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BZ 
Kanzhun Ltd ADR (BZ)
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Upturn Advisory Summary
11/28/2025: BZ (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
22 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $26.03
1 Year Target Price $26.03
| 12 | Strong Buy |
| 6 | Buy |
| 3 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -2.59% | Avg. Invested days 41 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/28/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 10.25B USD | Price to earnings Ratio 28.7 | 1Y Target Price 26.03 |
Price to earnings Ratio 28.7 | 1Y Target Price 26.03 | ||
Volume (30-day avg) 22 | Beta 0.41 | 52 Weeks Range 12.76 - 25.08 | Updated Date 11/30/2025 |
52 Weeks Range 12.76 - 25.08 | Updated Date 11/30/2025 | ||
Dividends yield (FY) 0.76% | Basic EPS (TTM) 0.77 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-18 | When - | Estimate 2.0571 | Actual 2.16 |
Profitability
Profit Margin 31.09% | Operating Margin (TTM) 31.76% |
Management Effectiveness
Return on Assets (TTM) 6.28% | Return on Equity (TTM) 14.4% |
Valuation
Trailing PE 28.7 | Forward PE 2.54 | Enterprise Value 7431050531 | Price to Sales(TTM) 1.28 |
Enterprise Value 7431050531 | Price to Sales(TTM) 1.28 | ||
Enterprise Value to Revenue 6.57 | Enterprise Value to EBITDA 24.39 | Shares Outstanding 398653821 | Shares Floating 715732238 |
Shares Outstanding 398653821 | Shares Floating 715732238 | ||
Percent Insiders - | Percent Institutions 81.07 |
Upturn AI SWOT
Kanzhun Ltd ADR
Company Overview
History and Background
Kanzhun Ltd, founded in 2014, operates as an online recruitment platform in China, connecting job seekers with employers. It rapidly gained popularity through its direct messaging functionality, facilitating real-time communication between candidates and recruiters. Key milestones include securing significant funding rounds, achieving profitability, and expanding its user base significantly.
Core Business Areas
- Online Recruitment Platform: Kanzhun primarily operates the BOSS Zhipin mobile app and website, which provide a direct-to-hire online recruitment platform for connecting job seekers and employers in China.
Leadership and Structure
The company is led by Jonathan Peng Zhao, the founder and CEO. The organizational structure is typical of a tech company, with departments focused on product development, marketing, sales, and technology. The board of directors oversees the company's overall strategy and governance.
Top Products and Market Share
Key Offerings
- BOSS Zhipin: BOSS Zhipin is Kanzhun's flagship mobile app and website. It provides a platform for direct communication between job seekers and employers. It has a significant market share in China's online recruitment market, estimated to be a leading player. Competitors include 51job and Liepin.
Market Dynamics
Industry Overview
The online recruitment industry in China is large and competitive, driven by a growing workforce and increasing internet penetration. It is characterized by rapid technological advancements and evolving user expectations.
Positioning
Kanzhun is positioned as a leading player in the Chinese online recruitment market, particularly known for its direct messaging functionality. Its competitive advantage lies in its large user base and brand recognition.
Total Addressable Market (TAM)
The TAM for online recruitment in China is estimated to be in the billions of US dollars. Kanzhun is well-positioned to capture a significant portion of this TAM through its dominant platform and continued innovation.
Upturn SWOT Analysis
Strengths
- Large user base
- Strong brand recognition
- Direct messaging functionality
- Focus on mobile platform
- High user engagement
Weaknesses
- Reliance on a single platform (BOSS Zhipin)
- Regulatory risks in China
- Intense competition
- Data security concerns
Opportunities
- Expanding into new geographic markets
- Developing new products and services
- Leveraging AI and data analytics
- Strategic partnerships
- Increasing monetization efforts
Threats
- Increased competition from existing players
- Emergence of new disruptive technologies
- Changes in government regulations
- Economic slowdown in China
- Data privacy regulations
Competitors and Market Share
Key Competitors
- JOBB
- LKCO
- 51JO
Competitive Landscape
Kanzhun has a strong brand presence and direct messaging strengths. The competition features deep-pocketed companies vying for the Chinese market share.
Growth Trajectory and Initiatives
Historical Growth: Kanzhun has demonstrated strong historical growth, driven by increasing user adoption and monetization efforts.
Future Projections: Future growth projections depend on overall market conditions, the level of competition, and the company's performance. Analyst estimates can provide more information.
Recent Initiatives: Recent initiatives include investments in technology, expansion into new sectors, and marketing campaigns.
Summary
Kanzhun Ltd ADR is a leading online recruitment platform in China, known for its BOSS Zhipin app. The company benefits from a large user base and direct messaging strengths, but faces increasing competition and regulatory risks. Future growth depends on innovation, market expansion, and adaptation to the evolving regulatory environment. Overall Kanzhun is a solid player, but they need to watch out for government regulations and increased competition.
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Sources and Disclaimers
Data Sources:
- Company Website
- Financial News Articles
- Industry Reports
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market share data is approximate and may vary by source. Financial data requires real-time data.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Kanzhun Ltd ADR
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-06-11 | Founder, Chairman & CEO Mr. Peng Zhao | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 5688 | Website https://ir.zhipin.com |
Full time employees 5688 | Website https://ir.zhipin.com | ||
Kanzhun Limited, together with its subsidiaries, provides online recruitment services in the People's Republic of China. The company offers AI-powered resume polishing, AI-facilitated job searching, message filtering, and AI interview services for job seekers; and AI-enhanced job descriptions, AI assistant communication, and job list filtering services for enterprise users. It offers its online recruitment services through BOSS Zhipin and Dianzhang Zhipin mobile apps. In addition, the company provides management consultancy and technical, and job-hunting services. Its services allow enterprise customers to access and interact with job seekers and manage their recruitment process. Kanzhun Limited was founded in 2013 and is headquartered in Beijing, the People's Republic of China.
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