Upturn unsubscribed user
$1.14/ day, billed weekly
Cancel anytime
(Ad-Free, Unlimited access)​
NO CREDIT CARD REQUIRED
BWMX logo BWMX
Upturn stock ratingUpturn stock rating
BWMX logo

Betterware de México, S.A.P.I. de C.V. (BWMX)

Upturn stock ratingUpturn stock rating
$8.65
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

06/30/2025: BWMX (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

ratingratingratingratingrating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

1 Analysts rated it

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Year Target Price $19.21

Year Target Price $19.21

Analyst’s Price TargetsFor last 52 week
$19.21Target price
Low$7
Current$8.65
high$14.44

Analysis of Past Performance

Type Stock
Historic Profit -3.5%
Avg. Invested days 41
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 326.52M USD
Price to earnings Ratio -
1Y Target Price 19.21
Price to earnings Ratio -
1Y Target Price 19.21
Volume (30-day avg) 1
Beta 1.17
52 Weeks Range 7.00 - 14.44
Updated Date 06/30/2025
52 Weeks Range 7.00 - 14.44
Updated Date 06/30/2025
Dividends yield (FY) 14.97%
Basic EPS (TTM) -0.2

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 4.06%
Operating Margin (TTM) 12.4%

Management Effectiveness

Return on Assets (TTM) 8.46%
Return on Equity (TTM) 44.29%

Valuation

Trailing PE -
Forward PE 5.29
Enterprise Value 584524576
Price to Sales(TTM) 0.02
Enterprise Value 584524576
Price to Sales(TTM) 0.02
Enterprise Value to Revenue 0.78
Enterprise Value to EBITDA 4.99
Shares Outstanding 37316500
Shares Floating 17126244
Shares Outstanding 37316500
Shares Floating 17126244
Percent Insiders 53.91
Percent Institutions 12.8

Analyst Ratings

Rating 1
Target Price 19.21
Buy -
Strong Buy 1
Buy -
Strong Buy 1
Hold -
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Betterware de México, S.A.P.I. de C.V.

stock logo

Company Overview

overview logo History and Background

Betterware de Mu00c3u00a9xico, S.A.P.I. de C.V. was founded in 1995. It evolved from a catalog-based direct sales model to a network marketing approach, distributing home organization, kitchenware, and other household products through independent distributors in Mexico and Guatemala. It went public via SPAC merger with DD3 Acquisition Corp. II in 2020.

business area logo Core Business Areas

  • Home Organization: Offers solutions to organize and optimize spaces within homes.
  • Kitchenware: Includes cookware, utensils, and storage solutions for kitchens.
  • Household Products: Encompasses a variety of items for cleaning, laundry, and general home maintenance.
  • Furniture: Offers tables, chairs, stands, cabinets, shelves, etc.

leadership logo Leadership and Structure

The company is led by CEO Andres Campos, with a management team focused on sales, marketing, and operations. They operate with a network of distributors and associates.

Top Products and Market Share

overview logo Key Offerings

  • Home Organization Solutions: This is a core product offering, focusing on storage containers, closet organizers, and space-saving solutions. Market share data specific to Betterware is difficult to obtain, but the home organization market is highly competitive with companies like Tupperware, Sterilite, and The Container Store.
  • Kitchen Gadgets and Storage: Includes a range of kitchen tools, food storage containers, and cookware designed for convenience and efficiency. The competition includes companies like OXO, Rubbermaid, and Pampered Chef.
  • Home Solutions: Includes home cleaning, air purification and other appliances. The competition includes companies like Dyson, SharkNinja.

Market Dynamics

industry overview logo Industry Overview

The Mexican direct selling and household products market is characterized by strong consumer demand for affordable and innovative solutions. E-commerce is increasingly relevant. Guatemala has a similar demand for cheaper options for home goods.

Positioning

Betterware positions itself as a value-driven provider of innovative and affordable household solutions through a direct selling network. Its competitive advantages include a large distributor network, a strong brand presence in Mexico, and a focus on product innovation.

Total Addressable Market (TAM)

The TAM for household products in Mexico is estimated at billions of USD annually. Betterware is positioned to capture a significant share through its direct selling model and focus on value and innovation.

Upturn SWOT Analysis

Strengths

  • Extensive distributor network in Mexico and Guatemala
  • Strong brand recognition
  • Innovative product development
  • Direct selling model allows for personal interaction

Weaknesses

  • Dependence on distributor performance
  • Susceptible to economic downturns in Mexico
  • Limited international presence outside of Mexico and Guatemala
  • Vulnerable to fraud via distributors
  • Foreign Exchange rate fluctuations

Opportunities

  • Expansion into new Latin American markets
  • E-commerce growth
  • Strategic partnerships to expand product offerings
  • Product diversification into higher-margin items

Threats

  • Increased competition from online retailers and other direct selling companies
  • Changes in consumer preferences
  • Economic instability in Mexico and Guatemala
  • Supply chain disruptions

Competitors and Market Share

competitor logo Key Competitors

  • TUP
  • NUS
  • AVON

Competitive Landscape

Betterware benefits from its dedicated distributor network and strong Mexican brand. Online retailers and other direct selling companies present competitive challenges.

Growth Trajectory and Initiatives

Historical Growth: Historical growth will be analyzed based on revenue and net income growth over the past 3-5 years.

Future Projections: Future projections will be based on analyst estimates for revenue and earnings growth.

Recent Initiatives: Recent initiatives might include expansion into new product categories, investments in e-commerce, or strategic partnerships.

Summary

Betterware de Mu00c3u00a9xico is a well-established direct selling company with a strong presence in Mexico. Its strengths lie in its distributor network and brand recognition. However, it faces challenges from online competition and economic instability. Their products must continue to be innovative and well-priced to retain distributors and associates.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Market Research Reports
  • Analyst Estimates
  • Company Press Releases

Disclaimers:

The data provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Betterware de México, S.A.P.I. de C.V.

Exchange NASDAQ
Headquaters Zapopan, JA, Mexico
IPO Launch date 2020-03-16
Group CEO, President & Director Mr. Andres Campos Chevallier
Sector Consumer Cyclical
Industry Specialty Retail
Full time employees 2524
Full time employees 2524

Betterware de México, S.A.P.I. de C.V. operates as a direct-to-consumer selling company in the United Staes and Mexico. It operates through two segments, Home Organization Products; and Beauty and Personal Care Products. The Home Organization Products segment provides a portfolio of products comprising kitchen and food preservation; home solutions; bedroom; bathroom; laundry and cleaning; wellness; and technology and mobility. The Beauty and Personal Care Products segment offers fragrances, color, skin care products, and toiletries. It sells its products through catalogues, as well as distributes through a network of distributors, associates, leaders, and consultants to the end customers. The company is headquartered in Zapopan, Mexico. Betterware de México, S.A.P.I. de C.V. is a subsidiary of Campalier S.A. de C.V.