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Upturn AI SWOT - About
ZBRA 
Zebra Technologies Corporation (ZBRA)
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Upturn Advisory Summary
08/14/2025: ZBRA (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
19 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $364.67
1 Year Target Price $364.67
| 9 | Strong Buy |
| 2 | Buy |
| 8 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -5.37% | Avg. Invested days 45 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 16.16B USD | Price to earnings Ratio 30.02 | 1Y Target Price 364.67 |
Price to earnings Ratio 30.02 | 1Y Target Price 364.67 | ||
Volume (30-day avg) 19 | Beta 1.75 | 52 Weeks Range 205.73 - 427.76 | Updated Date 08/15/2025 |
52 Weeks Range 205.73 - 427.76 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 10.59 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-05 | When - | Estimate 3.33 | Actual 3.61 |
Profitability
Profit Margin 10.56% | Operating Margin (TTM) 14.46% |
Management Effectiveness
Return on Assets (TTM) 6.56% | Return on Equity (TTM) 15.88% |
Valuation
Trailing PE 30.02 | Forward PE 21.37 | Enterprise Value 18150464434 | Price to Sales(TTM) 3.11 |
Enterprise Value 18150464434 | Price to Sales(TTM) 3.11 | ||
Enterprise Value to Revenue 3.5 | Enterprise Value to EBITDA 18.73 | Shares Outstanding 50845200 | Shares Floating 50398731 |
Shares Outstanding 50845200 | Shares Floating 50398731 | ||
Percent Insiders 0.65 | Percent Institutions 94.88 |
Upturn AI SWOT
Zebra Technologies Corporation
Company Overview
History and Background
Zebra Technologies Corporation was founded in 1969 as Data Specialties Incorporated. It evolved from producing electromechanical products to focusing on specialty label and ticket printing systems. By the 1980s, it shifted to barcode printing, and in 1986, it was renamed Zebra Technologies Corporation.
Core Business Areas
- Enterprise Visibility & Mobility: Provides products and solutions that track and manage assets, people and transactions. These include mobile computing devices, barcode scanners, RFID readers, and related software and services.
- Barcode Printing and Supplies: Offers a wide range of barcode printers (desktop, industrial, mobile), labels, tags, and other consumables necessary for barcode printing applications.
- Software and Services: Offers software and services, including cloud-based visibility platforms, managed services, and professional services, aimed at optimizing workflows and improving operational efficiency.
Leadership and Structure
Anders Gustafsson is the Chief Executive Officer. The organizational structure is based on functional areas (sales, marketing, engineering, operations, finance) and business units aligned with product lines and geographic regions.
Top Products and Market Share
Key Offerings
- Mobile Computers: Zebra offers a range of rugged mobile computers used in retail, healthcare, transportation, and logistics. Competitors include Honeywell (HON) and Datalogic. Market share estimates are difficult to pinpoint precisely, but Zebra is considered a leader in the rugged mobile computing space.
- Barcode Scanners: Zebra manufactures a variety of barcode scanners, including handheld, presentation, and fixed scanners. Competitors are Honeywell (HON), Cognex (CGNX) and Datalogic. Similar to mobile computers, market share data isn't readily available but Zebra holds a substantial position in the barcode scanning market.
- Printers: Zebra creates industrial, desktop, and card printers. Competitors include TSC Auto ID Technology, SATO, Honeywell (HON), and Brother. Market share data isn't readily available but Zebra holds a substantial position in the printing market.
Market Dynamics
Industry Overview
The industry is characterized by increasing demand for automation, real-time visibility, and data-driven decision-making across various sectors, including retail, healthcare, manufacturing, transportation, and logistics. Technological advancements such as RFID, IoT, and cloud computing are driving innovation.
Positioning
Zebra Technologies Corporation is positioned as a leading provider of enterprise visibility solutions, offering a comprehensive portfolio of hardware, software, and services. Its competitive advantages include a strong brand reputation, a large installed base, and a focus on innovation.
Total Addressable Market (TAM)
The TAM is estimated to be in the tens of billions of dollars, encompassing the global market for enterprise visibility solutions. Zebra is well-positioned to capture a significant portion of this TAM due to its broad product portfolio, global reach, and strong customer relationships.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive product portfolio
- Large installed customer base
- Global reach
- Strong partner ecosystem
- High-quality customer service
Weaknesses
- Exposure to cyclical industries
- Dependence on key suppliers
- Intense competition
- Potential for obsolescence of existing products
Opportunities
- Growing demand for automation
- Expansion into new markets
- Adoption of cloud-based solutions
- Development of new technologies (e.g., AI, IoT)
- Increase in e-commerce and supply chain visibility
Threats
- Economic downturns
- Increased competition
- Technological changes
- Supply chain disruptions
- Cybersecurity threats
- Geopolitical instability
Competitors and Market Share
Key Competitors
- HON
- CGNX
- DATALOGIC S.P.A. (DLG.MI)
Competitive Landscape
Zebra has a broad product portfolio and large installed base, providing a competitive advantage. However, companies like Honeywell (HON) offer similar product lines, making for competitive pricing and features.
Major Acquisitions
Antuit.ai
- Year: 2021
- Acquisition Price (USD millions): 450
- Strategic Rationale: The acquisition was done to strengthen Zebra's retail software solutions through AI-powered demand forecasting.
Growth Trajectory and Initiatives
Historical Growth: Historically, Zebra Technologies has grown through organic initiatives and acquisitions, expanding its product portfolio and geographic reach. Growth has been driven by increasing demand for enterprise visibility solutions.
Future Projections: Future growth is expected to be driven by continued demand for automation, the adoption of new technologies, and expansion into new markets. Analyst estimates vary depending on market conditions and company performance. Please refer to current analyst reports.
Recent Initiatives: Recent strategic initiatives include investments in research and development, acquisitions to expand its product portfolio, and partnerships to strengthen its ecosystem.
Summary
Zebra Technologies is a strong player in the enterprise visibility market, driven by its comprehensive product suite and global reach. While benefiting from the growing demand for automation, it faces competition and needs to adapt to technological advancements. The absence of dividends may deter some investors. Successful integration of acquisitions and innovative solutions are key to maintaining its competitive edge.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (SEC)
- Analyst reports (various financial firms)
- Industry publications
- Company website
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market conditions and company performance are subject to change. Financial data is based on the most recently available information and may not be up-to-date.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Zebra Technologies Corporation
Exchange NASDAQ | Headquaters Lincolnshire, IL, United States | ||
IPO Launch date 1991-08-15 | CEO & Director Mr. William J. Burns | ||
Sector Technology | Industry Communication Equipment | Full time employees 9900 | Website https://www.zebra.com |
Full time employees 9900 | Website https://www.zebra.com | ||
Zebra Technologies Corporation, together with its subsidiaries, provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Asset Intelligence & Tracking, and Enterprise Visibility & Mobility. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, wristbands, receipts, ribbons, plastic cards, and RFID tags for printers; and electronic sensors and temperature-monitoring labels. It also provides various maintenance, technical support, repair, and managed and professional services; fixed readers, RFID enabled mobile computers, and RFID sleds; tags, sensors, exciters, middleware software, and application software; and physical inventory management solutions, and rugged and enterprise-grade mobile computing products and accessories, as well as real-time location systems and services. In addition, the company offers barcode scanners and imagers, RFID readers, industrial machine vision cameras, and fixed industrial scanners; workforce management, workflow execution and task management, and prescriptive analytics, as well as communications and collaboration solutions; and cloud-based software subscriptions, retail, and robotics automation solutions. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.
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