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Upturn AI Summary - About
Nu Skin Enterprises Inc(NUS)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for NUS
11/06/2026: NUS (1-star) is a SELL. SELL for 2 days. Simulated Profits (-13.05%). Updated daily EoD!
Nu Skin Enterprises is a global personal care and wellness company that distributes products through a network of independent sales leaders. Its main strength lies in its science-based ageLOC brand and a long-standing history of consistent dividend payments. The primary investment story centers on the company's ongoing effort to modernize its direct-selling model via digital platforms to attract new consumers. However, the company faces significant risks from intense competition, regulatory scrutiny, and the inherent challenges of the direct-selling recruitment structure. The stock may best suit dividend-oriented investors seeking steady income, provided they monitor the company's success in digital sales transformation and international market stability.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth is currently constrained by industry headwinds, making future appreciation dependent on successful digital transformation. |
| Momentum investor | Weak fit | The stock lacks the consistent upward momentum typically sought by this style unless a clear, sustained upturn in revenue emerges. |
| Value investor | Strong fit | The stock may offer an attractive entry point for value investors if it trades at lower valuation multiples relative to historical averages. |
| Dividend investor | Strong fit | The company has maintained a consistent history of dividend payments, providing reliable income for income-oriented investors. |
| Low-risk investor | Mixed fit | The business model faces regulatory and operational risks common to the direct-selling sector, introducing moderate volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | The stock is subject to fluctuations driven by regional sentiment and market conditions affecting direct-selling companies. |
| Valuation risk | Medium | Investors must weigh the current share price against the company's ability to revitalize long-term revenue growth. |
| Competition risk (Direct-selling and Retail) | High | Intense pressure from social media influencers and digital-native skincare brands threatens traditional sales channels. |
| Business quality | Medium | The business has historically maintained stable operating margins, though it faces structural challenges in a changing retail environment. |
| Dividend income | Low | The dividend is relatively stable, though long-term sustainability depends on maintaining sufficient free cash flow. |
| Execution risk | Medium / high | Success depends on effectively pivoting the sales force to digital platforms without alienating the existing, high-performing distributor base. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -46.13% | Avg. Invested days 24 | Today’s Advisory SELL |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/06/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 199.58M USD | Price to earnings Ratio - | 1Y Target Price 12.48 |
Price to earnings Ratio - | 1Y Target Price 12.48 | ||
Volume (30-day avg) 481.6K shares | Beta 0.93 | 52 Weeks Range 4.09 - 11.33 | Updated Date 11/08/2026 |
52 Weeks Range 4.09 - 11.33 | Updated Date 11/08/2026 | ||
Dividends yield (FY) 5.30% | Basic EPS (TTM) -4.86 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Beauty and Wellness Sales | Revenue from the sale of ageLOC skincare devices, supplements, and cosmetic products. | The company makes money primarily by selling consumable beauty and health products through its global network. |
| Geographic Markets | Operations in Mainland China, Americas, EMEA, and other parts of Asia. | Global diversification is key, as different regions face unique regulatory and economic conditions that impact revenue. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-11-05 | When After Market | Estimate 0.21 | Actual 0.1 |
Profitability
Profit Margin -17.72% | Operating Margin (TTM) 1.64% |
Management Effectiveness
Return on Assets (TTM) 2.67% | Return on Equity (TTM) -34.77% |
Valuation
Trailing PE - | Forward PE 3.53 | Enterprise Value 285.35M | Price to Sales(TTM) 0.15 |
Enterprise Value 285.35M | Price to Sales(TTM) 0.15 | ||
Enterprise Value to Revenue 0.22 | Enterprise Value to EBITDA 7.6 | Shares Outstanding 48.68M | Shares Floating 47.27M |
Shares Outstanding 48.68M | Shares Floating 47.27M | ||
Percent Insiders 3.4 | Percent Institutions 75.19 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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