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Upturn AI SWOT - About
MANU 
Manchester United Ltd (MANU)
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Upturn Advisory Summary
09/15/2025: MANU (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $21.43
1 Year Target Price $21.43
| 2 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -22.95% | Avg. Invested days 38 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.80B USD | Price to earnings Ratio - | 1Y Target Price 21.43 |
Price to earnings Ratio - | 1Y Target Price 21.43 | ||
Volume (30-day avg) 4 | Beta 0.68 | 52 Weeks Range 12.05 - 19.65 | Updated Date 09/15/2025 |
52 Weeks Range 12.05 - 19.65 | Updated Date 09/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.51 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-09-10 | When - | Estimate -0.07 | Actual - |
Profitability
Profit Margin -10.15% | Operating Margin (TTM) 0.68% |
Management Effectiveness
Return on Assets (TTM) -1.91% | Return on Equity (TTM) -34.37% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 3681092726 | Price to Sales(TTM) 4.35 |
Enterprise Value 3681092726 | Price to Sales(TTM) 4.35 | ||
Enterprise Value to Revenue 4.21 | Enterprise Value to EBITDA 14.47 | Shares Outstanding 54317000 | Shares Floating 37776328 |
Shares Outstanding 54317000 | Shares Floating 37776328 | ||
Percent Insiders 31.95 | Percent Institutions 49.89 |
Upturn AI SWOT
Manchester United Ltd
Company Overview
History and Background
Manchester United Ltd was founded in 1878 as Newton Heath LYR Football Club, renamed Manchester United in 1902. It's one of the most successful and widely supported football clubs globally, with a rich history of winning titles and trophies.
Core Business Areas
- Commercial: Includes sponsorship deals with various brands, merchandising (selling branded products), and licensing agreements.
- Broadcasting: Revenues from television rights for matches played in various competitions (Premier League, Champions League, etc.).
- Matchday: Revenue generated from ticket sales, hospitality packages, and related activities at Old Trafford.
Leadership and Structure
The club is currently overseen by a board of directors, with a CEO responsible for day-to-day operations. The football side is managed by a team manager who oversees player recruitment and team performance. The Ineos Group, led by Sir Jim Ratcliffe, recently acquired a minority stake and is taking over football operations. Avram Glazer remains co-chairman.
Top Products and Market Share
Key Offerings
- Manchester United Brand: Global brand recognition generates revenue through merchandise, sponsorships, and licensing. Competitors: Real Madrid, FC Barcelona, Liverpool FC. Hard to quantify exact market share of just the brand itself. Global fanbase exceeds 1 billion.
- Champions League Broadcasts: Television revenue derived from competing in the Champions League. Competitors: All Premier League and Champions League clubs. Revenue fluctuates based on performance in tournaments and rights agreements.
- Matchday Experience: Ticket sales and hospitality packages at Old Trafford generate significant revenue. Competitors: All Premier League and Champions League clubs. Average matchday revenue (pre-COVID) was around u00a34 million.
Market Dynamics
Industry Overview
The football industry is a multi-billion dollar global market driven by broadcasting rights, sponsorships, and merchandising. Growth is fueled by increasing global fan base and technological advancements.
Positioning
Manchester United is a leading brand in global football, commanding a large fan base and attracting lucrative sponsorship deals. Its brand power is a significant competitive advantage.
Total Addressable Market (TAM)
The global sports market is estimated to reach over $600 billion by 2025. Manchester United captures a portion of the sports media and entertainment segment.
Upturn SWOT Analysis
Strengths
- Global Brand Recognition
- Large and Loyal Fan Base
- High Commercial Revenue
- Rich History and Tradition
- World Class Stadium (Old Trafford)
Weaknesses
- Inconsistent On-Field Performance (Recent Years)
- High Player Wages
- Reliance on Commercial Revenue
- Debt Burden
- Fan discontent with current ownership structure
Opportunities
- Expanding into Emerging Markets
- Growing Digital and Social Media Presence
- Increasing Sponsorship Revenue
- Improved On-Field Performance
- New stadium or stadium improvements
Threats
- Competition from Other Football Clubs
- Economic Downturn Affecting Sponsorship
- Changing Media Landscape
- Player Injuries
- Decreasing stadium attendances due to poor performance or other factors
Competitors and Market Share
Key Competitors
- MANU
Competitive Landscape
Manchester United possesses a strong brand but faces increasing competition from other European football clubs with greater financial resources and better on-field performance. The team needs to consistently qualify for the Champions League for increased financial gain.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by commercial revenue and broadcasting deals, though on-field performance has been a limiting factor.
Future Projections: Future growth is dependent on improving on-field performance, expanding global reach, and managing costs effectively.
Recent Initiatives: Appointment of new manager, investment in youth academy, stadium improvement discussions with investors, and focus on digital engagement.
Summary
Manchester United is a globally recognized brand with significant commercial potential, but inconsistent on-field performance and high debt levels are concerns. The new investment and restructured management offer opportunities for improvement. They will need to increase broadcasting revenues and cut debts in the short term. Stronger on-field performance is the long-term key for consistent growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Manchester United Official Website
- Company Financial Reports
- Industry Analysis Reports
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance can change, affecting the accuracy of this analysis.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Manchester United Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date 2012-08-10 | CEO & Director Mr. Omar Berrada | ||
Sector Communication Services | Industry Entertainment | Full time employees 1140 | Website https://www.manutd.com |
Full time employees 1140 | Website https://www.manutd.com | ||
Manchester United plc, together with its subsidiaries, operates a professional sports team in the United Kingdom. The company is involved in marketing and sponsorship relationships with international and regional companies to commercialize its brand. It also markets and sells sports apparel, training and leisure wear, and other clothing; and other licensed products, such as coffee mugs and bed spreads featuring the Manchester United brand and trademarks. The company distributes these products through Manchester United branded retail centers and e-commerce platforms, and through partners' wholesale distribution channels. In addition, it distributes live football content directly, as well as through commercial partners; television rights relating to the Premier League, Union of European Football Associations club competitions, and other competitions; delivers Manchester United programming through MUTV television channel to territories worldwide; and offers MUTV D2C, a subscription mobile application. Further, it operates Old Trafford, a sports venue, as well as owns or leases, and invests in properties. The company was formerly known as Manchester United Ltd. changed its name to Manchester United plc in August 2012. Manchester United plc was founded in 1878 and is headquartered in Manchester, the United Kingdom.
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