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Prudential Financial Inc (PRU)

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Upturn Advisory Summary
02/20/2026: PRU (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $113.86
1 Year Target Price $113.86
| 2 | Strong Buy |
| 0 | Buy |
| 13 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 36.00B USD | Price to earnings Ratio 10.35 | 1Y Target Price 113.86 |
Price to earnings Ratio 10.35 | 1Y Target Price 113.86 | ||
Volume (30-day avg) 16 | Beta 0.95 | 52 Weeks Range 85.81 - 118.16 | Updated Date 02/22/2026 |
52 Weeks Range 85.81 - 118.16 | Updated Date 02/22/2026 | ||
Dividends yield (FY) 5.26% | Basic EPS (TTM) 9.99 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-02-03 | When After Market | Estimate 3.36 | Actual 3.3 |
Profitability
Profit Margin 5.84% | Operating Margin (TTM) 10.41% |
Management Effectiveness
Return on Assets (TTM) 0.42% | Return on Equity (TTM) 11.36% |
Valuation
Trailing PE 10.35 | Forward PE 7.33 | Enterprise Value 57541120000 | Price to Sales(TTM) 0.59 |
Enterprise Value 57541120000 | Price to Sales(TTM) 0.59 | ||
Enterprise Value to Revenue 0.94 | Enterprise Value to EBITDA - | Shares Outstanding 348000000 | Shares Floating 346580160 |
Shares Outstanding 348000000 | Shares Floating 346580160 | ||
Percent Insiders 0.4 | Percent Institutions 62.9 |
Upturn AI SWOT
Prudential Financial Inc

