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Upturn AI SWOT - About
BWMX 
Betterware de México, S.A.P.I. de C.V. (BWMX)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
09/17/2025: BWMX (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $19.13
1 Year Target Price $19.13
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 58.4% | Avg. Invested days 44 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 504.52M USD | Price to earnings Ratio - | 1Y Target Price 19.13 |
Price to earnings Ratio - | 1Y Target Price 19.13 | ||
Volume (30-day avg) 1 | Beta 0.99 | 52 Weeks Range 6.85 - 14.15 | Updated Date 09/17/2025 |
52 Weeks Range 6.85 - 14.15 | Updated Date 09/17/2025 | ||
Dividends yield (FY) 9.01% | Basic EPS (TTM) -0.17 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.17% | Operating Margin (TTM) 16.34% |
Management Effectiveness
Return on Assets (TTM) 12.71% | Return on Equity (TTM) 43.23% |
Valuation
Trailing PE - | Forward PE 6 | Enterprise Value 773526905 | Price to Sales(TTM) 0.04 |
Enterprise Value 773526905 | Price to Sales(TTM) 0.04 | ||
Enterprise Value to Revenue 1.01 | Enterprise Value to EBITDA 7.18 | Shares Outstanding 37316500 | Shares Floating 17126244 |
Shares Outstanding 37316500 | Shares Floating 17126244 | ||
Percent Insiders 53.91 | Percent Institutions 12.45 |
Upturn AI SWOT
Betterware de México, S.A.P.I. de C.V.
Company Overview
History and Background
Betterware de Mu00e9xico was founded in 1995, focusing on direct-to-consumer sales of home organization and improvement products. It has grown significantly, expanding its product line and distribution network to become a leading player in Mexico's direct selling market.
Core Business Areas
- Home Organization: Products designed to help consumers organize and optimize space within their homes, including storage solutions, kitchen organizers, and closet systems.
- Home Improvement: Items aimed at enhancing the aesthetic and functional aspects of homes, such as decor, kitchenware, and small appliances.
- Wellness & Personal Care: Focuses on health and beauty-related products, expanding the company's product offerings beyond the home.
Leadership and Structure
The company is led by a management team with experience in direct selling and retail. Its organizational structure includes departments for sales, marketing, operations, and finance, supporting its distributor network.
Top Products and Market Share
Key Offerings
- Modular Storage Solutions: Stackable and customizable storage containers are very popular. No specific market share data is readily available but it is a core product line. Competitors include Tupperware (TPC) and Rubbermaid (NWL).
- Kitchen Organizers: A range of kitchen organization products. No specific market share data is readily available, but are important sales drivers. Competitors include The Container Store (TCS) and Williams-Sonoma (WSM).
- Water Filtration Systems: Point-of-use water filtration products designed for home use. Growing product line. Competitors include Brita (CLX), PUR, and Culligan.
Market Dynamics
Industry Overview
The direct selling industry in Mexico is characterized by a large informal sector and increasing demand for convenient and affordable products. E-commerce and digital marketing are growing in importance.
Positioning
Betterware positions itself as a provider of innovative and affordable home solutions, targeting middle-class consumers in Mexico. Its competitive advantage lies in its extensive distributor network and product innovation.
Total Addressable Market (TAM)
The TAM for household goods in Mexico is estimated to be in the billions of USD. Betterware holds a significant share, particularly within the direct selling channel.
Upturn SWOT Analysis
Strengths
- Extensive distributor network
- Strong brand recognition in Mexico
- Innovative product development
- Direct-to-consumer model
Weaknesses
- Dependence on the Mexican market
- Vulnerability to economic fluctuations
- High distributor turnover
- Limited brand presence outside of Mexico
Opportunities
- Expansion into other Latin American countries
- Increased penetration of e-commerce
- Development of new product categories
- Strategic partnerships
Threats
- Competition from established retailers and e-commerce platforms
- Economic downturns in Mexico
- Changes in consumer preferences
- Increased regulatory scrutiny
Competitors and Market Share
Key Competitors
- Tupperware Brands Corporation (TPC)
- Newell Brands (NWL)
- The Container Store (TCS)
Competitive Landscape
Betterwareu2019s advantage includes its direct selling model which allows it to reach wider, more specific customers in Mexico. Its smaller product price point also makes it favorable with some of the middle and lower-middle class.
Growth Trajectory and Initiatives
Historical Growth: The company has experienced significant revenue growth. Refer to public financial reports.
Future Projections: Analysts predict continued growth, driven by expansion and product innovation. Consult financial analysis platforms.
Recent Initiatives: Recent initiatives include digital transformation and expansion into new product categories.
Summary
Betterware de Mu00e9xico has grown successfully through its unique direct selling model in Mexico. With a strong focus on home organization and improvement products, it has built a reputable brand. To grow further, Betterware can improve its brand presence outside of Mexico and continue innovating through e-commerce and new product offerings. However, it is crucial for them to manage distributor turnover and be aware of fluctuations in the Mexican economy.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Financial News Articles
- Market Research Reports
- Company Financial Documents
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Betterware de México, S.A.P.I. de C.V.
Exchange NASDAQ | Headquaters Zapopan, JA, Mexico | ||
IPO Launch date 2020-03-16 | Group CEO, President & Director Mr. Andres Campos Chevallier | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 2324 | Website https://www.betterware.com.mx |
Full time employees 2324 | Website https://www.betterware.com.mx | ||
Betterware de México, S.A.P.I. de C.V. operates as a direct-to-consumer selling company in the United Staes and Mexico. It operates through two segments, Home Organization Products; and Beauty and Personal Care Products. The Home Organization Products segment provides a portfolio of products comprising kitchen and food preservation; home solutions; bedroom; bathroom; laundry and cleaning; wellness; and technology and mobility. The Beauty and Personal Care Products segment offers fragrances, color, skin care products, and toiletries. It sells its products through catalogues, as well as distributes through a network of distributors, associates, leaders, and consultants to the end customers. The company is headquartered in Zapopan, Mexico. Betterware de México, S.A.P.I. de C.V. is a subsidiary of Campalier S.A. de C.V.
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