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Upturn AI SWOT - About
SIG 
Signet Jewelers Ltd (SIG)
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Upturn Advisory Summary
10/15/2025: SIG (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $105.33
1 Year Target Price $105.33
| 2 | Strong Buy |
| 1 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 20.07% | Avg. Invested days 32 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.23B USD | Price to earnings Ratio 35.12 | 1Y Target Price 105.33 |
Price to earnings Ratio 35.12 | 1Y Target Price 105.33 | ||
Volume (30-day avg) 7 | Beta 1.23 | 52 Weeks Range 45.13 - 104.80 | Updated Date 10/17/2025 |
52 Weeks Range 45.13 - 104.80 | Updated Date 10/17/2025 | ||
Dividends yield (FY) 1.18% | Basic EPS (TTM) 2.94 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.95% | Operating Margin (TTM) 5.59% |
Management Effectiveness
Return on Assets (TTM) 6.17% | Return on Equity (TTM) 6.82% |
Valuation
Trailing PE 35.12 | Forward PE 9.3 | Enterprise Value 4931810153 | Price to Sales(TTM) 0.62 |
Enterprise Value 4931810153 | Price to Sales(TTM) 0.62 | ||
Enterprise Value to Revenue 0.73 | Enterprise Value to EBITDA 7.22 | Shares Outstanding 40948860 | Shares Floating 35435505 |
Shares Outstanding 40948860 | Shares Floating 35435505 | ||
Percent Insiders 3.08 | Percent Institutions 114.73 |
Upturn AI SWOT
Signet Jewelers Ltd
Company Overview
History and Background
Signet Jewelers Ltd. was founded in 1949 as Ratners Group in the UK. It grew through acquisitions and eventually became the largest specialty jewelry retailer in the US, UK, and Canada. It rebranded as Signet Jewelers in 2008.
Core Business Areas
- North America: Operates retail jewelry stores under various brands, including Kay Jewelers, Zales, Jared, Diamonds Direct, and others, offering a range of diamond jewelry, gemstones, watches, and personalized jewelry. Represents the largest portion of revenue.
- International: Operates retail jewelry stores primarily in the UK and Ireland, offering similar products and services to the North American segment under brands like H.Samuel and Ernest Jones.
- Other: Includes other activities such as diamond sourcing and other smaller ventures.
Leadership and Structure
Gina C. Drosos is the Chief Executive Officer. The company operates with a typical corporate structure including a Board of Directors and various executive leadership positions overseeing finance, operations, marketing, and other functions. Joan Hilson is the Chief Financial and Strategy Officer.
Top Products and Market Share
Key Offerings
- Diamond Jewelry: Represents the largest portion of sales. Includes engagement rings, bridal jewelry, and other diamond-studded pieces. Market share information is fragmented across the jewelry industry as a whole, but Signet maintains a leading position in the specialty retail segment. Competitors include Tiffany & Co (LVMUY), Blue Nile (BKSY), Brilliant Earth (BRLT), and various independent jewelers.
- Gemstone Jewelry: Includes jewelry featuring colored gemstones such as sapphires, emeralds, and rubies. Similar market dynamics to diamond jewelry. Competitors include Tiffany & Co (LVMUY), Brilliant Earth (BRLT) and independent jewelers.
- Watches: Offers a selection of watches from various brands. The watch market is highly competitive with established brands like Rolex, Omega, and Swatch Group dominating. Competitors include, Movado (MOV), Fossil (FOSL), and Citizen Watch (Citizen Holdings Co.).
Market Dynamics
Industry Overview
The jewelry retail industry is influenced by consumer spending, economic conditions, fashion trends, and raw material prices (e.g., diamonds, gold). Online retail is increasingly important. The market is experiencing a shift towards personalized and ethically sourced jewelry.
Positioning
Signet Jewelers is positioned as a leading specialty jewelry retailer, targeting a broad range of customers with various brands and price points. Its competitive advantages include its extensive store network, brand recognition, and supply chain relationships.
Total Addressable Market (TAM)
The global jewelry market is estimated to be worth over $300 billion. Signet, with a fraction of that market, is positioned to grow through strategic brand development and digital initiatives.
Upturn SWOT Analysis
Strengths
- Leading market position in the specialty jewelry retail segment
- Strong brand portfolio (Kay, Zales, Jared, etc.)
- Extensive store network
- Significant scale and sourcing advantages
- Omnichannel presence (online and physical stores)
- Financial Health
Weaknesses
- Dependence on the North American market
- Exposure to economic cycles and consumer spending patterns
- Reputation risks associated with ethical sourcing of diamonds
- High debt levels
Opportunities
- Expansion of e-commerce capabilities
- Growth in emerging markets
- Increased demand for personalized and ethically sourced jewelry
- Acquisitions and partnerships
- Further streamlining of operations
Threats
- Intense competition from online retailers and other jewelers
- Fluctuations in diamond and precious metal prices
- Changes in consumer preferences and fashion trends
- Economic downturns
- Geopolitical instability
Competitors and Market Share
Key Competitors
- TIF
- BRLT
- MOV
Competitive Landscape
Signet has an advantage in terms of its physical store network and broad brand portfolio. Online retailers like Blue Nile and Brilliant Earth compete on price and selection. Luxury brands like Tiffany & Co. compete at the high end of the market.
Major Acquisitions
Diamonds Direct
- Year: 2021
- Acquisition Price (USD millions): 490
- Strategic Rationale: Expanded Signet's presence in the off-mall, value-oriented diamond jewelry segment.
Growth Trajectory and Initiatives
Historical Growth: Signet's growth has been driven by acquisitions and organic store expansion. Check historical financial reports for detailed growth data.
Future Projections: Analyst estimates for future growth can be found on financial websites like Yahoo Finance or Bloomberg.
Recent Initiatives: Recent initiatives include focusing on e-commerce growth, supply chain improvements, and enhancing the customer experience.
Summary
Signet Jewelers holds a strong position in the specialty jewelry market, driven by a diversified brand portfolio and extensive retail network. The company has been focusing on digital growth and supply chain optimization. Key challenges include intense competition and economic sensitivity. Ethical sourcing and adapting to evolving consumer preferences are crucial for its long-term success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Signet Jewelers Ltd. Annual Reports
- SEC Filings
- Market Research Reports
- Financial News Outlets (e.g., Yahoo Finance, Bloomberg)
- Company Investor Relations Materials
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Signet Jewelers Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date 1994-10-31 | CEO & Director Mr. James Kevin Symancyk | ||
Sector Consumer Cyclical | Industry Luxury Goods | Full time employees 27595 | Website https://www.signetjewelers.com |
Full time employees 27595 | Website https://www.signetjewelers.com | ||
Signet Jewelers Limited operates as a diamond jewelry retailer. It operates through three segments: North America, International, and Other. The North America segment operates jewelry stores in malls, mall-based kiosks, and off-mall locations in the United States and Canada primarily under the Kay Jewelers, Zales Jewelers, Jared Jewelers, Diamonds Direct, Banter by Piercing Pagoda, Peoples Jewellers, and Rocksbox brands, as well as operates online through its digital brands, James Allen and Blue Nile. The International segment operates stores in shopping malls, off-mall locations, and online primarily under the H.Samuel and Ernest Jones brands in the United Kingdom and the Republic of Ireland. The Other segment engages in the purchase and conversion of rough diamonds to polished stones, as well as offers diamond polishing services. Signet Jewelers Limited was founded in 1862 and is based in Hamilton, Bermuda.
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