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Upturn AI SWOT - About
NUS 
Nu Skin Enterprises Inc (NUS)
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Upturn Advisory Summary
07/03/2025: NUS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
0 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
Analysis of Past Performance
Type Stock | Historic Profit -26.77% | Avg. Invested days 21 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/03/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 399.75M USD | Price to earnings Ratio - | 1Y Target Price 7.5 |
Price to earnings Ratio - | 1Y Target Price 7.5 | ||
Volume (30-day avg) - | Beta 0.96 | 52 Weeks Range 5.28 - 11.30 | Updated Date 06/29/2025 |
52 Weeks Range 5.28 - 11.30 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 2.97% | Basic EPS (TTM) -0.8 |
Earnings Date
Report Date 2025-06-05 | When After Market | Estimate - | Actual 2.1363 |
Profitability
Profit Margin -2.3% | Operating Margin (TTM) 4.17% |
Management Effectiveness
Return on Assets (TTM) 3.54% | Return on Equity (TTM) -4.93% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 486906121 | Price to Sales(TTM) 0.24 |
Enterprise Value 486906121 | Price to Sales(TTM) 0.24 | ||
Enterprise Value to Revenue 0.29 | Enterprise Value to EBITDA 10.49 | Shares Outstanding 49413000 | Shares Floating 48494901 |
Shares Outstanding 49413000 | Shares Floating 48494901 | ||
Percent Insiders 2.24 | Percent Institutions 74.58 |
Upturn AI SWOT
Nu Skin Enterprises Inc
Company Overview
History and Background
Nu Skin Enterprises Inc. was founded in 1984. It began with a focus on 'all of the good, none of the bad' ingredients in personal care products. Over time, it expanded its product line and distribution model, embracing a direct selling approach and global expansion.
Core Business Areas
- Nu Skin: Focuses on premium anti-aging personal care and nutritional supplements. Products include skin care systems, devices, and supplements.
- Pharmanex: Focuses on nutritional supplements and wellness products backed by scientific research. Products include vitamins, minerals, and specialized supplements.
Leadership and Structure
Nu Skin operates with a CEO and executive team overseeing global operations. Its distribution relies heavily on independent distributors who sell products directly to consumers.
Top Products and Market Share
Key Offerings
- ageLOC LumiSpa: A facial cleansing device that cleanses and renews skin through its dual-action technology. The skincare device market is highly fragmented with competition from Foreo, PMD, and many private-label brands.
- ageLOC TR90: A weight management and body shaping system combining supplements and meal plans. Competitors in the weight management market include Herbalife Nutrition (HLF), WW International (WW), and numerous other brands.
- ageLOC Galvanic Spa: A handheld device that uses microcurrents to deliver anti-aging ingredients into the skin. The at-home beauty devices market has several players including LightStim, and NuFace
Market Dynamics
Industry Overview
The personal care and nutritional supplement industries are large and competitive, with increasing demand for anti-aging products and wellness solutions. Key trends include personalized beauty and a focus on natural ingredients.
Positioning
Nu Skin is positioned as a premium brand focusing on scientific innovation and direct selling. Its competitive advantage lies in its proprietary ageLOC technology and extensive distributor network.
Total Addressable Market (TAM)
The global anti-aging market is expected to reach hundreds of billions of dollars. Nu Skin is positioned to capture a portion of this TAM through its ageLOC products and network marketing model.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in certain markets
- Proprietary ageLOC technology
- Extensive distributor network
- Focus on scientific research and product development
Weaknesses
- Reliance on direct selling model, which can be controversial
- Fluctuations in distributor activity
- Sensitivity to economic conditions and consumer spending
- Negative perception associated with multi-level marketing
Opportunities
- Expansion into new geographic markets
- Development of new products and technologies
- Increased focus on online sales and digital marketing
- Growing demand for personalized beauty and wellness solutions
Threats
- Intense competition from other personal care and supplement companies
- Changes in regulations and consumer preferences
- Economic downturns
- Negative publicity and reputational risks
Competitors and Market Share
Key Competitors
- Herbalife Nutrition (HLF)
- Amway (Privately Held)
- USANA Health Sciences (USNA)
Competitive Landscape
Nu Skin faces intense competition. While its ageLOC technology and direct selling model provide advantages, it also faces challenges related to brand perception and regulatory scrutiny compared to more traditional retail brands.
Growth Trajectory and Initiatives
Historical Growth: Historical growth analysis needs dynamic data.
Future Projections: Future projects need dynamic data.
Recent Initiatives: Recent initiatives need dynamic data, but generally involve new product launches, market expansions, and investments in technology.
Summary
Nu Skin has a strong brand presence and innovative products, but it faces challenges due to its direct selling model and competitive landscape. While its ageLOC technology provides a competitive edge, negative perceptions and regulatory risks require careful management. Expansion into new markets and adaptation to changing consumer preferences are crucial for future growth. A diversified approach of both selling online and a direct marketing can enhance the market share as well.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Nu Skin Enterprises Inc
Exchange NYSE | Headquaters Provo, UT, United States | ||
IPO Launch date 1996-11-21 | President, CEO & Director Mr. Ryan S. Napierski | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 3100 | Website https://www.nuskin.com |
Full time employees 3100 | Website https://www.nuskin.com | ||
Nu Skin Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of various beauty and wellness products worldwide. It offers skin care devices, cosmetics, and other personal care products, including ageLOC LumiSpa and ageLOC LumiSpa iO; and nutricentials skin care products. The company also provides wellness products, such as LifePak nutritional supplements, ageLOC TR90 weight management system, and Beauty Focus Collagen+. In addition, it is involved in the research and product development of skin care products and nutritional supplements. The company sells its products under the Nu Skin, Pharmanex, and ageLOC brands through retail stores, website, digital platforms, and independent direct sellers and marketers, as well as a service center. Nu Skin Enterprises, Inc. was founded in 1984 and is headquartered in Provo, Utah.
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