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BGI logo BGI
Upturn stock ratingUpturn stock rating
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Birks Group Inc (BGI)

Upturn stock ratingUpturn stock rating
$0.91
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
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Upturn Advisory Summary

06/20/2025: BGI (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $0

1 Year Target Price $0

Analysts Price Target For last 52 week
$0Target price
Low$
Current$0.91
high$

Analysis of Past Performance

Type Stock
Historic Profit -46.3%
Avg. Invested days 30
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/20/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 17.47M USD
Price to earnings Ratio -
1Y Target Price -
Price to earnings Ratio -
1Y Target Price -
Volume (30-day avg) -
Beta 0.35
52 Weeks Range 0.76 - 2.95
Updated Date 06/29/2025
52 Weeks Range 0.76 - 2.95
Updated Date 06/29/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.23

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -3.51%
Operating Margin (TTM) -0.34%

Management Effectiveness

Return on Assets (TTM) 0.14%
Return on Equity (TTM) -589.02%

Valuation

Trailing PE -
Forward PE -
Enterprise Value 123001834
Price to Sales(TTM) 0.1
Enterprise Value 123001834
Price to Sales(TTM) 0.1
Enterprise Value to Revenue 0.95
Enterprise Value to EBITDA 21.8
Shares Outstanding 11593400
Shares Floating 2693162
Shares Outstanding 11593400
Shares Floating 2693162
Percent Insiders 53.35
Percent Institutions 2.1

Analyst Ratings

Rating -
Target Price -
Buy -
Strong Buy -
Buy -
Strong Buy -
Hold -
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Birks Group Inc

stock logo

Company Overview

overview logo History and Background

Birks Group Inc., originally Henry Birks and Sons, was founded in Montreal in 1879. It evolved from a jewelry store to a luxury retailer, expanding across Canada and into the US with the acquisition of Mayors Jewelers. The company experienced various ownership changes and strategic shifts over the years.

business area logo Core Business Areas

  • Retail Sales: Birks Group operates retail stores, primarily selling jewelry, timepieces, and gifts under the Birks brand and other luxury brands. It has stores in Canada and the United States.
  • E-commerce: The company sells products online through its e-commerce platform, catering to customers who prefer shopping from home.

leadership logo Leadership and Structure

Birks Group's leadership consists of its CEO, management team, and board of directors. The organizational structure involves various departments responsible for retail operations, marketing, finance, and supply chain management.

Top Products and Market Share

overview logo Key Offerings

  • Jewelry: Birks-branded jewelry, including engagement rings, wedding bands, and fashion jewelry. Market share data is difficult to obtain precisely for Birks-branded jewelry specifically. Competitors include Tiffany & Co. (TIF), Cartier (owned by Richemont), and local jewelers. While revenue information specifically on Birks-branded Jewelry is not published, the company's overall sales are the key indicator.
  • Number of Users: Not applicable as Birks does not typically publish its number of customers.
  • Number of Users: Not applicable as Birks does not typically publish its number of customers.
  • Timepieces: Luxury timepieces from brands such as Rolex, Breitling, and TAG Heuer. Market share within luxury timepieces is also complex and data not reported directly. Birks competes with other authorized retailers, including Watches of Switzerland Group (WOSG.L).

Market Dynamics

industry overview logo Industry Overview

The luxury retail industry is driven by consumer spending, economic conditions, and brand perception. Trends include increasing online sales, demand for personalized experiences, and a focus on sustainability.

Positioning

Birks Group positions itself as a luxury retailer with a strong brand heritage and a focus on high-quality products and customer service. Its competitive advantages include its established brand name, exclusive product offerings, and store locations in prime retail areas.

Total Addressable Market (TAM)

The global luxury goods market is estimated at several hundred billion dollars. Birks is positioned to capture a portion of this market, particularly within the luxury jewelry and timepiece segments. Data not reported by the company.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition in Canada
  • High-quality products
  • Prime retail locations
  • Authorized retailer for luxury watch brands

Weaknesses

  • Limited geographic presence compared to larger competitors
  • Dependence on luxury consumer spending
  • Potential for inventory obsolescence
  • High operating costs

Opportunities

  • Expanding e-commerce presence
  • Entering new geographic markets
  • Developing exclusive product lines
  • Partnering with other luxury brands

Threats

  • Economic downturns affecting luxury spending
  • Increased competition from online retailers
  • Fluctuations in currency exchange rates
  • Changes in consumer preferences

Competitors and Market Share

competitor logo Key Competitors

  • TIF
  • CFR.SW
  • LVMUY

Competitive Landscape

Birks Group competes with larger, more established luxury retailers. Its strengths lie in its regional brand recognition and exclusive product offerings. Its disadvantages include limited scale and geographic reach compared to global players.

Growth Trajectory and Initiatives

Historical Growth: Historical growth trends cannot be fully analyzed without access to private financial information.

Future Projections: Future projections are unavailable due to the company's private status.

Recent Initiatives: Information about recent initiatives cannot be fully obtained due to the company's private status.

Summary

Birks Group, while having a legacy and strong brand recognition in Canada, is limited by its lack of publicly available financial data, preventing a thorough analysis. Its position within the luxury retail industry hinges on maintaining its brand reputation, managing inventory effectively, and expanding its digital presence. The company's future success depends on its ability to adapt to changing consumer preferences and compete with larger global players. Without more information, its financial health and competitive positioning remain somewhat opaque.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Website
  • Industry Reports
  • Market Analysis
  • Competitor filings and public information

Disclaimers:

The information provided is based on limited publicly available data and may not be fully accurate. Market share data is estimated. Financial figures are not directly available and therefore cannot be reliably calculated. Private nature of company limits complete analysis.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Birks Group Inc

Exchange NYSE MKT
Headquaters Montreal, QC, Canada
IPO Launch date 2005-11-15
President, CEO & Director Mr. Jean-Christophe Bedos
Sector Consumer Cyclical
Industry Luxury Goods
Full time employees 290
Full time employees 290

Birks Group Inc. designs, develops, manufactures, and retails fine jewelry, timepieces, sterling and plated silverware, and gifts in the United States and Canada. The company operates through two segments, Retail and Other. It offers various merchandise, including designer jewelry, diamonds, gemstone and precious metal jewelry, rings, wedding bands, earrings, bracelets, necklaces, precious gemstones, gold jewelry, pearls, and giftware. It operates stores under the Maison Birks, Brinkhaus, Breitling, and Graff and Patek Philippe brands. It also engages in the retail and wholesale of fine jewelry collections through Mappin & Webb and Goldsmiths stores, as well as through e-commerce platforms; and gold exchange business. The company was formerly known as Birks & Mayors Inc. and changed its name to Birks Group Inc. in September 2013. Birks Group Inc. was founded in 1879 and is headquartered in Montreal, Canada.