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BWMX 
Betterware de México, S.A.P.I. de C.V. (BWMX)
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Upturn Advisory Summary
12/19/2025: BWMX (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $19.08
1 Year Target Price $19.08
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 45.82% | Avg. Invested days 45 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 12/19/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 514.60M USD | Price to earnings Ratio 29.98 | 1Y Target Price 19.08 |
Price to earnings Ratio 29.98 | 1Y Target Price 19.08 | ||
Volume (30-day avg) 1 | Beta 1.25 | 52 Weeks Range 6.73 - 14.80 | Updated Date 12/20/2025 |
52 Weeks Range 6.73 - 14.80 | Updated Date 12/20/2025 | ||
Dividends yield (FY) 8.49% | Basic EPS (TTM) 0.46 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.16% | Operating Margin (TTM) 18.57% |
Management Effectiveness
Return on Assets (TTM) 16.34% | Return on Equity (TTM) 82.12% |
Valuation
Trailing PE 29.98 | Forward PE 6.89 | Enterprise Value 785867857 | Price to Sales(TTM) 0.04 |
Enterprise Value 785867857 | Price to Sales(TTM) 0.04 | ||
Enterprise Value to Revenue 0.99 | Enterprise Value to EBITDA 5.67 | Shares Outstanding 37316546 | Shares Floating 17126244 |
Shares Outstanding 37316546 | Shares Floating 17126244 | ||
Percent Insiders 53.91 | Percent Institutions 13.04 |
Upturn AI SWOT
Betterware de México, S.A.P.I. de C.V.
Company Overview
History and Background
Betterware de Mu00e9xico, S.A.P.I. de C.V. (often referred to as Betterware) was founded in 1995. It is a direct selling company that offers a wide range of innovative home solutions. The company has grown significantly by focusing on a network of independent distributors and leveraging technology to enhance its operations and reach. A significant milestone was its listing on the NASDAQ stock exchange in 2020, which provided capital for expansion and increased its visibility in international markets.
Core Business Areas
- Home Solutions Products: Betterware offers a diverse portfolio of products designed to improve home organization, kitchen efficiency, personal care, and general home comfort. These products are typically patented and exclusive to Betterware.
- Direct Selling Model: The company operates a direct-to-consumer model, utilizing a network of independent distributors who sell products to end customers through catalogs, online platforms, and personal interactions.
Leadership and Structure
Betterware de Mu00e9xico, S.A.P.I. de C.V. is led by a management team with extensive experience in the direct selling and retail industries. Key leadership roles typically include a CEO, CFO, and heads of operations, sales, and marketing. The company is structured around its extensive network of distributors, with corporate functions supporting product development, logistics, and sales enablement.
Top Products and Market Share
Key Offerings
- Description: A wide array of innovative tools and storage solutions designed to optimize kitchen space and cooking efficiency. Competitors include companies like Tupperware, various home goods retailers (e.g., Bed Bath & Beyond, Target), and online marketplaces (e.g., Amazon). Market share data for specific product categories is proprietary, but Betterware holds a significant position in the Mexican direct-selling home solutions market.
- Market Share Data: Not publicly available for specific products.
- Product Name 1: Kitchen Gadgets and Organizers
- Description: Products such as shelving units, closet organizers, and decorative storage items that help consumers declutter and manage their living spaces. Competitors are broad, including large retailers, specialty home organization stores, and direct-selling counterparts. Market share data is proprietary.
- Market Share Data: Not publicly available for specific products.
- Product Name 2: Home Storage and Organization Solutions
- Description: Includes items like skincare tools, massagers, and other personal grooming products. Competitors range from cosmetic companies to general retailers and other direct-selling entities. Market share data is proprietary.
- Market Share Data: Not publicly available for specific products.
- Product Name 3: Personal Care and Wellness Items
Market Dynamics
Industry Overview
Betterware operates within the broader direct-selling and home goods retail industries. The direct-selling market, particularly in emerging economies like Mexico, continues to show resilience, driven by opportunities for entrepreneurship and the accessibility of products. The home goods sector is influenced by consumer spending on home improvement, organization, and comfort, which has seen a sustained interest.
Positioning
Betterware positions itself as a provider of affordable, innovative, and exclusive home solutions. Its key competitive advantages include its strong brand recognition in Mexico, its extensive and loyal distributor network, its proprietary product design and patents, and its ability to adapt to consumer needs through its direct-selling model and technology integration.
