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Upturn AI SWOT - About
NUS 
Nu Skin Enterprises Inc (NUS)
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Upturn Advisory Summary
10/14/2025: NUS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -30.83% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 399.75M USD | Price to earnings Ratio - | 1Y Target Price 7.5 |
Price to earnings Ratio - | 1Y Target Price 7.5 | ||
Volume (30-day avg) - | Beta 0.96 | 52 Weeks Range 5.28 - 11.30 | Updated Date 06/29/2025 |
52 Weeks Range 5.28 - 11.30 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 2.97% | Basic EPS (TTM) -0.8 |
Earnings Date
Report Date 2025-06-05 | When After Market | Estimate - | Actual 2.1363 |
Profitability
Profit Margin -2.3% | Operating Margin (TTM) 4.17% |
Management Effectiveness
Return on Assets (TTM) 3.54% | Return on Equity (TTM) -4.93% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 486906121 | Price to Sales(TTM) 0.24 |
Enterprise Value 486906121 | Price to Sales(TTM) 0.24 | ||
Enterprise Value to Revenue 0.29 | Enterprise Value to EBITDA 10.49 | Shares Outstanding 49413000 | Shares Floating 48494901 |
Shares Outstanding 49413000 | Shares Floating 48494901 | ||
Percent Insiders 2.24 | Percent Institutions 74.58 |
Upturn AI SWOT
Nu Skin Enterprises Inc
Company Overview
History and Background
Nu Skin Enterprises Inc. was founded in 1984 in Provo, Utah. It began with the concept of "all of the good, none of the bad," focusing on personal care and nutritional products. Over time, it expanded globally and embraced network marketing.
Core Business Areas
- Beauty and Personal Care: Develops and sells anti-aging skin care, body care, and hair care products under the Nu Skin brand. This segment focuses on leveraging science-based formulations to meet consumer demands for effective beauty solutions.
- Nutrition: Offers nutritional supplements, weight management products, and healthy food options under the Pharmanex brand. These products are designed to promote overall wellness and address specific health concerns.
Leadership and Structure
Ryan Napierski serves as the CEO. The company is structured with a board of directors overseeing executive management. Regional presidents manage operations in various geographic markets. The distribution model relies heavily on independent distributors.
Top Products and Market Share
Key Offerings
- Description of Product 1: A rechargeable cleansing device that uses proprietary oscillating technology to gently cleanse and exfoliate the skin. Competitors include Foreo (private), PMD (private) and Clarisonic (discontinued but the concept remains competitive). Market Share cannot be accurately determined due to varied market segment definitions and diverse product ranges within the personal care market.
- MarketShare: Unknown
- Product Name 1: ageLOC LumiSpa
- Description of Product 2: A handheld device that uses self-adjusting galvanic currents to deliver anti-aging ingredients deeper into the skin. Market Share cannot be accurately determined due to varied market segment definitions and diverse product ranges within the personal care market. Competitors include similar at-home microcurrent devices such as NuFACE (private) and Ziip (private).
- MarketShare: Unknown
- Product Name 2: ageLOC Galvanic Spa
Market Dynamics
Industry Overview
The beauty and wellness industry is highly competitive, driven by innovation, consumer trends, and diverse distribution channels. The market is experiencing growth due to increasing consumer awareness and demand for personalized and science-backed solutions.
Positioning
Nu Skin positions itself as a premium provider of anti-aging and wellness products, leveraging scientific research and technology. Its competitive advantages include a strong brand reputation, a global distribution network, and a focus on innovation.
Total Addressable Market (TAM)
The global beauty and personal care market is estimated to be over $500 billion. Nu Skin is positioned to capture a share of this market by focusing on specific segments like anti-aging and wellness, and expanding its presence in emerging markets.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Global distribution network
- Focus on innovation and technology
- Loyal customer base
- Established direct selling model
Weaknesses
- Reliance on independent distributors
- Potential for distributor turnover
- Sensitivity to regulatory changes
- Negative perception of multi-level marketing
- Dependency on Asian markets for significant revenue
Opportunities
- Expansion into new geographic markets
- Development of new product categories
- Leveraging digital marketing and e-commerce
- Partnerships and collaborations
- Growing demand for personalized beauty and wellness solutions
Threats
- Increased competition
- Changing consumer preferences
- Economic downturns
- Regulatory scrutiny
- Negative publicity related to MLM practices
Competitors and Market Share
Key Competitors
- AVON
- HLF
- USNA
Competitive Landscape
Nu Skin faces competition from direct selling companies, as well as established beauty and wellness brands. Its advantage lies in its science-backed approach and global distribution network. The MLM industry continues to face scrutiny which makes market share an unstable metric.
Major Acquisitions
Beauty Bioscience
- Year: 2021
- Acquisition Price (USD millions): 280
- Strategic Rationale: Expand Nu Skin's portfolio with innovative beauty devices and skincare products.
Growth Trajectory and Initiatives
Historical Growth: Nu Skin's growth has been impacted by market conditions and changes in the MLM industry. Growth rates have been volatile in recent years.
Future Projections: Analyst estimates vary. Growth is projected to be in the low single digits, but this is subject to change based on company performance and market conditions.
Recent Initiatives: Recent initiatives include focusing on digital transformation, expanding into new product categories, and strengthening relationships with distributors.
Summary
Nu Skin is a global direct selling company focused on beauty and wellness products, leveraging a strong brand and distribution network. However, it faces challenges related to its MLM model, competition, and regulatory scrutiny. Growth opportunities exist in new markets, product innovation, and digital transformation, but the company must address its weaknesses to ensure sustainable long-term performance. Its performance continues to be challenged by their reliance on Asian markets and the continued negative perceptions of multi-level marketing.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Nu Skin Enterprises Inc. Investor Relations
- SEC Filings (10-K, 10-Q)
- Industry Reports
- Market Research Reports
Disclaimers:
This analysis is based on publicly available information and represents an opinion, not financial advice. Financial data and market share estimates are subject to change and may not be precise. The AI-based rating is for informational purposes only and should not be the sole basis for investment decisions. Forward-looking statements are based on current expectations and assumptions, which are subject to risks and uncertainties.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Nu Skin Enterprises Inc
Exchange NYSE | Headquaters Provo, UT, United States | ||
IPO Launch date 1996-11-21 | President, CEO & Director Mr. Ryan S. Napierski | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 3100 | Website https://www.nuskin.com |
Full time employees 3100 | Website https://www.nuskin.com | ||
Nu Skin Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of various beauty and wellness products worldwide. It offers skin care devices, cosmetics, and other personal care products, including ageLOC LumiSpa and ageLOC LumiSpa iO; and nutricentials skin care products. The company also provides wellness products, such as LifePak nutritional supplements, ageLOC TR90 weight management system, and Beauty Focus Collagen+. In addition, it is involved in the research and product development of skin care products and nutritional supplements. The company sells its products under the Nu Skin, Pharmanex, and ageLOC brands through retail stores, website, digital platforms, and independent direct sellers and marketers, as well as a service center. Nu Skin Enterprises, Inc. was founded in 1984 and is headquartered in Provo, Utah.
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