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Upturn AI SWOT - About
MANU 
Manchester United Ltd (MANU)
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Upturn Advisory Summary
10/21/2025: MANU (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $22.44
1 Year Target Price $22.44
| 2 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -20.29% | Avg. Invested days 33 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/21/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.06B USD | Price to earnings Ratio - | 1Y Target Price 22.44 |
Price to earnings Ratio - | 1Y Target Price 22.44 | ||
Volume (30-day avg) 4 | Beta 0.64 | 52 Weeks Range 12.05 - 19.65 | Updated Date 10/21/2025 |
52 Weeks Range 12.05 - 19.65 | Updated Date 10/21/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.26 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -4.96% | Operating Margin (TTM) -6.64% |
Management Effectiveness
Return on Assets (TTM) -1.13% | Return on Equity (TTM) -19.5% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 3411062898 | Price to Sales(TTM) 4.59 |
Enterprise Value 3411062898 | Price to Sales(TTM) 4.59 | ||
Enterprise Value to Revenue 3.8 | Enterprise Value to EBITDA 11.09 | Shares Outstanding 56080686 | Shares Floating 38180922 |
Shares Outstanding 56080686 | Shares Floating 38180922 | ||
Percent Insiders 31.91 | Percent Institutions 49.1 |
Upturn AI SWOT
Manchester United Ltd
Company Overview
History and Background
Manchester United Ltd, founded in 1878 as Newton Heath LYR F.C., is one of the most successful and globally recognized football clubs. It evolved through name changes, financial crises, and triumphs to become a dominant force in English and European football.
Core Business Areas
- Commercial: Includes sponsorship deals, merchandising, apparel sales, and licensing agreements. This is the largest revenue driver.
- Broadcasting: Revenue generated from television rights, streaming services, and other media distribution of matches.
- Matchday: Income from ticket sales, hospitality, and other match-related revenue at Old Trafford stadium.
Leadership and Structure
The company is structured with a board of directors overseeing operations, a CEO managing the executive team, and a manager leading the football team. Leadership transitions are frequent, especially with ownership changes.
Top Products and Market Share
Key Offerings
- Official Merchandise: Manchester United branded clothing, accessories, and souvenirs. Market share in football merchandise is significant, but difficult to pinpoint precisely. Competitors include Adidas, Nike, and other football clubs.
- Users: millions of users
- Matchday Tickets: Tickets to attend home matches at Old Trafford. Occupies 100% of its available tickets for most matches. Competitors are other Premier League teams
- Sponsorship Deals: Brand partnerships with various companies, providing visibility and reach for sponsors. Competitors include other major football clubs securing sponsorships.
- MUTV Subscription: Provides club news, exclusive content, and behind-the-scenes access to subscribers. Competitors include sports channels like Sky Sports and BT Sport.
Market Dynamics
Industry Overview
The sports industry, particularly football, is a global market driven by broadcasting rights, sponsorships, and merchandising. It's highly competitive with significant growth potential in emerging markets.
Positioning
Manchester United is positioned as a premium global football brand with a large and loyal fan base. Its competitive advantages include its rich history, global brand recognition, and strong commercial partnerships.
Total Addressable Market (TAM)
The TAM for the global football market is estimated to be hundreds of billions of dollars. Manchester United is well-positioned to capture a significant share of this market through its various revenue streams.
Upturn SWOT Analysis
Strengths
- Global brand recognition
- Large and loyal fan base
- Successful history
- Strong commercial partnerships
- High social media engagement
Weaknesses
- Inconsistent on-pitch performance
- High player wages
- Reliance on broadcasting revenue
- Dependence on player performance for brand value
Opportunities
- Expansion into emerging markets
- Growth in digital media and e-sports
- Increased commercial partnerships
- Development of new revenue streams
- Evolving to new streaming platforms and technologies
Threats
- Competition from other top football clubs
- Economic downturns affecting sponsorship revenue
- Changes in broadcasting rights agreements
- Player injuries impacting team performance
- Fan dissatisfaction with team performance or management
Competitors and Market Share
Key Competitors
- Juventus Football Club (JUVE.MI)
- Borussia Dortmund (BVB.DE)
- Real Madrid (Private)
Competitive Landscape
Manchester United benefits from global brand recognition, but faces intense competition in attracting top players and securing lucrative commercial deals. Performance on the pitch directly impacts its financial success.
Major Acquisitions
None Recently Publicized
- Year: 2023
- Acquisition Price (USD millions): 0
- Strategic Rationale: N/A
Growth Trajectory and Initiatives
Historical Growth: Historical growth depends on various factors including on-pitch performance, commercial deals, and broadcasting revenue. Requires data to quantify.
Future Projections: Future projections are based on analyst estimates, considering factors like new sponsorships, broadcasting deals, and team performance.
Recent Initiatives: Recent initiatives include signing new players, securing new sponsorship deals, and expanding digital media presence.
Summary
Manchester United boasts a strong global brand and loyal fanbase, driving significant commercial revenue. However, inconsistent on-field performance and high player wages present challenges. Future growth hinges on successful initiatives in emerging markets and digital media, while navigating competition and economic uncertainties is crucial.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
- Public News Sources
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be made based on individual research and consultation with a qualified financial advisor. Market share figures are estimates.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Manchester United Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date 2012-08-10 | CEO & Director Mr. Omar Berrada | ||
Sector Communication Services | Industry Entertainment | Full time employees 932 | Website https://www.manutd.com |
Full time employees 932 | Website https://www.manutd.com | ||
Manchester United plc, together with its subsidiaries, operates a professional sports team in the United Kingdom. The company is involved in marketing and sponsorship relationships with international and regional companies to commercialize its brand. It also markets and sells sports apparel, training and leisure wear, and other clothing; and other licensed products, such as coffee mugs and home accessories featuring the Manchester United brand and trademarks through Manchester United branded retail centers and e-commerce platforms, and through partners' wholesale distribution channels. In addition, the company distributes live football content directly, as well as through commercial partners; television rights relating to the Premier League, Union of European Football Associations club competitions, and other competitions, as well as delivers Manchester United programming through the MUTV television channel to territories worldwide. Further, it operates Old Trafford, a sports venue, as well as owns or leases, and invests in properties. The company was formerly known as Manchester United Ltd. changed its name to Manchester United plc in August 2012. Manchester United plc was founded in 1878 and is headquartered in Manchester, the United Kingdom.
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