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Upturn AI SWOT - About
MANU 
Manchester United Ltd (MANU)
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Upturn Advisory Summary
07/16/2025: MANU (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $21.3
1 Year Target Price $21.3
| 2 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -20.89% | Avg. Invested days 34 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/16/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.01B USD | Price to earnings Ratio - | 1Y Target Price 21.3 |
Price to earnings Ratio - | 1Y Target Price 21.3 | ||
Volume (30-day avg) 4 | Beta 0.59 | 52 Weeks Range 12.05 - 19.65 | Updated Date 07/16/2025 |
52 Weeks Range 12.05 - 19.65 | Updated Date 07/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.52 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -10.15% | Operating Margin (TTM) 0.68% |
Management Effectiveness
Return on Assets (TTM) -1.91% | Return on Equity (TTM) -34.37% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 3928287342 | Price to Sales(TTM) 4.67 |
Enterprise Value 3928287342 | Price to Sales(TTM) 4.67 | ||
Enterprise Value to Revenue 4.52 | Enterprise Value to EBITDA 15.54 | Shares Outstanding 54317000 | Shares Floating 37776328 |
Shares Outstanding 54317000 | Shares Floating 37776328 | ||
Percent Insiders 31.95 | Percent Institutions 48.71 |
Upturn AI SWOT
Manchester United Ltd
Company Overview
History and Background
Manchester United was founded in 1878 as Newton Heath LYR F.C., later becoming Manchester United in 1902. The club has a rich history of success in English and European football, including a record 20 English league titles and 3 European Champions League titles.
Core Business Areas
- Matchday: Revenue generated from ticket sales, hospitality packages, and other match-related activities at Old Trafford.
- Broadcasting: Income from broadcasting rights for Premier League, Champions League, and other competitions.
- Commercial: Revenue from sponsorships, merchandise sales, apparel, and licensing agreements.
Leadership and Structure
The club is led by a CEO and a board of directors. The football operations are managed by the team manager and coaching staff. The club is now under the partial ownership of Sir Jim Ratcliffe's INEOS Group.
Top Products and Market Share
Key Offerings
- Matchday Tickets and Hospitality: Revenue from ticket sales and hospitality packages. This is a significant source of income. Competitors include all other major football clubs (e.g., Liverpool, Real Madrid). No specific market share data is available for this product type alone, as matchday revenue is club-specific.
- Broadcasting Rights: Income from television and streaming rights. Competitors include other major football clubs and sports leagues. Revenue is allocated by the Premier League and UEFA. No specific market share data is available at the product level.
- Merchandise and Apparel: Sales of branded merchandise, kits, and apparel. The company generates considerable revenue from this. Key competitors include other major football clubs and sportswear brands like Adidas and Nike. Adidas is the kit manufacturer, giving them a strategic advantage. The global football merchandise market is highly fragmented.
- Sponsorships: Revenue from sponsors who want to reach the large Man United fanbase. Market is all other football and sports franchises. No publicly available market share for Man U's share.
Market Dynamics
Industry Overview
The sports industry, particularly professional football, is a global multi-billion dollar market driven by broadcasting rights, sponsorships, merchandise sales, and matchday revenue. The industry is highly competitive with increasing globalization and demand for premium content.
Positioning
Manchester United is one of the most recognized and valuable football brands in the world. Its competitive advantages include a large global fanbase, a strong brand reputation, and a history of on-field success.
Total Addressable Market (TAM)
The global football market is estimated to be worth hundreds of billions of dollars. Manchester United captures a portion of this through its various revenue streams. Due to its global fanbase it is strategically positioned to generate high revenue.
Upturn SWOT Analysis
Strengths
- Global brand recognition
- Large and loyal fanbase
- Strong commercial partnerships
- Historic on-field success
- High revenue generation
Weaknesses
- Inconsistent on-field performance
- High player wages
- Dependence on broadcasting revenue
- Fan dissatisfaction with club ownership
- Stadium infrastructure compared to other clubs
Opportunities
- Expansion into new markets (e.g., Asia, North America)
- Growth in digital revenue streams (e.g., streaming, esports)
- Increased commercial partnerships
- Stadium redevelopment
- Investment in youth academy
Threats
- Increased competition from other football clubs
- Changes in broadcasting landscape
- Economic downturn affecting sponsorship deals
- Player injuries and performance decline
- Regulatory changes (e.g., financial fair play)
Competitors and Market Share
Key Competitors
- MANU.NYSE
- LFC.LSE
- RMD.MC
- JUV.MI
Competitive Landscape
Manchester United competes with other major football clubs for broadcasting rights, sponsorships, and player acquisitions. The club's brand recognition and global fanbase provide a competitive advantage, but on-field success is crucial for maintaining its position.
Growth Trajectory and Initiatives
Historical Growth: The historical growth trajectory has been driven by increased broadcasting revenue, commercial partnerships, and matchday income.
Future Projections: Future growth is dependent on continued success on the pitch, expansion into new markets, and growth in digital revenue streams. Without access to current financial information, projections are not available.
Recent Initiatives: Recent initiatives include investment in the playing squad, stadium improvements, and expansion of the club's digital presence.
Summary
Manchester United is a global football brand with immense commercial potential. Success on the field remains paramount for driving revenue and maintaining its brand value. Competition is intense, and the club needs to continue investing in its squad, infrastructure, and digital capabilities to stay competitive and maximize revenue opportunities. The recent partial acquisition by INEOS should help with this.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- News Articles
- Analyst Estimates
Disclaimers:
This analysis is based on available information and estimates. Market conditions and company performance can change, impacting future results. This is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Manchester United Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date 2012-08-10 | CEO & Director Mr. Omar Berrada | ||
Sector Communication Services | Industry Entertainment | Full time employees 1140 | Website https://www.manutd.com |
Full time employees 1140 | Website https://www.manutd.com | ||
Manchester United plc, together with its subsidiaries, operates a professional sports team in the United Kingdom. The company is involved in marketing and sponsorship relationships with international and regional companies to commercialize its brand. It also markets and sells sports apparel, training and leisure wear, and other clothing; and other licensed products, such as coffee mugs and bed spreads featuring the Manchester United brand and trademarks. The company distributes these products through Manchester United branded retail centers and e-commerce platforms, and through partners' wholesale distribution channels. In addition, it distributes live football content directly, as well as through commercial partners; television rights relating to the Premier League, Union of European Football Associations club competitions, and other competitions; delivers Manchester United programming through MUTV television channel to territories worldwide; and offers MUTV D2C, a subscription mobile application. Further, it operates Old Trafford, a sports venue, as well as owns or leases, and invests in properties. The company was formerly known as Manchester United Ltd. changed its name to Manchester United plc in August 2012. Manchester United plc was founded in 1878 and is headquartered in Manchester, the United Kingdom.
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