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Upturn AI SWOT - About
BATRK 
Atlanta Braves Holdings, Inc. Series C Common Stock (BATRK)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
06/30/2025: BATRK (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $55.4
1 Year Target Price $55.4
| 3 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 7.88% | Avg. Invested days 44 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.97B USD | Price to earnings Ratio - | 1Y Target Price 55.4 |
Price to earnings Ratio - | 1Y Target Price 55.4 | ||
Volume (30-day avg) 4 | Beta 0.76 | 52 Weeks Range 35.46 - 47.03 | Updated Date 06/30/2025 |
52 Weeks Range 35.46 - 47.03 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.33 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -3.18% | Operating Margin (TTM) -94.16% |
Management Effectiveness
Return on Assets (TTM) -1.13% | Return on Equity (TTM) -4.32% |
Valuation
Trailing PE - | Forward PE 322.58 | Enterprise Value 3532547371 | Price to Sales(TTM) 4.41 |
Enterprise Value 3532547371 | Price to Sales(TTM) 4.41 | ||
Enterprise Value to Revenue 5.25 | Enterprise Value to EBITDA 53.13 | Shares Outstanding 51297100 | Shares Floating 55582627 |
Shares Outstanding 51297100 | Shares Floating 55582627 | ||
Percent Insiders 10.88 | Percent Institutions 89.68 |
Analyst Ratings
Rating 2 | Target Price 55.4 | Buy - | Strong Buy 3 |
Buy - | Strong Buy 3 | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Atlanta Braves Holdings, Inc. Series C Common Stock
Company Overview
History and Background
Atlanta Braves Holdings, Inc. Series C Common Stock (BATRC) represents a tracking stock related to the Atlanta Braves baseball team and its associated real estate development. The stock was created as part of a broader restructuring of Liberty Media Corporation, allowing for focused investment in the Braves franchise and its surrounding properties. It was founded and spun off in 2023.
Core Business Areas
- Atlanta Braves: Professional baseball team participating in Major League Baseball (MLB). Generates revenue from ticket sales, media rights, sponsorships, and merchandise.
- The Battery Atlanta: Mixed-use real estate development adjacent to Truist Park, including retail, dining, entertainment, and residential properties. Generates revenue from rent, concessions, and other related services.
Leadership and Structure
The executive leadership team is composed of officials overseeing both the Atlanta Braves baseball franchise and the Battery Atlanta real estate development. The structure reflects Liberty Media's operational control while allowing investors to focus on the performance of the Braves-related assets.
Top Products and Market Share
Key Offerings
- Atlanta Braves Tickets & Experiences: Revenue from ticket sales, premium seating, and in-game experiences. The Atlanta Braves are a major team in Major League Baseball, competing with other teams in the National League East. Competitors include the New York Mets, Philadelphia Phillies, Miami Marlins, and Washington Nationals. Attendance figures and ticket prices contribute significantly to revenue. Market share is determined by MLB rankings and attendance figures compared to other teams. In 2023 the Braves had one of the highest attendance records in MLB.
- The Battery Atlanta Real Estate: Leasing of retail, restaurant, and office spaces within The Battery Atlanta. Competitors include other mixed-use developments in the Atlanta metropolitan area. Revenue is dependent on occupancy rates and lease agreements. The Battery is a successful mixed-use project anchored by Truist Park.
- Media Rights & Sponsorships: Revenue from broadcast deals, licensing agreements and corporate sponsorships. Competitors include other MLB teams vying for national and local media exposure.
Market Dynamics
Industry Overview
The sports and entertainment industry is driven by consumer spending on live events, media consumption, and merchandise. Real estate development around sports venues has become a significant trend, creating integrated entertainment districts.
Positioning
Atlanta Braves Holdings benefits from owning a popular MLB franchise and a successful real estate development. This integrated model allows for synergistic revenue streams and a strong brand presence. The Braves are consistently among the top teams in MLB in terms of attendance and revenue.
Total Addressable Market (TAM)
The TAM for professional sports and related entertainment is substantial, potentially hundreds of billions of dollars, encompassing ticket sales, media rights, merchandise, and related spending. The Battery's TAM encompasses retail, dining, entertainment and living spaces which are also in the billions. BATRC aims to capture a significant share of this through its strong regional presence and brand recognition.
Upturn SWOT Analysis
Strengths
- Strong brand recognition of the Atlanta Braves
- Integrated revenue streams from baseball and real estate
- Successful mixed-use development in The Battery Atlanta
- Loyal fan base and high attendance figures
- Valuable media rights agreements
Weaknesses
- Reliance on the performance of the baseball team
- Seasonality of baseball revenue
- Potential for economic downturn to impact real estate occupancy rates
- Exposure to player injuries and related costs
- Competition from other entertainment options
Opportunities
- Expansion of The Battery Atlanta development
- Increased media rights revenue through streaming and digital platforms
- Growth in merchandise sales through online channels
- Hosting major events and concerts at Truist Park
- Strategic partnerships with other businesses
Threats
- Decline in baseball attendance due to changing consumer preferences
- Increased competition from other sports and entertainment options
- Economic downturn impacting consumer spending
- Labor disputes within Major League Baseball
- Negative publicity from player conduct or team performance
Competitors and Market Share
Key Competitors
- MSG (MSGE)
- MNSTK
- FWONA
Competitive Landscape
BATRC's competitive advantage lies in its integrated model, owning both the baseball team and the adjacent real estate development. This creates synergistic revenue streams and a strong brand presence. Its disadvantages is the relative size and scope of its operations compared to media giants that owns or operate multiple sport teams.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is limited due to the recent creation of the tracking stock. Past growth is primarily relevant to tracking the Braves baseball team, which has had strong attendance, television viewership and franchise valuation growth.
Future Projections: Future growth will be driven by the continued success of the Atlanta Braves, expansion of The Battery Atlanta, and increased media rights revenue. Analyst projections would focus on these key drivers, including the market for sports-anchored real estate developments.
Recent Initiatives: Recent initiatives might include stadium upgrades, new retail tenants at The Battery Atlanta, and strategic partnerships to enhance fan engagement.
Summary
Atlanta Braves Holdings, Inc. Series C Common Stock offers investors a unique opportunity to participate in the financial performance of a major league baseball team and its associated real estate development. The integration of the baseball team and The Battery Atlanta creates a synergistic business model. Risks include the seasonality of baseball, economic downturns, and competition from other entertainment venues. Continued success will depend on the team's performance, successful management of The Battery Atlanta, and effective monetization of media rights.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- MLB Reports
- Industry Reports
- Financial News Outlets
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Data is based on publicly available information and estimates. The performance of BATRC is subject to market risks and company-specific factors.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Atlanta Braves Holdings, Inc. Series C Common Stock
Exchange NASDAQ | Headquaters Atlanta, GA, United States | ||
IPO Launch date 2016-04-18 | Chairman, President & CEO Mr. Terence Foster McGuirk | ||
Sector Communication Services | Industry Entertainment | Full time employees 1450 | Website https://www.bravesholdings.com |
Full time employees 1450 | Website https://www.bravesholdings.com | ||
Atlanta Braves Holdings, Inc., through its subsidiary, Braves Holdings, LLC, owns and operates the Atlanta Braves Major League Baseball Club in the United States. It operates through Baseball and Mixed-Use Development segments. The company also operates the Braves' ballpark, Truist Park or the stadium located in Cobb County, a suburb of Atlanta. In addition, it is involved in the mixed-use development business, such as retail, office, hotel, and entertainment operations primarily within The Battery Atlanta. The company was incorporated in 2022 and is headquartered in Atlanta, Georgia.
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