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Upturn AI SWOT - About
BWMX 
Betterware de México, S.A.P.I. de C.V. (BWMX)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
07/07/2025: BWMX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $19.37
1 Year Target Price $19.37
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -3.5% | Avg. Invested days 41 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/07/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 323.16M USD | Price to earnings Ratio - | 1Y Target Price 19.37 |
Price to earnings Ratio - | 1Y Target Price 19.37 | ||
Volume (30-day avg) 1 | Beta 1.17 | 52 Weeks Range 7.00 - 14.44 | Updated Date 07/7/2025 |
52 Weeks Range 7.00 - 14.44 | Updated Date 07/7/2025 | ||
Dividends yield (FY) 15.15% | Basic EPS (TTM) -0.21 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.06% | Operating Margin (TTM) 12.4% |
Management Effectiveness
Return on Assets (TTM) 8.46% | Return on Equity (TTM) 44.29% |
Valuation
Trailing PE - | Forward PE 5.2 | Enterprise Value 582449240 | Price to Sales(TTM) 0.02 |
Enterprise Value 582449240 | Price to Sales(TTM) 0.02 | ||
Enterprise Value to Revenue 0.78 | Enterprise Value to EBITDA 4.95 | Shares Outstanding 37316500 | Shares Floating 17126244 |
Shares Outstanding 37316500 | Shares Floating 17126244 | ||
Percent Insiders 53.91 | Percent Institutions 12.8 |
Upturn AI SWOT
Betterware de México, S.A.P.I. de C.V.
Company Overview
History and Background
Betterware de Mu00c3u00a9xico, S.A.P.I. de C.V. was founded in 1995. It evolved from a catalog-based direct sales model to a network marketing approach, distributing home organization, kitchenware, and other household products through independent distributors in Mexico and Guatemala. It went public via SPAC merger with DD3 Acquisition Corp. II in 2020.
Core Business Areas
- Home Organization: Offers solutions to organize and optimize spaces within homes.
- Kitchenware: Includes cookware, utensils, and storage solutions for kitchens.
- Household Products: Encompasses a variety of items for cleaning, laundry, and general home maintenance.
- Furniture: Offers tables, chairs, stands, cabinets, shelves, etc.
Leadership and Structure
The company is led by CEO Andres Campos, with a management team focused on sales, marketing, and operations. They operate with a network of distributors and associates.
Top Products and Market Share
Key Offerings
- Home Organization Solutions: This is a core product offering, focusing on storage containers, closet organizers, and space-saving solutions. Market share data specific to Betterware is difficult to obtain, but the home organization market is highly competitive with companies like Tupperware, Sterilite, and The Container Store.
- Kitchen Gadgets and Storage: Includes a range of kitchen tools, food storage containers, and cookware designed for convenience and efficiency. The competition includes companies like OXO, Rubbermaid, and Pampered Chef.
- Home Solutions: Includes home cleaning, air purification and other appliances. The competition includes companies like Dyson, SharkNinja.
Market Dynamics
Industry Overview
The Mexican direct selling and household products market is characterized by strong consumer demand for affordable and innovative solutions. E-commerce is increasingly relevant. Guatemala has a similar demand for cheaper options for home goods.
Positioning
Betterware positions itself as a value-driven provider of innovative and affordable household solutions through a direct selling network. Its competitive advantages include a large distributor network, a strong brand presence in Mexico, and a focus on product innovation.
Total Addressable Market (TAM)
The TAM for household products in Mexico is estimated at billions of USD annually. Betterware is positioned to capture a significant share through its direct selling model and focus on value and innovation.
Upturn SWOT Analysis
Strengths
- Extensive distributor network in Mexico and Guatemala
- Strong brand recognition
- Innovative product development
- Direct selling model allows for personal interaction
Weaknesses
- Dependence on distributor performance
- Susceptible to economic downturns in Mexico
- Limited international presence outside of Mexico and Guatemala
- Vulnerable to fraud via distributors
- Foreign Exchange rate fluctuations
Opportunities
- Expansion into new Latin American markets
- E-commerce growth
- Strategic partnerships to expand product offerings
- Product diversification into higher-margin items
Threats
- Increased competition from online retailers and other direct selling companies
- Changes in consumer preferences
- Economic instability in Mexico and Guatemala
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- TUP
- NUS
- AVON
Competitive Landscape
Betterware benefits from its dedicated distributor network and strong Mexican brand. Online retailers and other direct selling companies present competitive challenges.
Growth Trajectory and Initiatives
Historical Growth: Historical growth will be analyzed based on revenue and net income growth over the past 3-5 years.
Future Projections: Future projections will be based on analyst estimates for revenue and earnings growth.
Recent Initiatives: Recent initiatives might include expansion into new product categories, investments in e-commerce, or strategic partnerships.
Summary
Betterware de Mu00c3u00a9xico is a well-established direct selling company with a strong presence in Mexico. Its strengths lie in its distributor network and brand recognition. However, it faces challenges from online competition and economic instability. Their products must continue to be innovative and well-priced to retain distributors and associates.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
- Company Press Releases
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Betterware de México, S.A.P.I. de C.V.
Exchange NASDAQ | Headquaters Zapopan, JA, Mexico | ||
IPO Launch date 2020-03-16 | Group CEO, President & Director Mr. Andres Campos Chevallier | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 2524 | Website https://www.betterware.com.mx |
Full time employees 2524 | Website https://www.betterware.com.mx | ||
Betterware de México, S.A.P.I. de C.V. operates as a direct-to-consumer selling company in the United Staes and Mexico. It operates through two segments, Home Organization Products; and Beauty and Personal Care Products. The Home Organization Products segment provides a portfolio of products comprising kitchen and food preservation; home solutions; bedroom; bathroom; laundry and cleaning; wellness; and technology and mobility. The Beauty and Personal Care Products segment offers fragrances, color, skin care products, and toiletries. It sells its products through catalogues, as well as distributes through a network of distributors, associates, leaders, and consultants to the end customers. The company is headquartered in Zapopan, Mexico. Betterware de México, S.A.P.I. de C.V. is a subsidiary of Campalier S.A. de C.V.
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