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Upturn AI SWOT - About
NUS 
Nu Skin Enterprises Inc (NUS)
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Upturn Advisory Summary
09/12/2025: NUS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -26.76% | Avg. Invested days 25 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 399.75M USD | Price to earnings Ratio - | 1Y Target Price 7.5 |
Price to earnings Ratio - | 1Y Target Price 7.5 | ||
Volume (30-day avg) - | Beta 0.96 | 52 Weeks Range 5.28 - 11.30 | Updated Date 06/29/2025 |
52 Weeks Range 5.28 - 11.30 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 2.97% | Basic EPS (TTM) -0.8 |
Earnings Date
Report Date 2025-06-05 | When After Market | Estimate - | Actual 2.1363 |
Profitability
Profit Margin -2.3% | Operating Margin (TTM) 4.17% |
Management Effectiveness
Return on Assets (TTM) 3.54% | Return on Equity (TTM) -4.93% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 486906121 | Price to Sales(TTM) 0.24 |
Enterprise Value 486906121 | Price to Sales(TTM) 0.24 | ||
Enterprise Value to Revenue 0.29 | Enterprise Value to EBITDA 10.49 | Shares Outstanding 49413000 | Shares Floating 48494901 |
Shares Outstanding 49413000 | Shares Floating 48494901 | ||
Percent Insiders 2.24 | Percent Institutions 74.58 |
Upturn AI SWOT
Nu Skin Enterprises Inc
Company Overview
History and Background
Nu Skin Enterprises Inc. was founded in 1984 in Provo, Utah. It began with a focus on 'all of the good, none of the bad' skincare products and has grown into a global direct selling company focused on beauty and wellness. It became a public company in 1996.
Core Business Areas
- Skincare: Development and distribution of anti-aging skincare products, including cleansers, moisturizers, serums, and treatment products.
- Nutrition: Development and distribution of nutritional supplements, weight management products, and healthy snacks.
- Personal Care: Development and distribution of personal care products, including hair care and body care items.
- Technology: Development and distribution of devices used in skincare routines.
Leadership and Structure
Ryan Napierski serves as the President and CEO. The company operates with a traditional corporate structure, including a board of directors and various executive leadership positions overseeing different departments and geographic regions. The company utilizes a direct selling model relying on distributors.
Top Products and Market Share
Key Offerings
- ageLOC LumiSpa: A handheld skincare device that cleanses and exfoliates the skin. Competitors include Clarisonic (now discontinued, but alternatives remain), FOREO, and PMD. Precise market share for LumiSpa is not publicly available, but it's a significant revenue driver for the company.
- ageLOC Youth: A nutritional supplement designed to support healthy aging. Competitors include Resveratrol supplements, NAD+ boosters, and other anti-aging supplements from brands like Elysium Health and Life Extension. Specific market share data is not readily available. Revenue contribution is significant within the nutrition segment.
- ageLOC TR90: A weight management and body shaping system. Competitors include Herbalife Nutrition (HLF), WeightWatchers (WW), and numerous other diet programs and supplement brands. Market share is hard to calculate as it falls within weight management which is broad. Revenue contribution is significant within the nutrition segment.
Market Dynamics
Industry Overview
The beauty and wellness industry is highly competitive and rapidly evolving, driven by trends in anti-aging, personalized skincare, and holistic health. Consumer demand for natural and sustainable products is increasing. The industry is characterized by innovation and e-commerce growth.
Positioning
Nu Skin positions itself as a premium provider of anti-aging and wellness products through its direct selling network. Its competitive advantage lies in its proprietary ageLOC science and its global distributor network.
Total Addressable Market (TAM)
The global beauty and personal care market is projected to reach hundreds of billions of dollars. The global nutraceuticals market is also in the hundreds of billions. Nu Skin is positioned to capture a portion of these large TAMs through its product offerings and distribution model. Estimated TAM for 2024 for both segments is ~ $700 billion.
Upturn SWOT Analysis
Strengths
- Proprietary ageLOC technology
- Global direct selling network
- Brand recognition in key markets
- Strong product innovation pipeline
Weaknesses
- Reliance on direct selling model can be limiting
- Negative perceptions associated with MLM companies
- Price point may be prohibitive for some consumers
- Fluctuations in currency exchange rates
Opportunities
- Expansion into new geographic markets
- Development of personalized skincare solutions
- Partnerships with influencers and retailers
- Increased focus on sustainable practices
Threats
- Intense competition from established beauty and wellness brands
- Changing consumer preferences and trends
- Regulatory scrutiny of direct selling practices
- Economic downturns impacting consumer spending
Competitors and Market Share
Key Competitors
- Herbalife Nutrition (HLF)
- Coty Inc (COTY)
- The Estee Lauder Companies Inc. (EL)
- Unilever PLC (UL)
Competitive Landscape
Nu Skin faces stiff competition from established beauty giants with greater brand recognition and larger marketing budgets. Nu Skin differentiates itself through proprietary technology and a direct selling model. However, the direct selling model also presents challenges regarding perception and scalability.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends unavailable due to data constraints. Past performance would need to be reviewed.
Future Projections: Future projections unavailable due to data constraints. Analyst estimates are necessary.
Recent Initiatives: Recent initiatives unavailable due to data constraints. Review the latest news for any acquisitions or strategic initiatives.
Summary
Nu Skin operates in a highly competitive market, relying on its ageLOC technology and direct selling model. The company faces challenges related to its MLM structure and competition from larger, well-established brands. Successfully expanding into new markets and adapting to changing consumer preferences are crucial for its future growth. Financial performance is mixed, with the need to focus on innovative product development.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company website
- Industry reports
- Financial news sources (e.g., SEC filings)
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market share data is approximate and may vary depending on the source. Future performance is not guaranteed.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Nu Skin Enterprises Inc
Exchange NYSE | Headquaters Provo, UT, United States | ||
IPO Launch date 1996-11-21 | President, CEO & Director Mr. Ryan S. Napierski | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 3100 | Website https://www.nuskin.com |
Full time employees 3100 | Website https://www.nuskin.com | ||
Nu Skin Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of various beauty and wellness products worldwide. It offers skin care devices, cosmetics, and other personal care products, including ageLOC LumiSpa and ageLOC LumiSpa iO; and nutricentials skin care products. The company also provides wellness products, such as LifePak nutritional supplements, ageLOC TR90 weight management system, and Beauty Focus Collagen+. In addition, it is involved in the research and product development of skin care products and nutritional supplements. The company sells its products under the Nu Skin, Pharmanex, and ageLOC brands through retail stores, website, digital platforms, and independent direct sellers and marketers, as well as a service center. Nu Skin Enterprises, Inc. was founded in 1984 and is headquartered in Provo, Utah.
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