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Citizens Inc (CIA)

Upturn stock ratingUpturn stock rating
$5.44
Last Close (24-hour delay)
Profit since last BUY33.01%
upturn advisory
Strong Buy
BUY since 34 days
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  • SELL Advisory (Loss)​
  • Profit
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Upturn Stock infoUpturn Stock info Stock price based on last close
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Upturn Advisory Summary

09/11/2025: CIA (3-star) is a STRONG-BUY. BUY since 34 days. Simulated Profits (33.01%). Updated daily EoD!

Upturn Star Rating

rating

Moderate Performance

These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.

Analysis of Past Performance

Type Stock
Historic Profit 54.49%
Avg. Invested days 39
Today’s Advisory Strong Buy
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 4.0
Stock Returns Performance Upturn Returns Performance 3.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 09/11/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 185.56M USD
Price to earnings Ratio 21.76
1Y Target Price 5
Price to earnings Ratio 21.76
1Y Target Price 5
Volume (30-day avg) -
Beta 0.38
52 Weeks Range 2.33 - 5.95
Updated Date 06/29/2025
52 Weeks Range 2.33 - 5.95
Updated Date 06/29/2025
Dividends yield (FY) -
Basic EPS (TTM) 0.17

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 3.6%
Operating Margin (TTM) -3.21%

Management Effectiveness

Return on Assets (TTM) 0.31%
Return on Equity (TTM) 4.23%

Valuation

Trailing PE 21.76
Forward PE 16.81
Enterprise Value 167199874
Price to Sales(TTM) 0.76
Enterprise Value 167199874
Price to Sales(TTM) 0.76
Enterprise Value to Revenue 0.69
Enterprise Value to EBITDA -
Shares Outstanding 50150000
Shares Floating 44985021
Shares Outstanding 50150000
Shares Floating 44985021
Percent Insiders 11.04
Percent Institutions 20.39

ai summary icon Upturn AI SWOT

Citizens Inc

stock logo

Company Overview

overview logo History and Background

Citizens, Inc. was founded in 1969. Initially focused on providing life and health insurance to U.S. expatriates, it has evolved to serve markets with specialized financial needs, including international markets and pre-need funeral insurance in the U.S.

business area logo Core Business Areas

  • Life Insurance: Offers a range of life insurance products, including whole life, term life, and universal life policies. Focused on underserved markets and global citizens.
  • Preneed Funeral Insurance: Provides preneed funeral insurance and related services, allowing individuals to pre-arrange and pre-fund their funeral expenses.

leadership logo Leadership and Structure

The leadership team consists of experienced executives in the insurance and financial services industries. The organizational structure is typical of an insurance company, with departments for actuarial, underwriting, sales, marketing, and finance.

Top Products and Market Share

overview logo Key Offerings

  • US Dollar Whole Life Insurance: Life insurance product providing dollar-denominated coverage globally. Market share information not publicly available. Competitors include global life insurance companies like AIG, Prudential and Allianz who also offer international products, but often through separate international arms.
  • Preneed Funeral Insurance: Funeral insurance product, market share information not publicly available. Competitors include Service Corporation International (SCI), Stonemor Partners and other regional and local preneed providers.

Market Dynamics

industry overview logo Industry Overview

The insurance industry is highly competitive and regulated. Trends include increasing demand for personalized financial products, technological advancements, and shifting demographics.

Positioning

Citizens, Inc. differentiates itself by focusing on niche markets and underserved customer segments, providing specialized financial solutions. Its competitive advantage lies in its international expertise and targeted product offerings.

Total Addressable Market (TAM)

The TAM for life insurance globally is estimated to be in the trillions of dollars. The pre-need funeral insurance market is in the billions of dollars annually. Citizens Inc is positioned to grow share within its focus area.

Upturn SWOT Analysis

Strengths

  • Niche market focus
  • International expertise
  • Specialized product offerings
  • Experienced management team

Weaknesses

  • Smaller market capitalization compared to major competitors
  • Limited brand recognition in mainstream markets
  • Dependence on specific target markets
  • Lower financial strength ratings than bigger peers

Opportunities

  • Expanding into new international markets
  • Developing new and innovative insurance products
  • Leveraging technology to improve customer experience
  • Partnerships with other financial institutions

Threats

  • Increased competition from larger insurance companies
  • Changes in regulations and compliance requirements
  • Economic downturns affecting customer demand
  • Currency fluctuations impacting international business

Competitors and Market Share

competitor logo Key Competitors

  • AIG
  • PRU
  • SCI

Competitive Landscape

Citizens, Inc. operates in a competitive landscape against larger players. Its niche focus provides an advantage in specific markets, but its size and resources are limited compared to global giants.

Growth Trajectory and Initiatives

Historical Growth: Historical growth rate information is not readily available without specific financial data. Please insert current data for accurate report.

Future Projections: Future growth projections not available without current analyst estimates. Please insert current data for accurate report.

Recent Initiatives: Recent initiatives are difficult to confirm without access to current company reports, but strategic initiatives are expected to focus on expanding into new international markets.

Summary

Citizens Inc is a smaller company focusing on niche markets within the insurance industry. The company benefits from its international focus and specialized products, but it faces challenges due to its smaller size compared to larger competitors. Future success depends on strategic initiatives for growth and expansion into new markets. Monitoring the competitive landscape and adapting to changing regulations will also be important.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Website
  • SEC Filings
  • Market Research Reports
  • Analyst Reports

Disclaimers:

The information provided is for informational purposes only and should not be considered as financial advice. The user is responsible for their own investing decisions.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Citizens Inc

Exchange NYSE
Headquaters Austin, TX, United States
IPO Launch date 1988-12-05
President & CEO Mr. Jon Scott Stenberg
Sector Financial Services
Industry Insurance - Life
Full time employees 247
Full time employees 247

Citizens, Inc., an insurance holding company, provides life insurance products in the United States and internationally. The company operates in two segments, Life Insurance and Home Service Insurance. The Life Insurance segment sells U.S. dollar-denominated whole life insurance, endowment, and critical illness policies to non-U.S. residents through independent marketing agencies and consultants. The Home Service Insurance segment offers final expense life insurance and critical illness products to middle- and lower-income households in Louisiana, Mississippi and Arkansas. This segment provides its products and services through funeral homes and independent agents. It also provides accident and health insurance policies. Citizens, Inc. was founded in 1969 and is headquartered in Austin, Texas.