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Birks Group Inc (BGI)



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Upturn Advisory Summary
06/20/2025: BGI (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $0
1 Year Target Price $0
0 | Strong Buy |
0 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -46.3% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 17.47M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.35 | 52 Weeks Range 0.76 - 2.95 | Updated Date 06/29/2025 |
52 Weeks Range 0.76 - 2.95 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.23 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -3.51% | Operating Margin (TTM) -0.34% |
Management Effectiveness
Return on Assets (TTM) 0.14% | Return on Equity (TTM) -589.02% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 123001834 | Price to Sales(TTM) 0.1 |
Enterprise Value 123001834 | Price to Sales(TTM) 0.1 | ||
Enterprise Value to Revenue 0.95 | Enterprise Value to EBITDA 21.8 | Shares Outstanding 11593400 | Shares Floating 2693162 |
Shares Outstanding 11593400 | Shares Floating 2693162 | ||
Percent Insiders 53.35 | Percent Institutions 2.1 |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Birks Group Inc

Company Overview
History and Background
Birks Group Inc., originally Henry Birks and Sons, was founded in Montreal in 1879. It evolved from a jewelry store to a luxury retailer, expanding across Canada and into the US with the acquisition of Mayors Jewelers. The company experienced various ownership changes and strategic shifts over the years.
Core Business Areas
- Retail Sales: Birks Group operates retail stores, primarily selling jewelry, timepieces, and gifts under the Birks brand and other luxury brands. It has stores in Canada and the United States.
- E-commerce: The company sells products online through its e-commerce platform, catering to customers who prefer shopping from home.
Leadership and Structure
Birks Group's leadership consists of its CEO, management team, and board of directors. The organizational structure involves various departments responsible for retail operations, marketing, finance, and supply chain management.
Top Products and Market Share
Key Offerings
- Jewelry: Birks-branded jewelry, including engagement rings, wedding bands, and fashion jewelry. Market share data is difficult to obtain precisely for Birks-branded jewelry specifically. Competitors include Tiffany & Co. (TIF), Cartier (owned by Richemont), and local jewelers. While revenue information specifically on Birks-branded Jewelry is not published, the company's overall sales are the key indicator.
- Number of Users: Not applicable as Birks does not typically publish its number of customers.
- Number of Users: Not applicable as Birks does not typically publish its number of customers.
- Timepieces: Luxury timepieces from brands such as Rolex, Breitling, and TAG Heuer. Market share within luxury timepieces is also complex and data not reported directly. Birks competes with other authorized retailers, including Watches of Switzerland Group (WOSG.L).
Market Dynamics
Industry Overview
The luxury retail industry is driven by consumer spending, economic conditions, and brand perception. Trends include increasing online sales, demand for personalized experiences, and a focus on sustainability.
Positioning
Birks Group positions itself as a luxury retailer with a strong brand heritage and a focus on high-quality products and customer service. Its competitive advantages include its established brand name, exclusive product offerings, and store locations in prime retail areas.
Total Addressable Market (TAM)
The global luxury goods market is estimated at several hundred billion dollars. Birks is positioned to capture a portion of this market, particularly within the luxury jewelry and timepiece segments. Data not reported by the company.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in Canada
- High-quality products
- Prime retail locations
- Authorized retailer for luxury watch brands
Weaknesses
- Limited geographic presence compared to larger competitors
- Dependence on luxury consumer spending
- Potential for inventory obsolescence
- High operating costs
Opportunities
- Expanding e-commerce presence
- Entering new geographic markets
- Developing exclusive product lines
- Partnering with other luxury brands
Threats
- Economic downturns affecting luxury spending
- Increased competition from online retailers
- Fluctuations in currency exchange rates
- Changes in consumer preferences
Competitors and Market Share
Key Competitors
- TIF
- CFR.SW
- LVMUY
Competitive Landscape
Birks Group competes with larger, more established luxury retailers. Its strengths lie in its regional brand recognition and exclusive product offerings. Its disadvantages include limited scale and geographic reach compared to global players.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends cannot be fully analyzed without access to private financial information.
Future Projections: Future projections are unavailable due to the company's private status.
Recent Initiatives: Information about recent initiatives cannot be fully obtained due to the company's private status.
Summary
Birks Group, while having a legacy and strong brand recognition in Canada, is limited by its lack of publicly available financial data, preventing a thorough analysis. Its position within the luxury retail industry hinges on maintaining its brand reputation, managing inventory effectively, and expanding its digital presence. The company's future success depends on its ability to adapt to changing consumer preferences and compete with larger global players. Without more information, its financial health and competitive positioning remain somewhat opaque.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Market Analysis
- Competitor filings and public information
Disclaimers:
The information provided is based on limited publicly available data and may not be fully accurate. Market share data is estimated. Financial figures are not directly available and therefore cannot be reliably calculated. Private nature of company limits complete analysis.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Birks Group Inc
Exchange NYSE MKT | Headquaters Montreal, QC, Canada | ||
IPO Launch date 2005-11-15 | President, CEO & Director Mr. Jean-Christophe Bedos | ||
Sector Consumer Cyclical | Industry Luxury Goods | Full time employees 290 | Website https://www.brinkhaus.com |
Full time employees 290 | Website https://www.brinkhaus.com |
Birks Group Inc. designs, develops, manufactures, and retails fine jewelry, timepieces, sterling and plated silverware, and gifts in the United States and Canada. The company operates through two segments, Retail and Other. It offers various merchandise, including designer jewelry, diamonds, gemstone and precious metal jewelry, rings, wedding bands, earrings, bracelets, necklaces, precious gemstones, gold jewelry, pearls, and giftware. It operates stores under the Maison Birks, Brinkhaus, Breitling, and Graff and Patek Philippe brands. It also engages in the retail and wholesale of fine jewelry collections through Mappin & Webb and Goldsmiths stores, as well as through e-commerce platforms; and gold exchange business. The company was formerly known as Birks & Mayors Inc. and changed its name to Birks Group Inc. in September 2013. Birks Group Inc. was founded in 1879 and is headquartered in Montreal, Canada.
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