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Upturn AI SWOT - About
NUS 
Nu Skin Enterprises Inc (NUS)
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Upturn Advisory Summary
08/28/2025: NUS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -27.91% | Avg. Invested days 23 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 399.75M USD | Price to earnings Ratio - | 1Y Target Price 7.5 |
Price to earnings Ratio - | 1Y Target Price 7.5 | ||
Volume (30-day avg) - | Beta 0.96 | 52 Weeks Range 5.28 - 11.30 | Updated Date 06/29/2025 |
52 Weeks Range 5.28 - 11.30 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 2.97% | Basic EPS (TTM) -0.8 |
Earnings Date
Report Date 2025-06-05 | When After Market | Estimate - | Actual 2.1363 |
Profitability
Profit Margin -2.3% | Operating Margin (TTM) 4.17% |
Management Effectiveness
Return on Assets (TTM) 3.54% | Return on Equity (TTM) -4.93% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 486906121 | Price to Sales(TTM) 0.24 |
Enterprise Value 486906121 | Price to Sales(TTM) 0.24 | ||
Enterprise Value to Revenue 0.29 | Enterprise Value to EBITDA 10.49 | Shares Outstanding 49413000 | Shares Floating 48494901 |
Shares Outstanding 49413000 | Shares Floating 48494901 | ||
Percent Insiders 2.24 | Percent Institutions 74.58 |
Upturn AI SWOT
Nu Skin Enterprises Inc
Company Overview
History and Background
Nu Skin Enterprises Inc. was founded in 1984 in Provo, Utah. Initially focusing on skincare products with high-quality ingredients, it expanded into nutritional supplements and network marketing. It went public in 1996 and has since grown into a global enterprise.
Core Business Areas
- Nu Skin: Focuses on premium anti-aging skincare and personal care products, including ageLOC technology.
- Pharmanex: Develops and distributes nutritional supplements and wellness products based on scientific research.
Leadership and Structure
Ryan Napierski serves as the CEO and President. The company operates with a hierarchical structure including regional presidents overseeing sales and marketing in different geographic areas. The Board of Directors provides oversight and strategic direction.
Top Products and Market Share
Key Offerings
- ageLOC LumiSpa: A skincare device for cleansing and exfoliating. Competitors include Foreo, PMD Beauty. Revenue is not publicly broken out.
- ageLOC LumiSpa iO: A skincare device for cleansing and exfoliating. Competitors include Foreo, PMD Beauty. Revenue is not publicly broken out.
- ageLOC Reset: A wellness dietary supplement to help support overall wellbeing, including mood and sleep. Competitors include Herbalife, Beachbody. Revenue is not publicly broken out.
- ageLOC TR90: A weight management and body shaping system. Competitors include Herbalife, Beachbody. Revenue is not publicly broken out.
Market Dynamics
Industry Overview
The beauty and wellness industry is experiencing growth, driven by increasing consumer awareness of health and beauty, e-commerce, and personalization trends.
Positioning
Nu Skin is positioned as a premium brand within the beauty and wellness market, emphasizing scientific innovation and anti-aging solutions. Their competitive advantage lies in their proprietary ageLOC technology and network marketing distribution model.
Total Addressable Market (TAM)
The global beauty and personal care market is estimated to be worth approximately $500 billion. The global dietary supplements market is estimated to be $200 billion. Nu Skin's positioning allows it to capture a significant portion of the TAM through its direct selling approach.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in key markets
- Proprietary ageLOC technology
- Global distribution network
- Recurring revenue model via distributors
Weaknesses
- Dependence on distributor network
- Negative perception associated with MLM business model
- Fluctuations in currency exchange rates
- Regulatory scrutiny of dietary supplements
Opportunities
- Expansion into new geographic markets
- Development of new product lines based on scientific research
- Increased online presence and e-commerce sales
- Partnerships with other beauty and wellness companies
Threats
- Intense competition in the beauty and wellness industry
- Changes in consumer preferences and trends
- Economic downturns affecting consumer spending
- Increased regulatory pressure on direct selling companies
Competitors and Market Share
Key Competitors
- HLF
- USNA
- GNC
Competitive Landscape
Nu Skin faces competition from established beauty and wellness companies, as well as other direct selling organizations. Its advantages include proprietary technology and a global distribution network. Disadvantages include the challenges associated with the MLM model and regulatory scrutiny.
Growth Trajectory and Initiatives
Historical Growth: Data missing. Provide the necessary information.
Future Projections: Data missing. Provide the necessary information.
Recent Initiatives: Data missing. Provide the necessary information.
Summary
Nu Skin is a global direct selling company with a focus on beauty and wellness. Its strong brand and proprietary technology are key strengths. However, the company faces challenges related to its business model and market competition. Expansion into new markets and product innovation are critical for future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company website
- Annual reports
- Market research reports
- Analyst reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is based on estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Nu Skin Enterprises Inc
Exchange NYSE | Headquaters Provo, UT, United States | ||
IPO Launch date 1996-11-21 | President, CEO & Director Mr. Ryan S. Napierski | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 3100 | Website https://www.nuskin.com |
Full time employees 3100 | Website https://www.nuskin.com | ||
Nu Skin Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of various beauty and wellness products worldwide. It offers skin care devices, cosmetics, and other personal care products, including ageLOC LumiSpa and ageLOC LumiSpa iO; and nutricentials skin care products. The company also provides wellness products, such as LifePak nutritional supplements, ageLOC TR90 weight management system, and Beauty Focus Collagen+. In addition, it is involved in the research and product development of skin care products and nutritional supplements. The company sells its products under the Nu Skin, Pharmanex, and ageLOC brands through retail stores, website, digital platforms, and independent direct sellers and marketers, as well as a service center. Nu Skin Enterprises, Inc. was founded in 1984 and is headquartered in Provo, Utah.
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