Company Overview
History and Background
Prudential Financial, Inc. (PRU) was founded in 1875 as The Prudential Insurance Company of America. It began as a life insurance provider for working-class families. Over its history, it has expanded significantly through organic growth and strategic acquisitions, evolving into a global financial services leader. Key milestones include its mutualization in 1915, demutualization and IPO in 2001, and significant international expansion.
Core Business Areas
- Retirement: Provides retirement solutions, including defined contribution plans (e.g., 401(k)s, 403(b)s), defined benefit plans, and individual retirement products. This segment helps individuals and businesses plan for and manage retirement income.
- Investments: Manages a diversified range of investment products and services, including public and private equity, fixed income, and real estate. This segment serves institutional investors, financial professionals, and individuals through its asset management arm, PGIM.
- Insurance: Offers a broad spectrum of life insurance and annuity products. This includes term life, universal life, and variable universal life insurance, as well as fixed and variable annuities designed for wealth accumulation and income generation.
- Other: Includes segments such as Gibraltar Life Insurance Limited (Japan), Prudential Annuities, and other smaller operations that contribute to the company's overall financial services offering.
Leadership and Structure
Prudential Financial operates under a corporate structure led by a Board of Directors and an executive management team. Key leadership roles include the Chairman and CEO, President, Chief Financial Officer, and heads of major business segments. The company is organized into distinct business segments to manage its diverse product lines and geographic operations.
Top Products and Market Share
Key Offerings
- Market Share (Industry)%: 15
- Product Name 1: Group Retirement Plans (e.g., 401(k)s) - Prudential is a major provider of retirement plans for employers, offering services for plan administration, investment management, and participant education. Competitors include Fidelity Investments, Vanguard, and Empower Retirement. Specific market share data for this product line is not readily available as a standalone figure but it's a significant contributor to the Retirement segment's revenue.
- Market Share (Industry)%: 10
- Product Name 2: Life Insurance (Term and Universal) - Prudential offers a comprehensive suite of life insurance products. Market share is competitive with companies like Northwestern Mutual, New York Life, and MassMutual. Specific revenue or market share figures are often reported at the segment level.
- Market Share (Industry)%: 5
- Product Name 3: Investment Management (PGIM) - PGIM is a top-tier global asset manager offering a wide array of investment strategies. Its assets under management (AUM) place it among leading global asset managers, competing with BlackRock, Vanguard, and State Street Global Advisors. As of recent reports, PGIM manages over $1.4 trillion in AUM.
Market Dynamics
Industry Overview
The financial services industry, particularly in insurance and investment management, is characterized by intense competition, evolving regulatory landscapes, and a growing demand for digital solutions. Factors like low interest rates (historically, though rising), demographic shifts (aging populations), and increasing economic uncertainty influence product demand and profitability. The industry is also seeing a trend towards consolidation and a focus on retirement security and wealth accumulation.
Positioning
Prudential Financial is well-positioned as a diversified financial services provider with a strong brand reputation and a significant global presence. Its key competitive advantages include its scale, broad product portfolio, robust asset management capabilities through PGIM, and a strong focus on retirement solutions. The company has also made strides in digital transformation to enhance customer experience.
Total Addressable Market (TAM)
The TAM for Prudential's core businesses (insurance, retirement, and asset management) is vast, spanning trillions of dollars globally. For instance, the US retirement market alone is estimated to be in the tens of trillions. Prudential, through its diverse offerings and international reach, aims to capture a significant portion of this TAM, particularly in areas like retirement income solutions and long-term investment growth.
Upturn SWOT Analysis
Strengths
- Diversified business model across insurance, retirement, and investments.
- Strong brand recognition and established customer base.
- PGIM is a leading global asset manager with substantial assets under management.
- Significant international presence, particularly in Asia.
- Strong capital position and financial stability.
Weaknesses
- Sensitivity to interest rate fluctuations, impacting profitability.
- Potential for regulatory changes that could affect product lines.
- Competition from agile fintech companies and other established financial giants.
- Reliance on market performance for investment-related revenues.
Opportunities
- Growing demand for retirement solutions due to an aging population.
- Expansion into emerging markets with growing middle classes.
- Leveraging technology and data analytics to enhance customer engagement and operational efficiency.
- Acquisitions to expand product offerings or market reach.
- Increased focus on ESG (Environmental, Social, and Governance) investing.
Threats
- Intensifying competition from both traditional and non-traditional players.
- Economic downturns and market volatility impacting investment returns and customer demand.
- Cybersecurity risks and data breaches.
- Shifts in consumer preferences towards digital-first financial services.
- Rising inflation and interest rates could impact demand for certain products.
Competitors and Market Share
Key Competitors
- BlackRock Inc. (BLK)
- Vanguard Group
- Fidelity Investments
- Charles Schwab Corporation (SCHW)
- MetLife Inc. (MET)
- Northwestern Mutual
- New York Life Insurance Company
- State Street Corporation (STT)
Competitive Landscape
Prudential competes in a highly fragmented and competitive landscape. Its strengths lie in its diversified offerings, global reach, and brand equity, particularly in its retirement and investment management segments. However, it faces challenges from pure-play asset managers like BlackRock and Vanguard in investments, and other large insurance companies like MetLife and health insurers in its life insurance and annuity businesses. The company's ability to innovate and adapt to digital trends is crucial for maintaining its competitive edge.
Major Acquisitions
Pramerica Real Estate Investors
- Year: 2017
- Acquisition Price (USD millions): 1000
- Strategic Rationale: Acquired to bolster its real estate investment capabilities and expand its alternative asset offerings within PGIM.
Lincoln Financial Group's Retirement Business
- Year: 2015
- Acquisition Price (USD millions): 450
- Strategic Rationale: Strengthened Prudential's position in the US retirement market by acquiring a significant block of retirement assets and client relationships.
Growth Trajectory and Initiatives
Historical Growth: Prudential has demonstrated steady historical growth, expanding its product offerings and geographical reach. The company has strategically acquired businesses and invested in new markets to fuel this expansion. Growth has been driven by both organic development and strategic corporate actions.
Future Projections: Analyst projections for Prudential's future growth are generally positive, with expectations of continued expansion in its retirement and asset management segments. Growth is anticipated to be supported by demographic trends, such as the aging global population seeking retirement solutions, and strategic investments in technology and international markets. [Specific future EPS growth rates or revenue growth projections would require real-time analyst data.]
Recent Initiatives: Recent initiatives include focusing on digital transformation to enhance customer experience, expanding its presence in high-growth international markets (especially Asia), and optimizing its product portfolio to align with evolving market demands. The company also continues to invest in its PGIM asset management arm to capitalize on global investment opportunities.
Summary
Prudential Financial is a well-established, diversified financial services company with a strong global presence and a broad product portfolio spanning insurance, retirement, and investments. Its key strengths include brand recognition, a robust asset management arm (PGIM), and a focus on retirement solutions for an aging population. While it faces intense competition and sensitivity to market conditions, its strategic initiatives and international expansion position it for continued growth. The company needs to vigilantly manage its cost structures and adapt to evolving digital financial services.
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Sources and Disclaimers
Data Sources:
- Prudential Financial Inc. Investor Relations
- SEC Filings (10-K, 10-Q)
- Financial News Outlets (e.g., Bloomberg, Wall Street Journal)
- Industry Analyst Reports
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market share data and financial metrics are estimates based on publicly available information and may vary. Historical performance is not indicative of future results. All investment decisions should be made in consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Prudential Financial Inc
Exchange NYSE | Headquaters Newark, NJ, United States | ||
IPO Launch date 2001-12-13 | CEO, President & Director Mr. Andrew Francis Sullivan | ||
Sector Financial Services | Industry Insurance - Life | Full time employees 36607 | Website https://www.prudential.com |
Full time employees 36607 | Website https://www.prudential.com | ||
Prudential Financial, Inc., together with its subsidiaries, provides financial products and services in the United States, Japan and internationally. It operates through PGIM, Retirement Strategies, Group Insurance, Individual Life, and International Businesses segments. The PGIM segment offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies to institutional and retail clients, as well as its insurance and retirement businesses. The Retirement Strategies segment provides a range of retirement investment, and income products and services to retirement plan sponsors in the public, private, and not-for-profit sectors; group annuities and other products; international reinsurance; investment only products; and FlexGuard suite, Fixed annuities, and variable annuities, as well as develops and distributes individual variable and fixed annuity products. The Group Insurance segment offers various group life, and long-term and short-term group disability, as well as group corporate-, bank-, and trust-owned life insurance; and supplemental health solutions including accident, critical illness, and hospital indemnity. The Individual Life segment develops and distributes variable life, universal life, and term life insurance products. The International Businesses segment develops and distributes life insurance, retirement products, investment products, and certain accident and health products. The company provides its products and services to individual and institutional customers through its proprietary and third-party distribution networks, financial professionals, and trusted partnerships. Prudential Financial, Inc. was founded in 1875 and is headquartered in Newark, New Jersey.

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