Total Addressable Market (TAM)
The total addressable market for home solutions and direct-selling in Mexico and other target regions is substantial. Betterware is a leading player in the Mexican direct-selling home solutions segment. Its strategy involves expanding its distributor base and product offerings to capture a larger share of this market and exploring international expansion to tap into new TAM.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and loyal customer base in Mexico.
- Extensive and established network of independent distributors.
- Proprietary and innovative product portfolio with exclusive designs.
- Efficient supply chain and logistics operations.
- Leveraging technology for sales and operations enhancement.
Weaknesses
- Heavy reliance on the Mexican market.
- Potential challenges in replicating success in new international markets.
- Dependence on the performance and motivation of independent distributors.
- Sensitivity to economic downturns affecting consumer discretionary spending.
Opportunities
- Expansion into new international markets.
- Diversification of product categories.
- Further integration of e-commerce and digital platforms.
- Potential for strategic acquisitions to broaden offerings or market reach.
- Growing demand for home organization and improvement solutions.
Threats
- Increased competition from traditional retailers and online marketplaces.
- Economic instability in key operating regions.
- Changes in direct-selling regulations.
- Supply chain disruptions.
- Shifts in consumer preferences and purchasing habits.
Competitors and Market Share
Key Competitors
- Natura &Co (NTCO)
- Amway
- Herbalife Nutrition Ltd. (HLF)
- Mary Kay Inc.
Competitive Landscape
Betterware's advantage lies in its focused product offering of home solutions, which differentiates it from competitors that may have broader portfolios (e.g., cosmetics, health supplements). Its established distributor network in Mexico is a significant moat. However, it faces intense competition from large multinational direct-selling companies with global reach and established brands, as well as from increasingly agile e-commerce platforms offering a wide variety of home goods.
Growth Trajectory and Initiatives
Historical Growth: Betterware has experienced significant historical growth, driven by its successful expansion of its direct-selling network and its ability to introduce popular home solution products. The company has demonstrated consistent revenue and profit growth, solidifying its market position in Mexico.
Future Projections: Analyst estimates generally project continued growth for Betterware, driven by ongoing market penetration in Mexico, potential expansion into new geographies, and the introduction of new product lines. Projections often highlight the company's ability to scale its operations and capitalize on evolving consumer trends in home organization and convenience.
Recent Initiatives: Recent initiatives likely include efforts to enhance digital capabilities for distributors and customers, expansion into new international markets (such as Colombia and Peru), and the introduction of new product categories to diversify its revenue streams and attract a broader customer base.
Summary
Betterware de Mu00e9xico is a strong player in the Mexican direct-selling home solutions market, with a proven track record of growth and profitability. Its innovative product lines and extensive distributor network are key strengths. The company needs to carefully manage its expansion into new markets to mitigate risks and continue its digital transformation to stay competitive against e-commerce giants. Its financial health appears robust, supporting future growth initiatives.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Investor Relations Filings (SEC)
- Financial News Outlets (e.g., Bloomberg, Reuters)
- Market Research Reports (General Industry Data)
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute investment advice. Financial data and market share estimations are subject to change and may not be exhaustive. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Betterware de México, S.A.P.I. de C.V.
Exchange NYSE | Headquaters Zapopan, JA, Mexico | ||
IPO Launch date 2020-03-16 | Group CEO, President & Director Mr. Andres Campos Chevallier | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 2595 | Website https://www.betterware.com.mx |
Full time employees 2595 | Website https://www.betterware.com.mx | ||
Betterware de México, S.A.P.I. de C.V. operates as a direct-to-consumer selling company in the United Staes and Mexico. It operates through two segments, Home Organization Products; and Beauty and Personal Care Products. The Home Organization Products segment provides a portfolio of products comprising kitchen and food preservation; home solutions; bedroom; bathroom; laundry and cleaning; wellness; and technology and mobility. The Beauty and Personal Care Products segment offers fragrances, color, skin care products, and toiletries. It sells its products through catalogues, as well as distributes through a network of distributors, associates, leaders, and consultants to the end customers. The company is headquartered in Zapopan, Mexico. Betterware de México, S.A.P.I. de C.V. is a subsidiary of Campalier S.A. de C.V.
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