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BHFAL
Upturn stock ratingUpturn stock rating

Brighthouse Financial Inc (BHFAL)

Upturn stock ratingUpturn stock rating
$19.1
Last Close (24-hour delay)
Profit since last BUY-6.21%
upturn advisory
SELL
SELL since 3 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

06/27/2025: BHFAL (1-star) is a SELL. SELL since 3 days. Profits (-6.21%). Updated daily EoD!

Upturn Star Rating

ratingratingratingratingrating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

0 Analysts rated it

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Year Target Price $0

Year Target Price $0

Analyst’s Price TargetsFor last 52 week
$0Target price
Low$18.9
Current$19.1
high$24.14

Analysis of Past Performance

Type Stock
Historic Profit -13.9%
Avg. Invested days 46
Today’s Advisory SELL
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/27/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 3.91B USD
Price to earnings Ratio -
1Y Target Price -
Price to earnings Ratio -
1Y Target Price -
Volume (30-day avg) -
Beta -
52 Weeks Range 18.90 - 24.14
Updated Date 06/27/2025
52 Weeks Range 18.90 - 24.14
Updated Date 06/27/2025
Dividends yield (FY) 7.73%
Basic EPS (TTM) -

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -
Operating Margin (TTM) -

Management Effectiveness

Return on Assets (TTM) -
Return on Equity (TTM) -

Valuation

Trailing PE -
Forward PE -
Enterprise Value -
Price to Sales(TTM) -
Enterprise Value -
Price to Sales(TTM) -
Enterprise Value to Revenue -
Enterprise Value to EBITDA -
Shares Outstanding -
Shares Floating -
Shares Outstanding -
Shares Floating -
Percent Insiders -
Percent Institutions -

Analyst Ratings

Rating -
Target Price -
Buy -
Strong Buy -
Buy -
Strong Buy -
Hold -
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Brighthouse Financial Inc

stock logo

Company Overview

overview logo History and Background

Brighthouse Financial, Inc. (BHF) was established in 2017 as an independent, publicly traded company after being separated from MetLife. It focuses on life insurance and annuity products.

business area logo Core Business Areas

  • Annuities: Offers a range of annuity products, including fixed, variable, and indexed annuities, designed to provide retirement income. These products generate fees and premiums based on assets under management and sales.
  • Life Insurance: Provides term, whole life, and universal life insurance policies, offering financial protection to beneficiaries upon the insured's death.
  • Run-off: Consists of products and businesses that Brighthouse Financial no longer actively sells or supports, but continues to service. This includes certain variable annuity blocks.

leadership logo Leadership and Structure

The company is led by a CEO and a senior management team. The organizational structure includes functional departments such as finance, risk management, actuarial, sales, and marketing.

Top Products and Market Share

overview logo Key Offerings

  • Shield Level Annuities: A type of indexed annuity designed to offer a balance between growth potential and downside protection. Market share is not consistently reported, making a specific percentage difficult to provide. Competitors include Athene (APO), Lincoln National (LNC), and Equitable Holdings (EQH).
  • Premier Accumulator Variable Annuity: A variable annuity offering a range of investment options and riders for income and death benefit guarantees. Market share data is dispersed across the broader variable annuity market. Competitors include Prudential Financial (PRU) and TIAA.
  • Term Life Insurance: Provides affordable coverage for a specified period. Market share is fragmented. Competitors include Protective Life (PRU), Transamerica, and New York Life.

Market Dynamics

industry overview logo Industry Overview

The life insurance and annuity industry is highly competitive and influenced by interest rates, market volatility, regulatory changes, and demographic trends. The industry is consolidating, with companies seeking scale and efficiency.

Positioning

Brighthouse Financial positions itself as a provider of financial security solutions, with a focus on retirement income and protection products. Its competitive advantages include a large in-force block of business and a strong distribution network.

Total Addressable Market (TAM)

The TAM for the US life insurance and annuity market is estimated to be in the trillions of dollars. Brighthouse Financial holds a percentage of this value and can extend its position by offering a more flexible, innovative financial product. The TAM includes life insurance policies, as well as annuity contracts that are used to fund retirements.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition
  • Extensive distribution network
  • Large in-force block of business
  • Expertise in managing complex financial products

Weaknesses

  • Sensitivity to interest rate fluctuations
  • High debt levels
  • Exposure to market volatility
  • Legacy liabilities from MetLife separation

Opportunities

  • Growing demand for retirement income solutions
  • Expansion into new markets
  • Development of innovative products
  • Strategic acquisitions

Threats

  • Increased competition
  • Regulatory changes
  • Economic downturn
  • Adverse market conditions

Competitors and Market Share

competitor logo Key Competitors

  • LNC
  • APO
  • EQH
  • PRU

Competitive Landscape

Brighthouse Financial faces competition from established players in the life insurance and annuity market. Advantages include its brand recognition and distribution network. Disadvantages include sensitivity to market fluctuations and legacy liabilities.

Growth Trajectory and Initiatives

Historical Growth: Historical growth is dependent on sales of annuity and life insurance products, as well as market performance. Growth trends are influenced by product mix, distribution channels, and overall economic conditions.

Future Projections: Future growth projections are based on analyst estimates and company guidance. Factors influencing future growth include product innovation, market expansion, and expense management.

Recent Initiatives: Recent strategic initiatives are related to new product launches, distribution partnerships, and expense reduction programs.

Summary

Brighthouse Financial is a significant player in the annuity and life insurance sectors. It has a robust distribution network, but is exposed to market volatility and legacy liabilities from its split from MetLife. The company needs to be careful in managing risks, but it can benefit from the growing demand for retirement solutions. Overall, Brighthouse Financial has a solid presence in the market.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings (SEC), Market Research Reports, Analyst Reports, Investor Relations

Disclaimers:

This analysis is for informational purposes only and does not constitute financial advice. Market share percentages may vary based on reporting source and segment definitions. Financial data is subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Brighthouse Financial Inc

Exchange NASDAQ
Headquaters -
IPO Launch date 2018-09-14
CEO -
Sector Other
Industry Other
Full time employees 1260
Website
Full time employees 1260
Website

Brighthouse Financial, Inc. provides a range of annuity and life insurance products in the United States. The company operates through three segments: Annuities, Life, and Run-off. It offers variable, fixed, index-linked, and income annuities for contract holders' needs for protected wealth accumulation on a tax-deferred basis, wealth transfer, and income security; and term, whole, universal, and variable life insurance products for policyholders' needs for financial security and protected wealth transfer. The company was founded in 2016 and is headquartered in Charlotte, North Carolina.