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Upturn AI SWOT - About
BRC 
Brady Corporation (BRC)
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Upturn Advisory Summary
08/28/2025: BRC (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $87
1 Year Target Price $87
| 2 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 31.77% | Avg. Invested days 56 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.67B USD | Price to earnings Ratio 19.16 | 1Y Target Price 87 |
Price to earnings Ratio 19.16 | 1Y Target Price 87 | ||
Volume (30-day avg) 2 | Beta 0.81 | 52 Weeks Range 62.25 - 78.22 | Updated Date 08/28/2025 |
52 Weeks Range 62.25 - 78.22 | Updated Date 08/28/2025 | ||
Dividends yield (FY) 1.23% | Basic EPS (TTM) 4.05 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-09-04 | When - | Estimate 1.23 | Actual - |
Profitability
Profit Margin 13.35% | Operating Margin (TTM) 18.58% |
Management Effectiveness
Return on Assets (TTM) 10.18% | Return on Equity (TTM) 17.8% |
Valuation
Trailing PE 19.16 | Forward PE 13.35 | Enterprise Value 3680684093 | Price to Sales(TTM) 2.52 |
Enterprise Value 3680684093 | Price to Sales(TTM) 2.52 | ||
Enterprise Value to Revenue 2.29 | Enterprise Value to EBITDA 11.67 | Shares Outstanding 43777000 | Shares Floating 42596812 |
Shares Outstanding 43777000 | Shares Floating 42596812 | ||
Percent Insiders 3.17 | Percent Institutions 83.82 |
Upturn AI SWOT
Brady Corporation
Company Overview
History and Background
Brady Corporation was founded in 1914 in Eau Claire, Wisconsin. Initially, it was known for producing nameplates and signs. Over time, Brady expanded its product line and global presence, evolving into a provider of identification solutions and specialty materials.
Core Business Areas
- Identification Solutions: This segment manufactures and distributes products that identify components, people, and premises. These include labels, printers, software, and safety signs.
- Workplace Safety: This segment includes safety signs, barricades, padlocks, and other safety products used in industrial facilities and other workplaces.
- Specially Materials: This segment includes die-cut parts, nameplates, and similar items for industries ranging from automotive to medical devices.
Leadership and Structure
Brady Corporation is led by a board of directors and executive management team. Russell B. Shaffer is the President and CEO.
Top Products and Market Share
Key Offerings
- Label Printers: Brady offers a range of label printers for industrial, laboratory, and office use. Market share data isn't precisely available, but Brady is a well-known brand. Competitors include Brother, Epson, and Zebra Technologies. Estimated market revenue is over $1 billion.
- Safety Signs: Brady manufactures and distributes a wide variety of safety signs and facility identification products. Competitors include Accuform, Impact Products, and ComplianceSigns. Estimated market revenue is over $500 million.
- Lockout/Tagout Devices: Brady produces lockout/tagout safety products used to prevent accidental startup of machines during service. Competitors include Master Lock, IDEAL Industries, and Panduit. Estimated market revenue is over $300 million.
Market Dynamics
Industry Overview
The identification solutions and specialty materials industry is driven by regulatory compliance, safety concerns, and the need for efficient tracking and identification across various sectors. The industry is competitive, with both large and niche players.
Positioning
Brady Corporation holds a strong position due to its wide product range, established brand reputation, and global distribution network. It differentiates itself through high-quality products, comprehensive solutions, and a focus on customer service.
Total Addressable Market (TAM)
The TAM for Brady's segments, including identification solutions, workplace safety products, and specialty materials, is estimated to be between $10 billion and $15 billion. Brady holds a significant portion of this TAM, but has room to expand its market penetration.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Wide product range
- Global distribution network
- Focus on high-quality products
- Consistent product quality
Weaknesses
- Dependence on industrial sectors
- Exposure to currency fluctuations
- Price competition
Opportunities
- Expansion into emerging markets
- Development of new products and technologies
- Acquisitions to broaden product portfolio
Threats
- Economic downturns
- Increased competition
- Changes in regulations and standards
- Fluctuations in raw material prices
Competitors and Market Share
Key Competitors
- ZBRA
- DOV
- IDCC
Competitive Landscape
Brady possesses a strong brand and wide product selection. Zebra offers more robust technology in some of its products. Dover is strong in the fluid handling space.
Major Acquisitions
Northern Apex
- Year: 2016
- Acquisition Price (USD millions): 14.7
- Strategic Rationale: Expanded Brady's offering of track and trace solutions and its ability to serve customers in the pharmaceutical, healthcare and retail industries.
Growth Trajectory and Initiatives
Historical Growth: Historical revenue and earnings growth can be analyzed from Brady Corporation's financial statements over past years.
Future Projections: Future growth projections require analyst estimates, which can be found from financial news sources.
Recent Initiatives: Information on recent strategic initiatives can be found from recent news reports and investor presentations.
Summary
Brady Corporation has a strong brand name. It has good products and revenue streams. Competition and industry changes may make it difficult for it to grow. It needs to make sure it grows with the market.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Brady Corporation Investor Relations
- SEC Filings
- Market Research Reports
- Financial News Outlets
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Brady Corporation
Exchange NYSE | Headquaters Milwaukee, WI, United States | ||
IPO Launch date 1984-06-28 | President, CEO & Director Mr. Russell R. Shaller | ||
Sector Industrials | Industry Security & Protection Services | Full time employees 5700 | Website https://www.bradyid.com |
Full time employees 5700 | Website https://www.bradyid.com | ||
Brady Corporation manufactures and supplies identification solutions (IDS) and workplace safety (WPS) products to identify and protect premises, products, and people in the Americas, Asia, Europe, and Australia. The company offers safety signs, traffic signs and control products, floor-marking tape, pipe markers, labeling systems, spill control products, lockout/tagout devices, personal protection equipment, first aid products, and software and services for safety compliance auditing, procedures writing, and training; materials, printing systems, radio frequency identification and barcode scanners for product identification, brand protection labeling, work in process labeling, finished product identification, asset tracking labels, asset tags, and industrial track and trace applications; and handheld printers, wire markers, sleeves, and tags. It also wristbands, labels, printing systems, and other products used in hospital, laboratory, and other healthcare settings for tracking and improving the safety of patients; and tags, badges, lanyards, rigid card printing systems, and access control software. The company serves industrial manufacturing, electronic manufacturing, healthcare, chemical, oil, gas, alternative energy, automotive, aerospace, governments, mass transit, mechanical contractors, construction, utilities, education, leisure and entertainment and telecommunications, and others through distributors, direct sales force, and digital channels. Brady Corporation was incorporated in 1914 and is headquartered in Milwaukee, Wisconsin.
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