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BWMX 
Betterware de México, S.A.P.I. de C.V. (BWMX)
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Upturn Advisory Summary
11/05/2025: BWMX (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $18.55
1 Year Target Price $18.55
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 51.01% | Avg. Invested days 40 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 11/05/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 532.88M USD | Price to earnings Ratio 32.45 | 1Y Target Price 18.55 |
Price to earnings Ratio 32.45 | 1Y Target Price 18.55 | ||
Volume (30-day avg) 1 | Beta 1.25 | 52 Weeks Range 6.73 - 14.73 | Updated Date 11/5/2025 |
52 Weeks Range 6.73 - 14.73 | Updated Date 11/5/2025 | ||
Dividends yield (FY) 8.23% | Basic EPS (TTM) 0.44 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.16% | Operating Margin (TTM) 18.57% |
Management Effectiveness
Return on Assets (TTM) 16.34% | Return on Equity (TTM) 82.12% |
Valuation
Trailing PE 32.45 | Forward PE 5.79 | Enterprise Value 761793794 | Price to Sales(TTM) 0.04 |
Enterprise Value 761793794 | Price to Sales(TTM) 0.04 | ||
Enterprise Value to Revenue 0.99 | Enterprise Value to EBITDA 7.04 | Shares Outstanding 37316546 | Shares Floating 17126244 |
Shares Outstanding 37316546 | Shares Floating 17126244 | ||
Percent Insiders 53.91 | Percent Institutions 12.45 |
Upturn AI SWOT
Betterware de México, S.A.P.I. de C.V.
Company Overview
History and Background
Betterware de Mu00e9xico was founded in 1995 and is headquartered in Guadalajara, Mexico. It is a direct-to-consumer company focused on home organization, kitchenware, and other household products. The company evolved from a traditional catalog sales model to a digitally-enabled direct selling platform.
Core Business Areas
- Home Organization: Storage solutions, organizers, and space-saving products for various areas of the home.
- Kitchenware: Cookware, kitchen gadgets, and food storage containers.
- Other Household Products: Cleaning supplies, laundry solutions, and other essential household items.
- Jafra Cosmetics: Beauty and personal care products. Betterware acquired Jafra in 2022.
Leadership and Structure
The company is led by its CEO, Andres Campos. The organizational structure consists of functional departments like Sales, Marketing, Operations, Finance, and Technology. The company uses a network of distributors and associates to reach consumers.
Top Products and Market Share
Key Offerings
- Home Organization Solutions: Betterware's core product category, providing storage and organization solutions for various rooms. Significant market share in the home organization segment in Mexico. Competitors include Tupperware (TPC), Rubbermaid (NWL) and local brands. Revenue generated from Home Organization solutions comprise a large portion of Betterware's total revenue.
- Kitchen Utensils: Wide range of kitchen tools, utensils, and gadgets. Competitors include Tramontina, T-fal and local brands. Market share is significant in the Mexican market.
- Jafra Beauty Products: Beauty and personal care products, including skincare, makeup, and fragrances. Major competitors include Avon (AVP) and Natura &Co (NTCO). Jafra contributes a significant amount to Betterware's revenue.
Market Dynamics
Industry Overview
The direct-to-consumer market in Mexico is characterized by strong local brands and increasing e-commerce penetration. The home organization and kitchenware segments are growing, driven by urbanization and changing lifestyles.
Positioning
Betterware is a leading direct-to-consumer company in Mexico, with a strong brand reputation and established distribution network. It differentiates itself through innovative product design and a focus on affordable pricing.
Total Addressable Market (TAM)
The TAM for home products and direct selling in Mexico is estimated to be in the billions of USD annually. Betterware is well-positioned to capture a significant portion of this market due to its strong brand recognition, extensive distribution network, and diversified product portfolio.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in Mexico
- Extensive distribution network
- Innovative product design
- Affordable pricing strategy
- High distributor engagement and retention
Weaknesses
- Dependence on the Mexican market
- Exposure to currency fluctuations
- Potential for distributor attrition
- Reliance on direct selling model in a digital age
Opportunities
- Expansion into new markets in Latin America
- Increasing e-commerce penetration in Mexico
- Development of new product categories
- Leveraging Jafra's distribution network
Threats
- Competition from established direct-to-consumer companies
- Economic downturn in Mexico
- Changes in consumer preferences
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- TPC
- NWL
- AVP
- NTCO
Competitive Landscape
Betterware faces competition from established direct-to-consumer companies and traditional retailers. Its competitive advantages include its strong brand recognition, extensive distribution network, and affordable pricing.
Major Acquisitions
Jafra Cosmetics International
- Year: 2022
- Acquisition Price (USD millions): 255
- Strategic Rationale: Diversified product portfolio and expanded reach into beauty and personal care market. Enabled Betterware to leverage Jafra's sales and distribution network.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by expansion within Mexico, new product launches, and strategic acquisitions.
Future Projections: Future growth projections are subject to economic conditions and competitive pressures. Analyst estimates vary based on their outlook for the Mexican economy and Betterware's execution of its strategic initiatives.
Recent Initiatives: Recent strategic initiatives include expanding e-commerce capabilities, launching new product categories, and integrating Jafra into the Betterware ecosystem.
Summary
Betterware de Mu00e9xico shows solid brand recognition and a wide distribution network in Mexico. Its future growth hinges on expanding outside of Mexico and successfully integrating Jafra. It faces economic uncertainties and stiff competition, so its profitability and aggressive strategic initiatives will be crucial in the future. Its success will depend on the effective expansion into e-commerce and into new market segments.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Betterware de Mu00e9xico Investor Relations
- Company SEC Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It should not be considered financial advice. Market share estimates are approximate and subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Betterware de México, S.A.P.I. de C.V.
Exchange NASDAQ | Headquaters Zapopan, JA, Mexico | ||
IPO Launch date 2020-03-16 | Group CEO, President & Director Mr. Andres Campos Chevallier | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 2595 | Website https://www.betterware.com.mx |
Full time employees 2595 | Website https://www.betterware.com.mx | ||
Betterware de México, S.A.P.I. de C.V. operates as a direct-to-consumer selling company in the United Staes and Mexico. It operates through two segments, Home Organization Products; and Beauty and Personal Care Products. The Home Organization Products segment provides a portfolio of products comprising kitchen and food preservation; home solutions; bedroom; bathroom; laundry and cleaning; wellness; and technology and mobility. The Beauty and Personal Care Products segment offers fragrances, color, skin care products, and toiletries. It sells its products through catalogues, as well as distributes through a network of distributors, associates, leaders, and consultants to the end customers. The company is headquartered in Zapopan, Mexico. Betterware de México, S.A.P.I. de C.V. is a subsidiary of Campalier S.A. de C.V.
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