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Upturn AI Summary - About
Manchester United Ltd(MANU)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for MANU
11/11/2026: MANU (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Manchester United Ltd is a premier professional football club listed on the NYSE. The company’s primary strengths are its iconic global brand and significant commercial revenue streams. The main investment opportunity lies in its potential to better monetize its massive international fan base and improve stadium infrastructure under new operational oversight. However, the club faces execution risks related to on-pitch performance, which directly impacts lucrative broadcasting revenue. The stock may suit investors interested in sports entertainment and long-term brand equity, though its financial sensitivity to sporting outcomes and high debt levels require careful monitoring of operational reforms.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth is tied to unpredictable sporting success rather than purely scalable product adoption. |
| Momentum investor | Mixed fit | Momentum is often driven by news regarding ownership or transfer windows rather than pure financial trends. |
| Value investor | Weak fit | High valuation multiples relative to earnings and significant debt levels often deter traditional value investors. |
| Dividend investor | Weak fit | Inconsistent dividend payouts make this a less reliable income vehicle. |
| Low-risk investor | Weak fit | High volatility associated with sporting performance and media scrutiny increases risk profiles. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | Stock price often fluctuates based on match results and media rumors. |
| Valuation risk | Medium / high | The company trades at premiums often linked to 'trophy asset' status. |
| Competition risk (on-pitch) | High | Failure to qualify for top-tier European competitions significantly reduces broadcasting revenue. |
| Business quality | Medium | The brand is powerful, but financial performance is intrinsically linked to sporting success. |
| Dividend income | Low | Dividends are not the primary source of value or reliably paid. |
| Execution risk | Medium / high | Success depends on complex management of player transfers, coaching, and infrastructure projects. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -10.84% | Avg. Invested days 41 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/11/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Sector & Industry Intelligence
Sector snapshot as of 2026-11-10
Sector
Communication Services
- Signal
- Constructive
- Sentiment
- Bullish
- Momentum
- BUY Breadth Improving
- BUY participation
- 50.0%
- Active BUY / eligible
- 11 / 22
- 22-session BUY-count change
- +1
More qualifying stocks are receiving or maintaining BUY advisories, indicating improving market participation.
Industry
Entertainment
- BUY participation
- 77.8%
- Active BUY / eligible
- 7 / 9
- 22-session BUY-count change
- +3
The sector signal does not change this stock’s BUY, SELL, or PASS advisory.
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.00B USD | Price to earnings Ratio - | 1Y Target Price 23.1 |
Price to earnings Ratio - | 1Y Target Price 23.1 | ||
Volume (30-day avg) 307.7K shares | Beta 0.75 | 52 Weeks Range 14.85 - 24.45 | Updated Date 11/10/2026 |
52 Weeks Range 14.85 - 24.45 | Updated Date 11/10/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -33.42 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Commercial | Sponsorships, global merchandising, and digital partnerships. | This is the core profit driver, less dependent on win/loss records. |
| Broadcasting | Television rights for Premier League and UEFA competitions. | This provides predictable revenue but varies based on tournament success. |
| Matchday | Ticketing and stadium hospitality. | A stable but capacity-limited cash flow source. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2026-11-19 | When Before Market | Estimate 0.06 | Actual - |
Profitability
Profit Margin -6.34% | Operating Margin (TTM) -15.06% |
Management Effectiveness
Return on Assets (TTM) -0.49% | Return on Equity (TTM) -24.97% |
Valuation
Trailing PE - | Forward PE 106.38 | Enterprise Value 4.85B | Price to Sales(TTM) 5.91 |
Enterprise Value 4.85B | Price to Sales(TTM) 5.91 | ||
Enterprise Value to Revenue 5.36 | Enterprise Value to EBITDA 15.04 | Shares Outstanding 56.14M | Shares Floating 38.23M |
Shares Outstanding 56.14M | Shares Floating 38.23M | ||
Percent Insiders 31.91 | Percent Institutions 59.82 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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