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BRC 
Brady Corporation (BRC)
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Upturn Advisory Summary
11/05/2025: BRC (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $95
1 Year Target Price $95
| 2 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 25.31% | Avg. Invested days 61 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 11/05/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.58B USD | Price to earnings Ratio 19.29 | 1Y Target Price 95 |
Price to earnings Ratio 19.29 | 1Y Target Price 95 | ||
Volume (30-day avg) 2 | Beta 0.69 | 52 Weeks Range 62.04 - 83.75 | Updated Date 11/6/2025 |
52 Weeks Range 62.04 - 83.75 | Updated Date 11/6/2025 | ||
Dividends yield (FY) 1.28% | Basic EPS (TTM) 3.94 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-13 | When - | Estimate 1.17 | Actual - |
Profitability
Profit Margin 12.5% | Operating Margin (TTM) 18.02% |
Management Effectiveness
Return on Assets (TTM) 9.98% | Return on Equity (TTM) 16.76% |
Valuation
Trailing PE 19.29 | Forward PE 13.35 | Enterprise Value 3668885767 | Price to Sales(TTM) 2.37 |
Enterprise Value 3668885767 | Price to Sales(TTM) 2.37 | ||
Enterprise Value to Revenue 2.42 | Enterprise Value to EBITDA 12.99 | Shares Outstanding 43555822 | Shares Floating 42354394 |
Shares Outstanding 43555822 | Shares Floating 42354394 | ||
Percent Insiders 3.27 | Percent Institutions 85.55 |
Upturn AI SWOT
Brady Corporation
Company Overview
History and Background
Brady Corporation was founded in 1914 as W.H. Brady Company. Initially focused on selling advertising calendars, it evolved into a manufacturer of identification and specialty materials, primarily labels, printers, and related products. Significant milestones include expansion into international markets and strategic acquisitions to broaden its product portfolio.
Core Business Areas
- Identification Solutions (IDS): This segment offers products and solutions that identify components, products, and people, including high-performance labels, industrial printers, software, and safety signs.
- Workplace Safety (WPS): This segment provides products and solutions that help companies comply with regulatory requirements, increase safety, and improve productivity. These include safety signs, lockout/tagout devices, and spill control products.
Leadership and Structure
Brady Corporation's leadership team consists of the CEO, CFO, and other senior executives. The organizational structure is divided into business segments and functional departments.
Top Products and Market Share
Key Offerings
- High-Performance Labels: Durable labels used in various industries for product identification, asset tracking, and compliance. Market share is estimated at 20-25% in North America. Competitors include Avery Dennison and 3M.
- Industrial Printers: Printers designed for on-demand label printing in industrial environments. Estimated market share of 15-20%. Competitors include Zebra Technologies and Epson.
- Safety Signs: Products designed to promote workplace safety and compliance. Market share is smaller, estimated at 5-10% due to fragmented market. Competitors include Grainger and Accuform.
Market Dynamics
Industry Overview
The identification and workplace safety industry is driven by regulatory compliance, increasing demand for product traceability, and the need for enhanced safety in industrial environments. Technological advancements in printing and labeling are also shaping the industry.
Positioning
Brady Corporation is a leading provider of identification and workplace safety solutions. Its competitive advantages include a strong brand reputation, a broad product portfolio, and a global distribution network.
Total Addressable Market (TAM)
The global market for identification and workplace safety solutions is estimated at over $20 billion. Brady is positioned to capture a significant portion of this market due to its comprehensive product line and strong market presence.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Extensive Product Portfolio
- Global Distribution Network
- Recurring Revenue Streams
- Focus on Innovation
Weaknesses
- Dependence on Industrial Spending
- Exposure to Currency Fluctuations
- Competition from Low-Cost Providers
- Complexity of Product Portfolio
- Inconsistent Growth Rates
Opportunities
- Expansion into Emerging Markets
- Development of New Products and Services
- Strategic Acquisitions
- Increasing Regulatory Requirements
- Growing Demand for Automation
Threats
- Economic Downturns
- Intense Competition
- Technological Disruption
- Raw Material Price Volatility
- Changing Regulatory Landscape
Competitors and Market Share
Key Competitors
- AVD
- MMM
- ZBRA
Competitive Landscape
Brady has strengths in specialized labels and workplace safety. Competitors such as Avery Dennison have advantages in broader consumer markets, and 3M has a wider range of industrial products. Zebra Technologies is strong in industrial printing.
Major Acquisitions
Nordic ID
- Year: 2022
- Acquisition Price (USD millions): 31.3
- Strategic Rationale: Expanded Brady's RFID and wireless identification capabilities. Broadens its range of identification products
Software Factory
- Year: 2021
- Acquisition Price (USD millions): 36.4
- Strategic Rationale: Expanded Brady's software and system integration capabilities for facility safety.
Growth Trajectory and Initiatives
Historical Growth: Brady's growth has been a mix of organic expansion and acquisitions. Fluctuations are often linked to industrial spending trends.
Future Projections: Analyst estimates vary, but suggest moderate growth driven by expansion into emerging markets and new product development.
Recent Initiatives: Recent initiatives include investments in automation, digital marketing, and strategic acquisitions to expand product offerings and market reach.
Summary
Brady Corporation is a stable company with a strong position in identification and workplace safety solutions. Its brand recognition and global distribution are key assets. The company must address weaknesses like reliance on industrial spending and competition from low-cost providers while capitalizing on opportunities in emerging markets and new technologies.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Investor Presentations
- Industry Reports
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual circumstances and consultation with a qualified financial advisor. Market share estimates are approximate and based on available data.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Brady Corporation
Exchange NYSE | Headquaters Milwaukee, WI, United States | ||
IPO Launch date 1984-06-28 | President, CEO & Director Mr. Russell R. Shaller | ||
Sector Industrials | Industry Security & Protection Services | Full time employees 6400 | Website https://www.bradyid.com |
Full time employees 6400 | Website https://www.bradyid.com | ||
Brady Corporation manufactures and supplies identification solutions and workplace safety products that identify and protect premises, products, and people in the Americas, Asia, Europe, and Australia. The company offers safety signs, traffic signs and control products, floor-marking tapes, pipe markers, labeling systems, spill control products, lockout/tagout devices, personal protection equipment, first aid products, and software and services for safety compliance auditing, procedures writing, and training; materials, radio frequency identification and barcode scanners for product identification, direct part marking, engraving equipment, brand protection labeling, work in process labeling, finished product identification, asset tracking labels, asset tags, and industrial track and trace applications; and handheld printers, wire markers, sleeves, and tags. It also provides wristbands, labels, printing systems, and other products used in hospital, laboratory, and other healthcare settings for tracking and improving the safety of patients; and badges, lanyards, rigid card printing systems, and access control software. The company serves industrial manufacturing, electronic manufacturing, healthcare, chemical, oil, gas, alternative energy, automotive, aerospace, governments, mass transit, mechanical contractors, construction, utilities, education, leisure and entertainment, retail and telecommunications, and others. The Company markets and sells its products through multiple channels, including distributors, a direct sales force, and digital channels. Brady Corporation was incorporated in 1914 and is based in Milwaukee, Wisconsin.
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