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Upturn AI Summary - About
Brady Corporation(BRC)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for BRC
09/25/2026: BRC (1-star) is currently NOT-A-BUY. Pass it for now.
Brady Corporation is an established provider of high-performance identification and safety solutions for industrial, electronics, and workplace environments. The company is well-regarded for its durable material science, consistent free cash flow, and status as a Dividend Aristocrat. Its primary growth opportunity lies in integrating digital and IoT technologies into its identification offerings. However, risks include cyclical exposure to the manufacturing sector, integration risks from M&A, and persistent price competition from lower-cost manufacturers. This stock is generally suitable for income-focused and long-term conservative investors who prioritize stable returns and dividends over aggressive growth, though investors should monitor the company's ability to successfully scale its digital services.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Brady typically offers moderate growth rather than the aggressive expansion expected by pure growth investors. |
| Momentum investor | Mixed fit | The stock tends to show steady, lower-volatility performance rather than the rapid, high-momentum price swings favored by momentum strategies. |
| Value investor | Strong fit while signal remains positive | The company's consistent profitability and disciplined capital allocation often appeal to long-term value-oriented investors. |
| Dividend investor | Strong fit | With a decades-long record of annual dividend increases, it is a highly suitable option for income-focused portfolios. |
| Low-risk investor | Strong fit | Brady's history of low volatility and consistent financial management makes it appropriate for risk-averse investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Low | The stock historically demonstrates lower beta, providing a more stable profile relative to broader market indices. |
| Valuation risk | Medium | Investors should monitor earnings multiples to ensure the stock price remains reflective of long-term earnings growth potential. |
| Competition risk (Industrial labeling) | Medium | Persistent competition from both established industrial players and low-cost entrants requires continuous innovation. |
| Business quality | Strong | Strong margins and cash flow conversion are hallmarks of the company's established business model. |
| Dividend income | Strong | A long history of dividend growth provides a reliable income stream for shareholders. |
| Execution risk | Medium | Successful integration of acquisitions and management of global supply chains are critical to maintaining performance. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 27.43% | Avg. Invested days 51 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/25/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.88B USD | Price to earnings Ratio 19.49 | 1Y Target Price 110 |
Price to earnings Ratio 19.49 | 1Y Target Price 110 | ||
Volume (30-day avg) 244.0K shares | Beta 0.61 | 52 Weeks Range 70.38 - 99.25 | Updated Date 09/25/2026 |
52 Weeks Range 70.38 - 99.25 | Updated Date 09/25/2026 | ||
Dividends yield (FY) 1.17% | Basic EPS (TTM) 4.24 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Identification Solutions | High-performance labels, software, and industrial printing systems sold to various global industries. | This is the core business providing recurring revenue through specialized label consumables. |
| Workplace Safety | Safety signage, lockout/tagout devices, and facility safety products. | This segment benefits from mandatory safety regulations, providing a stable and reliable demand profile. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-09-03 | When Before Market | Estimate 1.47 | Actual 1.48 |
Profitability
Profit Margin 12.36% | Operating Margin (TTM) 19.73% |
Management Effectiveness
Return on Assets (TTM) 10.43% | Return on Equity (TTM) 16.11% |
Valuation
Trailing PE 19.49 | Forward PE 15.36 | Enterprise Value 3.83B | Price to Sales(TTM) 2.33 |
Enterprise Value 3.83B | Price to Sales(TTM) 2.33 | ||
Enterprise Value to Revenue 2.3 | Enterprise Value to EBITDA 12.19 | Shares Outstanding 43.36M | Shares Floating 42.19M |
Shares Outstanding 43.36M | Shares Floating 42.19M | ||
Percent Insiders 3.66 | Percent Institutions 88.08 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Brady Corporation
Exchange NYSE | Headquarters Milwaukee, WI, United States | ||
IPO Launch date 1984-06-28 | President, CEO & Director Mr. Vineet A. Nargolwala | ||
Sector Industrials | Industry Security & Protection Services | Full time employees 6325 | Website https://www.bradyid.com |
Full time employees 6325 | Website https://www.bradyid.com | ||
Brady Corporation manufactures and supplies identification solutions and workplace safety products that identify and protect premises, products, and people in the Americas, Asia, Europe, and Australia. The company offers safety signs, traffic signs and control products, floor-marking tapes, pipe markers, labeling systems, spill control products, lockout/tagout devices, personal protection equipment, first aid products, and software and services for safety compliance auditing, procedures writing, and training; materials, radio frequency identification and barcode scanners for product identification, direct part marking, engraving equipment, brand protection labeling, work in process labeling, finished product identification, asset tracking labels, asset tags, and industrial track and trace applications; and handheld printers, wire markers, sleeves, and tags. It also provides wristbands, labels, printing systems, and other products used in hospital, laboratory, and other healthcare settings for tracking and improving the safety of patients; and badges, lanyards, rigid card printing systems, and access control software. The company serves industrial manufacturing, electronic manufacturing, healthcare, chemical, oil, gas, alternative energy, automotive, aerospace, governments, mass transit, mechanical contractors, construction, utilities, education, leisure and entertainment, retail and telecommunications, and others. The Company markets and sells its products through multiple channels, including distributors, a direct sales force, and digital channels. Brady Corporation was incorporated in 1914 and is based in Milwaukee, Wisconsin.
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