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Upturn AI SWOT - About
BRC 
Brady Corporation (BRC)
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Upturn Advisory Summary
09/12/2025: BRC (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $95
1 Year Target Price $95
| 2 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 34.76% | Avg. Invested days 58 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.74B USD | Price to earnings Ratio 20.14 | 1Y Target Price 95 |
Price to earnings Ratio 20.14 | 1Y Target Price 95 | ||
Volume (30-day avg) 2 | Beta 0.83 | 52 Weeks Range 62.25 - 84.03 | Updated Date 09/13/2025 |
52 Weeks Range 62.25 - 84.03 | Updated Date 09/13/2025 | ||
Dividends yield (FY) 1.20% | Basic EPS (TTM) 3.94 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-09-04 | When - | Estimate 1.23 | Actual 1.26 |
Profitability
Profit Margin 12.5% | Operating Margin (TTM) 18.02% |
Management Effectiveness
Return on Assets (TTM) 9.98% | Return on Equity (TTM) 16.76% |
Valuation
Trailing PE 20.14 | Forward PE 13.35 | Enterprise Value 3746120665 | Price to Sales(TTM) 2.47 |
Enterprise Value 3746120665 | Price to Sales(TTM) 2.47 | ||
Enterprise Value to Revenue 2.48 | Enterprise Value to EBITDA 13.26 | Shares Outstanding 43555800 | Shares Floating 42373231 |
Shares Outstanding 43555800 | Shares Floating 42373231 | ||
Percent Insiders 3.17 | Percent Institutions 84.55 |
Upturn AI SWOT
Brady Corporation
Company Overview
History and Background
Brady Corporation was founded in 1914 by William H. Brady. Initially, it specialized in printing and selling advertising specialties. Over time, Brady evolved into a global leader in identification and workplace safety solutions.
Core Business Areas
- Identification Solutions (IDS): This segment provides products and solutions that identify and protect premises, products, and people. These include high-performance labels, industrial printers, software, and safety signs.
- Workplace Safety (WPS): This segment offers a broad range of safety and compliance products and services, including lockout/tagout devices, safety signs, personal protective equipment (PPE), and safety training programs.
Leadership and Structure
Brady Corporation is led by Russell R. Shaller as President and CEO. The company operates with a global organizational structure, with regional and business-unit specific leadership teams.
Top Products and Market Share
Key Offerings
- High-Performance Labels: Brady offers a wide range of durable labels for various industrial applications. Market share data is proprietary but Brady is a leading player in this segment. Competitors include Avery Dennison and 3M.
- Lockout/Tagout Devices: Brady provides lockout/tagout solutions to prevent accidents during equipment maintenance. Market share data is proprietary. Key competitors include Master Lock and Panduit.
- Industrial Printers: Brady offers a range of industrial printers designed for harsh environments and demanding applications. Market share data is proprietary. Competitors include Zebra Technologies and Epson.
Market Dynamics
Industry Overview
The identification and workplace safety solutions industry is driven by regulatory compliance, workplace safety concerns, and the need for efficient asset tracking. The industry is moderately fragmented and experiences steady growth.
Positioning
Brady Corporation is a well-established leader with a strong brand reputation and a global presence. Its competitive advantages include a broad product portfolio, strong customer relationships, and a focus on innovation.
Total Addressable Market (TAM)
The global market for safety equipment and identification solutions is estimated at $40 billion. Brady holds a significant share and is positioned to capitalize on future growth in areas such as automation and IIoT.
Upturn SWOT Analysis
Strengths
- Strong Brand Reputation
- Global Presence
- Broad Product Portfolio
- Established Distribution Network
- Focus on Innovation
Weaknesses
- Dependence on Industrial Sector
- Exposure to Currency Fluctuations
- Potential for Product Obsolescence
- Higher debt compared to its competitors
Opportunities
- Expansion into Emerging Markets
- Growth in IoT and Automation
- Increased Focus on Workplace Safety
- Acquisitions of Complementary Businesses
Threats
- Intense Competition
- Economic Downturns
- Changes in Regulatory Requirements
- Disruptive Technologies
Competitors and Market Share
Key Competitors
- AVD
- MMM
- ZBRA
Competitive Landscape
Brady has a strong competitive position due to its established brand, broad product portfolio, and global presence. However, it faces intense competition from larger and smaller players.
Major Acquisitions
People ID
- Year: 2023
- Acquisition Price (USD millions): 10.7
- Strategic Rationale: Expand Brady's Idnetification Solutions presence.
IDentification Systems
- Year: 2021
- Acquisition Price (USD millions): 38
- Strategic Rationale: Expanding marking and coding product platform. Helps expand food, beverage and pharmaceutical markets.
Growth Trajectory and Initiatives
Historical Growth: Brady has achieved steady growth through a combination of organic initiatives and strategic acquisitions.
Future Projections: Analysts project continued revenue and earnings growth for Brady, driven by increasing demand for identification and workplace safety solutions.
Recent Initiatives: Recent initiatives include expanding into new markets, developing innovative products, and optimizing operational efficiency.
Summary
Brady Corporation demonstrates consistent growth and holds a strong position within the safety and identification solutions market. Its global presence and diverse product range are definite advantages. The company should continue to focus on innovation and strategic acquisitions to further expand its market share and navigate competitive pressures.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Investor Presentations
- Analyst Reports
- Market Research Reports
Disclaimers:
The information provided is for informational purposes only and should not be construed as financial advice. Investment decisions should be based on individual research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Brady Corporation
Exchange NYSE | Headquaters Milwaukee, WI, United States | ||
IPO Launch date 1984-06-28 | President, CEO & Director Mr. Russell R. Shaller | ||
Sector Industrials | Industry Security & Protection Services | Full time employees 6400 | Website https://www.bradyid.com |
Full time employees 6400 | Website https://www.bradyid.com | ||
Brady Corporation manufactures and supplies identification solutions and workplace safety products that identify and protect premises, products, and people in the Americas, Asia, Europe, and Australia. The company offers safety signs, traffic signs and control products, floor-marking tapes, pipe markers, labeling systems, spill control products, lockout/tagout devices, personal protection equipment, first aid products, and software and services for safety compliance auditing, procedures writing, and training; materials, radio frequency identification and barcode scanners for product identification, direct part marking, engraving equipment, brand protection labeling, work in process labeling, finished product identification, asset tracking labels, asset tags, and industrial track and trace applications; and handheld printers, wire markers, sleeves, and tags. It also provides wristbands, labels, printing systems, and other products used in hospital, laboratory, and other healthcare settings for tracking and improving the safety of patients; and badges, lanyards, rigid card printing systems, and access control software. The company serves industrial manufacturing, electronic manufacturing, healthcare, chemical, oil, gas, alternative energy, automotive, aerospace, governments, mass transit, mechanical contractors, construction, utilities, education, leisure and entertainment, retail and telecommunications, and others. The Company markets and sells its products through multiple channels, including distributors, a direct sales force, and digital channels. Brady Corporation was incorporated in 1914 and is based in Milwaukee, Wisconsin.
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