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Betterware de México, S.A.P.I. de C.V.(BWMX)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for BWMX
09/17/2026: BWMX (2-star) is currently NOT-A-BUY. Pass it for now.
Betterware de México is a digital-first, direct-to-consumer company that provides home organization, kitchen, and beauty products across Mexico and Central America. Its main strength lies in a highly engaged distributor network and a technology-driven supply chain that supports frequent product innovation. The company's primary growth opportunity centers on integrating the JAFRA beauty brand and potentially expanding its regional reach. However, it faces significant risks from economic volatility, debt related to its acquisitions, and intense pricing pressure from large e-commerce platforms. The stock may best suit value and dividend-focused investors, though shareholders should monitor macroeconomic developments and the ongoing integration of its business segments closely.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | While the company has historically shown growth, it is currently in a more mature phase focused on integrating acquisitions. |
| Momentum investor | Weak fit | The stock has experienced significant volatility and does not consistently signal a clear upward momentum trend. |
| Value investor | Strong fit | The company is often priced at attractive earnings multiples relative to its cash flow generation. |
| Dividend investor | Strong fit | BWMX is known for its history of returning capital to shareholders through consistent dividend payments. |
| Low-risk investor | Weak fit | Market volatility and exposure to Mexican economic cycles introduce risks not suitable for a low-risk profile. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is subject to liquidity fluctuations and sensitivity to broader Mexican market sentiment. |
| Valuation risk | Medium | Market pricing can be disconnected from fundamentals due to the stock's small-cap status. |
| Competition risk (E-commerce) | High | Large e-commerce platforms like MELI exert pricing pressure on home goods. |
| Business quality | Medium | While the platform is efficient, it remains reliant on the success of the direct-selling model. |
| Dividend income | Medium | Dividends depend on maintaining profitability and cash flow in a volatile consumer environment. |
| Execution risk | Medium | The successful integration and synergy realization of the JAFRA business is critical. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 29.63% | Avg. Invested days 42 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/17/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 636.89M USD | Price to earnings Ratio 6.18 | 1Y Target Price 29.22 |
Price to earnings Ratio 6.18 | 1Y Target Price 29.22 | ||
Volume (30-day avg) 78.4K shares | Beta 1.04 | 52 Weeks Range 11.44 - 18.89 | Updated Date 09/17/2026 |
52 Weeks Range 11.44 - 18.89 | Updated Date 09/17/2026 | ||
Dividends yield (FY) 7.84% | Basic EPS (TTM) 2.61 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Home Solutions | Direct sales of organizational and kitchen products via catalogs and digital platforms. | This is the core business; its success depends on the popularity of the catalog items. |
| Beauty & Personal Care | Sales of cosmetics and skincare products following the JAFRA acquisition. | This segment adds recurring revenue through a well-established brand. |
| Geography: Mexico | Primary market and main source of revenue for the distribution network. | The company's performance is closely tied to the Mexican economy and consumer confidence. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 6.18 | Forward PE 5.7 | Enterprise Value 1.03B | Price to Sales(TTM) 0.04 |
Enterprise Value 1.03B | Price to Sales(TTM) 0.04 | ||
Enterprise Value to Revenue 1.18 | Enterprise Value to EBITDA 6.18 | Shares Outstanding 39.49M | Shares Floating 14.50M |
Shares Outstanding 39.49M | Shares Floating 14.50M | ||
Percent Insiders 63.22 | Percent Institutions 12.35 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Betterware de México, S.A.P.I. de C.V.
Exchange NYSE | Headquarters El Arenal, JA, Mexico | ||
IPO Launch date 2020-03-16 | Group CEO, President & Director Mr. Andres Campos Chevallier | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 4823 | Website https://www.betterware.com.mx |
Full time employees 4823 | Website https://www.betterware.com.mx | ||
Betterware de México, S.A.P.I. de C.V. operates as a direct-to-consumer selling company in the United States and Mexico. It operates through Home Organization Products; and Beauty and Personal Care Products segments. The Home Organization Products segment provides a portfolio of products comprising kitchen and food preservation; home solutions; bedroom; bathroom; laundry and cleaning; wellness; and technology and mobility. The Beauty and Personal Care Products segment offers fragrances, color, skin care products, and toiletries. It sells its products through catalogues, as well as distributes through a network of distributors, associates, leaders, and consultants to the end customers. Betterware de México, S.A.P.I. de C.V. is headquartered in El Arenal, Mexico. The company operates as a subsidiary of Campalier S.A. de C.V.
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