both markets. The Braves' portion of MLB revenue will be related to team performance, fanbase engagement, and marketability. Their portion of the Commercial real estate market is related to leasing, events, and revenue for The Battery.
Upturn SWOT Analysis
Strengths
- Strong brand recognition of the Atlanta Braves
- Synergy between the baseball team and The Battery Atlanta
- Consistent revenue stream from broadcasting rights
- Prime location of Truist Park and The Battery
- Dedicated fan base in the Southeast
Weaknesses
- Reliance on baseball team performance
- Seasonality of baseball season
- Vulnerability to economic downturns affecting consumer spending
- Exposure to player salary costs
- Weather conditions can impact events at The Battery
Opportunities
- Expansion of The Battery Atlanta
- Increased broadcasting revenue through streaming services
- Partnerships with other businesses and organizations
- Hosting major events at Truist Park and The Battery
- Merchandising expansion and licensing agreements
Threats
- Competition from other MLB teams
- Economic downturns affecting consumer spending
- Changes in fan preferences and entertainment trends
- Labor disputes in Major League Baseball
- Increased construction costs and real estate market fluctuations
Competitors and Market Share
Key Competitors
- Madison Square Garden Entertainment Corp (MSGE)
- Comcast Corp (CMCSA)
- BSE Limited (500002.BO)
Competitive Landscape
Atlanta Braves Holdings has a unique advantage with the combination of a sports team and a mixed-use development, unlike other stand-alone baseball teams or real estate projects.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is linked to the success of the Atlanta Braves on the field, the development and operation of The Battery Atlanta, and any related strategic initiatives.
Future Projections: Future growth depends on factors such as continued success of the Braves, expansion of The Battery, increased media revenue, and efficient cost management. Analyst estimates would be required for more specific projections.
Recent Initiatives: Recent initiatives likely include ongoing improvements to Truist Park and The Battery, efforts to attract major events, and marketing campaigns to increase fan engagement.
Summary
Atlanta Braves Holdings presents a compelling blend of professional sports and real estate, with its success intertwined with the performance of the Atlanta Braves and the vibrancy of The Battery Atlanta. While reliant on factors like team success and economic conditions, its unique synergy provides a competitive edge. Key considerations include careful monitoring of Liberty Media's financial reports and strategic investments to sustain growth and fan engagement. BATRC does not pay dividends, so total shareholder returns are linked to stock price appreciation.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Liberty Media Corporation Investor Relations
- Major League Baseball Official Website
- The Battery Atlanta Official Website
- SEC Filings (where applicable for Liberty Media)
- Third Party Financial News Sources
Disclaimers:
This analysis is based on publicly available information and general industry knowledge. Financial data may be limited due to the tracking stock structure. This is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Atlanta Braves Holdings, Inc. Series C Common Stock
Exchange NASDAQ | Headquaters Atlanta, GA, United States | ||
IPO Launch date 2016-04-18 | Chairman, President & CEO Mr. Terence Foster McGuirk | ||
Sector Communication Services | Industry Entertainment | Full time employees 1450 | Website https://www.bravesholdings.com |
Full time employees 1450 | Website https://www.bravesholdings.com | ||
Atlanta Braves Holdings, Inc., through its subsidiary, Braves Holdings, LLC, owns and operates the Atlanta Braves Major League Baseball Club in the United States. It operates through Baseball and Mixed-Use Development segments. The company also operates the Braves' ballpark, Truist Park or the stadium located in Cobb County, a suburb of Atlanta. In addition, it is involved in the mixed-use development business, such as retail, office, hotel, and entertainment operations primarily within The Battery Atlanta. The company was incorporated in 2022 and is headquartered in Atlanta, Georgia.
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