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BGI 
Birks Group Inc (BGI)
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Upturn Advisory Summary
11/05/2025: BGI (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -52.59% | Avg. Invested days 31 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/05/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 17.47M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.35 | 52 Weeks Range 0.76 - 2.95 | Updated Date 06/29/2025 |
52 Weeks Range 0.76 - 2.95 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.23 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -3.51% | Operating Margin (TTM) -0.34% |
Management Effectiveness
Return on Assets (TTM) 0.14% | Return on Equity (TTM) -589.02% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 123001834 | Price to Sales(TTM) 0.1 |
Enterprise Value 123001834 | Price to Sales(TTM) 0.1 | ||
Enterprise Value to Revenue 0.95 | Enterprise Value to EBITDA 21.8 | Shares Outstanding 11593400 | Shares Floating 2693162 |
Shares Outstanding 11593400 | Shares Floating 2693162 | ||
Percent Insiders 53.35 | Percent Institutions 2.1 |
Upturn AI SWOT
Birks Group Inc
Company Overview
History and Background
Birks Group Inc. has a rich history dating back to 1879 when Henry Birks opened his first jewelry store in Montreal, Canada. Over the years, it expanded across Canada and into the US, becoming a leading retailer of fine jewelry, timepieces, and gifts. It has evolved through acquisitions and strategic realignments.
Core Business Areas
- Retail Sales: Operates luxury jewelry stores under the Birks brand in Canada and the Brinkhaus brand.
- Wholesale Sales: Wholesales timepieces and jewelry to other retailers.
- E-commerce: Sells products through its online platform.
Leadership and Structure
The company is led by a board of directors and an executive management team. The organizational structure includes departments for retail operations, wholesale distribution, marketing, finance, and human resources.
Top Products and Market Share
Key Offerings
- Engagement Rings and Wedding Bands: Birks offers a wide selection of engagement rings and wedding bands. Market share data for Birks specifically is not readily available, but the overall bridal jewelry market is highly competitive. Competitors include Tiffany & Co., Cartier, and Signet Jewelers (SIG).
- Fine Jewelry Collections: Birks designs and sells its own fine jewelry collections. Similar to engagement rings, specific market share data is difficult to obtain. Competitors include Van Cleef & Arpels, Harry Winston.
- Luxury Timepieces: Birks retails luxury timepieces from various brands. The luxury watch market is competitive, with brands like Rolex, Patek Philippe, and Audemars Piguet being major players.
Market Dynamics
Industry Overview
The jewelry industry is characterized by luxury goods, cyclical consumer spending, and brand recognition. It's influenced by economic conditions, fashion trends, and consumer confidence.
Positioning
Birks Group Inc. positions itself in the luxury segment, focusing on high-quality products, design, and brand heritage. Its competitive advantage lies in its brand reputation in Canada and its exclusive jewelry designs.
Total Addressable Market (TAM)
The global jewelry market is estimated to be several hundred billion dollars. Birks Group Inc. has a relatively small share of this market, primarily focused on the Canadian and select US markets. Its positioning allows it to capture a segment of the luxury market within this TAM.
Upturn SWOT Analysis
Strengths
- Brand recognition in Canada
- Exclusive jewelry designs
- Established retail network
- High-quality products
Weaknesses
- Limited geographical presence (primarily Canada)
- Vulnerability to economic downturns
- High price point may limit customer base
- Relatively small market share compared to global giants
Opportunities
- Expansion into new markets (e.g., online or through partnerships)
- Development of new product lines to attract younger consumers
- Increased focus on e-commerce
- Leveraging brand heritage for marketing opportunities
Threats
- Economic recessions impacting consumer spending
- Fluctuations in precious metal prices
- Intense competition from global luxury brands
- Changing consumer preferences
Competitors and Market Share
Key Competitors
- Signet Jewelers (SIG)
- Tiffany & Co. (LVMUY)
- Watches of Switzerland Group (WOSG.L)
Competitive Landscape
Birks Group Inc. faces intense competition from larger, global luxury brands with greater resources and wider distribution networks. Its advantage lies in its brand heritage within Canada. However, it needs to innovate and expand strategically to maintain its competitive position.
Growth Trajectory and Initiatives
Historical Growth: Birks Group Inc's historical growth can be analyzed based on revenue trends, store expansion, and same-store sales growth, which are data points to be sourced from their financial reports.
Future Projections: Future projections typically come from analyst reports and company guidance. These reports would need to be accessed for specific data.
Recent Initiatives: Recent initiatives might include store renovations, e-commerce enhancements, or the launch of new collections. These details are usually available in press releases and investor presentations.
Summary
Birks Group Inc. is a company with a strong brand heritage in Canada, but it operates in a highly competitive luxury market. While its exclusive designs and retail network are strengths, its limited geographic presence and susceptibility to economic cycles pose challenges. To thrive, Birks needs to capitalize on opportunities like e-commerce and new markets while guarding against economic downturns and global competition.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company's Investor Relations Page
- Annual Reports
- Industry Research Reports
- Financial News Outlets
Disclaimers:
This analysis is based on publicly available information and general industry knowledge. The data provided is not real-time and may not be completely accurate. This is not financial advice; consult a qualified financial advisor for investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Birks Group Inc
Exchange NYSE MKT | Headquaters Montreal, QC, Canada | ||
IPO Launch date 2005-11-15 | President, CEO & Director Mr. Jean-Christophe Bedos | ||
Sector Consumer Cyclical | Industry Luxury Goods | Full time employees 290 | Website https://www.brinkhaus.com |
Full time employees 290 | Website https://www.brinkhaus.com | ||
Birks Group Inc. designs, develops, manufactures, and retails fine jewelry, timepieces, sterling and plated silverware, and gifts in the United States and Canada. The company operates through two segments, Retail and Other. It offers various merchandise, including designer jewelry, diamonds, gemstone and precious metal jewelry, rings, wedding bands, earrings, bracelets, necklaces, precious gemstones, gold jewelry, pearls, and giftware. It operates stores under the Maison Birks, Brinkhaus, Breitling, and Graff and Patek Philippe brands. It also engages in the retail and wholesale of fine jewelry collections through Mappin & Webb and Goldsmiths stores, as well as through e-commerce platforms; and gold exchange business. The company was formerly known as Birks & Mayors Inc. and changed its name to Birks Group Inc. in September 2013. Birks Group Inc. was founded in 1879 and is headquartered in Montreal, Canada.
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