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Upturn AI Summary - About
Zebra Technologies Corporation(ZBRA)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for ZBRA
10/28/2026: ZBRA (3-star) is a STRONG-BUY. BUY for 23 days. Simulated Profits (3.45%). Updated daily EoD!
Zebra Technologies is a major provider of enterprise asset intelligence solutions, known for its rugged mobile computers, barcode scanners, and warehouse automation technology. The company has a leading position in helping businesses track inventory and optimize supply chain operations. Its primary growth opportunity lies in transitioning customers toward software-driven, AI-enabled automation and robotics. However, investors must consider risks including cyclical demand from retail customers, intense competition, and the challenges of managing debt-financed acquisitions. Zebra may suit investors interested in digital transformation themes, though the absence of a dividend and the company's susceptibility to industrial cycles should be carefully monitored.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company benefits from long-term digital transformation trends in retail and logistics. |
| Momentum investor | Mixed fit | Performance is highly sensitive to macro-economic cycles and corporate IT spending sentiment. |
| Value investor | Mixed fit | Valuation fluctuates based on cyclical demand; it is not a traditional value play. |
| Dividend investor | Weak fit | The company does not currently pay a dividend, prioritizing capital for growth. |
| Low-risk investor | Weak fit | The stock experiences notable volatility correlated with industrial and retail sector cycles. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | The stock price is sensitive to quarterly changes in enterprise spending. |
| Valuation risk | Medium | Price-to-earnings multiples can expand or contract based on market growth expectations. |
| Competition risk (enterprise hardware) | Medium / high | Intense competition from rivals like Honeywell exerts pressure on margins. |
| Business quality | Strong | Zebra possesses a sticky customer base due to its integrated software and hardware ecosystem. |
| Dividend income | Low / none | Investors seeking immediate income will not find this provided by Zebra. |
| Execution risk | Medium | Successful integration of acquired robotics and software businesses is crucial for future margin growth. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 33.39% | Avg. Invested days 44 | Today’s Advisory Strong Buy |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/28/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 18.20B USD | Price to earnings Ratio 35 | 1Y Target Price 414.85 |
Price to earnings Ratio 35 | 1Y Target Price 414.85 | ||
Volume (30-day avg) 505.7K shares | Beta 1.58 | 52 Weeks Range 199.05 - 392.78 | Updated Date 10/28/2026 |
52 Weeks Range 199.05 - 392.78 | Updated Date 10/28/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 10.99 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Hardware | Mobile computers, scanners, and printers. | The foundational part of the business that generates the most upfront revenue. |
| Software and Services | Subscription-based software, cloud analytics, and maintenance contracts. | Provides recurring, higher-margin revenue that makes the company more stable over time. |
| Geography | North America, EMEA, and APAC markets. | Global presence helps diversify risk across different regional economic cycles. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-11-03 | When Before Market | Estimate 4.21 | Actual - |
Profitability
Profit Margin 9.22% | Operating Margin (TTM) 21.26% |
Management Effectiveness
Return on Assets (TTM) 7.32% | Return on Equity (TTM) 15.29% |
Valuation
Trailing PE 35 | Forward PE 16.72 | Enterprise Value 20.86B | Price to Sales(TTM) 3.11 |
Enterprise Value 20.86B | Price to Sales(TTM) 3.11 | ||
Enterprise Value to Revenue 3.57 | Enterprise Value to EBITDA 19.77 | Shares Outstanding 47.31M | Shares Floating 46.87M |
Shares Outstanding 47.31M | Shares Floating 46.87M | ||
Percent Insiders 0.85 | Percent Institutions 106.63 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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